Alliant: Financial Services & Insurance

Purchase and interest data of U.S. consumers of services such as credit card usage, investments and insurance.


Alliant Financial and Insurance related audiences are sourced from survey and Twitter data. For interest and purchase propensity modeling, the source is then used as a study group and then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics predicting interest and of the associated brand or product.

Samples/Tables Included:
-Car Insurance
-Interest in Life/Health Insurance Brands
-Credit Card Holders
-Investment types
-Money Transfer services

Sample Fields Included:
– American Express Buyer Propensity
– H&R Block Buyer Propensity
– Intuit Buyer Propensity
– PayPal Buyer Propensity
– Square Buyer Propensity
– MassMutual
– MetLife
– Health Insurance – Propensity
– Life Insurance Buyers – Propensity
– Financial Interests

Expected Workflow
– Navigate to the Alliant Marketplace tile and click “Request”
– An Alliant representative will reach out
– Provide business requirements and/or create table query
– Upload data to Snowflake data share (if applicable)
– Alliant will return requested data


About the Provider:

Alliant delivers audience-based solutions built from transactional data, advanced data science and high-performance scoring technology. Our mission is to optimize marketing profitability in every channel

Visit the provider’s website for more information


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