Braze: Customer Engagement Benchmarks

Compare your engagement results across channels and industries to improve your marketing strategies.


Braze Benchmarks examines anonymous, aggregated mobile, web, and email engagement data from more than 600 brands across our EU and U.S. clusters to calculate monthly, quarterly, and yearly engagement rates by industry. These statistics span two years from the current date and include data from over 1,380,000 marketing campaigns. The report covers total open rates, direct open rates, and influenced open rates for push, as well as open rates, click rates, and click-to-open rates for email.


  • Compare your marketing engagement performance against a continuously updating view of aggregate performance data by industry
  • Set thresholds for alerting, conduct what-if projection, or use the data in your own reporting and analytics environment to create more custom analytics
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About the Provider:

Braze is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience.

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