Demyst: Financial Health Indicators for Marketing – Premium Data Collection
This recipe generates financial details with name/address inputs.
Use this recipe for general indicators of a person’s financial status, generated with assessments from aggregated credit variables based on their address. It can be used to enrich customer profiles for retention and cross-selling, which can reduce customer churn rates and increase total customer lifetime value. When using this recipe, you input the full address for an individual, and Precisely’s geocoding product is used to match that address with financial profiles from Axciom and Equifax. For best results, include as much of the address as possible, entered into the Country (as a 2 digit code), State, City, Postcode, and Street fields.
User shares data with Demyst.
Demyst enriches data.
Demyst shares data back to user through Snowflake data share.