Acxiom EMEA: Acxiom Custom High Value Audiences (HVA)
Custom Highly scalable audiences for cross-channel activation
With several hundred predictive variables on hand and a wide variety of data partnerships in place, Acxiom can create and deliver custom high-value audiences. These custom HVAs might range from likely affinities to specific brands or goods, preferences and unique behaviors or custom customer segmentation to fit your campaign needs and expectations. Our expertise and well-established data partnerships will help you understand your customer base, reduce wastage and increase the prospect pool.
Customer and product-specific target groups for customer prospecting can be statistically modeled based on a wide variety of data sources such as transactional data or cooperation with the most important panel surveys like YouGov, Kantar, Best-for-planning, Dynata. Given a briefing from the client Acxiom will provide a custom High Value Audiences at flexible scale.
Use cases & Benefits:
- Acxiom is the global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere and power more personalised experiences across all channels.
- Acxiom provides the most comprehensive, global suite of consumer insights in the market, harnessing data about real people across the most sources of data to power audience targeting and people-based marketing.
- Our broad portfolio of offerings enables people-based engagements everywhere across a wide spectrum of use cases, from simple to very sophisticated with high coverage and reach.
- Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolutions to deliver seamless experiences everywhere.
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