Demyst: Person Prefill – Premium Data Collection

Populate any person related details for any application.


Use this recipe to prefill US person information for any type of financial services application to avoid tedious manual declaration by the customer that can result in drop-offs in applications and is also prone to errors and omissions. When using this recipe you would input the full name of the individual and their address information, and it would return the common variables related to an individual in an application for example age, gender, marital status, education, occupation, family composition, income estimates and more. This recipe utilises a combination of consumer data providers in order to maximise fill rate for individual details including Acxiom, L2, Data Axle and People Data Labs, and leverages Equifax for aggregate financial information at the Zip+4 level. When using this recipe, input the address across the various fields of state, city, postcode and street (including house number) to improve your match rates.

Expected Workflow:
User shares data with Demyst.
Demyst enriches data.
Demyst shares data back to user through Snowflake data share.

About the Provider:

The Demyst platform provides accelerated deployment of external data solutions for the world’s leading banks, insurers and fintechs. Demyst’s platform eliminates the friction associated with data procurement, testing, and deployment to unlock innovation and drive business growth. Unlock the power of external data with access to 1,000’s of data providers worldwide via a single API.

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