{"cssClassNames":"page basicpage summit-page","allowedRenditionsWidth":["320","480","640","768","960","1200","1440","1920"],"templateName":"demand-gen-landing-page-template","clientlibsAsync":false,"dataLayerClientlibIncluded":true,"dataLayerName":"adobeDataLayer","designPath":"/libs/settings/wcm/designs/default","brandSlug":"","componentsResourceTypes":["snowflake-site/components/markup-editor","snowflake-site/components/structure/page","snowflake-site/components/text","snowflake-site/components/title-v2","nt:unstructured","snowflake-site/components/simplified-navigation-bar","snowflake-site/components/experiencefragment","nt:file","snowflake-site/components/modal/modal-container","snowflake-site/components/image","snowflake-site/components/form/marketo-v2","nt:folder","snowflake-site/components/container","snowflake-site/components/title","wcm/foundation/components/responsivegrid","nt:resource","snowflake-site/components/flexible-column-container","snowflake-site/components/structure/xfpage","snowflake-site/components/flexible-column-container/flexible-column-content-container"],"lastModifiedDate":1774971507190,"language":"pt-BR","description":"Com agentes, as empresas pioneiras na adoção da tecnologia estão obtendo o sucesso com a IA generativa.","title":"O ROI da IA generativa e dos agentes 2026 | Snowflake","tags":[],"analyticsPageType":"homepage","analyticsCategory":"general","analyticsSubCategory":"","excludeFromAnalytics":false,":itemsOrder":["root"],":items":{"root":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"experiencefragment-banner":"aem-GridColumn aem-GridColumn--default--12","experiencefragment-header":"aem-GridColumn aem-GridColumn--default--12","markup_editor_1105360441":"aem-GridColumn aem-GridColumn--default--12","responsivegrid":"aem-GridColumn aem-GridColumn--default--12","experiencefragment-footer":"aem-GridColumn aem-GridColumn--default--12","experiencefragment":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12","modal_container":"aem-GridColumn aem-GridColumn--default--12"},"columnCount":12,":itemsOrder":["experiencefragment-banner","experiencefragment-header","markup_editor","responsivegrid","modal_container","experiencefragment-footer","experiencefragment","markup_editor_1105360441"],":items":{"experiencefragment-banner":{"id":"experiencefragment-d2a4b97224","configured":false,":itemsOrder":[],":items":{},"classNames":"aem-xf empty",":type":"snowflake-site/components/experiencefragment"},"experiencefragment-header":{"id":"experiencefragment-01d9c0e164","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/en/site/header/demand-gen-landing/jcr:content","configured":true,":itemsOrder":["root","cq:metadata","image","cq:targetMetadata"],":items":{"root":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"simplified_navigatio":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-c94b62fcfb",":itemsOrder":["simplified_navigatio"],":items":{"simplified_navigatio":{"layout":"SIMPLE","id":"container-3d0682f9bb",":itemsOrder":[],":items":{},":type":"snowflake-site/components/simplified-navigation-bar"}},":type":"snowflake-site/components/container"},"cq:metadata":{":type":"nt:unstructured"},"image":{":type":"nt:unstructured"},"cq:targetMetadata":{"cq:targetStatus":"SYNCHRONIZED","cq:exportTime":1713537083471,"cq:targetOfferId":654916,":type":"nt:unstructured"}},"classNames":"aem-xf",":type":"snowflake-site/components/experiencefragment"},"markup_editor":{"id":"markup-editor-4c8fdb1742","title":" ","cssContent":".mktoButtonRow .mktoButtonWrap{margin-left:0 !important}div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton{width:100% !important;border-radius:48px;text-transform:uppercase;background-color:var(--ui-01);outline:none;border:1px solid var(--ui-01);color:#fff;padding:16px 30px 15px 30px !important;font-family:'Texta',sans-serif;font-weight:700 !important;font-size:14px !important;background-image:none !important}div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus,div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active,div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover{background-color:var(--ui-02);border-color:var(--ui-02)}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"},"responsivegrid":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container_882109576":"aem-GridColumn aem-GridColumn--default--12","container_65569746_c":"aem-GridColumn aem-GridColumn--default--12","container_copy":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"columnCount":12,":itemsOrder":["container_882109576","container_65569746_c","container_copy","markup_editor"],":items":{"container_882109576":{"additionalClasses":"lp-nav","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-3f2bd9149f",":itemsOrder":["container"],":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-1d49ca306d",":itemsOrder":["flexible_column_cont"],":items":{"flexible_column_cont":{"id":"flexible-column-container-923eb4c412","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-71a244df18",":itemsOrder":["container"],":items":{"container":{"additionalClasses":"flex-container lp-nav__inner","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"image":"aem-GridColumn aem-GridColumn--default--12","markup_editor_copy":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-6a3bb2076d",":itemsOrder":["image","markup_editor_copy"],":items":{"image":{"id":"image-95ed5c6263","additionalClasses":"lp-nav__logo","lazyEnabled":true,"imageLink":{"valid":true,"attributes":{"target":"_blank"},"url":"/pt_br/"},"src":"https://www.snowflake.com/content/snowflake-site/global/pt_br/lp/radical-roi-generative-ai/_jcr_content/root/responsivegrid/container_882109576/container/flexible_column_cont/flexible_column_content_container_1/container/image.coreimg.svg/1774332361131/snowflake-logo-blue.svg","alt":"Snowflake Logo",":type":"snowflake-site/components/image"},"markup_editor_copy":{"id":"markup-editor-85cbab4f62","title":"Page CSS","htmlContent":"\u003Cdiv class=\"lp-nav__mobile-button snowflake-button-primary snowflake-button-blue snowflake-button-compact \"\u003E\u003Ca id=\"formBtn\" href=\"#form\" role=\"button\" class=\"lp-form-button snowflake-button-container\" tabindex=\"0\" target=\"_self\" rel=\"noreferrer\"\u003EDownload Ebook\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E","cssContent":".left-col p + ul{margin-top:16px !important}.lp-hero__bg-image{position:absolute;bottom:0;right:0;width:50%;height:auto;opacity:.5}.snowflake-quote-item-inner{gap:var(--spacing-02)}.lp-quote-container \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div{margin:0 !important}@media screen and (min-width:768px){.lp-quote-container \u003E .container \u003E .cmp-container \u003E .aem-container{display:flex;flex-wrap:nowrap;align-items:center;flex-direction:row}}.lp-quote-container \u003E .container \u003E .cmp-container \u003E .aem-container{padding:24px;border-radius:8px;overflow:hidden;background-color:var(--ui-background-05)}.lp-quote-contianer__image{border-radius:100%;overflow:hidden}.lp-quote-container \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div:first-child{max-width:160px;width:30%;padding-right:32px}.lp-quote-container \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div:last-child{width:70%;flex-grow:1}.snowflake-logo .snowflake-image-container .cmp-image__inner{max-height:none;max-width:64px;overflow:hidden;border-radius:100%}.snowflake-logo .snowflake-image-container .cmp-image__image{aspect-ratio:1}.mktoHtmlText.mktoHasWidth{width:100% !important}@media screen and (max-width:991px){.lp-hero__main-text{padding-top:52px}}@media screen and (max-width:767px){.lp-hero__eyebrow{padding-top:48px}#form{padding-top:80px;margin-top:-80px}.small-logo{max-width:200px;margin:0 auto}.snowflake-marketo-form-container{margin-bottom:0 !important}}@media screen and (min-width:767px){.snowflake-marketo-form-container{padding:var(--spacing-05);max-width:400px;margin:0 auto}.snowflake-marketo-form-container .mktoFormRow{margin-bottom:0 !important}.left-col{padding-right:48px}.longform-lp-grid \u003E .snowflake-flexible-column-container-items \u003E div:last-child{position:sticky;margin-top:-140%;top:90px}}.border-top-blue{border-top:2px solid var(--ui-01)}.is-new-navy-bg{background-color:#0f2d46}.is-new-dark-bg{background-color:#24323d}.is-new-navy-bg .list--blue-bullets li::before,.is-new-dark-bg .list--blue-bullets li::before{border-color:#415261}.final-cta-outer{position:relative}.final-cta-inner{position:relative;z-index:10}.final-cta-outer::after{content:'';display:block;position:absolute;bottom:0;left:0;width:100%;height:50%;background:black}.promo-card-dark-bg{background-color:#24323d}.final-cta \u003E div{background-color:#24323d;border-radius:8px;overflow:hidden;padding:24px 64px}.promo-card-padding{padding:40px;border-radius:8px;overflow:hidden}.snowflake-quote-item-inner{padding:0 !important}@media screen and (max-width:1680px){.lp-hero-content{padding:0 0 0 48px}}.lp-hero-image img{margin-top:-25%;transform:translateX(10%)}.toc-list ul{list-style-type:none;padding:0}.border-top{border-top:1px solid #ccc}.toc-list li{border-left:4px solid #ccc;padding:8px 20px;transition:300ms ease all}.toc-list li:hover{border-color:var(--ui-01);cursor:pointer;transition:300ms ease all}.stat-container{padding:32px;border-radius:8px}.has-sf-bg{background-image:url(\"data:image/svg+xml,%3Csvg width='56' height='51' viewBox='0 0 56 51' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M45.0333 0H56V1.45526C55.7296 2.38447 55.1035 3.21571 54.1791 3.73771L40.7752 11.2893C40.0579 11.695 39.2584 11.8555 38.4909 11.7931C36.4442 11.646 34.8361 9.97872 34.8407 7.95039V0H42.7305V1.29925L45.0333 0Z' fill='%23EFF3F6'/%3E%3Cpath d='M20.5185 0H28.4083V7.95039C28.4083 9.97872 26.8002 11.646 24.758 11.7931C23.9905 11.8555 23.1911 11.695 22.4692 11.2893L9.06072 3.73771C7.66896 2.95181 6.95333 1.46735 7.11184 0L18.2143 0L20.5185 1.29925V0Z' fill='%23EFF3F6'/%3E%3Cpath d='M56 38.5336V40.6551C55.9129 40.952 55.7877 41.2433 55.6227 41.5226C54.5354 43.3637 52.1233 43.9967 50.2365 42.9268L42.7305 38.7007V47.1484C42.7305 49.2748 40.967 51 38.7833 51C36.5996 51 34.8407 49.2793 34.8407 47.1484V32.0452C34.8407 30.0168 36.4442 28.3496 38.4909 28.2069C39.2584 28.1445 40.0533 28.3005 40.7752 28.7107L54.1791 36.2534C55.1038 36.7743 55.7292 37.6052 56 38.5336Z' fill='%23EFF3F6'/%3E%3Cpath d='M56 30.1387L43.9137 23.33C43.0183 22.8218 42.397 22.0283 42.1229 21.1323C41.9904 20.7222 41.931 20.2987 41.9447 19.8796C41.9538 19.5765 41.9995 19.2734 42.0817 18.9702C42.3513 18.0296 42.9772 17.1871 43.9091 16.6566L56 9.85109V18.7524L53.7816 20.0045L56 21.2525V30.1387Z' fill='%23EFF3F6'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M33.1366 26.9097L38.7102 21.48C38.8701 21.324 38.998 21.0164 38.998 20.8024V19.202C38.998 18.9791 38.8701 18.6716 38.7102 18.5155L33.1366 13.0858C32.9767 12.9254 32.6661 12.8005 32.4377 12.8005H30.7976C30.5737 12.8005 30.2585 12.9254 30.0986 13.0858L24.5296 18.5155C24.3697 18.6716 24.2418 18.9791 24.2418 19.202V20.8024C24.2418 21.0208 24.3697 21.3284 24.5296 21.48L30.1032 26.9097C30.2631 27.0702 30.5783 27.1995 30.8022 27.1995H32.4377C32.6707 27.1995 32.9767 27.0702 33.1366 26.9097ZM33.959 19.2867C34.1189 19.4472 34.2559 19.7548 34.2559 19.9733V20.0357C34.2559 20.2541 34.1189 20.5572 33.959 20.7133L32.3463 22.2869C32.1864 22.4429 31.8712 22.5722 31.6473 22.5722H31.5834C31.3595 22.5722 31.0489 22.4429 30.889 22.2869L29.2763 20.7133C29.1164 20.5572 28.993 20.2541 28.993 20.0357V19.9733C28.993 19.7548 29.1164 19.4472 29.2763 19.2867L30.889 17.7176C31.0443 17.5615 31.3595 17.4323 31.5834 17.4323H31.6473C31.8757 17.4323 32.1864 17.5615 32.3463 17.7176L33.959 19.2867Z' fill='%23EFF3F6'/%3E%3Cpath d='M22.4692 28.7107C23.1865 28.3005 23.986 28.1445 24.758 28.2069C26.8002 28.3496 28.4083 30.0168 28.4037 32.0452V47.1484C28.4037 49.2748 26.6357 51 24.4611 51C22.2774 51 20.5139 49.2793 20.5139 47.1484V38.7007L13.0033 42.9268C11.1211 43.9922 8.70895 43.3592 7.61708 41.5226C6.52978 39.6815 7.17394 37.3188 9.06072 36.2534L22.4692 28.7107Z' fill='%23EFF3F6'/%3E%3Cpath d='M21.2997 19.8796C21.3088 20.2987 21.254 20.7222 21.1215 21.1323C20.8383 22.0283 20.2261 22.8263 19.317 23.33L5.9176 30.8861C4.02625 31.9471 1.61866 31.3185 .531358 29.4819C-.560511 27.6363 .0836459 25.2826 1.975 24.2171L9.46732 20.0045L1.97957 15.7784C.0882144 14.713 -.560511 12.3637 .535926 10.5226C1.61866 8.67702 4.03082 8.04846 5.92217 9.10943L19.3215 16.6566C20.2627 17.1871 20.8931 18.0296 21.1581 18.9702C21.2449 19.2734 21.286 19.5765 21.2997 19.8796Z' fill='%23EFF3F6'/%3E%3C/svg%3E%0A\");background-position:right top;background-repeat:no-repeat;background-size:60% auto}.lp-nav__inner .aem-Grid::before,.lp-nav__inner .aem-Grid::after{display:none}.snowflake-simplified-navigation-bar{display:none}html:not(.aem-AuthorLayer-Edit) .lp-nav{position:fixed;top:0;left:0;width:100%;z-index:5}.lp-nav{padding-top:16px;padding-bottom:16px;border-bottom:1px solid #ccc;background:#fff}.lp-nav__logo{width:140px}.lp-nav__inner.flex-container \u003E .container \u003E .cmp-container \u003E .aem-container{justify-content:space-between}.lp-nav__inner.flex-container \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div{width:auto !important}@media screen and (min-width:768px){html:not(.aem-AuthorLayer-Edit) .lp-nav__mobile-button{display:none !important}}
","jsContent":"window.addEventListener('click', (e) =\u003E {\r\n    if (e.target.id === 'formBtn') {\r\n        const target = document.getElementById('form');\r\n        if (target) {\r\n            const targetPosition = target.getBoundingClientRect().top + window.pageYOffset - 120;\r\n            window.scrollTo({\r\n                top: targetPosition,\r\n                behavior: 'smooth'\r\n            });\r\n        }\r\n    }\r\n});","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-none",":type":"snowflake-site/components/container"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_65569746_c":{"additionalClasses":"lp-hero-dark is-new-navy-bg","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","image":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-87b4d9d03e",":itemsOrder":["container","image"],":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-15d2033957",":itemsOrder":["flexible_column_cont"],":items":{"flexible_column_cont":{"id":"flexible-column-container-0259cc53ce","type":"2-column-60-40","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"extra-large","bottomPadding":"medium","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"lp-main-container","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-d181fd1072",":itemsOrder":["container_copy","flexible_column_cont"],":items":{"container_copy":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2_1937684021_":"aem-GridColumn aem-GridColumn--default--12","title_v2_copy_copy":"aem-GridColumn aem-GridColumn--default--12","title_v2_copy_358536":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-d14d75be16",":itemsOrder":["title_v2_copy_copy","title_v2_copy_358536","title_v2_1937684021_"],":items":{"title_v2_copy_copy":{"id":"title-v2-a72e57de64","additionalClasses":"lp-hero__eyebrow","type":"heading6","lines":["PESQUISA GLOBAL"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment white-blue-text-color snowflake-responsive-component-top-padding-extra-small"},"title_v2_copy_358536":{"id":"title-v2-4a9cc8a745","type":"heading1","lines":["O ROI da IA generativa e ","dos agentes 2026"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-white-text-color"},"title_v2_1937684021_":{"id":"title-v2-9d0ac9b52e","type":"heading4","lines":["Com agentes, as empresas pioneiras na adoção da tecnologia estão obtendo o sucesso com a IA generativa."],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment white-blue-text-color"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"flexible_column_cont":{"id":"flexible-column-container-cd9c530e07","type":"2-column-even","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-da1e83497f",":itemsOrder":["image"],":items":{"image":{"id":"image-54d0208cef","lazyEnabled":true,"src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--86dac08c-4ccb-440a-8af0-7d6e6b501bfb/pt-br-radical-roi-of-gen-ai-2026.png?preferwebp=true&quality=85","alt":"The ROI of Gen AI and Agents 2026 Report","width":"2655","height":"1785",":type":"snowflake-site/components/image"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"container-f5296bc182",":itemsOrder":["container"],":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2_copy_358536":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-0dfeadbde4",":itemsOrder":["title_v2_copy_358536","text"],":items":{"title_v2_copy_358536":{"id":"title-v2-0abbf98640","type":"heading5","lines":["Pesquisadores da Omdia entrevistaram 2.050 profissionais em todo o mundo que estão liderando a estratégia, a implementação e a otimização de sistemas de IA. A pesquisa global revelou:"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment white-blue-text-color"},"text":{"id":"text-185fce3982","additionalClasses":"list--blue-bullets","text":"\u003Cul\u003E\n\u003Cli\u003EO aumento do retorno sobre o investimento (ROI) da IA generativa, cerca de 20% de um ano para o outro.\u003C/li\u003E\n\u003Cli\u003EOs principais desafios que afetam até organizações bem-sucedidas.\u003C/li\u003E\n\u003Cli\u003EMudanças iniciais e um sentimento crescente em torno dos agentes de IA.\u003C/li\u003E\n\u003C/ul\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-03"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-large",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"additionalClasses":"animated-element","layout":"SIMPLE","id":"heroForm",":itemsOrder":[],":items":{},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"image":{"id":"image-74354da977","additionalClasses":"lp-hero__bg-image","lazyEnabled":true,"src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--6463eb51-99dc-421b-bdb7-1dd6bad6d096/roi-gen-ai-26-hero-.png?preferwebp=true&quality=85","width":"1461","height":"1080",":type":"snowflake-site/components/image"}},"appliedCssClassNames":"snowflake-container-arrow-alignment-left snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","container_1545902728":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-3b5ee90664",":itemsOrder":["container","container_1545902728"],":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-9e73f6f44c",":itemsOrder":["flexible_column_cont"],":items":{"flexible_column_cont":{"id":"flexible-column-container-0467c818ce","propertiesId":"lpBody","type":"2-column-60-40","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"medium","spaceBetween":"small","reverseOnMobile":true,"carouselOnMobile":false,"propertiesCSSClasses":"longform-lp-grid","backgroundImageOption":"none","flexible_column_content_container_1":{"additionalClasses":"left-col list--blue-bullets","layout":"SIMPLE","id":"container-82f7f9dc91",":itemsOrder":["container_copy","container_copy_copy","container_copy_copy_","container_copy_copy__1099993454","container_copy_copy__222148415","container_copy_copy__1360230345"],":items":{"container_copy":{"additionalClasses":"list--blue-bullets","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2_copy":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12","text_copy":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-a58206ac4d",":itemsOrder":["title_v2_copy","text_copy","flexible_column_cont"],":items":{"title_v2_copy":{"id":"title-v2-3325a122be","type":"heading2","lines":["A ADOÇÃO DA IA GENERATIVA AUMENTOU,  ","E O ROI TAMBÉM."],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color"},"text_copy":{"id":"text-8090510bc9","text":"\u003Cp\u003EEm meio a toda a discussão sobre o valor da IA generativa, as organizações relatam ter sucesso.\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E92% das empresas pioneiras afirmam ter visto um retorno positivo dos seus investimentos em IA generativa. \u003C/li\u003E\n\u003Cli\u003E75% dos executivos entrevistados em organizações de negócios não técnicas relataram um ROI positivo e quantificado.\u003C/li\u003E\n\u003Cli\u003E96% relataram lidar com grandes problemas, liderados pela qualidade e volume dos dados (40% das organizações), habilidades dos funcionários (35%) e integração com sistemas já existentes (31%).\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EConclusão: as organizações dizem que a IA generativa está funcionando, os investimentos continuam e elas estão conseguindo obter ROI.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"flexible_column_cont":{"id":"flexible-column-container-2f389567df","type":"2-column-25-75","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"extra-small","bottomPadding":"extra-small","spaceBetween":"none","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"stat-callout","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-ecbdbfdaa0",":itemsOrder":["title_v2"],":items":{"title_v2":{"id":"title-v2-e3eff54780","type":"display2","lines":["40%"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"center blue-black-text-color"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"container-e515be9db9",":itemsOrder":["text"],":items":{"text":{"id":"text-5153853c5f","text":"\u003Cp\u003Edos entrevistados que quantificaram o ROI de suas empresas em IA generativa relataram ganhar US$ 1,49 por cada US$ 1 investido.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy_copy":{"additionalClasses":"border-top-blue","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont_432975388":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-09f70d732e",":itemsOrder":["title_v2","text","flexible_column_cont_432975388"],":items":{"title_v2":{"id":"title-v2-715b60378c","type":"heading2","lines":["PRÓXIMA ETAPA:","OS AGENTES EMPRESARIAIS"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-ffbf836007","text":"\u003Cp\u003EEmbora as soluções de IA com agentes não estejam amplamente difundidas pelo mercado e as que existem ainda não sejam muito complexas, nossas pesquisas mostram que os agentes já estão ganhando força entre as empresas pioneiras na adoção da IA generativa: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003E32% dos entrevistados dizem que, atualmente, possuem soluções com agentes na produção.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003ENos próximos 12 meses, executivos seniores esperam obter um retorno de até 47% dos investimentos dos agentes, de acordo com os resultados obtidos com a IA generativa até o momento.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003E44% das organizações com vários casos de uso de IA generativa em produção já estão adotando a IA com agentes.\u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003ENão é surpresa que os usuários pioneiros da IA generativa estejam transferindo o que aprenderam para o nível dos agentes. No entanto, isso é bem representativo, pois organizações com tecnologia mais avançada podem conseguir uma boa vantagem em relação à concorrência. Faça o download do relatório completo para obter mais detalhes.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"flexible_column_cont_432975388":{"id":"flexible-column-container-2ba2c3468a","type":"1-column","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"extra-small","bottomPadding":"extra-small","spaceBetween":"none","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"stat-callout","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-ab9d61feb4",":itemsOrder":["text","image"],":items":{"text":{"id":"text-67bb73fc33","text":"\u003Cp\u003EEm organizações que já estão usando agentes de IA, os usos mais comuns são:\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"image":{"id":"image-9d0b24fce6","lazyEnabled":true,"src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--0331387c-e925-4a82-b228-d3d6a9761dae/radical-roi-enterprise-agents-graph.png?preferwebp=true&quality=85","alt":"percentage of orgs already using AI agents","width":"1497","height":"573",":type":"snowflake-site/components/image"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy_copy_":{"additionalClasses":"border-top-blue","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont_1960144905":"aem-GridColumn aem-GridColumn--default--12","title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-8d5875f42b",":itemsOrder":["title_v2","text","flexible_column_cont_1960144905"],":items":{"title_v2":{"id":"title-v2-85cd0c4de3","type":"heading2","lines":["SINAIS DIFUSOS SOBRE O EFEITO DA IA GENERATIVA ","NO TRABALHO E NA PRODUTIVIDADE"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-de0927a11b","text":"\u003Cp\u003EUm resultado temido da IA generativa e com agentes é, com frequência, que ela eliminará os empregos das pessoas. E isso tem ocorrido. As equipes que mais frequentemente têm perdido empregos por causa da IA generativa no ano passado foram as de operações de TI (em 40% das organizações pesquisadas), atendimento/suporte ao cliente (37%) e análise de dados (37%). Mas essa não é a história toda.\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003E42% dos entrevistados dizem que a IA generativa só criou empregos em suas organizações.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003E11% responderam apenas que empregos foram perdidos. \u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003E35% relataram que empregos foram criados e perdidos por causa da IA.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003E13% afirmaram que o emprego não foi afetado pela automação com tecnologia de IA. \u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EConsulte o relatório para obter mais informações como o impacto no trabalho afeta os níveis de experiência e muito mais.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"flexible_column_cont_1960144905":{"id":"flexible-column-container-c866443826","type":"2-column-25-75","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"small","bottomPadding":"small","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"stat-callout","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-dde2cba876",":itemsOrder":["image"],":items":{"image":{"id":"image-f699622593","lazyEnabled":true,"src":"https://www.snowflake.com/content/snowflake-site/global/pt_br/lp/radical-roi-generative-ai/_jcr_content/root/responsivegrid/container_copy/container/flexible_column_cont/flexible_column_content_container_1/container_copy_copy_/flexible_column_cont_1960144905/flexible_column_content_container_1/image.coreimg.svg/1774332362378/radical-roi-of-gen-ai-sixtynine-percent.svg","alt":"69%",":type":"snowflake-site/components/image"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"container-4b0aca3d7d",":itemsOrder":["text"],":items":{"text":{"id":"text-de05513a89","text":"\u003Cp\u003EPercentual das empresas que observaram tanto a perda quanto a criação de empregos relacionados à IA relatam um resultado líquido positivo.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy_copy__1099993454":{"additionalClasses":"border-top-blue","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-90a0bbfdf5",":itemsOrder":["title_v2","text","container"],":items":{"title_v2":{"id":"title-v2-538d3f621f","type":"heading2","lines":["PRÁTICAS RECOMENDADAS E ","AS PIORES ARMADILHAS ENFRENTADAS PELAS EMPRESAS PIONEIRAS"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-e7916cee3b","text":"\u003Cp\u003EA mudança rumo ao entusiasmo de agentes não significa que a IA generativa seja, agora, algo simples. Embora quase todos os entrevistados relatem que a IA generativa esteja gerando valor, 96% dizem que lidam com grandes problemas, entre eles: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003EQualidade e volume de dados (40% dos entrevistados).\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EExperiência ou habilidade dos funcionários (35%).\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EIntegração com sistemas já existentes ou herdados (31%).\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EEscalabilidade e performance (27%).\u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EPara empresas de médio porte, o talento é um desafio ainda maior: 43% citaram o item como um problema, em comparação com 34% dos entrevistados corporativos.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-8b939e87ec",":itemsOrder":["flexible_column_cont"],":items":{"flexible_column_cont":{"id":"flexible-column-container-373cd3303d","type":"2-column-25-75","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"small","bottomPadding":"small","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"stat-callout","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-86caa046c5",":itemsOrder":["image"],":items":{"image":{"id":"image-b8f948c9b8","lazyEnabled":true,"src":"https://www.snowflake.com/content/snowflake-site/global/pt_br/lp/radical-roi-generative-ai/_jcr_content/root/responsivegrid/container_copy/container/flexible_column_cont/flexible_column_content_container_1/container_copy_copy__1099993454/container/flexible_column_cont/flexible_column_content_container_1/image.coreimg.svg/1774332362606/radical-roi-of-gen-ai-four-percent.svg","alt":"4%",":type":"snowflake-site/components/image"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"container-d93bab8da4",":itemsOrder":["text"],":items":{"text":{"id":"text-0be0e48125","text":"\u003Cp\u003EPercentual de entrevistados satisfeitos, que afirmam não ter tido problemas para implementar a IA generativa.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy_copy__222148415":{"additionalClasses":"border-top-blue","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-feb1a87dff",":itemsOrder":["title_v2","text"],":items":{"title_v2":{"id":"title-v2-4616e9b108","type":"heading2","lines":["MAIS RÁPIDA, MAIS INTELIGENTE E MELHOR:","COMO E ONDE A IA ESTÁ FUNCIONANDO BEM"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-f5ace2c6f5","text":"\u003Cp\u003EAs principais equipes a implementar a IA generativa e com agentes são operações de TI (62% dos participantes), análise de dados (59%), segurança cibernética (53%), desenvolvimento de software (50%) e atendimento ao cliente (49%). Os três principais motivadores dessas implementações são: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003EEficiência operacional, citada por 51% como objetivo principal. E 88% de todos os entrevistados relatam ganhos significativos.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EMelhor inovação, citada por 44% dos entrevistados, com 83% de todos os entrevistados afirmando ter observado melhoria mensurável.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EOtimização da experiência do cliente, citada por 40% que buscavam fornecer uma melhor experiência para os clientes. 84% de todos os entrevistados dizem que conseguiram.\u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EO relatório completo mostra detalhes de como as principais equipes de negócios e TI estão usando a IA generativa e se estão alcançando sucesso. (Já vamos adiantando a informação: - Sim, elas estão!)\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"}},"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy_copy__1360230345":{"additionalClasses":"border-top-blue","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-52cbcc0f2e",":itemsOrder":["title_v2","text"],":items":{"title_v2":{"id":"title-v2-818799d3ca","type":"heading2","lines":["PERSPECTIVAS GLOBAS E DE SETORES VERTICAIS:","O SUCESSO DA IA GENERAL ESTÁ NOS DETALHES"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-0f21e249d4","text":"\u003Cp\u003EAnalisamos os pontos-chave de dez países e seis setores. As principais conclusões são: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003EAs organizações canadenses estão muito concentradas nos casos de uso do cliente. 54% empregam a IA generativa ao atendimento e ao suporte ao cliente (em comparação com 48% em todo o mundo). \u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EAs organizações francesas têm dificuldades de obter ROI da IA generativa, quantificando-o em 32%, em comparação com 49% globalmente.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EAs empresas de serviços financeiros muitas vezes não se preocupam com a eficiência operacional, mas com a melhoria da performance financeira, citada como o principal gerador de adoção de 44% em relação a 29% em todos os outros setores.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EEmpresas do setor industrial têm mais probabilidade de citar problemas com as habilidades e a experiência dos funcionários (41% em relação à média de 34%).\u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003ELeia o relatório para obter informações mais detalhadas sobre as regiões e setores, desde quem está obtendo ROIs mais altos até quem está avançando com mais rapidez com os agentes e quem mais usa a shadow AI.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"}},"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-none",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"form",":itemsOrder":["marketo_v2_copy"],":items":{"marketo_v2_copy":{"id":"marketo-v2-b438db9de5","marketoForm":{"edit":false,"successUrl":"form.onSuccess(function(values, followUpUrl) {\nlocation.href = \"\\/pt_br\\/lp\\/radical-roi-generative-ai\\/thankyou\\/\";\nreturn false;\n});","formId":"57299","hidden":null,"script":"MktoForms2.whenReady(function(form) {\r\n\r\n  form.onSuccess(function(vals, thankYouURL) {\r\n\r\n    window.parent.location = thankYouURL;\r\n\r\n    return false;\r\n\r\n  })\r\n\r\n})","values":null},"title":{"id":"title","type":"heading3","lines":["Fazer download do ebook"],":type":"snowflake-site/components/title-v2"},"marketoConfigured":true,"formConfigured":true,"munchkinId":"252-RFO-227","serverInstance":"252-RFO-227.mktoweb.com",":type":"snowflake-site/components/form/marketo-v2"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-medium",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_1545902728":{"additionalClasses":"methodology","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-3669740356",":itemsOrder":["container"],":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-280e57888a",":itemsOrder":["flexible_column_cont"],":items":{"flexible_column_cont":{"id":"flexible-column-container-32504ed63f","propertiesId":"methodology","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"extra-large","bottomPadding":"extra-large","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-afc5445aa6",":itemsOrder":["title_v2","text"],":items":{"title_v2":{"id":"title-v2-2f471082d2","type":"heading3","lines":["Metodologia"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"},"text":{"id":"text-ed2c8a5401","text":"\u003Cp\u003EPara preparar a criação deste relatório, a Omdia by Informa TechTarget realizou uma ampla pesquisa online entre 13 de agosto de 2025 e 17 de setembro de 2025. Todos os entrevistados representam organizações com 500 ou mais funcionários. Cerca de 34% dos entrevistados representam organizações com mais de 5.000 funcionários; 49% representam organizações com 1.000 a 4.999 funcionários; e 17% vêm de empresas com 500 a 999 funcionários. \u003C/p\u003E\n\u003Cp\u003EA intenção deste relatório e da pesquisa que o sustenta é entender melhor as experiências que as organizações empresariais estão enfrentando com as tecnologias de IA generativa. Em muitos aspectos, esta pesquisa é uma continuidade do relatório e das pesquisas de 2025, e abrange considerações como casos de uso de LLM, benefícios, desafios, ROI, expectativas para o futuro e muito mais. Além disso, abre novos caminhos conforme as organizações recorrem a soluções de IA com agentes para automatizar ainda mais os processos empresariais. Muitos desses insights só podem ser obtidos ao realizar uma pesquisa com organizações com experiência real de IA generativa em produção. Dessa forma, nossa pesquisa consultou as organizações que atualmente usam a IA generativa para ampliar e executar processos de negócios na produção. \u003C/p\u003E\n\u003Cp\u003ENo entanto, a pesquisa nos permite fazer observações sobre o nível de adoção da IA generativa pelas empresas até o momento. Dos 3.479 entrevistados que participaram da pesquisa, 59% relataram que suas organizações já estão usando a IA generativa em muitos casos de uso comercial (39%) ou em alguns casos iniciais de uso (20%). Além disso, apenas 2% dos entrevistados relataram que sua organização não tinha planos ou interesse em adotar soluções.\u003C/p\u003E\n\u003Cp\u003EEssas constatações demonstram uma incrível coerência com os dados obtidos há um ano, indicando que a IA generativa tem resistido, até o momento, ao ciclo típico de adoção endêmico de novas tecnologias empresariais. Acreditamos que existem duas dinâmicas em jogo para apoiar a adoção: a integração da IA generativa pelos usuários nas experiências diárias digitais e uma influência empresarial significativa e demonstrável sendo alcançada em vários casos de uso. Juntos, o impacto generalizado da IA generativa na vida pessoal dos usuários e os efeitos que ela já teve na eficiência e produtividade dos trabalhadores nas empresas parecem estar ajudando a tecnologia a resistir a retrações no uso e nos investimentos, normalmente observadas quando o entusiasmo supera a realidade.\u003C/p\u003E\n\u003Cp\u003EOs 2.050 usuários pioneiros que concluíram a pesquisa são das seguintes áreas: TI e segurança cibernética (49%), desenvolvimento de software (16%), operações de dados (9%) e outras linhas de negócios (por exemplo, marketing, suporte ao cliente, setor industrial, 25%). Como critério de qualificação, os participantes deviam indicar que possuíam poder de influência sobre as futuras decisões de compra de IA em suas empresas. Diversos cargos executivos estão representados, desde diretoria de nível executivo até colaboradores individuais seniores. Além disso, a pesquisa inclui respostas de todo o mundo, incluindo Estados Unidos (41%), Canadá (7%), Reino Unido (7%), França (7%), Alemanha (7%), Austrália e Nova Zelândia (7%), Japão (7%), Singapura (7%) e Índia (7%). A margem de erro para esse tamanho de amostra é de +/- 2 pontos percentuais com um nível de confiança de 95%. Os totais apresentados em números e tabelas ao longo deste relatório podem não somar 100% por terem sido arredondados.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},"appliedCssClassNames":"ui-background-05 snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"markup_editor":{"id":"markup-editor-dea0c3cd7b","title":"Page CSS","cssContent":".lp-nav__inner .aem-Grid::before,.lp-nav__inner .aem-Grid::after{display:none}.snowflake-simplified-navigation-bar{display:none}html:not(.aem-AuthorLayer-Edit) .lp-nav{position:fixed;top:0;left:0;width:100%;z-index:5}.lp-nav{padding-top:16px;padding-bottom:16px;border-bottom:1px solid #ccc;background:#fff}.lp-nav__logo{width:140px}.lp-nav__inner.flex-container \u003E .container \u003E .cmp-container \u003E .aem-container{justify-content:space-between}.lp-nav__inner.flex-container \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div{width:auto !important}@media screen and (min-width:768px){html:not(.aem-AuthorLayer-Edit) .lp-nav__mobile-button{display:none !important}}.methodology-text.snowflake-text li{margin-top:12px}.methodology-text.snowflake-text ul ul{margin-bottom:var(--spacing-02) !important}.methodology-text.snowflake-text ul{margin-top:var(--spacing-02) !important}.stat-callout{overflow:hidden;background-color:var(--ui-background-05);padding-left:24px;padding-right:24px}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":type":"wcm/foundation/components/responsivegrid"},"modal_container":{"layout":"SIMPLE","id":"container-13540f9a18",":itemsOrder":[],":items":{},":type":"snowflake-site/components/modal/modal-container"},"experiencefragment-footer":{"id":"experiencefragment-54c47e6883","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/pt_br/site/footer/resource/jcr:content","configured":true,":itemsOrder":["root","cq:metadata"],":items":{"root":{"additionalClasses":"sf-footer","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"markup_editor_copy_c":"aem-GridColumn aem-GridColumn--default--12","container_573483281_":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-174e078fc6",":itemsOrder":["container_573483281_","markup_editor_copy_c"],":items":{"container_573483281_":{"additionalClasses":"sf-footer__bottom","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container_112062425":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-a9676156fd",":itemsOrder":["container_112062425"],":items":{"container_112062425":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-d9bd766cd3",":itemsOrder":["flexible_column_cont"],":items":{"flexible_column_cont":{"id":"flexible-column-container-7fcf318153","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-4847c1f951",":itemsOrder":["container"],":items":{"container":{"additionalClasses":"sf-footer__legal-container","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"text_copy_copy_16360":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-2bbe6baa90",":itemsOrder":["text_copy_copy_16360","markup_editor"],":items":{"text_copy_copy_16360":{"id":"text-0ecaf8b411","additionalClasses":"sf-footer__legal-links","text":"\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/pt_br/legal/privacy/privacy-policy/\"\u003EAviso de privacidade\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/snowflake-site-terms/\"\u003ETermos do site\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://info.snowflake.com/2024-Preference-center.html\"\u003EPreferências de comunicação\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Cbutton id=\"ot-sdk-btn\" class=\"ot-sdk-show-settings\"\u003EConfigurações de cookie\u003C/button\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/pt_br/legal/privacy/privacy-policy/#12\"\u003ENão compartilhar minhas informações pessoais\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/pt_br/legal/\"\u003EInformações jurídicas\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E© 2026 Snowflake Inc. Todos os direitos reservados\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04 snowflake-responsive-component-top-padding-extra-small snowflake-responsive-component-bottom-padding-extra-small"},"markup_editor":{"id":"markup-editor-552e16929f","title":" ","htmlContent":"\u003Cdiv class=\"sf-footer__social\"\u003E\r\n\u003Cdiv data-testid=\"snowflake-footer-twitter\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://x.com/Snowflake\" data-testid=\"button-external\" aria-label=\"X (Twitter)\" role=\"button\" class=\"snowflake-button-container\" title=\"X (Twitter)\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"none\" viewBox=\"0 0 59 53\" class=\"button-icon\"\u003E\u003Cpath fill=\"currentColor\" d=\"M46.614 0h9.044L35.8 22.49 59 53H40.795L26.54 34.46 10.223 53H1.18l21.036-24.055L0 0h18.657l12.878 16.937zM43.45 47.72h5.013L16.023 5.085h-5.387z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-linkedin\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.linkedin.com/company/3653845\" data-testid=\"button-external\" aria-label=\"LinkedIn\" role=\"button\" class=\"snowflake-button-container\" title=\"LinkedIn\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M22.223 0H1.772C.792 0 0 .773 0 1.73v20.536C0 23.222.792 24 1.772 24h20.451c.98 0 1.777-.778 1.777-1.73V1.73C24 .773 23.203 0 22.223 0ZM7.12 20.452H3.558V8.995H7.12v11.457ZM5.34 7.434a2.064 2.064 0 1 1 0-4.125 2.063 2.063 0 0 1 0 4.125Zm15.112 13.018h-3.558v-5.57c0-1.326-.024-3.037-1.852-3.037-1.851 0-2.133 1.449-2.133 2.944v5.663H9.356V8.995h3.413v1.566h.047c.473-.9 1.636-1.852 3.365-1.852 3.605 0 4.27 2.372 4.27 5.457v6.286Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-facebook\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.facebook.com/snowflakedb/\" data-testid=\"button-external\" aria-label=\"Facebook\" role=\"button\" class=\"snowflake-button-container\" title=\"Facebook\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M24 12c0-6.627-5.373-12-12-12S0 5.373 0 12c0 5.99 4.388 10.954 10.125 11.854V15.47H7.078V12h3.047V9.356c0-3.007 1.792-4.668 4.533-4.668 1.312 0 2.686.234 2.686.234v2.953H15.83c-1.491 0-1.956.925-1.956 1.875V12h3.328l-.532 3.469h-2.796v8.385C19.612 22.954 24 17.99 24 12Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-youtube\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.youtube.com/user/snowflakecomputing\" data-testid=\"button-external\" aria-label=\"YouTube\" role=\"button\" class=\"snowflake-button-container\" title=\"YouTube\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M23.76 7.2s-.233-1.655-.955-2.381c-.914-.956-1.936-.961-2.405-1.017-3.356-.244-8.395-.244-8.395-.244h-.01s-5.039 0-8.395.244c-.469.056-1.49.06-2.405 1.017C.473 5.545.244 7.2.244 7.2S0 9.145 0 11.086v1.819c0 1.94.24 3.886.24 3.886s.233 1.654.95 2.38c.915.957 2.115.924 2.65 1.027 1.92.183 8.16.24 8.16.24s5.044-.01 8.4-.249c.469-.056 1.49-.06 2.405-1.017.722-.727.956-2.381.956-2.381S24 14.85 24 12.905v-1.819c0-1.94-.24-3.886-.24-3.886ZM9.52 15.113V8.367l6.483 3.385-6.483 3.36Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\r\n\u003C/div\u003E","cssContent":".sf-footer #ot-sdk-btn.ot-sdk-show-settings,.sf-footer #ot-sdk-btn.optanon-show-settings{color:rgba(255,255,255,.7) !important;text-underline-offset:4px;border-top:none;border-left:none;border-right:none;border-bottom:1px dotted transparent;background-color:transparent !important;background-image:none !important;transition:300ms ease text-decoration-color;padding:0 !important;font-size:12px;font-family:'Lato',sans-serif}.sf-footer #ot-sdk-btn.ot-sdk-show-settings:hover,.sf-footer #ot-sdk-btn.optanon-show-settings:hover{color:rgba(255,255,255,1) !important;border-bottom:1px dotted var(--ui-01);transition:300ms ease text-decoration-color}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:last-child{flex-shrink:0}.sf-footer__social{display:flex;justify-content:center;gap:12px}.sf-footer .snowflake-footer-social-item{margin:0 !important}.sf-footer .snowflake-footer-social-item a{line-height:0;background-color:rgba(3,24,35,.8);display:inline-block;width:48px !important;height:48px;border-radius:8px;display:inline-flex;justify-content:center;align-items:center;transition:300ms ease background-color}.sf-footer .snowflake-footer-social-item a:hover .button-icon{color:#fff !important}.sf-footer .snowflake-footer-social-item a:hover{background-color:var(--ui-01) !important;transition:300ms ease background-color}.sf-footer__bottom{padding-bottom:40px}.sf-footer{background-color:#042130}.sf-footer .optanon-toggle-display:hover{text-decoration-color:var(--ui-01) !important;cursor:pointer !important;text-underline-offset:4px;text-decoration-style:dotted !important;text-decoration-color:var(--ui-01);color:#fff !important;transition:300ms ease text-decoration-color;text-decoration:underline;opacity:1}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container{row-gap:32px}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;row-gap:16px}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:nth-child(2){text-align:center;flex-grow:1}.sf-footer__legal-links li button,.sf-footer__legal-links li a,.sf-footer__legal-links li{margin:0;color:rgba(255,255,255,.7) !important;font-weight:500}.sf-footer__legal-links li a:hover{color:rgba(255,255,255,1) !important}.sf-footer div.sf-footer__copyright p,.sf-footer div.sf-footer__legal-links li,.sf-footer div.sf-footer__legal-links a,.sf-footer div.sf-footer__legal-links p{font-size:12px !important}.sf-footer__legal-links ul{list-style-type:none;margin:0;padding:0;display:flex;gap:20px;row-gap:12px;justify-content:center;flex-wrap:wrap;text-align:center}.sf-footer__legal-links li:last-child{width:100%}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container{text-align:right;flex-wrap:nowrap}.sf-footer__legal-links.align-left ul{justify-content:flex-start}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:auto}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},"appliedCssClassNames":"snowflake-responsive-component-top-padding-extra-small snowflake-responsive-container-inner-padding-none",":type":"snowflake-site/components/container"}},":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,"isActiveTOC":false,":type":"snowflake-site/components/flexible-column-container"}},"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},"appliedCssClassNames":"snowflake-responsive-container-inner-padding-none",":type":"snowflake-site/components/container"},"markup_editor_copy_c":{"id":"markup-editor-c32d2d7c0b","title":"New css","cssContent":".snowflake-hero-system .mktoButtonWrap.mktoSimple{margin-left:0 !important}.snowflake-hero-system .mktoHtmlText.mktoHasWidth{width:100% !important}.snowflake-hero-system .mktoForm .mktoButtonWrap.mktoSimple .mktoButton{text-transform:uppercase !important;font-family:'Texta',sans-serif !important;background-color:var(--ui-01) !important;border-color:var(--ui-01) !important;border-radius:48px !important;background-image:none !important;transition:300ms ease background-color}.snowflake-hero-system .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover{background-color:var(--ui-02) !important;border-color:var(--ui-02) !important;transition:300ms ease background-color}div.snowflake-person-chip-avatar{width:80px !important}.snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoCheckboxList{width:auto !important}body.resource-page .snowflake-simplified-lead-space-background-image__image{display:none !important}body.resource-page .snowflake-simplified-lead-space .snowflake-simplified-lead-space-background-image__inner{background-size:cover;background-repeat:no-repeat;background-position:center;background-image:url(https://publish-p57963-e462109.adobeaemcloud.com/adobe/dynamicmedia/deliver/dm-aid--e7111785-7144-43f8-a984-3d45608df815/default-simplified-lead-space.png)}.snowflake-container-arrow-large-gray-image{color:var(--divider-01);opacity:.2}.snowflake-card-v2-advanced-link:hover,.snowflake-card-v2-advanced-with-wistia:hover,.snowflake-customer-details-card{box-shadow:0 10px 20px 0 rgba(152,162,179,.1),0 2px 6px 0 rgba(152,162,179,.25)}.sf-footer .mktoFormRow .mktoHtmlText span{font-family:'Lato',sans-serif !important}.snowflake-button-primary.snowflake-button-blue .snowflake-button-container{justify-content:center}.related-chip-25{background-color:#fff;border:1px solid rgba(204,204,204,.5);border-radius:8px;padding:20px;position:relative}.related-chip-25:hover{box-shadow:rgba(152,162,179,.1) 0 10px 20px 0}.related-chip-25:hover::after{right:24px;transition:300ms ease right}.related-chip-25::after{content:'';display:block;transition:300ms ease right;background-image:url(\"data:image/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.66699 7C7.66699 6.6571 7.53559 6.32825 7.30169 6.08578L2.34446 .947072C1.84529 .429617 1.0164 .429617 .517219 .947072C.0427878 1.43887 .042788 2.21798 .517219 2.70978L4.65591 7L.51722 11.2902C.0427889 11.782 .0427887 12.5611 .51722 13.0529C1.0164 13.5704 1.84529 13.5704 2.34447 13.0529L7.30169 7.91421C7.53559 7.67175 7.66699 7.34289 7.66699 7Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\");width:8px;height:14px;display:block;position:absolute;right:30px;top:50%;transform:translateY(-50%);background-size:contain;background-position:center;background-repeat:no-repeat}.related-chip-25 .heading-5-v2{font-size:22px;line-height:1.4}.related-chip-25 .snowflake-content-chip-image{width:48px}.related-chip-25 .snowflake-content-chip-image__image{aspect-ratio:1;height:auto;object-fit:contain}.related-chip-25 .snowflake-content-chip-button{display:none}.related-chip-25:hover::after{right:24px;transition:300ms ease right}.related-chip-25 .snowflake-content-chip-content-without-tag{flex-grow:1;padding-right:24px}.related-chip-25::after{content:'';display:block;transition:300ms ease right;background-image:url(\"data:image/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.66699 7C7.66699 6.6571 7.53559 6.32825 7.30169 6.08578L2.34446 .947072C1.84529 .429617 1.0164 .429617 .517219 .947072C.0427878 1.43887 .042788 2.21798 .517219 2.70978L4.65591 7L.51722 11.2902C.0427889 11.782 .0427887 12.5611 .51722 13.0529C1.0164 13.5704 1.84529 13.5704 2.34447 13.0529L7.30169 7.91421C7.53559 7.67175 7.66699 7.34289 7.66699 7Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\");width:8px;height:14px;display:block;position:absolute;right:30px;top:50%;transform:translateY(-50%);background-size:contain;background-position:center;background-repeat:no-repeat}.related-chip-25 .heading-5-v2{font-size:22px;line-height:1.1}.related-chip-25 .snowflake-content-chip-image{width:48px;flex-shrink:0}.related-chip-25 .snowflake-content-chip-image__image{aspect-ratio:1;height:auto;object-fit:contain}.related-chip-25 .snowflake-content-chip-button{display:none}.case-study-25.small-logo .snowflake-case-study-card-logo img{width:60px !important}.swiper-slide .case-study-25{width:95%;margin-left:auto;margin-right:auto}.case-study-25 .snowflake-case-study-card-logo img{width:140px !important;height:auto !important;transform:none !important;margin:24px 0 8px 0}.case-study-25 .snowflake-case-study-card-image__image{object-position:left center}.case-study-25 .snowflake-case-study-card-information-container{padding-right:24px}.case-study-25 ul{list-style-type:none;padding:0;margin:8px 0 0 0}.case-study-25 li{font-size:15px !important;line-height:1.3 !important;display:flex;flex-direction:column;border-left:4px solid var(--ui-01);padding-left:24px;margin-top:24px;color:#535862;gap:4px}.case-study-25 li b{display:block;font-family:'Texta',sans-serif;font-weight:900 !important;font-size:48px !important;line-height:.9 !important;color:var(--ui-01)}.case-study-25 .snowflake-case-study-card-description p{color:#535862}.case-study-25 .snowflake-case-study-card-description p:nth-child(2):not(:has(a)){color:#000;font-family:Texta;font-size:30px !important;line-height:1 !important;font-style:normal;font-weight:700;text-indent:-8px}.case-study-25.is-story .snowflake-case-study-card-description p:nth-child(2):not(:has(a)){text-indent:0}.case-study-25 .snowflake-case-study-card-key-card{background-color:transparent}.case-study-25 .snowflake-case-study-card-button{display:none}.case-study-25{border-radius:24px;overflow:hidden}@media screen and (min-width:1024px){.case-study-25 .snowflake-case-study-card-left-container{position:static;width:60%;min-height:0}.case-study-25 .snowflake-case-study-card-right-container::after{content:'';display:block;width:60%;max-width:340px;padding-bottom:50%;background-image:url(\"data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 22 16' class='snowflake-pushdown-banner-placeholder-arrow'%3E%3Cpath fill='%2329B5E8' fill-rule='evenodd' d='M17.865 8.756c.088-.274.124-.555.118-.834a2.551 2.551 0 0 0-1.3-2.142L7.887.76C6.645.055 5.063.475 4.35 1.7a2.535 2.535 0 0 0 .947 3.494l4.916 2.809-4.916 2.801a2.543 2.543 0 0 0-.947 3.502c.713 1.222 2.295 1.64 3.537.934l8.796-5.024a2.541 2.541 0 0 0 1.182-1.46Z' clip-rule='evenodd'%3E%3C/path%3E%3C/svg%3E\");background-size:contain;background-repeat:no-repeat;position:absolute;top:-10%;left:-20%}.case-study-25 .snowflake-case-study-card-right-container{max-width:none;width:40%;position:absolute;top:-5%;right:-5%;z-index:0;height:110%}}@media screen and (min-width:768px){.case-study-25 li{max-width:50%}.case-study-25 ul{display:flex;gap:48px}}.snowflake-text.section-eyebrow p{margin-left:auto;margin-right:auto;margin-bottom:16px !important}.snowflake-text.section-eyebrow p,.snowflake-text.eyebrow-text p{text-transform:uppercase;font-family:'Texta',sans-serif !important;font-weight:800 !important;letter-spacing:.025em;margin-bottom:12px;line-height:1.1 !important}.snowflake-title-v2.dynamic .heading-2-v2 span.snowflake-title-v2-line{font-size:clamp(2.5rem,3.5vw,4rem) !important;line-height:.85 !important}.checklist ul{padding:0;margin:0}.checklist ul li{list-style-type:none;padding-left:32px;position:relative}.checklist ul li:not(:last-child){margin-bottom:1em}.checklist ul li::before{content:'';display:inline-block;width:20px;height:20px;background-image:url(\"data:image/svg+xml,%3Csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Crect y='.985352' width='24' height='24' rx='12' fill='%23D4F0FA'/%3E%3Cpath d='M7.28613 13.2967L10.7147 16.7253L17.5718 9.86816' stroke='%2329B5E8' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E%0A\");background-size:contain;background-repeat:no-repeat;position:absolute;top:3px;left:0}.last-line-blue .snowflake-typographyv2 .snowflake-title-v2-line:last-child{color:var(--ui-01)}.snowflake-text p sup{line-height:0}.snowflake-title-v2.lowercase .heading-3-v2{font-size:28px;line-height:1;text-transform:none;font-weight:700}.snowflake-title-v2.lowercase .heading-2-v2{font-size:32px;line-height:1;text-transform:none;font-weight:700}.content-chip-new{border:1px solid rgba(204,204,204,.5);border-radius:16px;overflow:hidden}.content-chip-new .snowflake-image-container{border-radius:0;display:none}.content-chip-new .snowflake-content-chip-image{margin-right:0;max-width:180px;flex-shrink:0}.content-chip-new .snowflake-content-chip-content{padding:24px}.content-chip-new .black-blue-text-color .snowflake-title-v2-line:first-child{font-size:24px;line-height:1.1}.content-chip-new .black-blue-text-color .snowflake-title-v2-line:not(:first-child){font-family:'Lato',sans-serif;font-size:17px;color:#535862 !important;font-weight:500;line-height:1.45;margin-top:8px;display:none}div.snowflake-text a{font-weight:normal;color:var(--ui-01);text-decoration:underline;text-underline-offset:4px;text-decoration-style:dotted !important;text-decoration-color:transparent;transition:300ms ease text-decoration-color}div.snowflake-text a:hover{text-decoration-color:var(--ui-01);transition:300ms ease text-decoration-color}.footer-nav__link-group .snowflake-button-container,.subnav__item--button,.snowflake-card-v2-advanced-button .snowflake-button-container{justify-content:flex-start}.button-container\u003E.container\u003E.cmp-container\u003E.aem-container{align-items:center}.button-container\u003E.container\u003E.cmp-container\u003E.aem-container .snowflake-button-primary+.snowflake-button-link{margin-left:12px !important}.snowflake-button-regular.snowflake-button-link .snowflake-button-container{font-size:18px !important;text-align:left;justify-content:flex-start;line-height:1.4 !important}body .snowflake-card-v2-advanced{border:1px solid rgba(204,204,204,.5);border-radius:var(--spacing-02);transition:300ms ease all}body .snowflake-card-v2-advanced:hover{transform:translateY(-10px);box-shadow:rgba(152,162,179,.1) 0 10px 20px 0;transition:300ms ease all}body .snowflake-card-v2-advanced-inner{border-bottom:none}body .snowflake-card-v2-advanced-image{line-height:0}body .snowflake-card-v2-advanced-image__image{aspect-ratio:16 / 9}body .snowflake-card-v2-advanced-content{position:relative}body .snowflake-card-v2-advanced-content::after{content:'';display:block;position:absolute;bottom:0;left:0;transition:300ms ease all;width:20%;height:4px;background-color:var(--ui-01);opacity:0}body .snowflake-card-v2-advanced:hover .snowflake-card-v2-advanced-content::after{width:100%;opacity:1;transition:300ms ease all}body .snowflake-card-v2-advanced .snowflake-button-link.snowflake-button-blue .snowflake-button-container\u003E.link-icon{transition:300ms ease transform}body .snowflake-card-v2-advanced:hover .snowflake-button-link.snowflake-button-blue .snowflake-button-container\u003E.link-icon{transform:translateX(4px);transition:300ms ease transform}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-wrap:wrap;gap:24px}.six-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.three-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.four-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.five-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container{justify-content:center}.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:100%;margin:0 !important}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(50% - 12px);margin:0 !important}@media screen and (min-width:768px){.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(50% - 12px)}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.333% - 16px)}}@media screen and (min-width:1024px){.snowflake-title-v2.lowercase .heading-3-v2{font-size:34px}.snowflake-title-v2.lowercase.larger .heading-2-v2{font-size:44px;line-height:.95}.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.333% - 16px)}.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(25% - 18px)}.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(20% - 19.2px)}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(16.6666% - 20px)}.snowflake-title-v2.lowercase .heading-3-v2{font-size:28px !important}}@media screen and (min-width:1200px){.snowflake-title-v2.lowercase .heading-2-v2{font-size:40px}.content-chip-new .snowflake-content-chip-content{padding:32px}.content-chip-new .snowflake-image-container,.content-chip-new .black-blue-text-color .snowflake-title-v2-line:not(:first-child){display:block}}.promo-banner-25{border-radius:16px;overflow:hidden}.promo-banner-25 .snowflake-premium-content-banner-image-container{position:relative;max-width:380px}.promo-banner-25 .snowflake-text{color:#535862}.promo-banner-25 .snowflake-premium-content-banner-image__image{transform:translateY(8px);transition:300ms ease transform;border-radius:0;width:85%;margin:0 auto;display:block;position:relative;z-index:1}.promo-banner-25 .snowflake-premium-content-banner-image__link:hover .snowflake-premium-content-banner-image__image{transform:translateY(0);transition:300ms ease transform}.promo-banner-25 .snowflake-premium-content-banner-image__inner{height:auto;padding-top:24px}.promo-banner-25 .snowflake-premium-content-banner-image__link{position:relative;z-index:1;height:auto}.promo-banner-25 .snowflake-premium-content-banner-image__link::after{content:'';display:block;position:absolute;clip-path:polygon(0 0,66% 0,100% 100%,0 100%);bottom:0;left:0;width:100%;height:100%;background:var(--ui-01);transition:300ms ease width}.promo-banner-25 .snowflake-premium-content-banner-image__link:hover::after{width:110%;transition:300ms ease width}.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap select{background-position:95% 50%}.sf-footer__disclaimers .text-size-small .snowflake-text p{color:#fff !important;font-size:10px !important;opacity:.8}@media screen and (min-width:768px){.sf-footer__disclaimers .text-size-small .snowflake-text p{font-size:12px !important}}@media screen and (max-width:1023px){.mobile-top-padding{padding-top:64px}}@media (max-width:799px){.sf-footer .snowflake-marketo-form .mktoButtonWrap.mktoNative .mktoButton{width:100% !important}.sf-footer__logo{text-align:center;display:block;margin:0 auto}}.customer-card .snowflake-card-v2-advanced-image{aspect-ratio:4.35 / 1}.customer-card .snowflake-card-v2-advanced-image__image{width:100%;height:100%;padding-left:8px;object-fit:contain;object-position:left center;margin:0 !important;aspect-ratio:initial}.customer-card .snowflake-card-v2-advanced-image__inner{height:110px}.customer-card .snowflake-card-v2-advanced-tag-indicator{display:none}.pc-hero .snowflake-container-arrow-small-gray-image{top:-34% !important;width:18% !important}.pc-hero .snowflake-container-arrow-small-gray-image path{fill:var(--ui-01);opacity:1}@media screen and (max-width:767px){.mobile-padding-top{padding-top:64px}.hide-mobile{display:none !important}.pc-hero{padding-top:52px}.pc-hero p,.pc-hero .left-alignment .snowflake-title-v2-line,.pc-hero h1 span{text-align:center !important}}div.snowflake-pushdown-banner-button{margin-top:0}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":type":"snowflake-site/components/container"},"cq:metadata":{":type":"nt:unstructured"}},"classNames":"aem-xf",":type":"snowflake-site/components/experiencefragment"},"experiencefragment":{"id":"experiencefragment-cfa64b6560","configured":false,":itemsOrder":[],":items":{},"classNames":"aem-xf empty",":type":"snowflake-site/components/experiencefragment"},"markup_editor_1105360441":{"id":"markup-editor-bf2298b21f","title":" ","cssContent":".snowflake-simplified-lead-space{overflow:hidden;background-color:var(--ui-01)}.snowflake-simplified-lead-space-background-image__inner{display:none !important}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":type":"wcm/foundation/components/responsivegrid"}},":path":"/content/snowflake-site/global/pt_br/lp/radical-roi-generative-ai","analyticsDebugMode":false,"analyticsData":{"excludeFromAnalytics":false,"subCategory":"","pageType":"homepage","templateName":"demand-gen-landing-page-template","siteName":"snowflake","pageUrl":"/content/snowflake-site/global/pt_br/lp/radical-roi-generative-ai","language":"pt_BR","category":"general","pageName":"O ROI da IA generativa e dos agentes 2026 | Snowflake","contentTags":[]},"coveoConfig":{"searchHub":"snowflake.com","organizationId":"snowflakecomputingproduction8neljofn","apiKey":"xx335921a6-2a0a-40f2-a167-e390b4766c3d","pipeline":"snowflake.com"},"analyticsEnabled":true,"isPasswordProtected":false,"analyticsContentTags":[],":mappedPath":"/pt_br/lp/radical-roi-generative-ai/",":type":"snowflake-site/components/structure/page",":hierarchyType":"page","locale":"pt_BR"}