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Agarwal"}},{"authorImage":{"id":"image-78fc2a85ce","src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--a5dc3998-380e-4bd3-b402-77b34309e148/jeff-hollan.jpg?preferwebp=true&quality=85","lazyEnabled":true,"alt":"Jeff Hollan","height":"1000","width":"1500",":type":"snowflake-site/components/image"},"authorCta":{"id":"button-f2a46c7fb7","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/blog/authors/jeff-hollan/"},"linkTargetContentType":"DOCUMENT_LEARN","linkType":"SNOWFLAKE_INTERNAL",":type":"snowflake-site/components/button","text":"Jeff Hollan"}}],"tag":{"tagText":"IA ML","tagColor":"#C54985"},"title":{"lines":["Snowflake Intelligence: converse com seus dados e obtenha insights reais de negócios"],"type":"heading2",":type":"snowflake-site/components/title-v2"},":type":"snowflake-site/components/blog/blog-hero"}},":itemsOrder":["blog_hero"]},"responsivegrid_content":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"image":"aem-GridColumn aem-GridColumn--default--12","blog_text":"aem-GridColumn aem-GridColumn--default--12","blog_text_1445063644":"aem-GridColumn aem-GridColumn--default--12"},"columnCount":12,"appliedCssClassNames":"snowflake-layout-container-inner-padding-small",":items":{"blog_text":{"id":"blog-text-9b60782d2f","text":"\u003Cp\u003EGeralmente, os usuários empresariais têm dificuldades de obter respostas no tempo certo, navegando em um labirinto de dashboards, relatórios e aplicações, como Salesforce, Confluence ou Zendesk. Ao mesmo tempo, as equipes de dados com frequência estão sobrecarregadas de solicitações ad hoc, tentando ao máximo reduzir a distância entre a grande quantidade de recursos de dados e a necessidade da empresa de insights imediatos e práticos. A inteligência artificial oferece uma alternativa para o futuro, especialmente por meio de agentes de IA capazes de entender e agir com base em complexas informações de negócios. Ainda assim, descobrir o verdadeiro potencial da IA para empresas tem se mostrado difícil, sendo um importante desafio a ser superado à medida que a IA transforma de modo radical o modo de funcionamento das empresas.\u003C/p\u003E\n\u003Cp\u003EOs analistas de negócios lidam com análises manuais de dados, visualizações fragmentadas e atrasos ao tentar responder a perguntas importantes sobre os negócios, como \"por que os tíquetes de suporte estão aumentando?\" ou \"por que as vendas estão diminuindo?\". Com os dados espalhados por tabelas estruturadas, CRMs, documentos, emails, tíquetes de suporte e aplicações de chat, como Slack e Microsoft Teams, o acesso e o raciocínio com segurança por meio deles tem sido um grande obstáculo para fornecer insights no tempo certo aos usuários empresariais. \u003C/p\u003E\n\u003Cp\u003EAgora, temos o prazer de anunciar o Snowflake Intelligence (breve em versão preliminar pública): uma experiência nova e transformadora feita para reduzir a distância entre dados e ações. Essa nova solução possibilita aos funcionários interagir com os dados de forma segura, obter insights consistentes a partir de informações corporativas confiáveis e iniciar ações. Tudo isso por meio de uma interface unificada e intuitiva.\u003C/p\u003E\n\u003Ch3\u003ETransforme dados em inteligência prática \u003C/h3\u003E\n\u003Cp\u003EO Snowflake Intelligence é uma nova experiência agêntica, acessível por meio de um portal dedicado (\u003Ca href=\"http://ai.snowflake.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003Eai.snowflake.com\u003C/a\u003E), criado para ajudar os usuários empresariais a interagir de forma direta e segura com os dados de uma organização. Agora, as equipes podem usar o Snowflake Intelligence para:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EConversar em linguagem natural:\u003C/b\u003E responda através de perguntas e obtenha insights, do mesmo modo como faria com um colega de confiança.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EAcessar todos os dados:\u003C/b\u003E conecte-se com segurança a dados estruturados (tabelas e registros) e não estruturados (documentos, conversas e transcrições).\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EGerar insights precisos\u003C/b\u003E: com o Deep Research Agent for Analytics integrado, você pode ir além de simples recuperação para analisar dados, investigar questões complexas de negócios, descobrir tendências e entender o \"porquê\" por trás do \"o quê\".\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EAtuar de modo instantâneo:\u003C/b\u003E configure agentes para executar tarefas com base em insights, como enviar notificações, atualizar registros em outros sistemas ou ativar fluxos de trabalho.\u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EUm gerente de vendas pode perguntar: \"qual foi a minha maior vendas de produtos na região Oeste no último trimestre e por que o produto X superou o produto Y?\" O Snowflake Intelligence verifica tabelas de vendas, avisos de pipelines e emails regionais para fornecer respostas e sugerir as próximas ações. \u003Cb\u003ETudo em uma única solicitação, e não em uma semana de análises ad hoc.\u003C/b\u003E\u003C/p\u003E\n\u003Cp\u003ECom o recurso Snowflake \u003Cb\u003ECortex Knowledge Extensions (em breve disponível ao público) \u003C/b\u003Eno \u003Ca href=\"https://app.snowflake.com/marketplace\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ESnowflake Marketplace\u003C/a\u003E, as organizações obtêm vantagem competitiva ao contextualizar facilmente seus dados proprietários com fontes externas atualizadas, relevantes e confiáveis, como Stack Overflow, The Associated Press, USA TODAY Network, entre outras. Isso possibilita a obtenção de insights mais valiosos e leva a decisões mais bem informadas, mantendo a segurança e a governança de nível empresarial. Graças ao Cortex Knowledge Extensions no Snowflake Intelligence, os clientes podem maximizar a utilidade e os seus insights sobre essas fontes de dados.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/blog/blog-text"},"image":{"id":"image-689ad6b0cf","src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--bc33c399-92e9-4e38-a3f6-c138814b21bb/snow-intell-blog-screenshot-%25281%2529.png?preferwebp=true&quality=85","lazyEnabled":true,"alt":"Snowflake Intelligence preview","height":"1984","width":"3456",":type":"snowflake-site/components/image"},"blog_text_1445063644":{"id":"blog-text-3473ad4756","text":"\u003Ch3\u003EUse agentes inteligentes para descobrir dados de autoatendimento\u003C/h3\u003E\r\n\u003Cp\u003EO Snowflake Intelligence oferece vantagens distintas, especificamente desenvolvidas para a complexidade dos dados corporativos:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003ECapacidade de obter insights aprofundados de dados estruturados:\u003C/b\u003E a maioria das soluções agênticas têm foco principalmente em documentos não estruturados (com geração aumentada de recuperação ou RAG). O Snowflake Intelligence usa tecnologias estabelecidas, como o Snowflake Cortex Analyst, para gerar queries SQL altamente precisas diretamente nos dados estruturados do cliente no Snowflake, além de documentos. É possível responder com confiança a perguntas como: "mostrar a tendência das solicitações do plano de saúde nos últimos seis meses", entendendo os dados e a semântica de negócios, gerando queries corretas, executando-as com segurança e fornecendo uma resposta. Ele não apenas descobre o que aconteceu, ele pode ajudar um cliente a explorar os motivos por trás do que aconteceu por meio de contexto inteligente e pesquisa analítica aprofundada.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003ESegurança e governança herdadas, não replicadas\u003C/b\u003E: confiança é fundamental. O Snowflake Intelligence é desenvolvido com base na sólida estrutura de segurança do Snowflake. Todos os controles de acesso baseados em função, as políticas de mascaramento de dados e as regras de governança existentes são cumpridos automaticamente em cada conversa. Os usuários recebem respostas com base apenas nos dados que têm autorização para acessar, eliminando a necessidade de redefinir as permissões na camada do aplicativo. Essa segurança contínua ajuda a garantir a integridade dos dados e evita vazamentos sem muito trabalho adicional, ao mesmo tempo em que fornece transparência total sobre como os insights são gerados.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EAcesso unificado a todo o ecossistema de negócios\u003C/b\u003E: insights verdadeiros sobre os negócios exigem contexto de várias fontes. O Snowflake Intelligence, combinado com os recursos de conectividade do Snowflake (como o Snowflake Openflow), pode acessar e sintetizar informações do Snowflake e de aplicações de terceiros. Considerar um agente que possa relacionar os dados de uso de produtos (do Snowflake) com a atividade de vendas recente (do Salesforce) e as tendências de atendimento ao cliente (do Zendesk). Essa integração abrangente oferece uma visão de 360 graus holística, em vez de exigir vários agentes de uso único para cada aplicação, permitindo o verdadeiro compartilhamento de conhecimento em toda a empresa.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EExplicabilidade e confiança verificáveis\u003C/b\u003E: é necessário que os usuários possam confiar nos insights recebidos. O Snowflake Intelligence foi desenvolvido levando em conta a transparência. Os usuários podem entender como um agente chegou a uma resposta, controlar se os dados vêm de fontes verificadas ou queries selecionadas pela equipe de dados, além de rastrear a linhagem. Os administradores têm visibilidade das perguntas que estão sendo feitas e das pontuações de relevância das respostas, o que possibilita a melhoria contínua e o ajuste do sistema durante todo o controle centralizado.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Ch3\u003ESucesso do Snowflake Intelligence no mundo real\u003C/h3\u003E\r\n\u003Cp\u003ETrabalhamos em estreita colaboração com os primeiros clientes que já estão comprovando o poder do Snowflake Intelligence. A organização de desempenho humano WHOOP está usando o Snowflake como uma plataforma centralizada para todos os seus dados de negócios, desde produtos e suporte até vendas e marketing.\u003C/p\u003E\r\n\u003Cp\u003E"Na WHOOP, nossa missão é melhorar o desempenho e a saúde geral das pessoas, e os dados são fundamentais em tudo o que fazemos. O Snowflake Intelligence representa um grande avanço em nossa capacidade de ser uma organização que prioriza os dados, garantindo que todos os funcionários possam acessar os insights sem depender das equipes de análise de dados como intermediário", diz Matt Luizzi, Senior Director of Business Analytics da WHOOP. “Ao eliminar as barreiras técnicas para obter os insights necessários para a tomada de decisões, nossas equipes de análise de dados agora podem passar de tarefas manuais de recuperação de dados para trabalhos mais estratégicos, preditivos e que geram valor.”\u003C/p\u003E\r\n\u003Ch2\u003EDemocratizar a inteligência em toda a organização\u003C/h2\u003E\r\n\u003Cp\u003EA implementação do Snowflake Intelligence gera valor significativo em toda a organização, permitindo aos clientes:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003ECapacitar os usuários empresariais: \u003C/b\u003Eos insights de autoatendimento permitem que os usuários obtenham respostas imediatas a perguntas complexas sem precisar ter conhecimento técnico ou esperar pelas equipes de dados. Isso possibilita decisões mais rápidas e melhores, pois os usuários podem trabalhar com base em insights confiáveis e abrangentes derivados de toda a empresa. Isso leva a maior produtividade, pois leva-se menos tempo na busca de dados e investe-se mais tempo trabalhando com eles, possivelmente iniciando fluxos de trabalho diretamente a partir da interface de conversação.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EValorizar as equipes de dados\u003C/b\u003E: agora, as equipes de dados podem adotar um enfoque mais estratégico e passar da gestão reativa de tíquetes para a gestão proativa dos negócios com agentes de dados selecionados e iniciativas estratégicas de dados. Elas também podem maximizar o investimento aproveitando os dados, a segurança e a governança já estabelecidos no Snowflake para oferecer recursos avançados de IA. Por fim, elas podem manter o controle e a visibilidade para configurar agentes, gerenciar o acesso, monitorar o uso e garantir que a qualidade e os padrões de segurança dos dados sejam apoiados por meio de uma experiência administrativa contínua.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003ETransformar as operações corporativas\u003C/b\u003E: isso envolve democratizar os dados com segurança, possibilitando que mais funcionários aproveitem os insights de dados em uma estrutura segura e governada. Isso também significa quebrar silos para promover a colaboração e criar uma compreensão unificada ao conectar dados entre departamentos e aplicações (por exemplo,, possibilitando uma verdadeira visão 360 graus do cliente). Em última análise, isso permite agilizar a inovação, promovendo uma cultura baseada em dados onde os insights levam diretamente à ação e ao impacto mensurável nos negócios.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Ch3\u003EUse o Cortex Knowledge Extensions e o Model Context Protocol (MCP) para ampliar o universo de conhecimento da organização \u003C/h3\u003E\r\n\u003Cp\u003EO Snowflake Intelligence ganha ainda mais poder quando aliado ao Cortex Knowledge Extensions, integrando continuamente fontes externas confiáveis aos dados próprios. Esse recurso permite às organizações:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EIntegrar o conhecimento externo\u003C/b\u003E: incorpore facilmente fontes de dados externos estruturados e não estruturados confiáveis em uma experiência de IA conversacional, mantendo a atribuição adequada e respeitando a propriedade intelectual.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EContextualizar insights de negócios:\u003C/b\u003E enriqueça os dados internos com tendências externas de mercado, pesquisa do setor e bases especializadas de conhecimento para fornecer contexto mais profundo para a tomada de decisões.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cb\u003EManter a segurança e a confiança: \u003C/b\u003Eacesse fontes de conhecimento externos por meio da estrutura de compartilhamento seguro de dados da Snowflake, mantendo todas as interações controladas e protegidas pelos mesmos controles de segurança eficazes que protegem os dados dos clientes. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EPor exemplo, um analista financeiro poderia fazer perguntas combinando o desempenho do portfólio interno com notícias do mercado externo, enquanto um gerente de produtos poderia analisar o feedback dos clientes nos relatórios de pesquisa do setor, tudo em uma única conversa segura. Fontes disponíveis com o Cortex Knowledge Extensions no \u003Ca href=\"https://app.snowflake.com/marketplace\"\u003ESnowflake Marketplace\u003C/a\u003E incluem The Associated Press, USA TODAY Network, Stack Overflow, Packt e CB Insights.\u003C/p\u003E\r\n\u003Cp\u003EPara obter insights tão abrangentes de diversas fontes de dados, as organizações precisam de uma conectividade fácil entre as aplicações de IA e vários sistemas de dados. Assim, temos o prazer de compartilhar que o Snowflake Intelligence oferecerá suporte a servidores de MCP (breve em versão preliminar privada), permitindo que os usuários recuperem com segurança as informações de uma ampla variedade de fontes de dados. Os usuários empresariais poderão selecionar essas fontes de dados remotos por meio da interface de usuário do Snowflake Intelligence para obter respostas mais confiáveis e detalhadas. Esse acesso fácil a dados governados em uma interface única e intuitiva agiliza a tomada de decisões, criando assim um ecossistema de conhecimento verdadeiramente abrangente capaz de transformar dados espalhados em insights claros de negócios. \u003C/p\u003E\r\n\u003Ch3\u003EIntrodução ao Snowflake Intelligence\u003C/h3\u003E\r\n\u003Cp\u003EO poder de conversar com dados corporativos não é mais uma visão do futuro, já é uma realidade.\u003C/p\u003E\r\n\u003Cp\u003EConvidamos os líderes de negócios que desejam preparar suas equipes ou os profissionais de dados que desejam ampliar seu impacto para testar o Snowflake Intelligence. Descubra como interagir com fontes especializadas de terceiros e publicações relevantes e como criar agentes de dados especializados para diferentes funções de negócios, como um agente de insights de vendas ou um analista de campanha de marketing, tudo no ambiente seguro e governado do Snowflake AI Data Cloud.\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Ca href=\"https://quickstarts.snowflake.com/guide/getting_started_with_cortex_agents/index.html?index=..%2F..index#0\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ECrie seu primeiro Cortex Agent\u003C/a\u003E e trabalhe com sua equipe de conta para obter acesso à versão preliminar.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EConverse com os documentos oficiais da Snowflake agora mesmo por meio da \u003Ca href=\"https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-knowledge-extensions/cke-overview\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ECortex Knowledge Extension\u003C/a\u003E: documentação Snowflake no \u003Ca href=\"https://app.snowflake.com/marketplace\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ESnowflake Marketplace\u003C/a\u003E\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EO Snowflake Intelligence transforma a forma como as organizações acessam e agem com base nos seus dados. 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