Equifax: Affluence Index™
Household-level continuous scoring system; ranks estimated consumer capacity to spend, save or invest
Affluence Index™ is a household-level continuous scoring system that measures and ranks estimated consumer spending power, so marketers can better segment, differentiate, and target customers and prospects with the likely capacity to spend, save or invest.
Affluence Index™ can more accurately predict spending because it incorporates wealth information derived from multiple sources, including summary factors produced from our proprietary database of consumer investable assets.
It provides a household-level continuous score ranging from 1 to 1000, with a rating of 1000 representing the highest estimated level of spending power. Scores can be appended to any customer or prospect file to help identify and target new customers and prospects by their spending potential.
Affluence Index™ can be bundled with other financial capacity measures such as Income360®, Ability to Pay Index™, or Spending Power™ to provide an even more granular view of household disposable income.
– ZIP Code
– ZIP+4 Code
– Affluence Index Score
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