CARTO: AGS – Retail Potential (USA, Census Block Groups)
Average household and total market potential estimates by each of sixty-eight retail store types.
The retail potential database consists of average household and total market potential estimates by each of sixty-eight retail store types. The retail gap features consist of the difference between the total market potential estimates and the customer spending for sixty-eight retail store types. The store types are based on the NAICS classification.
This dataset is curated and maintained by Applied Geographic Solutions (AGS), and its usage is subject to Applied Geographic Solutions end-user license agreement. More info: https://appliedgeographic.com/.
Total Spend by retail category
Retail Gap by retail category
Example Use Case:
Optimise your geo-marketing and/or site selection strategies by identifying in which markets there is more potential for your products and in which ones there are more untapped opportunities based on the retail gap metrics.
About the Provider:
From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn’t the same as understanding why they happen there. CARTO is the world’s leading Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more.
Data Scientists, Developers and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science.
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