Comscore: Comscore Media Consumption – TV Viewership

Monthly TV viewership insights spanning network, genre, daypart and ad exposure

Description:

Comscore’s TV viewership data provides a rich set of data based on granular TV viewership insights. Powered by Comscore’s expansive TV footprint that captures viewership from 75 million TV screens in over 40 million homes, measuring linear viewership of 1 in 3 US households. Comscore passively collects second-by-second TV set-top-box (STB) return path data sourced from leading MVPD partnerships and uses this viewership to provision our data for targeting and analytics. Comscore creates the largest single-source cross-platform dataset by matching deterministic STB data with our digital data in a privacy-compliant manner, leveraging our patented machine learning device graph. Within this dataset, we identify households exposed to the target viewing criteria as a seed set, utilizing that information with thousands of other potential attributes to create sophisticated statistical models to score user-IDs based on TV viewership behaviors. Easily join Comscore TV viewership data with your internal data for valuable analytics and to optimize campaign performance.

Samples/Tables Included:

– TV data
– Taxonomy

Fields Included:

– User ID
– ID Type
– Segment ID
– Segment Name

About the Provider:

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform data activation and measurement.

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