Acxiom: Acxiom InfoBase® Sample Audience (Synthetic Data)

A small synthetic audience to discover Acxiom data

Description:

This file contains around 3000 records of synthetic data and a small subset of demographic, homeowner, financial and interest selectors. The data mimics real-world data, but is fabricated data and therefore does not expose any personally identifiable information.

List of Data Attributes:
Demographics:
– Gender
– Race Code
– SOHO Indicator
– Adult Age Ranges Present
– Generations in Household
– Household Size
– Number of Adults
– Children’s Age Ranges
– Marital Status in the Household
– Number of Children
– Presence of Children
– Income – Estimated Household
– Political Party – 1st Person in Household
– Age in Two-Year Increments
– Education

Financial:
– Net Worth
– Net Worth
– Heavy Transactors
– Underbanked

Property:
– Home Property Type
– Home Year Built
– Dwelling Type
– Home Market Value
– Home Purchase Date
– Home Length of Residence
– Home Owner / Renter

Interests:
– Collectibles and Antiques
– Cooking/Food
– Electronics/Computers
– Exercise/Health
– Home Improvement
– Movie/Music
– Outdoors
– Reading
– Sports
– Travel
– Investing/Finance
– Gardening

Use Cases:
To run sample queries and get a preview of our data before committing to a license.

 

About the Provider:

Acxiom provides the most comprehensive, global suite of consumer insights in the market, harnessing data about real people across the most sources of data to power precise audience targeting and people-based marketing. Acxiom leverages data to help brands succeed by understanding more about known or anonymous audiences, completing touchpoint contact data.

Visit the provider’s website for more

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