Data cloud World Tour
Berlin – Agenda
AGENDA
Agenda is subject to change
Registration and Partner Expo
Get your badge, grab some breakfast, talk with your peers, and chat with our data experts in the expo hall. Our expo hall will be open. Explore partner solutions before the opening keynote begins.
Opening Keynote
Think you know Snowflake? Think again. Join us at the Data Cloud World Tour, featuring Snowflake and customer executives. Learn about the Data Cloud’s next wave of innovations, including advancements in open table formats, generative AI and LLMs, flexible programmability with Snowpark, and much more. See how the Data Cloud has no limits to bring data, compute, and ecosystem all together for AI / ML initiatives. Hear from Snowflake CEO, Frank Slootman, and Neeva Founder, Sridhar Ramaswamy, as well as stories from local customers, who use the Data Cloud to eliminate data silos and put their data to work securely, across their entire business. And see how Snowflake continues to redefine what’s possible with data.
CEO, Snowflake
Founder, Neeva
Lead Developer Advocate, Snowflake
Data & AI Guy, Siemens AG
Coffee Break and Partner Expo
Coffee Break and Expo Visit
Breakout Track 1
Plenary Room
11:00 AM - 11:30 AM
Unleashing the Power of Large Language Models with Snowflake
The discovery of large language models (LLMs) is enabling an array of dazzling new AI apps that can converse and reason remarkably like humans. This talk will explore how Snowflake can help you leverage LLMs for your own data, both now and in the future. You will learn how to build your own LLM-powered app using Snowflake and Streamlit, with live demonstrations of how to use generative AI and LLMs to power natural language data explanation, exploration, recommendation, discussion, and question answering. This talk will also discuss Snowflake’s strategy, including its recent acquisitions of Streamlit and Applica, and present some new AI products being developed in-house. Finally, the speakers will explore this technology’s implications for app development, data storage, processing, and analytics, and conclude with thoughts on how Snowflake can help you navigate this rapidly changing future.
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Oliver Blank
Senior Sales Engineer, Snowflake
11:45 AM - 12:15 PM
What's New: Machine Learning with Snowflake
Joins us to learn about the latest enhancements helping data scientists and ML engineers develop and productionize machine learning models natively in Snowflake.
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Michael Gorkow
Field CTO, Snowflake
Breakout Track 2
Seminar Ship
11:45 AM - 12:15 PM
Unstructured data analysis in Snowflake: Highlighting ESG insights through generative AI
11:00 AM - 11:30 AM
What's New in Data Governance & Privacy
Come and learn more about the newest native data governance and privacy capabilities that work across clouds and regions to bring visibility and control across your entire global data estate.
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Max Humpert
Sales Engineer, Snowflake
11:45 AM - 12:15 PM
Unstructured data analysis in Snowflake: Highlighting ESG insights through generative AI
Reading, processing, and analyzing large amounts of text has been a bottleneck for businesses until semantha. Discover how Snowflake is enabling semantic processing platform, semantha. Join Snowflake Product experts Abdelmalik El Guesaoui, Founder at semantha, to learn about how semantha’s text and data processing platform analyzes information, highlighting only the most relevant and useful content allowing users to focus on what matters. With pre-trained language models natively integrated, semantha, Powered by Snowflake, works out of the box to analyze and compare unstructured data in real time.
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Abdelmalik El Guesaoui
CPO & Founder von semantha.ai
Breakout Track 3
Ground Floor
11:00 AM - 11:30 AM
German Session: Generali / saracus consulting: Aufbau eines Enterprise Data Marketplace
11:45 AM - 12:15 PM
Customer & Partner Session by Sennder / Fivetran: Sennder's journey towards a decentralised data warehouse
11:00 AM - 11:30 AM
German Session: Generali / saracus consulting: Aufbau eines Enterprise Data Marketplace
Note: This session will be delivered in German language.
In diesem Vortrag wird der Aufbau des Enterprise Data Marketplace der Generali Versicherung erläutert. Es wird eine Übersicht über die bisherige Data- & Analytics-Journey gegeben sowie die Anforderungen des Business und anderer Datenkonsumenten an eine solche Plattform in der Versicherungsbranche beleuchtet. Zusätzlich wird der Ansatz des Data Marketplace erklärt und Einblicke in die technische Architektur der Plattform gegeben.
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Ingo Leusing
Senior Expert for Data and Analytics, Generali Deutschland AG
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Lukas Hestermann
Managing Director, synvert saracus consulting GmbH
11:45 AM - 12:15 PM
Customer & Partner Session by Sennder / Fivetran: Sennder's journey towards a decentralised data warehouse
Explore how Sennder, Europe’s top freight forwarder, harnessed data to empower all its team with 30,000+ dashboards using Fivetran and Snowflake. Discover their journey to a future-proof architecture for democratized access to great quality data at efficient cost.
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Christian Haas-Frangi
Staff Software Engineering Manager, Sennder
Christian Haas-Frangi is the Data Engineering Manager at sennder. With 8 years of data wizardry experience under his belt, combining engineering and product management, he is now steering the ship of the data platform for Sennder. His French accent is only as strong as his passion for the data mesh.
Lunch and Partner Expo
1:30 PM - 2:00 PM
Customer & Partner Session by Siemens / Accenture: Building a scalable Enterprise-Wide Data Mesh Architecture on Snowflake to Enable Enterprise Data Transformation
2:15 PM - 2:45 PM
Customer & Partner Session by tesa / initions: Advanced Analytics Journey at tesa
3:00 PM - 3:30 PM
Customer & Partner Session by Baywa r.e. / Deloitte: Baywa r.e.’s Data Enablement Journey to become a data-driven organization
4:35 PM - 5:05 PM
Snowflake Security Best Practices for Building Data Applications
5:30 PM - 6:00 PM
Maximizing Snowflake Performance: A Comprehensive Best Practice Guide
1:30 PM - 2:00 PM
Customer & Partner Session by Siemens / Accenture: Building a scalable Enterprise-Wide Data Mesh Architecture on Snowflake to Enable Enterprise Data Transformation
Would you like to know how Siemens AG, a leading manufacturing company, built an innovative, scalable, and flexible data mesh architecture with Snowflake and transformed their Data and AI ecosystem? Join Christian Meyer from Siemens AG and Pradeep Achar Hanumanthachar from Accenture as they share the solutions, learnings, and experiences from the Siemens new cloud data platform.
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Pradeep Achar Hanumanthachar
Associate Manager – Data Architecture, Accenture Technology Solutions
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Christian Meyer
Head of Cloud Operations, Siemens AG
2:15 PM - 2:45 PM
Customer & Partner Session by tesa / initions: Advanced Analytics Journey at tesa
More information to follow
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Sanjeev Kumar
Head of Data Management & Analytics, tesa SE
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Jan-Niklas Pahl
Global Advanced Analytics & AI, tesa SE
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Bastian Burchert
Product Manager, initions
3:00 PM - 3:30 PM
Customer & Partner Session by Baywa r.e. / Deloitte: Baywa r.e.’s Data Enablement Journey to become a data-driven organization
Utilizing data assets becomes crucial to enterprises future business growth and efficiency gains, which leads to the necessity of a mature data management. Regulatory requirements such as the Supply Chain Act enforce the urgent demand to foster high quality data products across the entire value chain within the global organization. BayWa r.e. identified potentials to optimize their processes and hence realize cost efficiency effects. Therefore, a green field approach has been initiated to start the Data Enablement Journey.
Don’t miss your chance to take a deep dive into BayWa r.e.’s platform architecture, learn from the company’s experiences, challenges, solutions and engage with Matthias and Christian with regards to your questions.
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Matthias Weber
Data Solution Manager for Digital Projects and Vendor Relationship Manager for Snowflake at BayWa r.e.
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Christian Roese
Solution Architect for AI+Data and Lead Alliance Partner for Snowflake at Deloitte Consulting
3:50 PM - 4:20 PM
Data Governance in a Data Mesh
Organizations of all sizes want to be data-driven. To steer the organization, decision makers need timely data generated by supply partners, internal operations, and the industry ecosystem. Transforming the data landscape to become a data-driven organization comes with challenges. Join this session to learn about operating models of data governance in a data mesh.
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Harald Erb
Principal Sales Engineer, Snowflake
4:35 PM - 5:05 PM
Snowflake Security Best Practices for Building Data Applications
This session will discuss security, networking, and identity access management (IAM) around building multi-tenant data applications on Snowflake. It will dive into security, data control, and tenants’ isolation options for builders looking to develop a secure multi-tenant application. We will cover secure connectivity, identity access management, data governance capabilities, encryption, data protection, high availability, auditing and monitoring, including all the new security features.
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Kevin Keller
Senior Security Field CTO, Snowflake
5:30 PM - 6:00 PM
Maximizing Snowflake Performance: A Comprehensive Best Practice Guide
Do you ever wonder about the lifecycle of a Snowflake query? And how to investigate and understand factors that impact your query performance? This session aims to address these questions and more while providing actionable insights and practical tips to help you improve query performance. Topics addressed include a comprehensive overview of Snowflake query performance, covering the lifecycle of a Snowflake query, the Snowflake optimizer, factors affecting query performance, and best practices to improve performance. Participants will gain a deeper understanding of the fundamentals of the Snowflake compiler and optimizer, learn troubleshooting techniques to identify performance bottlenecks and see how Snowflake features and services can optimize query performance for different scenarios.
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Christoph Wiese
Principal Solutions Architect, Snowflake
4:35 PM - 5:05 PM
Health Care and Life Sciences: Zero Ops Snowflake Environments at Merck Group
5:20 PM - 5:50 PM
Financial Services: Banking on the Future: How Solaris Decenralized Its Data To Empower Its People With Snowflake
1:30 PM - 2:00 PM
Operationalizing Snowpark Python Deep Dive
With Snowpark Python now generally available, many customers are now able to bring production workloads in Python to Snowflake. But, how? For instance, how should you think about the DataFrame API vs. user-defined functions vs. UDTFs? In this session, you’ll learn core design principles for building capabilities on top of Snowpark Python (across data engineering, data science, and data application workloads).
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Florian Tomala
Sales Engineer, Snowflake
2:15 PM - 2:45 PM
What's New: Apache Iceberg with Snowflake
Join us to hear the latest enhancements with Apache Iceberg, powering flexibility and open standards in the Data Cloud.
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Fabian Gampfer
Senior Sales Engineer, Snowflake
3:00 PM - 3:30 PM
What's New in Geospatial
Snowflake is rapidly adding new data types, geospatial functions, and product integrations that enable geospatial analytics in the cloud. Join this session to learn about new features and future plans for geospatial analytics from Snowflake engineers who built these capabilities. We will introduce a new geometry data type and share what we are doing to ingest geo data into Snowflake more easily.
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Ben Engel
Senior Sales Engineer, Snowflake
3:50 PM - 4:20 PM
Data Engineering with Python in Snowflake
Cloud Data Engineering for Dummies, Snowflake Special Edition, states: “Data engineering isn’t something you do once. It’s an ongoing practice that involves collecting, preparing, transforming, and delivering data.” Snowpark Python presents a powerful new way to do data engineering. In this session, we’ll focus building data engineering pipelines with Python. You’ll see the end-to-end process of creating a robust data engineering pipeline using Snowpark Python stored procedures. That pipeline will process data incrementally, be orchestrated with Snowflake Tasks, and be deployed via a CI/CD pipeline. You’ll also learn how to use Snowflake’s new developer CLI tool and Visual Studio Code extension.
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Hendrik Leddin
Senior Solutions Engineer, Snowflake
4:35 PM - 5:05 PM
Health Care and Life Sciences: Zero Ops Snowflake Environments at Merck Group
More information to follow
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Florian Mohnert
Product Owner Data & Analytics Platform, Merck Group
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Kamal Saade
Architecture Capability Lead - Global D&A, Merck Group
5:20 PM - 5:50 PM
Financial Services: Banking on the Future: How Solaris Decenralized Its Data To Empower Its People With Snowflake
The most forward-thinking and innovative financial services organizations have a cloud-first approach to banking—and European embedded finance provider Solaris is no different. Hear from Roy Ben David, Group Director Data & Analytics at Solaris to see how the company has improved its data management and access using Snowflake’s Data Cloud—combining 70 data sources, hundreds of reports, and thousands of lines of code. And learn how improved integration, data sharing, and performance has transformed Solaris’ time to delivery, helping the company share countless benefits with its partners and customers, too.
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Roy Ben David
Group Director Data & Analytics, Solaris Group
1:30 PM - 2:00 PM
Customer & Partner Session by New Work SE / dbt: The Road to Modern BI - Our Ongoing Journey to Cloud with Snowflake and dbt Cloud
2:15 PM - 2:45 PM
Customer Session by AWS: Data-centric AI with Amazon SageMaker and Snowflake
3:00 PM - 3:30 PM
Partner Session by INFOMOTION / Snowflake: Use Case - Transformation of a complex data platform into the Snowflake Data Cloud
3:50 PM - 4:20 PM
Retail: The art of insight: How C&A explores SAP analytics on Snowflake’s Data Cloud
4:35 PM - 5:05 PM
Doing the Impossible: How DS Destination Solutions Built A Dynamic Pricing Platform with Snowflake
5:20 PM - 5:50 PM
Media: “Out of the Box Innovation”: BurdaForward’s Data Modernization Journey to Snowflake’s Data Cloud
1:30 PM - 2:00 PM
Customer & Partner Session by New Work SE / dbt: The Road to Modern BI - Our Ongoing Journey to Cloud with Snowflake and dbt Cloud
This session walks you through New Work SE’s journey in modernising their BI infrastructure through cloud migration, focusing on the adoption of Snowflake and dbt Cloud.
Bruno will share how and why they have chosen the data stack they are working with, the challenges they faced and how they managed to succeed.
Moreover, Bruno will be sharing their key learnings and their next steps to continuously optimising their cloud-based BI system.
Join us for valuable insights into navigating a successful BI cloud migration.
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Bruno Serrano
BI Product Manager, New Work SE
2:15 PM - 2:45 PM
Customer Session by AWS: Data-centric AI with Amazon SageMaker and Snowflake
Discover the power of combining Amazon Web Services (AWS) and Snowflake for data-centric AI. This talk explores the synergistic capabilities of both platforms in building scalable, reliable, and high-performance data architectures.
Learn how Amazon SageMaker and Snowflake platform work together to deliver a solution for your business. Gain practical insights into integration strategies, data transformation, stream processing, and data integration patterns. Join us to unlock the full potential of AI and data streaming in today’s data-driven landscape.
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Nuno Barreto
Partner Sales Solutions Architect, Amazon Web Services
3:00 PM - 3:30 PM
Partner Session by INFOMOTION / Snowflake: Use Case - Transformation of a complex data platform into the Snowflake Data Cloud
At a renowned retail company, we migrated a very large and complex data platform to the Snowflake Data Cloud. We present the approach, challenges and experiences that led to the successful completion of this migration in a very short time.
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Tobias Orzegowski
Lead Consultant, INFOMOTION GmbH
Since 2006 Tobias Orzegowski has been handling various aspects of BI. In various projects, he has implemented comprehensive DWH architectures as well as reporting solutions. In recent years, the focus has been on different cloud BI platforms (AWS Redshift, AWS Athena, Snowflake).
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Karsten Menzen
Sr. Services Delivery Manager
With more than 20 years of professional services experience, Karsten Menzen focuses on customer success in his current role at Snowflake. He supports his customers with Snowflake implementation and migration projects as well as with all questions regarding Snowflake enablement.
3:50 PM - 4:20 PM
Retail: The art of insight: How C&A explores SAP analytics on Snowflake’s Data Cloud
With over 1,300 stores in 17 European countries, C&A is one of Europe’s leading fashion retailers – and it’s spent the last few years modernising its data and analytics practices with Snowflake’s Data Cloud.
Join Lutz Bauer, C&A’s Domain Architect for Data Analytics, to hear how Snowflake has bought new levels of speed, scalability, and accessibility to the company’s analytics. Plus, learn how C&A used Snowflake to support its best-of-breed data architecture and explore business-critical SAP data in the cloud.
Don’t miss your chance to take a deep dive into C&A’s architecture, learn from the company’s experiences, challenges, and solutions, and pitch your questions to Lutz.
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Lutz Bauer
Domain Architect Data & Analytics, C&A Services GmbH & Co. OHG
4:35 PM - 5:05 PM
Doing the Impossible: How DS Destination Solutions Built A Dynamic Pricing Platform with Snowflake
For vacation home rental aggregators, dynamic pricing is a hugely complex undertaking—even more so than the closely-related hotel booking market. But for all-in-one vacation booking software vendor DS Destination Solutions, the opportunity to pioneer dynamic pricing was too good to miss.
Join Lars Brinkmann, CTO at DS Destination Solutions to discover how the company used its early business KPI successes with Snowflake to build a dynamic pricing platform on Snowflake’s Data Cloud. And see how the company connects countless sourcing APIs and aggregators to deliver seasonality-based covering multiple variables for each of its customers’ 200k+ properties.
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Lars Brinkamnn
CTO, DS Destination Solutions (HRS Group)
5:20 PM - 5:50 PM
Media: “Out of the Box Innovation”: BurdaForward’s Data Modernization Journey to Snowflake’s Data Cloud
Media advertising is a big business. But understanding users well enough to maximize revenues is a never-ending challenge. That’s where BurdaForward comes in. In just a few years, the company has become a leading force in generating data-driven advertising insights that help people do more with less.
BurdaForward’s Head of Transparency Tech – Data Platform, Nicolas Ajram, tells the company’s story of how it moved all its data to Snowflake’s Data Cloud, allowing it to process around 1TB of data every day. And hear how simplified data accessibility has helped drive a culture of innovation, uniting departments, accelerating time to insight, and boosting data democracy and transparency.
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Nicolas Ajram
Head Of Transparency Tech - Data Platform, BurdaForward
Wrap-Up
Join the Data Cloud World Tour wrap-up session where we conclude and briefly recap the day’s highlights. As we wind down, it’s time for networking and drinks, offering attendees a chance to forge connections and relax in a convivial atmosphere.