Acxiom: InfoBase® Audiences

Robust, marketable consumer prospect files

Description:

InfoBase® Consumer List is a comprehensive, national consumer list covering more than 187 million households and more than 260 million individuals. It is designed to effectively and efficiently help you reach new consumer prospects with hundreds of demographic, homeowner, buying behavior, financial, health-related and interest selectors. Consumer List provides you with a range of economic activity, marketability and deliverability data to generate the best results based on your specific needs to deliver powerful insights for campaign planning, execution, and measurement.

Fields Included:
  • Demographics
  • Financial
  • Activities and Interests
  • Spending
  • Health and Fitness
  • Retail
  • Travel and Entertainment
  • Technology
  • Location
  • Vehicles
  • Property
Example Use Case:
  • Develop rich personas to power creative strategies and create more relevant messages, content and experiences
  • Predict what people need and when they will need it
  • Define key characteristics to find prospects most likely to become top customers
About the Provider:

Acxiom provides the most comprehensive, global suite of consumer insights in the market, harnessing data about real people across the most sources of data to power precise audience targeting and people-based marketing. Acxiom leverages data to help brands succeed by understanding more about known or anonymous audiences, completing touchpoint contact data.

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