Acxiom EMEA: Acxiom Segmentation: Personicx

Enhance 360° view of your consumers: extensive insight into life-stage, affluence and behaviors

Description:

Personicx is a consumer level segmentation system designed to group individuals who have similar characteristics and demand for products and services together to help make marketing more effective. It is built using a rich variety of sociodemographic characteristics, affluence, interests and affinities, by which the segments are defined and is linked to various surveys enabling further insight in to the everchanging marketplace.

Personicx can work flexibly at an individual, household or postcode level, allowing clients across all sectors to tap into the complete range of audiences and engage consumers across multiple channels.

Each country utilises the available data sources available to build a unique version of Personicx, optimised for that local market, but consistently defined by the key drivers of life-stage and affluence.

Example segments:
Germany
– PersonicxTM “Young & Career Entry”
– PersonicxTM “Midlife Single & well situated”
– PersonicxTM “Single Parent & Low Status”
– PersonicxTM “Young & in Education”
– PersonicxTM “Golden retirement & active”

UK
– Personicx YH102 Young Affluent Adults “Going Places”
– Personicx FL324 Lower Income Families “Family Allowance”
– Personicx XM440 Middle Income Empty Nests “Winding Down”
– Personicx RH447 Comfortable and Retired “Golden Years”

Use cases & Benefits:
Personicx enables clients to understand their market and customers, providing insight that can be used to:
– Quantify market potential
– Inform appropriate marketing strategies such as pricing, messaging and promotions
– Identify prospective areas and customers and reach them through the most appropriate channels
– Optimise engagement and loyalty with existing customers

About the Provider:

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit Acxiom.com.

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