Acxiom EMEA: Geo-Spatial Data
Geographic Statistical Data for Market Analysis
Geographical data provides relevant insight for a wide scope of applications, providing a robust picture of multiple geographical layers to enhance geospatial analysis, segmentation, personalization and audience engagement.
Acxiom combines data from multiple reliable private and public sources, summarizing individual and household data attributes for a given geographic level to create robust unique estimates for each area. The use of proven granular data and multivariate procedures ensure the projections accurately reflect the area. Once aggregated, it is no longer possible to identify individuals and the data can be considered anonymous, protecting consumers’ privacy in accordance with local and EU privacy laws.
An extensive range of demographic and lifestyle attributes are available, including:
– Lifestage Demographics
– Household Composition
– Daytime Population
– Home and Property
– Income and Employment
– Affordability and expenditure
– Lifestyles, Interest and Charity
– Finance and Credit
– Media, Channel and Technology
– Personicx Segmentation
Attributes are a combination of proportions, mean values and scores for a range of demographic, income and lifestyle data at a postcode level.
Use cases & Benefits:
Elevate your analysis and marketing with an improved understanding of local areas and market potential to:
– Optimize strategic planning for site location and sales territories
– Define the right mix of products and services to offer based on market characteristics.
– Target individuals geographically with online and offline communications