Braze: Customer Engagement Benchmarks
Braze's industry Benchmarks. Braze customers can also get access to their raw events data.
Braze Currents Raw Events data includes both Messaging Engagement events and User Behavior events, for customers to run various analyses such as Marketing Pressure, Marketing Cadence, as well as per-channel analytics such as Push and Email Funnels. These events are best used in complement with our Looker Blocks, which sit on top of these events.
About the Provider:
Braze is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience.
*The Data Marketplace is not yet available in GCP.
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