CARTO: CDRC – New American Atlas (USA, Census Tracts)

Geodemographic classification (market segmentation) for the United States of America.


This is the first open geodemographic classification for the United States and was developed in collaboration between Seth Spielman (University of Colorado, Boulder) and Alex Singleton (University of Liverpool). Unlike proprietary geodemographics, all methods, data inputs and software used to create this classification are open source. This classification was created for those who cannot afford a commercially produced market segmentation or those who value transparency and reproducibility in their analyses.

Link to publication:

The Consumer Data Research Center (CDRC) licenses this dataset under the Creative Commons Attribution 4.0 International License ( Users are free to use, copy, distribute, transmit, and adapt the work for commercial and non-commercial purposes, without restriction, as long as clear attribution of the source is provided.

This dataset is provided “AS IS” without any warranty, express or implied from CARTO. CARTO disclaims all liability for any damages, direct or indirect, resulting from the use of the dataset.

Fields Included:
– Spielman Singleton Group

You can check these datasets metadata and dictionary in CARTO’s Spatial Data Catalog:

Example Use Case:
Enrich your customer data with the New American Atlas so as to be able to easily segment your customer base in terms of their socio-demographic and socio-economic attributes. Understand which consumer segments are more relevant to your business, etc.

About the Provider:

From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn’t the same as understanding why they happen there. CARTO is the world’s leading Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more.

Data Scientists, Developers and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science.

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