Acxiom EMEA: High Value Audiences (HVA)

Highly scalable audiences for cross-channel activation


Acxiom’s data can help you reach the most appropriate audiences within your specific sector. A wide variety of high-value audiences and characteristics are ready for data enrichment and target group segmentation within all EMEA markets. Acxiom uses a wide range of different data sources such as market research panels (e.g. YouGov, Kantar, Best-for-planning), transactional data, real estate data, data on households, car registration data, location data et al. With this variety of ethically sourced data, Acxiom can deliver in-depth knowledge on consumer behaviour and brand affiliation by enabling the segmentation of individuals on all major verticals.

Available Data:

  • Demographics & Socio-Economic (household composition, kids, affluence, income, purchasing power, age group, gender, education)
  • Finance (insurance, banking, credit rating)
  • Automotive (car ownership, brand affinity)
  • Real Estate / Property (age of the building, rented or owned, photovoltaics availability, heating affinity)
  • Travel (frequent flyers, holiday type, business travellers, destinations)
  • FMCG/CPG (perception of a brand, purchase intent, lifestyle choices)
  • Interest & Hobbies (activities, shopping behaviour, lifestyle, charity)
  • Technology (Smart-Home, E-Mobility, tech-savvy)
  • B2B (Occupations, Industry)


Use cases & Benefits:

Acxiom is the global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere and power more personalised experiences across all channels.

  • Acxiom provides the most comprehensive, global suite of consumer insights in the market, harnessing data about real people across the most sources of data to power audience targeting and people-based marketing.
  • Our broad portfolio of offerings enable people-based engagements everywhere across a wide spectrum of use cases, from simple to very sophisticated with high coverage and reach across all EMEA countries.
  • Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.


About the Provider:

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit

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