Drop Technologies: Verified Transaction Data

Access Millennial Centric 1st Party Transaction Data. Powered by Highland Math

Description:

Drop is a financial technology company focused on bringing value to millennials. Drop Data includes over 830k consumers directly sharing anonymized transaction data from back to 2014. Gain insight into aspirational millennial spend that is underrepresented in commoditized transaction datasets and research panels.

Use Cases:

  • Brands can access benchmarking data to understand how their customers shop at competitive or complementary stores.
  • Retailers can better understand product trends, market seasonality, and understand emerging trends.
  • Researchers can understand high level industry and market trends.

Panel Overview:

  • 830K+ panel and growing; 100k+ are Canadian
  • 88% of data panel are under 40 years old
  • $63K average income
  • 80% college educated
  • Top Sectors Covered: Finance, Consumer Staples, Consumer Discretionary, Industrials, Utilities and Telecommunications.

Update Frequency:

Daily

About the Provider:

Drop is a financial technology company focused on bringing value to millennials. Drop is designed to fit into any lifestyle — anyone can earn rewards, even if they don’t use a credit card. Together, we are helping our members get rewarded everyday. Without adding debt, or charges.

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