Braze: Braze User Event Demo Dataset

Compare your engagement results across channels and industries to improve your marketing strategies.

Description:

This dataset is synthetically generated to replicate user behavioral data between various events such as first sessions, purchases, platform delivery, etc. Braze customers can use these samples as examples of the event and engagement data Braze delivers. This is a demo dataset and does not contain any actual customer data.

Samples/Tables Included:
– users_behaviors_app_firstsession
– users_behaviors_app_newsfeedimpression
– users_behaviors_app_sessionend
– users_campaigns_conversion
– users_canvas_conversion
– users_canvas_entry
– users_messages_contentcard_send
– users_messages_email_bounce
– users_messages_pushnotification_iosforeground
– users_messages_sms_delivery
– users_randombucketnumberupdate
+53 more tables

Sample Fields Included:
– User ID
– App Group ID
– Campaign ID
– Session ID
– Time
– Country
– Language
– Device ID
– Platform

Sample Schema for table:

1. USERS_BEHAVIORS_APP_FIRSTSESSION

user_id | ID of the user that performed this event
id | Globally unique ID for this event
external_user_id | External user ID of the user
app_group_id | ID of the app group this user belongs to
app_group_api_id | API ID of app group
app_id | ID of the app on which this event occurred
app_api_id | API ID of the app on which this event occurred
time | Unix timestamp at which the event happened
session_id | ID of the session
gender | Gender of the user
country | Country of the user
timezone | Timezone of the user
language | Language of the user
device_id | ID of the device on which the session occurred
sdk_version | Version of the Braze SDK in use during the session
platform | Platform of the device
os_version | Version of the operating system of the device
device_model | Model of the device
sf_created_at | Dataset created at date

2. USERS_CAMPAIGNS_CONVERSION

user_id | ID of the user that performed this event
id | Globally unique ID for this event
external_user_id | External user ID of the user
device_id | Device associated with mobile device
app_group_id | ID of the app group this user belongs to
app_group_api_id | API ID of app group
time | Unix timestamp at which the event happened
app_id | ID of the app on which this event occurred
app_api_id | API ID of the app on which this event occurred
dispatch_id | ID of the dispatch this message belongs to
send_id | Message send ID this message belongs to
campaign_id | ID of the campaign this event belongs to
message_variation_id | ID of the message variation this user received
campaign_api_id | API ID of the campaign this event belongs to
message_variation_api_id | API ID of the message variation this user received
conversion_behavior_index | Index of the conversion behavior
gender | Gender of the user
country | Country of the user
timezone | Timezone of the user
language | Language of the user
string_custom_attributes | Tracked string custom attributes of this user
boolean_custom_attributes | Tracked boolean custom attributes of this user
time_custom_attributes | Tracked time custom attributes of this user
float_custom_attributes | Tracked float custom attributes of this user
number_custom_attributes | Tracked number custom attributes of this user
sf_created_at | Dataset created at date

About the Provider:

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester’s 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine’s Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.

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