Alliant: Tech and Telco

U.S. consumers that are predicted to have an interest in specific tech and telco brands or products.

Description:

Alliant Tech and Telco audiences are built using product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase from Technology and Cellular brands.

Samples/Tables Included:
-Electronics Brands
-Camera Brands
-Videogame and Audio Brands
-Telecom & Service Providers

Sample Fields Included:
– Adobe Buyer Propensity
– Bose Buyer Propensity
– Brother Buyer Propensity
– GoPro Buyer Propensity
– HP Buyer Propensity
– High-End Tech Brands
– Camera & Optic Accessories
– AT&T Buyer Propensity
– DIRECTV Buyer Propensity
– Roku Buyer Propensity

Expected Workflow
– Navigate to the Alliant Marketplace tile and click “Request”
– An Alliant representative will reach out
– Provide business requirements and/or create table query
– Upload data to Snowflake data share (if applicable)
– Alliant will return requested data

About the Provider:

Alliant delivers audience-based solutions built from transactional data, advanced data science and high-performance scoring technology. Our mission is to optimize marketing profitability in every channel

Visit the provider’s website for more information