Comscore: Comscore Media Consumption – CTV/OTT Behaviors

CTV/OTT behavioral insights covering streaming by provider, free vs. ad supported, premium rentals, and more

Description:

Comscore’s CTV/OTT behavioral data provides a rich set of data based on connected TV (CTV) and over-the-top (OTT) viewership behaviors. Powered by Comscore’s Total Home Panel™, this dataset helps brands identify and reach often elusive SVOD and heavy streaming consumers, including viewers of select services such as Amazon, Hulu, Netflix and YouTube. Comscore’s router-based Total Home Panel passively measures tens of thousands of WiFi-connected devices and is built to continue capturing new technology as it emerges. Comscore leverages deterministic streaming data from the Total Home Panel as a seed set and source of truth. Seed set behaviors are extended to the entire Comscore census network via rigorous precision modeling techniques for each CTV/OTT behavior to ensure accuracy and scalability, all while preserving panelist privacy. Easily join Comscore CTV/OTT behavioral data with your internal data for valuable analytics and to optimize campaign performance.

Samples/Tables Included:

– OTT data
– Taxonomy

Fields Included:

– User ID
– ID Type
– Segment ID
– Segment Name

About the Provider:

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform data activation and measurement.

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