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O processo seguiu estas etapas:\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EIdentificação das tecnologias no Marketing Data Stack\u003C/b\u003E\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAvaliamos o uso de tecnologias de marketing pelos clientes ativos da Snowflake durante o período de análise.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EOs clientes ativos foram definidos como aqueles que:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETinham um contrato de capacidade ou um contrato sob demanda/atendimento self-service com data de término válida. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EGeraram receita para a Snowflake no ano passado.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EFoi necessário que as tecnologias analisadas atendessem aos seguintes critérios:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAs tecnologias consideradas em cada categoria avaliada devem ser membros ativos da Snowflake Partner Network (SPN), possuir um contrato equivalente com a Snowflake ou ser fornecedores do Snowflake Marketplace que concordaram com os termos e condições aplicáveis do Marketplace.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EAs empresas mencionadas na categoria de grandes modelos de linguagem (LLMs) representam provedores com LLMs disponíveis no Snowflake AI Data Cloud por meio do Snowflake Cortex AI e não foram avaliadas pela Snowflake para o Modern Marketing Data Stack.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EOs fornecedores na categoria de marketing cloud foram avaliados com base em diversos fatores, incluindo consumo do Snowflake e sua presença de mercado e nos data stacks de marketing dos clientes.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003ECategorização das tecnologias com base no tipo de consumo do Snowflake\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EÀ medida que a Snowflake continua a melhorar os recursos de sua plataforma e oferecer vários modelos de implementação de aplicações, os fornecedores se integram ao AI Data Cloud de diversas maneiras para atender a diferentes finalidades. Para avaliar com precisão a liderança no mercado e os níveis de adoção do ponto de vista da nossa base de clientes, foram usadas métricas específicas com base no tipo de consumo do Snowflake. A análise levou em conta:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologias que utilizam o Snowflake para cargas de trabalho de integração, transformação e análise de dados.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologias que utilizam as cargas de trabalho de colaboração do Snowflake para integrar suas ofertas de produtos, excluindo soluções de colaboração de dados.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologias que utilizam as cargas de trabalho de colaboração do Snowflake para fornecer uma oferta de colaboração de dados associada à categoria "colaboração" deste relatório.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003EIdentificação das principais métricas para medir o sucesso das ferramentas de marketing\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EPara medir com precisão o sucesso da adoção das ferramentas de marketing em cada categoria do stack, foram analisadas métricas específicas com base em como as tecnologias de parceiros fizeram uso dos recursos do Snowflake. \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAs métricas aplicadas às tecnologias que utilizam o Snowflake para cargas de trabalho de integração, transformação e análise de dados foram:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EO número total de clientes ativos que usam a tecnologia.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EO consumo total de créditos da tecnologia no Snowflake.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EO crescimento percentual dessas duas categorias durante o último período de 12 meses, comparado ao período de 12 meses anterior.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EMétricas para tecnologias que usam os recursos de Collaboration do Snowflake para integrar suas ofertas de produtos que não sejam soluções de colaboração de dados:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EO número total de bordas estáveis que incluem a tecnologia. Bordas estáveis são os relacionamentos contínuos entre provedores de dados e consumidores de dados. Uma borda estável é definida como um compartilhamento de dados que gerou pelo menos 20 transações nas quais recursos de processamento foram utilizados, e esse consumo resultou em receita de produto reconhecida em dois períodos consecutivos de três semanas (com pelo menos 20 transações em cada período).\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EO consumo total de créditos é gerado pelos compartilhamentos de dados que a tecnologia utiliza no Snowflake.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EO crescimento desses dois itens durante o último período de 12 meses, comparado ao período de 12 meses anterior.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EMétricas aplicadas às tecnologias que usam as cargas de trabalho de colaboração do Snowflake para fornecer uma oferta de colaboração de dados associada à categoria "colaboração" deste relatório:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EO número total de bordas estáveis que incluem a tecnologia.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EO consumo total de créditos é gerado pelos compartilhamentos de dados que a tecnologia utiliza no Snowflake.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EO número total de consumidores únicos da tecnologia de colaboração de dados, definido como pelo menos uma borda estável estabelecida entre um provedor e um consumidor.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EAnálise dos números de crescimento\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EIncluímos todos os clientes com um contrato ativo de serviço e de atendimento self-service em 1º de fevereiro de 2024, que geraram receita positiva para a Snowflake no ano seguinte. Os percentuais de crescimento refletem o aumento do uso das ferramentas de cada categoria durante o último período de 12 meses (de 1º de fevereiro de 2024 a 31 de janeiro de 2025), comparado ao período de 12 meses anterior. Ao adotar essa metodologia, buscamos fornecer uma imagem clara das tecnologias que estão ganhando força na base de clientes da Snowflake.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003ECriação de um índice de adoção das tecnologias Snowflake\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EDesenvolvemos um índice para ilustrar a adoção e o nível de uso das tecnologias no mercado com base em sua interação com o Snowflake. O cálculo usa critérios ponderados personalizados para diferentes tipos de uso do Snowflake:\u003C/p\u003E\r\n\u003Cp\u003EClassificar/selecionar as tecnologias de marketing de 1 a N, onde o número menor (classificação) é mais favorável. Combinar a lista completa de tecnologias em ambos os grupos e normalizar essa classificação de 0 a 100. (Uma pontuação de 100 seria a tecnologia classificada em primeiro lugar em todas as métricas.)\u003C/p\u003E\r\n\u003Cp\u003EIdentificamos os fornecedores como líderes quando eles cumpriram os seguintes critérios:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologias que usam os recursos Snowflake para integração, transformação e análise de dados: \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAmplitude (40%): número de clientes ativos que usaram a tecnologia no Snowflake durante o período de 12 meses da pesquisa.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EProfundidade (40%): total de créditos consumidos pela tecnologia no Snowflake durante o período de 12 meses da análise\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECrescimento da amplitude e da profundidade:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Crescimento percentual do número total de clientes ativos usando a tecnologia durante o último período de 12 meses, comparado ao período de 12 meses anterior.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Crescimento percentual do consumo de créditos pela tecnologia durante o último período de 12 meses, comparado ao período de 12 meses anterior.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologias que utilizam as cargas de trabalho de colaboração do Snowflake para integrar suas ofertas de produto, excluindo soluções de colaboração de dados:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAmplitude (40%): o número de bordas estáveis da tecnologia no Snowflake durante o período de 12 meses da pesquisa.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EProfundidade (40%): total de créditos consumidos pela tecnologia no Snowflake durante o período de 12 meses da análise \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECrescimento da amplitude e da profundidade:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Crescimento percentual do número total de bordas estáveis da tecnologia no Snowflake durante o último período de 12 meses de análise dos dados, comparado ao período de 12 meses anterior.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Crescimento percentual do consumo da tecnologia durante o último período de 12 meses, comparado ao período de 12 meses anterior.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologias que utilizam as cargas de trabalho de colaboração do Snowflake para fornecer uma oferta de colaboração de dados associada à categoria “colaboração” deste relatório:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAmplitude (70%): \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(40%): o número de bordas estáveis da tecnologia no Snowflake durante o período de 12 meses da pesquisa.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(30%): o número de consumidores integrados por meio da tecnologia oferecida pelo fornecedor\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EProfundidade (30%): o total de créditos consumidos pela tecnologia no Snowflake durante o período de 12 meses da pesquisa\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EEste índice fornece uma visão abrangente tanto do alcance do mercado quanto da intensidade do uso da tecnologia no ecossistema da Snowflake.\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EOs líderes representam as principais tecnologias com o índice mais alto em cada categoria.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ESe em todas as categorias, menos na de colaboração:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EClassificou-se entre os três melhores de sua categoria.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EOu o índice da tecnologia estava dentro da faixa de 87% do índice médio dos três melhores fornecedores da sua categoria.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003ECategoria de colaboração:\u003Cul\u003E\r\n\u003Cli\u003EClassificou-se entre os três melhores de sua categoria.\u003C/li\u003E\r\n\u003Cli\u003EOu o índice da tecnologia estava dentro da faixa de 94% do índice médio dos três melhores fornecedores da sua categoria.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAs "empresas promissoras" foram selecionadas com base em sua posição consolidada, além de fatores adicionais, como forte impulso recente no mercado, tecnologia ou estratégia inovadora com o Snowflake, ou demonstração recente de fornecimento de recursos sólidos para os clientes.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small"}},":itemsOrder":["title_v2_1687663476_","text_copy_copy"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"},":type":"snowflake-site/components/flexible-column-container","isActiveTOC":false,"isBlogPage":false}},":itemsOrder":["flexible_column_cont"],"appliedCssClassNames":"snowflake-container 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aem-Grid--default--12","layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-2d1790ae48",":type":"snowflake-site/components/container",":items":{"flexible_column_cont":{"id":"flexible-column-container-3fdde522dd","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-2bd5ba59a8",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"container":{"additionalClasses":"sf-footer__legal-container","columnClassNames":{"text_copy_copy_16360":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-5703c06ace",":type":"snowflake-site/components/container",":items":{"text_copy_copy_16360":{"id":"text-eb39a445f4","additionalClasses":"sf-footer__legal-links","text":"\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/pt_br/legal/privacy/privacy-policy/\"\u003EAviso de privacidade\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/snowflake-site-terms/\"\u003ETermos do site\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://info.snowflake.com/2024-Preference-center.html\"\u003EPreferências de comunicação\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Cbutton id=\"ot-sdk-btn\" class=\"ot-sdk-show-settings\"\u003EConfigurações de cookie\u003C/button\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/pt_br/legal/privacy/privacy-policy/#12\"\u003ENão compartilhar minhas informações 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Todos os direitos reservados\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04 snowflake-responsive-component-top-padding-extra-small snowflake-responsive-component-bottom-padding-extra-small"},"markup_editor":{"id":"markup-editor-df6dd352a6","title":" ","htmlContent":"\u003Cdiv class=\"sf-footer__social\"\u003E\r\n\u003Cdiv data-testid=\"snowflake-footer-twitter\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://x.com/Snowflake\" data-testid=\"button-external\" aria-label=\"X (Twitter)\" role=\"button\" class=\"snowflake-button-container\" title=\"X (Twitter)\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"none\" viewBox=\"0 0 59 53\" 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