Acxiom EMEA: Acxiom Data Enhancement

Enhance your CRM data with the most comprehensive source of consumer information

Description:

Enhancement of complementary 3rd party data to your own CRM data drives deeper insights into your customers. Acxiom offers the industry’s most comprehensive offline data and customized models, and we can help you choose the most relevant and effective audiences to drive better marketing results both offline and online.

Levels of data enhancement:
– Individual
– Family
– Building
– Postcode
– Acxiom geographic layers
– Bespoke geographic layers

Data available for enhancement:
– Life-stage Demographics
– Household Composition
– Daytime Population
– Home and Property
– Income and Employment
– Affordability and expenditure
– Lifestyles, Interest and Charity
– Automotive
– Finance and Credit
– Media, Channel and Technology
– Personicx Segmentation
– Custom models

Use cases & Benefits:
– Find the prospects most likely to buy: Create audiences and models that help you reach more consumers who resemble your best customers.
– Make every interaction count: Reach consumers with content tuned to reflect their interest, preferences, and past purchases.
– Improve customer insights: Cleanse your data and overlay additional attributes to discover new segments for high impact cross-selling campaigns

 

About the Provider:

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit Acxiom.com.

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