Demyst: Business Address Validation for KYB and Marketing – Premium Data Collection

The Business Address Validation recipe helps minimize the amount of returned mail in a mail campaign.


Use this recipe to determine whether a US mailing address is valid and the name of the business at the address. It can be used as part of a Know-Your-Business (KYB) process or to optimize lead targeting by maintaining the integrity and quality of direct mail campaign leads. When using this recipe, you input the business address to have it checked against information from Smarty Streets and Precisely to determine whether a given address is reachable. It will also combine data from Experian, Data Axle, and Equifax to return the name of the business existing at that address, giving a better fill rate than either source alone. For best results, include as much of the address as possible, entered into the Country (as a 2 digit code), State, City, Postcode, and Street fields.

Expected Workflow:
User shares data with Demyst.
Demyst enriches data.
Demyst shares data back to user through Snowflake data share.

About the Provider:

The Demyst platform provides accelerated deployment of external data solutions for the world’s leading banks, insurers and fintechs. Demyst’s platform eliminates the friction associated with data procurement, testing, and deployment to unlock innovation and drive business growth. Unlock the power of external data with access to 1,000’s of data providers worldwide via a single API.

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