Acxiom EMEA: Acxiom INFOBASE® – Individual Level Database

The most comprehensive source of consumer information offering insight and targeting

Description:

Acxiom individual database INFOBASE® offers the most powerful consumer insights. Acxiom enables you to leverage comprehensive data for premium audiences and insights across the globe. Better understand, identify, and target ideal audiences by engaging and personalizing experiences across digital and offline channels.

Data Insights:
– Name (First name, last name, prefix, title etc.)
– Address (City, State, Street, Building No.)
– Age
– Gender
– Audience Segments

Use cases & Benefits:
– Personalized marketing messages – From demographics to financial attributes and life events, INFOBASE® informs your marketing to make it relevant and personal.
– Improve response rates – When you better understand your audiences, you can narrow your audience to the most interested and likely to respond.
– Deliver relevant experiences – Insights drive experience that engage and build loyalty with people interaction with your brand.
– Audience Distribution – Access the world’s most accurate and powerful touchpoint data via InfoBase for consumer information that supports omnichannel engagement and direct mailings.
– Geo-Location Insights – Power location analysis, market-level research, planning and geo-based targeting through INFOBASE®.

About the Provider:

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit Acxiom.com.

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