Free Internet provider deploys Snowflake for data-driven insight into user-brand behavior
With Snowflake, we focus more on our business and less on simply trying to operate our analytics system.
– Craig Lancaster, CTO, Jana
Read the full report to find out how Snowflake’s scalable and cost-effective solution helps Jana analyze and target user-brand interactions to benefit its content providers and its mobile users who consume that content.
Jana provides free, unrestricted Internet access to more than 30 million smartphone users in 15 emerging markets by encouraging and facilitating interaction with nearly 4,000 brands via sponsored content. Systems monitor the latency of business constraints and catch bugs, target identify fraud, and recognize unexpected developments in the various countries.
Driving more than 4.0 billion MB of app usage, Jana was nearing a point where it could no longer operate efficiently. The challenge was to determine how to upgrade its existing data analytics platform to alleviate bottlenecks while retaining existing benefits and reducing costs.
Jana upgraded most of the key components of the data pipeline and replaced MySQL with Snowflake’s data warehouse built for the cloud.
Jana leveraged Snowflake to keep up with the business demands of processing and analyzing a rapidly growing stream of data. Additional benefits were increased uptake by analysts, improved testing, faster time to market for new features, reduced administrative overhead, and a shift in focus from operations to strategy.
Snowflake’s scalability makes it easy to spin up additional data warehouses for urgent analysis and to isolate workloads for improved performance. The ability to test against production data without interfering with existing workloads enables Jana to bring new features to market quickly.