Comscore: Comscore Demographics

Accurate and scalable demographic data covering age, gender, generational and multi-cultural

Description:

As a trusted partner, Comscore demographics provide accurate and scalable age, gender, generational, and multi-cultural data to help marketers more effectively reach key audiences and surpass in-target goals as well as to support media sellers in achieving demographic guarantees. Comscore leverages multiple massive data assets to identify the right demographic audience. We believe the best, most accurate assignment comes from using an abundance of available data about the likely demography of the person behind the ID and making a demographic assignment informed by the whole of this data. This abundance of inputs minimizes the likelihood of bias from any single data source, allowing Comscore to offer demographic audiences that are precise, clean from invalid traffic (IVT) and actionable. The sources we leverage include:

– Comscore’s one-million-person US digital panel – the largest panel of its kind – with deterministic demographic information
– Comscore’s extensive Census Network which measures nearly 2 trillion-page interactions per month
– Trusted third party deterministic demographic data providers
Easily join Comscore demographic data with your internal data for valuable analytics and to optimize campaign performance.

Samples/Tables Included:

– Demographic data
– Taxonomy

Fields Included:

– User ID
– ID Type
– Segment ID
– Segment Name

About the Provider:

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform data activation and measurement.

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