Epsilon: Consumer Data Insights – Premium

US Consumer household data including demographic, financial, lifestyle, and propensity models. Zip+4 level.

Description:

Epsilon believes in the value of data. We’ve spent decades building our data assets and we manage the industry’s top-ranked consumer database, with coverage of every marketable U.S. household. Consumer Data Insights – Premium is a marketing data file with 400+ elements providing demographic, financial, lifestyle, and propensity models describing U.S. consumers. Data is aggregated at the neighborhood ZIP+4 level to allow for detailed analysis at the most discreet level of geography. Use this data for smarter market segmentation, target audience definition, modeling and business portfolio analysis.

Trial product is provided at no charge for a 90-day evaluation. Full dataset is available for a 12-month license at $60,000.

This robust dataset includes:

Demographics:
• Data elements that identify the key demographics of households including age, number of people in household, presence of children, marital status, occupation, etc.

Finances:
• Data elements that identify household income, financial resources, and home value indicators.

Lifestyles:
• 120+ variables identifying consumer hobbies, interests and lifestyles to broaden consumer understanding including: hobbies and interests, purchase characteristics, reading habits, charitable donations, pet ownership, music interests, travel habits, nutrition and diet preferences, sports participation, and much more.

Niches 5.0:
• Niches 5.0 is a clustering system that segments every household within the TotalSource Plus® consumer database into 26 distinct groups based on demographic, geographic, lifestyles, interests and behaviors.

Propensity Models:
• Our suite of 240+ industry-specific propensity models to identify audiences likely to engage, purchase or consume specific products and services.

About the Provider

We’ve spent decades building our data assets and making strategic acquisitions to strengthen our offerings. We manage the industry’s top-ranked consumer database, with coverage of every marketable U.S. household. And we continue to optimize our customer analytics offerings through ongoing curation and development.

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