Equifax: Affluence Index™ (Demo/Sample)

Sample data representing household's level score based on consumer capacity to spend, save or invest

Description:

The Affluence Index™ Free Dataset is a sample of 100 rows that represents the full dataset in terms of data types, organization, and fields. Please note that this is not real production data, subscribe to Affluence Index™ full version to get 100% production data.

Affluence Index™ is a household-level continuous scoring system that measures and ranks estimated consumer spending power, so marketers can better segment, differentiate, and target customers and prospects with the likely capacity to spend, save or invest.

It provides a household-level continuous score ranging from 1 to 1000, with a rating of 1000 representing the highest estimated level of spending power. Scores can be appended to any customer or prospect file to help identify and target new customers and prospects by their spending potential.

Affluence Index™ can be bundled with our other financial capacity measures such as Income360®, Ability to Pay Index™, or Spending Power™ to provide an even more granular view of household disposable income.

Fields Included:
– ZIP Code
– ZIP+4 Code
– DPC (Delivery Point Code)
– Affluence Index Score

Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.

About the Provider:

Equifax believes knowledge drives progress. We blend unique data, analytics, and technology with a passion for serving customers globally, to create insights that power decisions to move people forward. We offer data and solutions across the customer journey, enabling business customers to discover market opportunities and trends, acquire and manage customers, and optimize recovery efforts.

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