Ascential: Instock Apparel Pricing & Availability

Tracking 280+ leading retail websites for insights on D2C e-commerce and wholesale strategies

Description:

Ascential works with the world’s best consumer brands and their ecosystems, connecting them with their customers throughout the purchase journey. Ascential also sells data to financial services clients. Our alternative data team has expertise at pricing, sales and share, and consumer perception in sectors such as apparel, grocery and CPG. Our data sets include several years of history and can be utilized to build robust financial models well beyond those typically available in current investment research. Ascential’s Instock data tracks price and availability of millions of apparel, footwear and accessories products allowing our financial services clients to track supply side actions as it relates to margins, demand, and top line effects from price.

Levels of data aggregation: Data is aggregated at a weekly level and can be aggregated at the following increasing levels of granularity:

  • Retailer
  • Division
  • Department
  • Category
  • Subcategory
  • Product
  • SKU

Fields provided: For levels of aggregation of Retailer through Subcategory, we provide fields on count of products and SKUs stock status, markdown status, newly introduced products and SKUs. Prices conditional on stock status, markdown status, and newly introduced products are made available. Percent of products and SKUs in certain stock status and markdown status are made available. For more detailed information, please request a copy of our data dictionary.

Example use case: Of the many relationships to a company’s fundamentals one can find in the data, one can evaluate the relationship between a retailer’s level of discounting and markdowns and the parent company’s reported gross margins to nowcast likely gross margin on a weekly basis.

Update Frequency:

Weekly

About the Provider:

We are Ascential: the specialist, global information company. We enable smart decision-making for the world’s most ambitious businesses. In an increasingly complex, digitally-driven world, we help the world’s top consumer product and service companies understand what’s important and how to act on it – today, and in the future.

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