Affinio: Behavioral and Customer Insights
AI-Driven Insights to Activation of all customer data
Aﬃnio is an augmented analytics platform powered by our custom graph technology. We analyze the connections in your data to identify common behaviors and affinities across massive customer data sets. We then provide those AI-driven insights into an easy to use visualization layer so the entire enterprise can generate data-driven strategies and activations.
- Cluster IDs
- Interests traits
- Behavioral metadata
- Consumer IDs per segment or sub-cluster
- Cluster identifier
- Audience Overlap count
- Behavioral Scores: Affinity, Relevance, Value
- Cluster overlap scores
- Behavioral traits
Example Use Case:
Use Affinio AI to analyze behaviors across content consumption, online and offline transactions, onsite and ad-click streams, search to unlock hidden customer patterns and behaviors. Surface whitespace revenue growth strategies quickly that can be activated instantly.
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