Demyst: Policy Retention Signals – Premium Data Collection

Identify any indicators of churn risk in your automotive and property insurance policyholder base.

Description:

You can use this recipe to identify any indicators of churn risk in your automotive and property insurance policyholder base so you can focus on retention marketing activities for those most likely to need it. This recipe utilises a variety of providers in the Individual (Acxiom, L2 and People Data Labs), Automotive (IHS Markit), and Property (HazardHub and Quantarium) spaces to give a wholistic picture of your customer and the factors about them that can impact their retention risk. This includes dynamic variables of interest to monitor for changes such as home owner flags, VIN numbers and home last listed dates, and static variables of interest for segmentation such as age, gender, occupation and salary. When using this recipe, we also suggest training a retention risk model against prior experience for your organisation to tailor it to your own business.

Expected Workflow:
User shares data with Demyst.
Demyst enriches data.
Demyst shares data back to user through Snowflake data share.

About the Provider: