The Snowflake Data Trends Report 2024 is generated from fully aggregated, anonymized data detailing usage of the Snowflake Data Cloud and its integrated features and tools. In this report, we examine patterns and trends in data and AI adoption across more than 9,000 global Snowflake accounts. The Snowflake Data Cloud provides insight into the state of data and AI, including which technologies are the fastest growing. Note that usage attributable to internal consumption, if any, has been removed and is not reflected in any of the metrics contained herein. The accounts and usage reflected in this report represent every major industry and include both longtime Snowflake users and others who only recently joined the Data Cloud.
Except where noted in the text, the data in this report compares monthly averages from January 2024 (represented as “this year”) to averages in January 2023 (“last year”). When compared, this is depicted as “year over year” growth to align with Snowflake’s fiscal year end, though the figures themselves are only representative of January figures to calculate growth.
When possible, we have provided these year-over-year comparisons to showcase growth trends over time. Where data was drawn from Snowflake features that became publicly available after the start of the fiscal year, data was collected and compared as of the first full month after which the feature became available in public preview, and that date is noted in the text. Notably, growth figures for features moving into public preview are expected to be considerably higher, as private previews are limited in scope and necessarily restricted to select Snowflake customers.