Acxiom EMEA: Acxiom Real Identity™

Acxiom’s innovative and 2020 “Martech Breakthrough” awarded identity solution


Real Identity™ enables the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. A proper identity solution is the fundamental base to create a single customer view in your CRM data and to make your data ready for all marketing use cases. Real Identity™ provides an unique ID per consumer, household or building that allows to recognize doublets and to connect different data bases. Acxiom’s Real Identity™ is based on a proprietary referenced based technology to ensure the highest accuracy in matching to tear down your data silos.

Matching Levels:
– Person (ID represents an individual)
– Household (ID represents all individuals within one household)
– Building (ID represents all individuals in a building)

Use cases & Benefits:
– Highest Accuracy – Proprietary referenced based technology ensures the highest level of identity data completeness and accuracy to fuel your business operations.
– Business Insights – Enable personalised, relevant consumer experiences across digital and offline journeys to drive engagement and business impact.
– Data Privacy – Acxiom provides the highest standards of data protection under GDPR working with a Trusted Third Party Environment.


About the Provider:

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit

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