Alesco Data: Alesco CPG Database (Sample)

Reach over 90 million consumers, selectable by the package goods brands they most frequently purchase.

Description:

Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.

Consumer-based survey responders of the brands to which they are most loyal. From acne products to baby wipes, coffee to pet food, this file has the most responsive data from consumers who respond to Direct to Consumer (DTC) offers. Compiled using a variety of surveying techniques including point of purchase surveying as part of the check out process. 30-day hotline available to ensure the freshest information possible.

Fields Include:
-Product Category, such as:
– Acne Products
– Tooth Whiteners
– Allergy/Cold Remedies
– Baby Wipes
– Dog Treats
– Imported Beer
– Energy Bars
– Meat Alternatives
-Product Brands, such as:
– LOreal Paris
– Crest
– Pepcid
– Tylenol
– Pampers
– Purina
– Meow Mix
– Budweiser
– Keurig
– Beyond Meat
-Recency of purchase
-Email

Use Cases:
-Acquisition Marketing
-Loyalty and Reward program activation
-Couponing
-Validation and Appending

Expected Workflow:
-Alesco uses a Snowflake share to provide the customer with customized data sets as requested.
-Customer shares target criteria with Alesco via a snowflake share for audience selection.
-Customer shares CRM list with Alesco via a snowflake share for data enrichment.

About the Provider:

Because Data Matters, Alesco Data develops highly responsive audiences that will predict behavior utilizing our analytics and insights. This will improve your current data and optimize marketing spend.

Visit the provider’s website for more information

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