Earnest Research: Consumer Spend – Competitive Intelligence
Analyze company performance and customer health trends by brand, geography, and channel
Query Spend provides granular credit and debit card data for top-line trends at ~2,500 public and private companies by channel (in store vs. e-commerce), geography (down to the city level), and brand. Query Spend enables clients to develop a deeper understanding of company fundamentals by providing tools to assess customer health (retention and lifetime value), loyal shopper spending habits, competitive dynamics (market size and share) and event driven spend behavior changes (i.e. corporate initiatives, market entrants, store closures, weather effects).
Query Spend data is updated daily with a six day lag and includes history going back to February 2015.
Examples use cases:
– Monitor how a company’s sales are trending by channel, geography, and brand.
– Assess company-level market share dynamics by sector and track how the size of the overall market is changing.
– Measure a company’s unique customer growth as well as changes in revenue/transactions per customer.
– Analyze trends in a company’s new customer growth and monitor whether or not new customers are being retained at better or worse rates than older customers.
About the Provider:
Earnest Research provides restaurants, retailers, e-commerce companies and institutional investors with critical knowledge on consumer behavior to power data-driven business decisions. With accurate and near real-time data on sales, foot traffic, orders and other purchasing trends, Earnest enables companies to deeply understand customer habits and gain valuable intelligence on sales trends, market share, and competitive dynamics.
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