Acxiom EMEA: Acxiom Custom High Value Audiences (HVA)

Custom Highly scalable audiences for cross-channel activation


With several hundred predictive variables on hand and a wide variety of data partnerships in place, Acxiom can create and deliver custom high-value audiences. These custom HVAs might range from likely affinities to specific brands or goods, preferences and unique behaviors or custom customer segmentation to fit your campaign needs and expectations. Our expertise and well-established data partnerships will help you understand your customer base, reduce wastage and increase the prospect pool.


Available Data:
Customer and product-specific target groups for customer prospecting can be statistically modeled based on a wide variety of data sources such as transactional data or cooperation with the most important panel surveys like YouGov, Kantar, Best-for-planning, Dynata. Given a briefing from the client Acxiom will provide a custom High Value Audiences at flexible scale.


Use cases & Benefits:

  • Acxiom is the global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere and power more personalised experiences across all channels.
  • Acxiom provides the most comprehensive, global suite of consumer insights in the market, harnessing data about real people across the most sources of data to power audience targeting and people-based marketing.
  • Our broad portfolio of offerings enables people-based engagements everywhere across a wide spectrum of use cases, from simple to very sophisticated with high coverage and reach.
  • Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolutions to deliver seamless experiences everywhere.
About the Provider:

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit

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