Demyst: Financial Health Indicators for Marketing – Premium Data Collection

This recipe generates financial details with name/address inputs.


Use this recipe for general indicators of a person’s financial status, generated with assessments from aggregated credit variables based on their address. It can be used to enrich customer profiles for retention and cross-selling, which can reduce customer churn rates and increase total customer lifetime value. When using this recipe, you input the full address for an individual, and Precisely’s geocoding product is used to match that address with financial profiles from Axciom and Equifax. For best results, include as much of the address as possible, entered into the Country (as a 2 digit code), State, City, Postcode, and Street fields.

Expected Workflow:
User shares data with Demyst.
Demyst enriches data.
Demyst shares data back to user through Snowflake data share.

About the Provider:

The Demyst platform provides accelerated deployment of external data solutions for the world’s leading banks, insurers and fintechs. Demyst’s platform eliminates the friction associated with data procurement, testing, and deployment to unlock innovation and drive business growth. Unlock the power of external data with access to 1,000’s of data providers worldwide via a single API.

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