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Snowflake&body=${pageURL}`;\r\nwindow.open(shareURL);\r\n}\r\n\r\n\r\n\r\n\r\n\r\n});","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":itemsOrder":["markup_editor"]}},":itemsOrder":["container_949147658"]},"cq:LiveSyncConfig":{"cq:isDeep":true,"cq:rolloutConfigs":[],"cq:master":"/content/experience-fragments/snowflake-site/language-masters/pt_br/site/share-icons/share-icons",":type":"cq:LiveCopy"}},":itemsOrder":["root","cq:LiveSyncConfig"],"appliedCssClassNames":"snowflake-responsive-component-top-padding-extra-small"}},":itemsOrder":["text","experiencefragment"]},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"fundamentals-main-content",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-large",":items":{"container_copy":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"overview",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2":{"id":"title-v2-09bd15e951","additionalClasses":"headline-decoration","type":"heading2","lines":["Visão geral"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text":{"id":"text-34a2ccd050","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EA segurança de dados é uma prática fundamental para proteger os ativos digitais durante todo o ciclo de vida deles, incluindo saber onde eles estão localizados, como são usados ou compartilhados e que riscos podem existir. O processo de segurança de dados é fundamental para prevenir o acesso não autorizado, manter a conformidade e garantir a continuidade dos negócios. A seguir, explicamos o processo e os tipos de segurança dos dados, bem como a importância e os riscos que eles têm. \u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"}},":itemsOrder":["title_v2","text"]},"container_copy_copy_":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","container_115652453":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy__480869401":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy__222865509":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy__1413360324":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy__455068363":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy__373061683":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy__1444615495":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy_":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy__659376865":"aem-GridColumn aem-GridColumn--default--12","container_20533957":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy__1500909857":"aem-GridColumn aem-GridColumn--default--12","container_1858830768":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy__1978652079":"aem-GridColumn aem-GridColumn--default--12","container_1175189968":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"rel",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"container_copy_copy_":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"a",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2":{"id":"title-v2-567e2a5b37","additionalClasses":"headline-decoration","type":"heading2","lines":["O que é segurança dos dados?"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text":{"id":"text-e992873a52","text":"\u003Cp\u003EA segurança de dados é um campo amplo, que engloba ativos digitais em ambientes físicos, digitais e na nuvem. Ela é parte da prática mais ampla de segurança da informação. O objetivo da segurança de dados é proteger as informações digitais de acesso não autorizado, corrupção, roubo ou perda. As ameaças comuns à segurança dos dados podem vir de fontes externas ou ter origem interna, incluindo ataques cibernéticos, hackers, malware, ransomware, ataques de phishing, erro humano, ameaças internas ou fraquezas tecnológicas. \u003C/p\u003E\n\u003Cp\u003EA segurança de dados inclui controles técnicos, como controles de acesso, firewalls e criptografia, e \u003Ca href=\"https://www.snowflake.com/pt_br/fundamentals/data-governance/\"\u003Epolíticas organizacionais\u003C/a\u003E, como treinamento de segurança, planos de resposta a incidentes e políticas de classificação de dados. \u003C/p\u003E\n\u003Cp\u003EElas parecem semelhantes, mas a segurança e a privacidade de dados são práticas separadas (ainda que relacionadas). Embora a segurança de dados concentre-se na \u003Ca href=\"https://www.snowflake.com/pt_br/product/features/horizon/\"\u003Eproteção de dados confidenciais\u003C/a\u003E, a privacidade de dados determina como uma organização coleta, armazena, \u003Ca href=\"https://www.snowflake.com/pt_br/fundamentals/data-sharing-and-integration/\"\u003Ecompartilha\u003C/a\u003E e usa seus dados.\u003C/p\u003E\n\u003Cp\u003ETambém é importante não confundir o termo com \u003Ca href=\"https://www.snowflake.com/pt_br/solutions/departments/cybersecurity/\"\u003Esegurança cibernética\u003C/a\u003E. A segurança de dados faz parte do campo mais amplo da segurança cibernética, que protege sistemas, redes, nuvens ou instalações inteiras, e os dados são apenas uma parte disso.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2","text"]},"container_copy_copy__1444615495":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"use",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2":{"id":"title-v2-314182230a","additionalClasses":"headline-decoration","type":"heading2","lines":["Segurança de dados vs.  privacidade de dados"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text":{"id":"text-7d75aa3d00","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EPense nos dados como informações confidenciais ou valiosas que existem em algum lugar (digital ou físico) e que devem ser mantidas seguras e acessadas apenas pelas pessoas certas. Vamos usar o exemplo simples de um gabinete de arquivos com informações confidenciais guardadas neles. Segurança de dados refere-se às fechaduras ou trancas do gabinete, protegendo as informações de acesso não autorizado, como roubo. A privacidade de dados refere-se a como esses arquivos foram obtidos, que pessoas têm as chaves do gabinete para abri-los e como podem usar os arquivos que estão lá guardados. \u003C/p\u003E\n\u003Cp\u003EEsse exemplo pode ser transferido para os dados do mundo digital, em computadores, servidores ou na nuvem. A segurança dos dados protege os ativos digitais, podendo incluir criptografia para tornar os dados ilegíveis, controle de acesso para restringir quem pode vê-los ou firewalls e software antivírus para bloquear agentes maliciosos. A privacidade de dados lida com o acesso e os controles dos dados, dando aos indivíduos direitos sobre como seus dados são usados, armazenados e compartilhados. A privacidade de dados baseia-se em diretrizes éticas e legais. Algumas das leis mais conhecidas e amplas incluem o Regulamento Geral de Proteção de Dados (RGPD) da UE e a Lei de Privacidade do Consumidor da Califórnia (California Consumer Privacy Act, CCPA). Elas são as leis de privacidade de dados mais abrangentes sobre como os dados residentes podem ser tratados.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2","text"]},"container_copy_copy__1978652079":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"benefits",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2":{"id":"title-v2-7be8e1a9bc","additionalClasses":"headline-decoration","type":"heading2","lines":["Tipos de segurança de dados"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text":{"id":"text-ade759375e","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EDiferentes tipos de estratégias de segurança de dados podem ser usados em diferentes ambientes. Esses recursos podem incluir, entre outros:\u003C/p\u003E\r\n\u003Ch3\u003ECriptografia\u003C/h3\u003E\r\n\u003Cp\u003ECriptografia é o processo de conversão de dados legíveis (texto simples) em um formato não legível e em código, chamado texto cifrado (ciphertext). Isso é feito usando um algoritmo matemático e uma chave secreta (como a chave que protege nosso gabinete com os arquivos confidenciais). Só alguém com a chave correta pode descriptografar os dados, tornando-os inúteis para usuários não autorizados, mesmo que eles consigam roubá-los. É um método indispensável para proteger os dados tanto quando estão armazenados quanto quando são transmitidos.\u003C/p\u003E\r\n\u003Ch3\u003EMascaramento de dados\u003C/h3\u003E\r\n\u003Cp\u003EO \u003Ca href=\"https://www.snowflake.com/en/fundamentals/data-masking/\"\u003Emascaramento de dados\u003C/a\u003E é uma técnica usada para proteger dados com algum nível de confidencialidade ao codificar ou ocultar os valores dos dados originais.  Isso pode incluir a criação de uma versão real, mas sintética, dos dados que substitua informações confidenciais, como números de cartão de crédito ou nomes, por dados estruturalmente similares, mas fictícios. O objetivo é fornecer um conjunto de dados útil para ambientes não produtivos, como testes de software ou treinamento de funcionários, sem expor informações reais e confidenciais. Isso ajuda a evitar vazamentos acidentais de dados e, ao mesmo tempo, permitir que o sistema funcione e seja testado.\u003C/p\u003E\r\n\u003Ch3\u003EControle de acesso\u003C/h3\u003E\r\n\u003Cp\u003EO \u003Ca href=\"https://www.snowflake.com/en/fundamentals/rbac/\"\u003Econtrole de acesso\u003C/a\u003E é a prática que regula quem pode acessar quais dados ou sistemas. Isso é feito em duas etapas: autenticação, que verifica a identidade do usuário por meio de uma senha ou dados biométricos, por exemplo; e autorização, que determina quais as permissões que o usuário verificado tem para fazer com os dados. O conceito de controle de acesso com privilégios mínimos significa que funcionários, contratados ou clientes recebem apenas o nível mínimo de acesso necessário para sua tarefa ou função, e nada mais.\u003C/p\u003E\r\n\u003Ch3\u003EPrevenção e detecção de intrusões\u003C/h3\u003E\r\n\u003Cp\u003EUm sistema de detecção de intrusões (intrusion detection system, IDS) monitora o tráfego da rede em busca de atividades suspeitas ou ameaças conhecidas. Quando o sistema encontra algo, ele envia um alerta para um administrador. Um sistema de prevenção de intrusões (intrusion prevention system, IPS) faz a mesma coisa, mas ele também pode intervir por meio de ações imediatas para bloquear a ameaça, como eliminar pacotes de rede maliciosos ou bloquear o endereço IP de origem, antes de causar qualquer dano.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2","text"]},"container_copy_copy__455068363":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"how",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2":{"id":"title-v2-108cda3130","additionalClasses":"headline-decoration","type":"heading2","lines":["Por que a segurança de dados é importante?"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text":{"id":"text-742a400c31","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EA segurança de dados é fundamental para organizações de todos os portes, sendo importante em muitos aspectos. Sua principal função é proteger dados confidenciais de todos os tipos de ameaças e de acesso não autorizado, seja de ataques externos, insiders maliciosos ou erros humanos. Com ferramentas como criptografia e controles de acesso, os processos de segurança de dados protegem os dados, como detalhes de pagamento do cliente, registros de saúde ou propriedade intelectual. \u003C/p\u003E\n\u003Cp\u003EDesenvolver e manter a confiança do cliente é outra função importante da segurança dos dados. A reputação de uma empresa muitas vezes está ligada à qualidade com que ela protege os dados que ela possui, o que pode dar à empresa uma vantagem competitiva, uma vez que pode significar que os clientes comprarão mais de uma empresa em que confiam. \u003C/p\u003E\n\u003Cp\u003EA segurança de dados também vai além de uma prática comercial: ela é uma necessidade jurídica. Um número crescente de regulamentações globais [incluindo o RGPD e a HIPAA (Lei de transferência e responsabilidade do setor de saúde)] exigem que as organizações implementem medidas de segurança específicas para proteger os dados dos consumidores.\u003C/p\u003E\n\u003Cp\u003ESão sérios os riscos de não conseguir implementar uma estratégia sólida de segurança de dados. Os prejuízos financeiros podem ser consideráveis, incluindo custos diretos de resposta a incidentes, taxas legais e multas regulatórias, além de qualquer perda de negócios ou operações decorrentes do tempo de inatividade. Quanto à reputação da empresa, uma violação de dados pode levar à atenção negativa da mídia e à perda de confiança do cliente, e com o tempo, as consequências financeiras de perder negócios podem ser mais sérias do que as penalidades financeiras iniciais. Uma proteção inadequada dos dados também pode levar a problemas jurídicos, incluindo ações judiciais de indivíduos afetados cujos dados foram comprometidos ou penalidades ou restrições de órgãos reguladores.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2","text"]},"container_copy_copy__222865509":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"ai",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2":{"id":"title-v2-12c3e106e4","additionalClasses":"headline-decoration","type":"heading2","lines":["Benefícios da segurança de dados"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text":{"id":"text-8cef37f50c","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EEstas são algumas das principais vantagens da implementação de práticas sólidas de segurança de dados. \u003C/p\u003E\r\n\u003Ch3\u003E1. Proteção contra violações\u003C/h3\u003E\r\n\u003Cp\u003EUma boa estratégia de segurança de dados oferece uma forte defesa contra ataques e violações cibernéticas, protegendo informações confidenciais de acessos não autorizados e roubos.\u003C/p\u003E\r\n\u003Ch3\u003E2. Conformidade regulatória\u003C/h3\u003E\r\n\u003Cp\u003EAs organizações devem implementar medidas rigorosas de segurança de dados para atender aos requisitos legais obrigatórios e aos padrões do setor, proteger os dados e evitar multas e penalidades caras.\u003C/p\u003E\r\n\u003Ch3\u003E3. Confiança do cliente e reputação da marca\u003C/h3\u003E\r\n\u003Cp\u003EAo priorizar a segurança dos dados, uma empresa promove a confiança de seus clientes, melhorando a reputação da marca como uma entidade confiável e segura.\u003C/p\u003E\r\n\u003Ch3\u003E4. Continuidade operacional\u003C/h3\u003E\r\n\u003Cp\u003EAtaques cibernéticos ou outras violações podem causar interrupção operacional e perdas de negócios. No entanto, com segurança de dados eficaz, as empresas podem adotar medidas para garantir que os sistemas e os dados permaneçam disponíveis para que as operações continuem sem dificuldades.\u003C/p\u003E\r\n\u003Ch3\u003E5. Vantagem competitiva \u003C/h3\u003E\r\n\u003Cp\u003ENovos clientes e parceiros serão mais atraídos por empresas que priorizam a segurança dos dados, e os clientes já existentes vão permanecer por mais tempo. Uma forte proteção dos dados de clientes diferencia as empresas dos concorrentes, trazendo um maior valor comercial. \u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2","text"]},"container_copy_copy__1413360324":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2_copy":"aem-GridColumn aem-GridColumn--default--12","text_copy":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"tools",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2_copy":{"id":"title-v2-c45249ad82","additionalClasses":"headline-decoration","type":"heading2","lines":["4 riscos comuns à segurança dos dados"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text_copy":{"id":"text-e2c6b4e32d","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EOs procedimentos de segurança de dados apresentam riscos e vulnerabilidades que podem contribuir para uma série de impactos. Os riscos podem incluir, entre outros:\u003C/p\u003E\r\n\u003Ch3\u003EAtaques externos \u003C/h3\u003E\r\n\u003Cp\u003EInvasores externos podem conseguir acesso não autorizado a dados confidenciais de uma organização ao explorar as vulnerabilidades do sistema por meio de phishing, malware ou outros meios.\u003C/p\u003E\r\n\u003Ch3\u003EAmeaças internas\u003C/h3\u003E\r\n\u003Cp\u003EOs riscos podem vir de dentro, sejam eles de agentes maliciosos, de insiders comprometidos ou de erros humanos. Funcionários, ex-funcionários, contratados ou outros parceiros com acesso autorizado podem expor dados confidenciais de forma intencional ou acidental, o que representa um risco significativo para a organização.\u003C/p\u003E\r\n\u003Ch3\u003EPerda e configuração incorreta de dados\u003C/h3\u003E\r\n\u003Cp\u003EErros humanos também podem levar a uma perda generalizada de dados ou exposição não autorizada, como exclusões acidentais de arquivos ou configurações inadequadas de banco de dados.\u003C/p\u003E\r\n\u003Ch3\u003EVulnerabilidade de aplicações\u003C/h3\u003E\r\n\u003Cp\u003EAs organizações podem não estar cientes de que seus softwares e aplicativos possuem vulnerabilidades que os invasores podem explorar para contornar controles de segurança e comprometer os dados. \u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2_copy","text_copy"]},"container_copy_copy__659376865":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"conclusion",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2":{"id":"title-v2-5a9d8910d9","additionalClasses":"headline-decoration","type":"heading2","lines":["Estratégias de segurança de dados"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text":{"id":"text-634f615fd6","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EProteger com sucesso dados confidenciais pode parecer complicado, mas a boa notícia é que as organizações têm à sua disposição muitas estratégias práticas para criar uma estrutura de segurança de dados resiliente.\u003C/p\u003E\r\n\u003Ch3\u003ERealizar avaliações de riscos com regularidade\u003C/h3\u003E\r\n\u003Cp\u003EAs organizações podem identificar e priorizar a resolução de vulnerabilidades com avaliações regulares de riscos. Dessa forma, elas ajudam a garantir que os recursos de segurança estejam concentrados nas ameaças mais significativas à proteção e à conformidade de longo prazo.\u003C/p\u003E\r\n\u003Ch3\u003EImplementar controles de acesso com privilégios mínimos\u003C/h3\u003E\r\n\u003Cp\u003EAo limitar o acesso do usuário autorizado apenas aos dados necessários para uma tarefa ou função, as organizações podem minimizar o risco de ameaças ou violações internas de dados (mal-intencionadas ou acidentais). Isso é fundamental para a segurança e a conformidade regulatória de longo prazo. \u003C/p\u003E\r\n\u003Ch3\u003ECriptografar dados confidenciais em repouso e em trânsito\u003C/h3\u003E\r\n\u003Cp\u003EQuando armazenados ou em transmissão, os dados confidenciais podem ficar vulneráveis e em risco. Criptografá-los protege contra o acesso não autorizado, pois qualquer pessoa que obtiver os dados não poderá acessá-los sem uma chave. Prevenir o acesso não autorizado é um requisito fundamental para a conformidade regulatória e ajuda na proteção de dados a longo prazo, mesmo no caso de sistemas serem violados.\u003C/p\u003E\r\n\u003Ch3\u003EImplementar planos de recuperação e resposta a incidentes\u003C/h3\u003E\r\n\u003Cp\u003EAo preparar planos detalhados de modo antecipado, as organizações podem responder de forma rápida e eficaz a um incidente de segurança. Essa preparação e resposta podem minimizar danos e permitir uma rápida restauração das atividades normais de negócios, garantindo resiliência operacional de longo prazo.\u003C/p\u003E\r\n\u003Ch3\u003EIntegrar segurança dos dados às arquiteturas do sistema\u003C/h3\u003E\r\n\u003Cp\u003EA segurança deve ser incorporada diretamente ao design dos sistemas desde o início. Dessa forma, ela será um componente central, em vez de uma reflexão posterior. Criar um processo integrado de segurança de dados cria uma base mais sólida para a proteção e a conformidade de longo prazo.\u003C/p\u003E\r\n\u003Ch3\u003EMonitorar o comportamento do usuário e a atividade do sistema\u003C/h3\u003E\r\n\u003Cp\u003EO monitoramento contínuo ajuda uma organização a detectar atividades suspeitas. Isso possibilita respostas proativas a possíveis ameaças capazes de minimizar perdas e danos, desde aqueles de caráter legal, financeiro e de reputação. O monitoramento contínuo ajuda a reduzir o risco de violações significativas.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2","text"]},"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2_copy":"aem-GridColumn aem-GridColumn--default--12","text_copy":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"regulations",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"title_v2_copy":{"id":"title-v2-6ded6f8b62","additionalClasses":"headline-decoration","type":"heading2","lines":["Regulamentos e conformidade de segurança de dados"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text_copy":{"id":"text-f16ecc1b0f","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EOs regulamentos específicos do setor para conformidade com os padrões de segurança de dados não apenas orientam as organizações sobre o que elas precisam fazer, como também são obrigatórios por lei. A seguir estão alguns exemplos de regulamentos voltados para a privacidade, que fazem da segurança dos dados uma parte obrigatória das responsabilidades legais e operacionais de uma organização, exigindo transparência em como as organizações usam os dados pessoais e dando aos indivíduos o direito de controlar como esses dados são usados.\u003C/p\u003E\r\n\u003Ch3\u003ERGPD \u003C/h3\u003E\r\n\u003Cp\u003EO RGPD (Regulamento Geral de Proteção de Dados) é um dos regulamentos mais importantes do mundo em termos de privacidade e segurança de dados. Ele estabelece que qualquer organização que processe os dados pessoais de residentes da União Europeia deve cumprir as regras da UE sobre como proteger esses dados com medidas técnicas e organizacionais específicas. Ele também exige que as organizações forneçam aos usuários direitos relativos às suas informações, incluindo acesso e exclusão.\u003C/p\u003E\r\n\u003Ch3\u003EHIPAA \u003C/h3\u003E\r\n\u003Cp\u003EA HIPAA (Lei de transferência e responsabilidade do setor de saúde) controla as entidades que lidam com as informações protegidas de saúde (protected health information, PHI), como os prestadores de serviços de saúde, mas também seus parceiros de negócios. A HIPAA Security Rule (regra de saúde) exige a implementação de proteções para garantir a confidencialidade, a integridade e a disponibilidade desses dados. Essas proteções são listadas como medidas administrativas, físicas e técnicas para proteger os dados confidenciais.\u003C/p\u003E\r\n\u003Ch3\u003EPCI DSS \u003C/h3\u003E\r\n\u003Cp\u003EO padrão de segurança de dados do setor de cartões de pagamento se aplica às organizações que aceitam, armazenam, processam ou transmitem dados de detentores de cartões de crédito. A norma exige que as organizações mantenham uma rede segura, protejam os dados dos detentores do cartão e monitorem e testem regularmente seus sistemas de segurança.\u003C/p\u003E\r\n\u003Ch3\u003ECCPA \u003C/h3\u003E\r\n\u003Cp\u003EA CCPA é outra regulamentação regional importante que as empresas da Califórnia, EUA, devem obedecer para cumprir determinados limites de receita, processamento ou compartilhamento de dados. Ela exige a implementação de segurança razoável para proteger as informações pessoais dos residentes do estado da Califórnia e dar a eles o direito de saber que informações estão sendo coletadas sobre eles, optar por não vendê-las ou solicitar a exclusão delas. \u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2_copy","text_copy"]},"container_1175189968":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"text_copy_copy":"aem-GridColumn aem-GridColumn--default--12","title_v2_copy_copy":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"practices",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"title_v2_copy_copy":{"id":"title-v2-63859d372b","additionalClasses":"headline-decoration","type":"heading2","lines":["Como aumentar a segurança dos dados: 4 práticas recomendadas"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text_copy_copy":{"id":"text-6fd430db2e","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EEmbora existam regulamentos, riscos e vulnerabilidades em potencial na forma como as empresas protegem seus dados confidenciais, há muitas ações concretas e práticas recomendadas que podem ser implementadas para criar e manter a segurança dos dados. Esses recursos podem incluir, entre outros:\u003C/p\u003E\r\n\u003Ch3\u003E1. Conduzir avaliações de risco\u003C/h3\u003E\r\n\u003Cp\u003EA avaliação regular dos sistemas ajuda as organizações a se manterem proativas e a prevenir ataques cibernéticos ou violações de dados, ao lidarem com falhas de segurança ou vulnerabilidades identificadas. Elas podem realizar avaliações de risco ou testes de receptividade para ajudar a eliminar os pontos fracos da infraestrutura de TI.\u003C/p\u003E\r\n\u003Ch3\u003E2. Implementar controles de acesso e criptografia\u003C/h3\u003E\r\n\u003Cp\u003EDados confidenciais podem ser protegidos ao limitar quem pode acessá-los, tanto ao impor restrições de acesso quanto ao criptografá-los. Isso cria uma camada fundamental de defesa para prevenir o roubo ou o uso indevido dos dados.\u003C/p\u003E\r\n\u003Ch3\u003E3. Monitorar sistemas e logs de auditoria\u003C/h3\u003E\r\n\u003Cp\u003EMonitorar constantemente atividades atípicas ou suspeitas e revisar logs do sistema permite que as organizações detectem e respondam a ameaças, ajudando a evitar que incidentes menores se tornem violações mais graves.\u003C/p\u003E\r\n\u003Ch3\u003E4. Treinar funcionários e impor políticas\u003C/h3\u003E\r\n\u003Cp\u003EAs organizações podem exigir que os funcionários realizem módulos de treinamento que abordem tópicos de segurança cibernética que ajudam a prevenir ataques e violações de dados, como ataques de phishing, segurança de senha e criptografia de dados. Educar todas as equipes de pessoal sobre os requisitos de conformidade e sobre como reconhecer e lidar com riscos de segurança ajuda a reforçar práticas sólidas de segurança de dados.  \u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2_copy_copy","text_copy_copy"]},"container_1858830768":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"text_copy_copy_copy":"aem-GridColumn aem-GridColumn--default--12","title_v2_copy_copy_c":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"solutions",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"title_v2_copy_copy_c":{"id":"title-v2-eab6fb1ba9","additionalClasses":"headline-decoration","type":"heading2","lines":["Ferramentas e soluções de segurança de dados"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text_copy_copy_copy":{"id":"text-d51a8ec316","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EMuitos tipos de ferramentas de segurança de dados estão disponíveis para as organizações e podem contribuir para uma estratégia de defesa estruturada. Veja alguns exemplos de soluções de segurança de dados a seguir:\u003C/p\u003E\r\n\u003Ch3\u003EFerramentas de criptografia de dados\u003C/h3\u003E\r\n\u003Cp\u003ECriptografar dados confidenciais os torna ilegíveis sem a chave certa. Essa pode ser uma última linha de defesa. No caso de outras medidas de segurança falharem e um invasor conseguir acessar os dados, eles permanecem ainda inutilizáveis.\u003C/p\u003E\r\n\u003Ch3\u003ESistemas de prevenção contra perda de dados (DLP)\u003C/h3\u003E\r\n\u003Cp\u003EOs sistemas de prevenção contra perda de dados (data loss prevention, DLP) funcionam como um gatekeeper, detectando e bloqueando automaticamente as informações confidenciais que saem da rede, como em um email ou em um upload para a nuvem.\u003C/p\u003E\r\n\u003Ch3\u003EPlataformas de gerenciamento de identidades e acesso (IAM)\u003C/h3\u003E\r\n\u003Cp\u003EAs plataformas de gerenciamento de identidades e acesso (identity and access management, IAM) usam políticas e tecnologias de autenticação e autorização para controlar quem pode acessar o quê. Elas são a primeira linha de defesa contra o acesso não autorizado a dados e sistemas confidenciais.\u003C/p\u003E\r\n\u003Ch3\u003EPlataformas de backup e resiliência de dados\u003C/h3\u003E\r\n\u003Cp\u003ETer sistemas implementados para fazer o backup de dados confidenciais garante que eles possam ser recuperados. As plataformas de backup e resiliência de dados criam cópias seguras dos dados para que, em caso de violação ou ataque, uma organização ainda tenha suas informações e possa restaurar as atividades normais rapidamente.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2_copy_copy_c","text_copy_copy_copy"]},"container_20533957":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"text_copy_copy_copy_":"aem-GridColumn aem-GridColumn--default--12","title_v2_copy_copy_c":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"trends",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"title_v2_copy_copy_c":{"id":"title-v2-ef4b4aa20a","additionalClasses":"headline-decoration","type":"heading2","lines":["Novas tendências de segurança de dados"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text_copy_copy_copy_":{"id":"text-76a4abb444","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EA segurança de dados é um campo que evolui e novas tendências estão surgindo constantemente. Veja, a seguir, alguns exemplos de tendências que estão moldando o futuro da segurança dos dados:\u003C/p\u003E\r\n\u003Ch3\u003ESegurança orientada por IA\u003C/h3\u003E\r\n\u003Cp\u003EA segurança orientada por IA usa o aprendizado de máquina para analisar grandes volumes de dados e detectar ameaças com maior velocidade e precisão do que as pessoas. Essa detecção rápida e antecipada de anomalias nos padrões pode impedir possíveis violações antes que elas aconteçam. Automatizar a detecção e a resposta a ameaças permite que os sistemas aprendam e se adaptem a novos métodos de ataque.\u003C/p\u003E\r\n\u003Ch3\u003EProteção de dados não estruturados\u003C/h3\u003E\r\n\u003Cp\u003EDados que não estão formatados ou armazenados em bancos de dados tradicionais são chamados de \u003Ca href=\"https://www.snowflake.com/en/fundamentals/understanding-structured-semi-structured-and-unstructured-data/\"\u003Edados não estruturados\u003C/a\u003E e podem ser de emails, chat ou outros documentos. Tradicionalmente, é difícil proteger dados não estruturados. O aprendizado de máquina pode descobrir, classificar e proteger esses arquivos, mudando fundamentalmente a segurança dos dados, possibilitando proteger a grande maioria das informações de uma organização.\u003C/p\u003E\r\n\u003Ch3\u003EAmeaças avançadas de ransomware\u003C/h3\u003E\r\n\u003Cp\u003ENormalmente, os ataques de ransomware envolvem criptografar os dados de uma organização e solicitar o pagamento de um valor de resgate para descriptografá-los. Uma nova geração de ataques de ransomware inclui o roubo de dados e a divulgação pública deles. Isso está moldando o futuro da segurança dos dados, forçando as organizações a investir em backups e análises de dados mais resilientes capazes de detectar esses ataques complexos antes que eles causem danos permanentes.\u003C/p\u003E\r\n\u003Ch3\u003EAdoção de segurança multinuvem\u003C/h3\u003E\r\n\u003Cp\u003EAs empresas podem ter seus dados em vários provedores de nuvem e, portanto, precisam de um \u003Ca href=\"https://www.snowflake.com/pt_br/fundamentals/master-data-management/\"\u003Egerenciamento centralizado\u003C/a\u003E de suas políticas de segurança de dados em todos esses ambientes separados. Isso leva a uma simplificação do gerenciamento de segurança complexo, que pode fornecer proteção consistente mesmo quando os dados se movem entre diferentes plataformas de nuvem.\u003C/p\u003E\r\n\u003Ch3\u003EZero Trust e gerenciamento de identidade\u003C/h3\u003E\r\n\u003Cp\u003EZero Trust (confiança zero) é um princípio que assume que nenhum usuário ou dispositivo é seguro, mesmo quando está dentro de uma rede. Portanto, assume o princípio “never trust, always verify” ("nunca confiar, sempre verificar"). Isso torna a política de IAM o centro de todas as decisões de segurança, exigindo verificação contínua para proteger os dados de todos os ângulos.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2_copy_copy_c","text_copy_copy_copy_"]},"container_115652453":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"text_copy_copy_copy_":"aem-GridColumn aem-GridColumn--default--12","title_v2_copy_copy_c":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"last",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"title_v2_copy_copy_c":{"id":"title-v2-2bed562775","additionalClasses":"headline-decoration","type":"heading2","lines":["Conclusão"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"text_copy_copy_copy_":{"id":"text-b58f744e25","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EPráticas sólidas de segurança de dados são cruciais para as empresas, pois: ajudam a prevenir repercussões legais, financeiras e de conformidade, ao mesmo tempo em que fortalecem a confiança dos clientes e a resiliência operacional. Conforme as ameaças e as práticas evoluem, as organizações devem estar preparadas para proteger suas informações confidenciais contra vários vetores de ataques adotando uma estratégia proativa e em diferentes níveis. \u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05 snowflake-responsive-component-bottom-padding-small"}},":itemsOrder":["title_v2_copy_copy_c","text_copy_copy_copy_"]},"container_copy_copy__1500909857":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","simple_snowflake_acc":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"faq",":type":"snowflake-site/components/container","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2":{"id":"title-v2-f9a1ffc071","additionalClasses":"headline-decoration","type":"heading2","lines":["Perguntas frequentes sobre segurança de dados"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"snowflake-responsive-component-top-padding-none"},"simple_snowflake_acc":{"id":"simple-snowflake-accordion-bc4878145f","additionalClasses":"list--blue-bullets","showDivider":false,"accordionItemsList":[{"title":"Quais são as cinco maneiras de proteger os dados?","richText":"\u003Cp\u003E\u003Cb\u003E1. Avaliação proativa de vulnerabilidade\u003C/b\u003E: avaliar regularmente os sistemas para identificar e eliminar as falhas de segurança antes que elas possam ser exploradas. Isso inclui conduzir avaliações de risco detalhadas e testes de penetração.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003E2. Controles de acesso avançados e criptografia\u003C/b\u003E: proteja os dados confidenciais, limitando estritamente quem pode acessá-los e tornando-os ilegíveis por meio de criptografia. Isso ajuda a garantir que os dados permaneçam protegidos mesmo que ocorra acesso não autorizado.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003E3. Monitoramento contínuo do sistema\u003C/b\u003E: mantenha a vigilância constante sobre as atividades do sistema e os logs de auditoria para detectar e responder a eventos atípicos ou suspeitos quase em tempo real, evitando que ameaças menores se intensifiquem.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003E4. 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