{"designPath":"/libs/settings/wcm/designs/default","brandSlug":"","componentsResourceTypes":["snowflake-site/components/markup-editor","snowflake-site/components/structure/page","snowflake-site/components/text","snowflake-site/components/title-v2","nt:unstructured","snowflake-site/components/simplified-navigation-bar","snowflake-site/components/experiencefragment","nt:file","snowflake-site/components/modal/modal-container","snowflake-site/components/image","snowflake-site/components/form/marketo-v2","nt:folder","snowflake-site/components/container","snowflake-site/components/title","wcm/foundation/components/responsivegrid","nt:resource","snowflake-site/components/flexible-column-container","snowflake-site/components/structure/xfpage","snowflake-site/components/flexible-column-container/flexible-column-content-container"],"allowedRenditionsWidth":["320","480","640","768","960","1200","1440","1920"],"templateName":"demand-gen-landing-page-template","cssClassNames":"page basicpage summit-page","clientlibsAsync":false,"dataLayerClientlibIncluded":true,"dataLayerName":"adobeDataLayer","lastModifiedDate":1771356527801,"language":"it","description":" Esplora il modern marketing data stack 2026 e scopri come i marketer utilizzano AI, privacy dei dati e tecnologie MarTech per creare strategie più intelligenti e d’impatto.","title":"Report Il modern marketing data stack 2026 | Snowflake","tags":[],"analyticsPageType":"homepage","analyticsCategory":"general","analyticsSubCategory":"","excludeFromAnalytics":false,":hierarchyType":"page",":items":{"root":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"experiencefragment-banner":"aem-GridColumn aem-GridColumn--default--12","experiencefragment-header":"aem-GridColumn aem-GridColumn--default--12","markup_editor_1105360441":"aem-GridColumn aem-GridColumn--default--12","responsivegrid":"aem-GridColumn aem-GridColumn--default--12","experiencefragment-footer":"aem-GridColumn aem-GridColumn--default--12","experiencefragment":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12","modal_container":"aem-GridColumn aem-GridColumn--default--12"},"columnCount":12,":items":{"experiencefragment-banner":{"id":"experiencefragment-94c8a5b941","configured":false,":items":{},":itemsOrder":[],"classNames":"aem-xf empty",":type":"snowflake-site/components/experiencefragment"},"experiencefragment-header":{"id":"experiencefragment-d2c89e8836","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/en/site/header/demand-gen-landing/jcr:content","configured":true,":items":{"root":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"simplified_navigatio":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-e591239e61",":items":{"simplified_navigatio":{"layout":"SIMPLE","id":"container-2948dc0811",":items":{},":itemsOrder":[],":type":"snowflake-site/components/simplified-navigation-bar"}},":itemsOrder":["simplified_navigatio"],":type":"snowflake-site/components/container"},"cq:metadata":{":type":"nt:unstructured"},"image":{":type":"nt:unstructured"},"cq:targetMetadata":{"cq:targetStatus":"SYNCHRONIZED","cq:exportTime":1713537083471,"cq:targetOfferId":654916,":type":"nt:unstructured"}},":itemsOrder":["root","cq:metadata","image","cq:targetMetadata"],"classNames":"aem-xf",":type":"snowflake-site/components/experiencefragment"},"markup_editor":{"id":"markup-editor-ea7552e16c","title":" ","cssContent":".mktoButtonRow .mktoButtonWrap{margin-left:0 !important}div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton{width:100% !important;border-radius:48px;text-transform:uppercase;background-color:var(--ui-01);outline:none;border:1px solid var(--ui-01);color:#fff;padding:16px 30px 15px 30px !important;font-family:'Texta',sans-serif;font-weight:700 !important;font-size:14px !important;background-image:none !important}div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus,div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active,div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover{background-color:var(--ui-02);border-color:var(--ui-02)}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"},"responsivegrid":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","container_882109576":"aem-GridColumn aem-GridColumn--default--12","container_65569746_c":"aem-GridColumn aem-GridColumn--default--12","markup_editor_copy":"aem-GridColumn aem-GridColumn--default--12","container_copy":"aem-GridColumn aem-GridColumn--default--12"},"columnCount":12,":items":{"container_882109576":{"additionalClasses":"lp-nav","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-41650170f1","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-314beb92b8","appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":items":{"flexible_column_cont":{"id":"flexible-column-container-5e973c8208","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-f27c5c5a77",":items":{"container":{"additionalClasses":"flex-container lp-nav__inner","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"image":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-32d8566996","appliedCssClassNames":"snowflake-responsive-container-inner-padding-none",":items":{"image":{"id":"image-4907f2cdf2","additionalClasses":"lp-nav__logo","lazyEnabled":true,"src":"https://www.snowflake.com/content/snowflake-site/global/it/the-modern-marketing-data-stack-report/_jcr_content/root/responsivegrid/container_882109576/container/flexible_column_cont/flexible_column_content_container_1/container/image.coreimg.svg/1764877669150/snowflake-logo-blue.svg","alt":"Snowflake Logo","imageLink":{"valid":true,"attributes":{"target":"_blank"},"url":"/it/"},":type":"snowflake-site/components/image"},"markup_editor":{"id":"markup-editor-a45c0acb0e","title":" ","htmlContent":"\u003Ca  role=\"button\" class=\"lp-nav__mobile-button snowflake-button-container\" tabindex=\"0\" href=\"#form\"\u003EScarica il report\u003C/a\u003E","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":itemsOrder":["image","markup_editor"],":type":"snowflake-site/components/container"}},":itemsOrder":["container"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isActiveTOC":false,"isBlogPage":false,":type":"snowflake-site/components/flexible-column-container"}},":itemsOrder":["flexible_column_cont"],":type":"snowflake-site/components/container"}},":itemsOrder":["container"],":type":"snowflake-site/components/container"},"markup_editor_copy":{"id":"markup-editor-d384bb7f4c","title":"Pagina CSS","cssContent":".mmds-circle-1{position:absolute;bottom:0;right:50%;height:100%}.snowflake-marketo-form.mktoForm .mktoFormCol{min-height:0}.snowflake-marketo-form{display:flex;flex-wrap:wrap}.snowflake-marketo-form \u003E .mktoFormRow{width:100%}.snowflake-marketo-form \u003E .mktoFormRow:nth-of-type(1){width:calc(50% - 8px);margin-right:8px}.snowflake-marketo-form \u003E .mktoFormRow:nth-of-type(2){width:calc(50% - 8px)}.hero--bg-image{position:absolute;bottom:0;left:0;width:100%;height:120%;border-radius:0}@media screen and (max-width:767px){.hero--bg-image{}}@media screen and (max-width:1023px){.lp-hero__eyebrow{padding-top:48px}}.methodology-text.snowflake-text li{margin-top:12px}.methodology-text.snowflake-text ul ul{margin-bottom:var(--spacing-02) !important}.methodology-text.snowflake-text ul{margin-top:var(--spacing-02) !important}.hero--bg-image .cmp-image__inner{height:100%}.hero--bg-image img{object-fit:cover;object-position:center left;border-radius:0 !important}.promo-banner{padding-left:32px;padding-right:32px;border-radius:8px;overflow:hidden}.lp-hero__subhead{max-width:640px}.mktoHtmlText.mktoHasWidth{width:100% !important}@media screen and (max-width:991px){.lp-hero__main-text{padding-top:52px}}.methodology-header{padding-top:100px;margin-top:-100px}@media screen and (max-width:767px){.mmds-badge{display:none}#form{padding-top:100px;margin-top:-80px}.small-logo{max-width:200px;margin:0 auto}.snowflake-marketo-form-container{margin-bottom:0 !important}}@media screen and (min-width:767px){.snowflake-marketo-form-container{padding:var(--spacing-05);max-width:400px;margin:0 auto}.snowflake-marketo-form-container .mktoFormRow{margin-bottom:0 !important}.left-col{padding-right:48px}html:not(.aem-AuthorLayer-Edit) .longform-lp-grid \u003E .snowflake-flexible-column-container-items \u003E div:last-child{top:100px;position:sticky;margin-top:-644px}}.border-top-blue{border-top:2px solid var(--ui-01)}.is-new-dark-bg{background-color:#011e51}.is-new-dark-bg .list--blue-bullets li::before{border-color:#415261}.lp-hero-dark{background-color:#011e51}.lp-hero-dark::before{content:\"\";display:block;position:absolute;bottom:0;right:0;width:50%;height:100%;background-size:100% auto;background-repeat:no-repeat}.final-cta-outer{position:relative}.final-cta-inner{position:relative;z-index:10}.final-cta-outer::after{content:\"\";display:block;position:absolute;bottom:0;left:0;width:100%;height:50%;background:black}.promo-card-dark-bg{background-color:#24323d}.final-cta \u003E div{background-color:#24323d;border-radius:8px;overflow:hidden;padding:24px 64px}.promo-card-padding{padding:40px;border-radius:8px;overflow:hidden}.snowflake-quote-item-inner{padding:0 !important}@media screen and (max-width:1680px){.lp-hero-content{padding:0 0 0 48px}}.lp-hero-image img{margin-top:-25%;transform:translateX(10%)}.toc-list ul{list-style-type:none;padding:0}.border-top{border-top:1px solid #ccc}.toc-list li{border-left:4px solid #ccc;padding:8px 20px;transition:300ms ease all}.toc-list li:hover{border-color:var(--ui-01);cursor:pointer;transition:300ms ease all}.stat-container{padding:32px;border-radius:8px}.has-sf-bg{background-image:url(\"data:image/svg+xml,%3Csvg width='56' height='51' viewBox='0 0 56 51' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M45.0333 0H56V1.45526C55.7296 2.38447 55.1035 3.21571 54.1791 3.73771L40.7752 11.2893C40.0579 11.695 39.2584 11.8555 38.4909 11.7931C36.4442 11.646 34.8361 9.97872 34.8407 7.95039V0H42.7305V1.29925L45.0333 0Z' fill='%23EFF3F6'/%3E%3Cpath d='M20.5185 0H28.4083V7.95039C28.4083 9.97872 26.8002 11.646 24.758 11.7931C23.9905 11.8555 23.1911 11.695 22.4692 11.2893L9.06072 3.73771C7.66896 2.95181 6.95333 1.46735 7.11184 0L18.2143 0L20.5185 1.29925V0Z' fill='%23EFF3F6'/%3E%3Cpath d='M56 38.5336V40.6551C55.9129 40.952 55.7877 41.2433 55.6227 41.5226C54.5354 43.3637 52.1233 43.9967 50.2365 42.9268L42.7305 38.7007V47.1484C42.7305 49.2748 40.967 51 38.7833 51C36.5996 51 34.8407 49.2793 34.8407 47.1484V32.0452C34.8407 30.0168 36.4442 28.3496 38.4909 28.2069C39.2584 28.1445 40.0533 28.3005 40.7752 28.7107L54.1791 36.2534C55.1038 36.7743 55.7292 37.6052 56 38.5336Z' fill='%23EFF3F6'/%3E%3Cpath d='M56 30.1387L43.9137 23.33C43.0183 22.8218 42.397 22.0283 42.1229 21.1323C41.9904 20.7222 41.931 20.2987 41.9447 19.8796C41.9538 19.5765 41.9995 19.2734 42.0817 18.9702C42.3513 18.0296 42.9772 17.1871 43.9091 16.6566L56 9.85109V18.7524L53.7816 20.0045L56 21.2525V30.1387Z' fill='%23EFF3F6'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M33.1366 26.9097L38.7102 21.48C38.8701 21.324 38.998 21.0164 38.998 20.8024V19.202C38.998 18.9791 38.8701 18.6716 38.7102 18.5155L33.1366 13.0858C32.9767 12.9254 32.6661 12.8005 32.4377 12.8005H30.7976C30.5737 12.8005 30.2585 12.9254 30.0986 13.0858L24.5296 18.5155C24.3697 18.6716 24.2418 18.9791 24.2418 19.202V20.8024C24.2418 21.0208 24.3697 21.3284 24.5296 21.48L30.1032 26.9097C30.2631 27.0702 30.5783 27.1995 30.8022 27.1995H32.4377C32.6707 27.1995 32.9767 27.0702 33.1366 26.9097ZM33.959 19.2867C34.1189 19.4472 34.2559 19.7548 34.2559 19.9733V20.0357C34.2559 20.2541 34.1189 20.5572 33.959 20.7133L32.3463 22.2869C32.1864 22.4429 31.8712 22.5722 31.6473 22.5722H31.5834C31.3595 22.5722 31.0489 22.4429 30.889 22.2869L29.2763 20.7133C29.1164 20.5572 28.993 20.2541 28.993 20.0357V19.9733C28.993 19.7548 29.1164 19.4472 29.2763 19.2867L30.889 17.7176C31.0443 17.5615 31.3595 17.4323 31.5834 17.4323H31.6473C31.8757 17.4323 32.1864 17.5615 32.3463 17.7176L33.959 19.2867Z' fill='%23EFF3F6'/%3E%3Cpath d='M22.4692 28.7107C23.1865 28.3005 23.986 28.1445 24.758 28.2069C26.8002 28.3496 28.4083 30.0168 28.4037 32.0452V47.1484C28.4037 49.2748 26.6357 51 24.4611 51C22.2774 51 20.5139 49.2793 20.5139 47.1484V38.7007L13.0033 42.9268C11.1211 43.9922 8.70895 43.3592 7.61708 41.5226C6.52978 39.6815 7.17394 37.3188 9.06072 36.2534L22.4692 28.7107Z' fill='%23EFF3F6'/%3E%3Cpath d='M21.2997 19.8796C21.3088 20.2987 21.254 20.7222 21.1215 21.1323C20.8383 22.0283 20.2261 22.8263 19.317 23.33L5.9176 30.8861C4.02625 31.9471 1.61866 31.3185 .531358 29.4819C-.560511 27.6363 .0836459 25.2826 1.975 24.2171L9.46732 20.0045L1.97957 15.7784C.0882144 14.713 -.560511 12.3637 .535926 10.5226C1.61866 8.67702 4.03082 8.04846 5.92217 9.10943L19.3215 16.6566C20.2627 17.1871 20.8931 18.0296 21.1581 18.9702C21.2449 19.2734 21.286 19.5765 21.2997 19.8796Z' fill='%23EFF3F6'/%3E%3C/svg%3E%0A\");background-position:right top;background-repeat:no-repeat;background-size:60% auto}.lp-nav__inner .aem-Grid::before,.lp-nav__inner .aem-Grid::after{display:none}.snowflake-simplified-navigation-bar{display:none}html:not(.aem-AuthorLayer-Edit) .lp-nav{position:fixed;top:0;left:0;width:100%;z-index:5}.lp-nav{padding-top:16px;padding-bottom:16px;border-bottom:1px solid #ccc;background:#fff}.lp-nav__logo{width:140px}.lp-nav__inner.flex-container \u003E .container \u003E .cmp-container \u003E .aem-container{justify-content:space-between}.lp-nav__inner.flex-container \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div{width:auto !important}@media screen and (min-width:768px){html:not(.aem-AuthorLayer-Edit) .lp-nav__mobile-button{display:none !important}}.lp-nav__mobile-button{background-color:var(--ui-01);border:1px solid var(--ui-01);color:var(--ui-background-01);font-size:12px !important;line-height:14px !important;padding:var(--spacing-01) var(--spacing-03)}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"},"container_65569746_c":{"additionalClasses":"lp-hero-dark ","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","image":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-37e6895128","appliedCssClassNames":"ui-background-04 snowflake-responsive-container-inner-padding-small",":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-b867e004bd","appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":items":{"flexible_column_cont":{"id":"flexible-column-container-f5824204be","type":"2-column-60-40","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"extra-large","bottomPadding":"medium","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"lp-main-container","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-9e955a2a61","appliedCssClassNames":"snowflake-responsive-container-inner-padding-large",":items":{"container_copy":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2_1937684021_":"aem-GridColumn aem-GridColumn--default--12","title_v2_copy_copy":"aem-GridColumn aem-GridColumn--default--12","title_v2_copy_358536":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-62d7d24a26","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"title_v2_copy_copy":{"id":"title-v2-57fec11437","additionalClasses":"lp-hero__eyebrow","type":"heading5","lines":["REPORT"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"},"title_v2_copy_358536":{"id":"title-v2-3b3a9dc6ba","type":"display1","lines":["Il Modern Marketing ","Data stack 2026"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment white-black-text-color"},"title_v2_1937684021_":{"id":"title-v2-f582673b88","additionalClasses":"lp-hero__subhead","type":"heading4","lines":["Come i marketer diventano agenti di cambiamento in un mondo basato sull’AI"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"}},":itemsOrder":["title_v2_copy_copy","title_v2_copy_358536","title_v2_1937684021_"],":type":"snowflake-site/components/container"},"flexible_column_cont":{"id":"flexible-column-container-115817868c","type":"2-column-40-60","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-bd840c320e",":items":{"image":{"id":"image-c38fc8cd57","lazyEnabled":true,"src":"https://www.snowflake.com/content/snowflake-site/global/it/the-modern-marketing-data-stack-report/_jcr_content/root/responsivegrid/container_65569746_c/container/flexible_column_cont/flexible_column_content_container_1/flexible_column_cont/flexible_column_content_container_1/image.coreimg.svg/1764877669387/mmds-2026-badge.svg","alt":"MMDS 2026 report badge",":type":"snowflake-site/components/image"}},":itemsOrder":["image"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"container-04bc9d80fc",":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2_copy_358536":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-74e7fe02aa","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"title_v2_copy_358536":{"id":"title-v2-73bb60dfd7","type":"heading5","lines":["Un nuovo report segue l’evoluzione dell’ecosistema MarTech:"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"},"text":{"id":"text-db5fda7a64","additionalClasses":"list--blue-bullets","text":"\u003Cul\u003E\r\n\u003Cli\u003EL’AI è ovunque, e l’Agentic AI promette di trasformare in profondità i flussi di lavoro.\u003C/li\u003E\r\n\u003Cli\u003EIl baricentro della privacy dei dati di marketing si sta nuovamente spostando.\u003C/li\u003E\r\n\u003Cli\u003ELa data gravity continua a esercitare la sua forza, trasformando il MarTech.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-01"}},":itemsOrder":["title_v2_copy_358536","text"],":type":"snowflake-site/components/container"}},":itemsOrder":["container"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isActiveTOC":false,"isBlogPage":false,":type":"snowflake-site/components/flexible-column-container"}},":itemsOrder":["container_copy","flexible_column_cont"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"container-6872df74db",":items":{},":itemsOrder":[],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isActiveTOC":false,"isBlogPage":false,":type":"snowflake-site/components/flexible-column-container"}},":itemsOrder":["flexible_column_cont"],":type":"snowflake-site/components/container"},"image":{"id":"image-99a3303e44","additionalClasses":"hero--bg-image","lazyEnabled":true,"src":"https://www.snowflake.com/content/snowflake-site/global/it/the-modern-marketing-data-stack-report/_jcr_content/root/responsivegrid/container_65569746_c/image.coreimg.svg/1764877674574/report-mmds26-cover-r03.svg","alt":"MMDS branding",":type":"snowflake-site/components/image"}},":itemsOrder":["container","image"],":type":"snowflake-site/components/container"},"container_copy":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-2c990b2da8","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-81e9d2979a","appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":items":{"flexible_column_cont":{"id":"flexible-column-container-db115fc38f","type":"2-column-60-40","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"medium","spaceBetween":"small","reverseOnMobile":true,"carouselOnMobile":false,"propertiesCSSClasses":"longform-lp-grid","backgroundImageOption":"none","flexible_column_content_container_1":{"additionalClasses":"left-col","layout":"SIMPLE","id":"container-2f0045c195",":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2_copy":"aem-GridColumn aem-GridColumn--default--12","text_copy":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-da3c4984b6","appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":items":{"title_v2_copy":{"id":"title-v2-46315911d8","type":"heading2","lines":["L’alba dell’AI","End-to-End"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color"},"text_copy":{"id":"text-521ad219d9","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003E\u003Cbr\u003E\r\nMan mano che l’intelligenza artificiale permea l’intero stack MarTech, il passo successivo sarà collegare i singoli processi per consentire agli agenti automatizzati di agire in autonomia. Le organizzazioni stanno preparando i propri dati e gli strumenti AI di prima generazione per un futuro agentico:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E\u003Cspan\u003EL’intelligenza artificiale richiederà dati sulle prestazioni per affinare le sue capacità.\u003C/span\u003E\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EI modelli AI multimodali utilizzeranno testo, immagini, video, voce e persino gameplay per unificare i messaggi su canali e formati diversi. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELa misurazione nell’era dell’AI richiede più modelli per evitare nuovi silos di dati e dipendenze dai fornitori.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EGli agenti AI si affacciano all’orizzonte e, passo dopo passo, evolveranno sia la tecnologia sia il modo in cui i marketer la utilizzano.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text"}},":itemsOrder":["title_v2_copy","text_copy"],":type":"snowflake-site/components/container"},"container_copy":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"image":"aem-GridColumn aem-GridColumn--default--12","text_copy":"aem-GridColumn aem-GridColumn--default--12","title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-f6e75733ae","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"title_v2":{"id":"title-v2-fb7844ce14","type":"heading2","lines":["Nuova prospettiva, ","Nuovo stack"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-677450a492","text":"\u003Cp\u003E\u003Cb\u003E\u003C/b\u003EIl modern marketing data stack è generalmente incentrato sui fornitori e sul modo in cui i provider di soluzioni ne inquadrano il valore. Quest’anno, il baricentro del modern stack continua a spostarsi verso gli obiettivi dei marketer e le attività che svolgono concretamente in azienda.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text"},"image":{"id":"image-111e715b49","lazyEnabled":true,"src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--80995dc4-7c6f-4a30-8aa3-bffdfc63b1a8/report-mmds-stack-diagram.png?preferwebp=true&quality=85","alt":"Platform diagram MMDS report IT","height":"4267","width":"6000",":type":"snowflake-site/components/image"},"text_copy":{"id":"text-4da77266f5","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EDal punto di vista del marketer emerge un nuovo ecosistema tecnologico:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E Il dilemma “sviluppare o acquistare” è superato. I marketer affrontano dati, AI e architetture secondo le proprie esigenze, combinando strumenti sviluppati internamente e strumenti acquistati.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EUna nuova categoria, quella della data collaboration, riflette il crescente interesse dei marketer a monetizzare meglio i dati mantenendone il pieno controllo. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EOggi gli LLM hanno un ruolo stabile nello stack, come strumenti in grado di abilitare casi d’uso potenti e distintivi.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EAlla base di tutto, una piattaforma dati e AI unificata e sicura fornisce insight cruciali e abilita la collaborazione in tutto l’ecosistema del marketing. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EScopri lo stack MarTech evoluto e i fornitori più innovativi nel nuovo report.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text"}},":itemsOrder":["title_v2","text","image","text_copy"],":type":"snowflake-site/components/container"},"container_copy_copy":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-de9eb792c5","appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":items":{"title_v2":{"id":"title-v2-3f09d899e1","type":"heading2","lines":["La data gravity dà solidità","al modern stack"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color"},"text":{"id":"text-1c75a308cd","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003E\u003Cbr\u003E\r\nLa cosiddetta “data gravity”, ovvero la tendenza crescente a gestire i dati aziendali in una piattaforma unificata anziché in una serie di silos di strumenti, consente ai marketer di realizzare campagne migliori. ll risultato è un insieme di nuove opportunità e una maggiore agilità:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ELa componibilità dello stack offre ai marketer agilità e controllo senza vendor lock-in. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ESoprattutto nella rapida evoluzione dell’era AI, i marketer devono poter sostituire agilmente le soluzioni in base a esigenze e opportunità emergenti. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECon i dati centralizzati all’interno dell’azienda, le CDP si stanno evolvendo in layer di orchestrazione sempre più integrati con le piattaforme di engagement.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EUna data foundation centralizzata consente ai marketer di ottenere una visione più completa di ogni cliente, abilitando una maggiore personalizzazione e decisioni più rapide e intelligenti.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text"}},":itemsOrder":["title_v2","text"],":type":"snowflake-site/components/container"},"container_copy_copy__1241998173":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-9e9fc85545","appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-component-bottom-padding-medium snowflake-responsive-container-inner-padding-small",":items":{"title_v2":{"id":"title-v2-3189e0374d","type":"heading2","lines":["Privacy: tratta bene","il tuo pubblico"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color"},"text":{"id":"text-6080bc4002","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EUn altro fattore determinante sono le preoccupazioni dei consumatori riguardo alla privacy e all’utilizzo dei loro dati personali, che non accennano a diminuire, nonostante la continua nascita e il perfezionamento di tecnologie sempre più data-hungry. I marketer devono interpretare segnali contrastanti:\u003Cbr\u003E\r\n \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EI cookie di terze parti non sono scomparsi e il fingerprinting digitale è pronto a tornare.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EIl panorama normativo è caotico, con regioni, nazioni e stati che adottano approcci molto diversi ai dati personali.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EI dati di prima parte rimangono centrali, soprattutto quelli non strutturati.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EUtilizzare tecnologie potenti per costruire relazioni solide e instaurare fiducia richiederà personalizzazione, innovazione e talvolta anche prudenza.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text"}},":itemsOrder":["title_v2","text"],":type":"snowflake-site/components/container"},"container_copy_1362917479":{"additionalClasses":"is-new-dark-bg promo-banner","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-094986f20d","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"flexible_column_cont":{"id":"flexible-column-container-7e1edf2b71","type":"2-column-40-60","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"small","bottomPadding":"small","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-b4fe739519","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"container_copy_copy":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"image_copy":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-878548c624","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"image_copy":{"id":"image-ba4362ad39","additionalClasses":"has-shadow","lazyEnabled":true,"src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--d435a2a2-d674-4c22-9b02-843e1f794fbb/yoast-1200x630-it.png?preferwebp=true&quality=85","height":"840","width":"1600",":type":"snowflake-site/components/image"}},":itemsOrder":["image_copy"],":type":"snowflake-site/components/container"}},":itemsOrder":["container_copy_copy"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"additionalClasses":"stats-container","layout":"SIMPLE","id":"container-d8637cb1b0","appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small",":items":{"title_v2":{"id":"title-v2-a6a24bd185","type":"heading4","lines":["Il modern marketing data stack 2026"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment white-blue-text-color"},"text":{"id":"text-c97bf2ca28","text":"\u003Cp style=\"text-align: left;\"\u003EPer scoprire le soluzioni leader nelle 14 categorie che compongono il marketing data stack e comprendere i trend emergenti del MarTech, scarica oggi stesso il report completo.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-04"}},":itemsOrder":["title_v2","text"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isActiveTOC":false,"isBlogPage":false,":type":"snowflake-site/components/flexible-column-container"}},":itemsOrder":["flexible_column_cont"],":type":"snowflake-site/components/container"}},":itemsOrder":["container","container_copy","container_copy_copy","container_copy_copy__1241998173","container_copy_1362917479"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"additionalClasses":"sticky-selector","layout":"SIMPLE","id":"container-ce27e11ed7","appliedCssClassNames":"snowflake-responsive-container-inner-padding-medium",":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"marketo_v2_copy":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"form","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"marketo_v2_copy":{"id":"marketo-v2-b8a7d91527","marketoForm":{"formId":"54735","edit":false,"successUrl":"form.onSuccess(function(values, followUpUrl) {\nlocation.href = \"https:\\/\\/www.snowflake.com\\/it\\/the-modern-marketing-data-stack-report\\/thankyou\\/\";\nreturn false;\n});","hidden":null,"script":"MktoForms2.whenReady(function(form) {\r\n\r\n  form.onSuccess(function(vals, thankYouURL) {\r\n\r\n    window.parent.location = thankYouURL;\r\n\r\n    return false;\r\n\r\n  })\r\n\r\n})","values":null},"title":{"id":"title","type":"heading3","lines":["Scarica il report"],":type":"snowflake-site/components/title-v2"},"marketoConfigured":true,"formConfigured":true,"munchkinId":"252-RFO-227","serverInstance":"252-RFO-227.mktoweb.com",":type":"snowflake-site/components/form/marketo-v2"}},":itemsOrder":["marketo_v2_copy"],":type":"snowflake-site/components/container"}},":itemsOrder":["container"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isActiveTOC":false,"isBlogPage":false,":type":"snowflake-site/components/flexible-column-container"}},":itemsOrder":["flexible_column_cont"],":type":"snowflake-site/components/container"}},":itemsOrder":["container"],":type":"snowflake-site/components/container"},"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"methodology","appliedCssClassNames":"ui-background-05 snowflake-responsive-container-inner-padding-small",":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-1c2522f763","appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":items":{"flexible_column_cont":{"id":"flexible-column-container-8bd0215997","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"medium","bottomPadding":"medium","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-f281c29b09","appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":items":{"title_v2_1687663476_":{"id":"title-v2-c134a83066","additionalClasses":"methodology-header","type":"heading3","lines":["Metodologia"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"},"text_copy_copy":{"id":"text-3258b7f5f4","additionalClasses":"methodology-text","text":"\u003Cp\u003EL’obiettivo di questa ricerca era individuare le tecnologie che hanno conquistato una base clienti ampia e attiva all’interno di Snowflake. Lo studio ha analizzato un periodo di 12 mesi in linea con l’anno fiscale 2025 di Snowflake, dal 1º febbraio 2024 al 31 gennaio 2025, valutando dati di utilizzo e trend correlati di oltre 11.100 clienti Snowflake. La procedura adottata è stata la seguente.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EIdentificare le tecnologie nel marketing data stack\u003C/b\u003E\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAbbiamo valutato l’utilizzo delle tecnologie di marketing da parte di clienti Snowflake attivi nel periodo in esame. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EUn cliente è definito attivo quando:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EHa un contratto Capacity o un contratto On Demand/Self-service con data di fine valida, e\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EHa generato ricavi per Snowflake nell’ultimo anno\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELe tecnologie considerate nell’analisi dovevano soddisfare i seguenti criteri:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ELe tecnologie incluse in ogni categoria valutata dovevano essere partner attivi dello Snowflake Partner Network (SPN), avere un accordo equivalente con Snowflake oppure essere provider presenti nello Snowflake Marketplace che ne abbiano accettato termini e condizioni.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELe aziende citate nella categoria LLM sono provider di large language model disponibili nell’AI Data Cloud Snowflake tramite Snowflake Cortex AI e non sono state valutate da Snowflake per il modern marketing data stack.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EI fornitori nella categoria Marketing cloud sono stati valutati in base a una varietà di fattori, tra cui il consumo su Snowflake e la loro presenza nei marketing data stack dei clienti e del settore.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003ESuddividere le tecnologie in base al tipo di utilizzo di Snowflake\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EMan mano che Snowflake amplia le funzionalità della piattaforma e offre diversi modelli di distribuzione applicativa, i fornitori si integrano con l’AI Data Cloud in modi differenti per soddisfare esigenze diverse. Per valutare in modo accurato leadership di mercato e livelli di adozione presso i nostri clienti, sono state applicate metriche specifiche in base al tipo di utilizzo di Snowflake. L’analisi ha preso in considerazione:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologie che utilizzano Snowflake per workload di integrazione, analisi e trasformazione dei dati\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologie che utilizzano i workload di collaborazione di Snowflake per integrare i propri prodotti diversi dalle soluzioni di data collaboration\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologie che utilizzano i workload di collaborazione di Snowflake per offrire soluzioni di data collaboration, associate alla categoria Collaboration di questo report\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003EIdentificare le metriche chiave per misurare il successo degli strumenti di marketing\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EPer misurare accuratamente l’adozione degli strumenti di marketing in ogni categoria dello stack, sono state analizzate metriche specifiche basate su come le tecnologie dei partner hanno sfruttato le funzionalità Snowflake\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ELe metriche per le tecnologie che utilizzano Snowflake per workload di integrazione, trasformazione e analisi dei dati erano:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ENumero totale di clienti attivi che utilizzano la tecnologia\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EConsumo totale di crediti da parte della tecnologia su Snowflake\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECrescita percentuale di entrambe le metriche nel periodo di 12 mesi rispetto ai 12 mesi precedenti.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EMetriche per le tecnologie che sfruttano le funzionalità di collaborazione di Snowflake per integrare prodotti diversi dalla data collaboration:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ENumero totale di connessioni stabili che includono la tecnologia. Le connessioni stabili sono relazioni continuative tra provider e consumer di dati. Una connessione stabile è definita come una condivisione di dati che ha generato almeno 20 transazioni con consumo di risorse di calcolo e relativi ricavi riconosciuti del prodotto in due periodi consecutivi di tre settimane ciascuno (con almeno 20 transazioni per periodo).\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EIl consumo totale di crediti deriva dalle condivisioni di dati utilizzate dalla tecnologia su Snowflake\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECrescita di entrambe le metriche nel periodo di 12 mesi rispetto ai 12 mesi precedenti.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EMetriche per le tecnologie che sfruttano i workload di collaboration di Snowflake per fornire un prodotto di data collaboration, associato alla categoria Collaboration di questo report:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ENumero totale di connessioni stabili che includono la tecnologia\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EIl consumo totale di crediti deriva dalle condivisioni di dati utilizzate dalla tecnologia su Snowflake\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ENumero totale di utenti unici della tecnologia di data collaboration, definiti in base alla presenza di almeno una connessione stabile tra un fornitore e un consumatore di dati\u003C/p\u003E\r\n\u003Cp style=\"text-align: left;\"\u003E\u003Cb style=\"font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit;\"\u003EAnalizzare i dati sulla crescita\u003C/b\u003E\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EAbbiamo incluso tutti i clienti Capacity e Self‑service attivi al 1° febbraio 2024 che hanno generato ricavi positivi per Snowflake nel corso dell’anno successivo. Le percentuali di crescita riflettono l’aumento dell’utilizzo degli strumenti di ogni categoria nel periodo di 12 mesi tra il 1° febbraio 2024 e il 31 gennaio 2025, rispetto al precedente periodo di 12 mesi. Seguendo questa metodologia, volevamo fornire un quadro chiaro delle tecnologie che stanno guadagnando terreno tra i clienti Snowflake.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003ECreare un indice di penetrazione per le tecnologie Snowflake\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EAbbiamo sviluppato un indice per illustrare la penetrazione del mercato e la profondità di utilizzo delle tecnologie in base alle loro interazioni con Snowflake. Il calcolo utilizza criteri ponderati adattati ai diversi tipi di utilizzo di Snowflake:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologie che utilizzano Snowflake per le funzionalità di integrazione, trasformazione e analisi dei dati: \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAmpiezza (40%): numero di clienti attivi che hanno utilizzato la tecnologia su Snowflake nei 12 mesi\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EProfondità (40%): consumo totale di crediti della tecnologia su Snowflake nei 12 mesi\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECrescita di ampiezza e profondità:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Crescita percentuale del numero totale di clienti attivi che hanno utilizzato la tecnologia nel periodo di 12 mesi rispetto ai 12 mesi precedenti\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Crescita percentuale del consumo di crediti da parte della tecnologia nel periodo di 12 mesi rispetto ai 12 mesi precedenti\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologie che utilizzano i workload di collaborazione di Snowflake per integrare le loro soluzioni, diverse dalla data collaboration:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAmpiezza (40%): numero di connessioni stabili della tecnologia su Snowflake nei 12 mesi analizzati\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EProfondità (40%): consumo totale di crediti della tecnologia su Snowflake nei 12 mesi\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECrescita di ampiezza e profondità:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Crescita percentuale del numero totale di connessioni stabili della tecnologia su Snowflake nei 12 mesi analizzati rispetto ai 12 mesi precedenti\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Crescita percentuale del consumo della tecnologia nel periodo di 12 mesi rispetto ai 12 mesi precedenti\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologie che utilizzano i workload di collaborazione di Snowflake per offrire una soluzione di data collaboration, associate alla categoria Collaboration di questo report:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAmpiezza (70%): \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(40%): numero di connessioni stabili della tecnologia su Snowflake nei 12 mesi analizzati\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(30%): numero di consumer integrati attraverso la tecnologia offerta dal fornitore\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EProfondità (30%): consumo totale di crediti da parte della tecnologia su Snowflake nei 12 mesi analizzati\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EQuesto indice offre una visione completa sia della copertura di mercato sia dell’intensità d’uso della tecnologia nell’ecosistema Snowflake.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003EClassificare/selezionare le tecnologie di marketing da 1 a N, dove un numero più basso indica una posizione migliore in classifica. Combinare l’elenco completo delle tecnologie dei due gruppi e normalizzare questa classifica da 0 a 100. (Un punteggio di 100 corrisponde alla tecnologia classificata al primo posto in ogni metrica.)\u003C/li\u003E\r\n\u003Cli\u003E\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EI leader rappresentano le tecnologie con l’indice più elevato in ciascuna categoria. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cbr\u003E\r\nIdentifichiamo i fornitori come leader se soddisfano i seguenti criteri:\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EPer tutte le categorie tranne Collaboration:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003Eclassificati tra i primi tre della loro categoria, oppure\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003El’indice della tecnologia non si discosta oltre l’87% dalla media dei tre principali fornitori della categoria\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECategoria Collaboration:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003Eclassificati tra i primi tre della loro categoria, oppure\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003El’indice della tecnologia non si discosta oltre il 94% dalla media dei tre principali fornitori della categoria\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELe tecnologie “da tenere d’occhio” sono state selezionate in base alla loro solida posizione nel mercato e ad altri fattori, tra cui il forte slancio recente, tecnologie o approcci innovativi in ambito Snowflake, oppure la dimostrazione di capacità avanzate a supporto dei clienti.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small"}},":itemsOrder":["title_v2_1687663476_","text_copy_copy"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isActiveTOC":false,"isBlogPage":false,":type":"snowflake-site/components/flexible-column-container"}},":itemsOrder":["flexible_column_cont"],":type":"snowflake-site/components/container"}},":itemsOrder":["container"],":type":"snowflake-site/components/container"}},":itemsOrder":["container_882109576","markup_editor_copy","container_65569746_c","container_copy","container"],":type":"wcm/foundation/components/responsivegrid"},"modal_container":{"layout":"SIMPLE","id":"container-797fdaa65e",":items":{},":itemsOrder":[],":type":"snowflake-site/components/modal/modal-container"},"experiencefragment-footer":{"id":"experiencefragment-933d0ec3fe","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/it/site/footer/resource/jcr:content","configured":true,":items":{"root":{"additionalClasses":"sf-footer","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"markup_editor_copy_c":"aem-GridColumn aem-GridColumn--default--12","container_573483281_":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-ad8fa9f6c8",":items":{"container_573483281_":{"additionalClasses":"sf-footer__bottom","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container_112062425":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-40d67fd59e","appliedCssClassNames":"snowflake-responsive-container-inner-padding-none",":items":{"container_112062425":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-a560dc1f85","appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":items":{"flexible_column_cont":{"id":"flexible-column-container-1cd31a7de2","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-11b91d8d24",":items":{"container":{"additionalClasses":"sf-footer__legal-container","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"text_copy_copy_16360_1879755219":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-c9e282b00b","appliedCssClassNames":"snowflake-responsive-component-top-padding-extra-small snowflake-responsive-container-inner-padding-none",":items":{"text_copy_copy_16360_1879755219":{"id":"text-cab9ea902b","additionalClasses":"sf-footer__legal-links","text":"\u003Cul\u003E\r\n\u003Cli style=\"text-align: center;\"\u003E\u003Ca href=\"https://www.snowflake.com/it/legal/privacy/privacy-policy/\"\u003EInformativa sulla privacy\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli style=\"text-align: center;\"\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/snowflake-site-terms/\"\u003ETermini di utilizzo del sito\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli style=\"text-align: center;\"\u003E\u003Ca href=\"https://info.snowflake.com/2024-Preference-center.html\"\u003EPreferenze di comunicazione\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli style=\"text-align: center;\"\u003E\u003Cbutton id=\"ot-sdk-btn\" class=\"ot-sdk-show-settings\"\u003EImpostazioni dei cookie\u003C/button\u003E\u003C/li\u003E\r\n\u003Cli style=\"text-align: center;\"\u003E\u003Ca href=\"https://www.snowflake.com/it/legal/privacy/privacy-policy/#12\"\u003EDo Not Share My Personal Information\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli style=\"text-align: center;\"\u003E\u003Ca href=\"https://www.snowflake.com/it/legal/\"\u003ELegal\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli style=\"text-align: center;\"\u003E© 2026 Snowflake Inc. Tutti i diritti riservati.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04 snowflake-responsive-component-top-padding-extra-small snowflake-responsive-component-bottom-padding-extra-small"},"markup_editor":{"id":"markup-editor-ea2bea8eab","title":" ","htmlContent":"\u003Cdiv class=\"sf-footer__social\"\u003E\r\n\u003Cdiv data-testid=\"snowflake-footer-twitter\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://x.com/Snowflake\" data-testid=\"button-external\" aria-label=\"X (Twitter)\" role=\"button\" class=\"snowflake-button-container\" title=\"X (Twitter)\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"none\" viewBox=\"0 0 59 53\" class=\"button-icon\"\u003E\u003Cpath fill=\"currentColor\" d=\"M46.614 0h9.044L35.8 22.49 59 53H40.795L26.54 34.46 10.223 53H1.18l21.036-24.055L0 0h18.657l12.878 16.937zM43.45 47.72h5.013L16.023 5.085h-5.387z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-linkedin\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.linkedin.com/company/3653845\" data-testid=\"button-external\" aria-label=\"LinkedIn\" role=\"button\" class=\"snowflake-button-container\" title=\"LinkedIn\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M22.223 0H1.772C.792 0 0 .773 0 1.73v20.536C0 23.222.792 24 1.772 24h20.451c.98 0 1.777-.778 1.777-1.73V1.73C24 .773 23.203 0 22.223 0ZM7.12 20.452H3.558V8.995H7.12v11.457ZM5.34 7.434a2.064 2.064 0 1 1 0-4.125 2.063 2.063 0 0 1 0 4.125Zm15.112 13.018h-3.558v-5.57c0-1.326-.024-3.037-1.852-3.037-1.851 0-2.133 1.449-2.133 2.944v5.663H9.356V8.995h3.413v1.566h.047c.473-.9 1.636-1.852 3.365-1.852 3.605 0 4.27 2.372 4.27 5.457v6.286Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-facebook\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.facebook.com/snowflakedb/\" data-testid=\"button-external\" aria-label=\"Facebook\" role=\"button\" class=\"snowflake-button-container\" title=\"Facebook\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M24 12c0-6.627-5.373-12-12-12S0 5.373 0 12c0 5.99 4.388 10.954 10.125 11.854V15.47H7.078V12h3.047V9.356c0-3.007 1.792-4.668 4.533-4.668 1.312 0 2.686.234 2.686.234v2.953H15.83c-1.491 0-1.956.925-1.956 1.875V12h3.328l-.532 3.469h-2.796v8.385C19.612 22.954 24 17.99 24 12Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-youtube\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.youtube.com/user/snowflakecomputing\" data-testid=\"button-external\" aria-label=\"YouTube\" role=\"button\" class=\"snowflake-button-container\" title=\"YouTube\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M23.76 7.2s-.233-1.655-.955-2.381c-.914-.956-1.936-.961-2.405-1.017-3.356-.244-8.395-.244-8.395-.244h-.01s-5.039 0-8.395.244c-.469.056-1.49.06-2.405 1.017C.473 5.545.244 7.2.244 7.2S0 9.145 0 11.086v1.819c0 1.94.24 3.886.24 3.886s.233 1.654.95 2.38c.915.957 2.115.924 2.65 1.027 1.92.183 8.16.24 8.16.24s5.044-.01 8.4-.249c.469-.056 1.49-.06 2.405-1.017.722-.727.956-2.381.956-2.381S24 14.85 24 12.905v-1.819c0-1.94-.24-3.886-.24-3.886ZM9.52 15.113V8.367l6.483 3.385-6.483 3.36Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\r\n\u003C/div\u003E","cssContent":".sf-footer #ot-sdk-btn.ot-sdk-show-settings,.sf-footer #ot-sdk-btn.optanon-show-settings{color:rgba(255,255,255,.7) !important;text-underline-offset:4px;border-top:none;border-left:none;border-right:none;border-bottom:1px dotted transparent;background-color:transparent !important;background-image:none !important;transition:300ms ease text-decoration-color;padding:0 !important;font-size:12px;font-family:'Lato',sans-serif}.sf-footer #ot-sdk-btn.ot-sdk-show-settings:hover,.sf-footer #ot-sdk-btn.optanon-show-settings:hover{color:rgba(255,255,255,1) !important;border-bottom:1px dotted var(--ui-01);transition:300ms ease text-decoration-color}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:last-child{flex-shrink:0}.sf-footer__social{display:flex;justify-content:center;gap:12px}.sf-footer .snowflake-footer-social-item{margin:0 !important}.sf-footer .snowflake-footer-social-item a{line-height:0;background-color:rgba(3,24,35,.8);display:inline-block;width:48px !important;height:48px;border-radius:8px;display:inline-flex;justify-content:center;align-items:center;transition:300ms ease background-color}.sf-footer .snowflake-footer-social-item a:hover .button-icon{color:#fff !important}.sf-footer .snowflake-footer-social-item a:hover{background-color:var(--ui-01) !important;transition:300ms ease background-color}.sf-footer__bottom{padding-bottom:40px}.sf-footer{background-color:#042130}.sf-footer .optanon-toggle-display:hover{text-decoration-color:var(--ui-01) !important;cursor:pointer !important;text-underline-offset:4px;text-decoration-style:dotted !important;text-decoration-color:var(--ui-01);color:#fff !important;transition:300ms ease text-decoration-color;text-decoration:underline;opacity:1}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container{row-gap:32px}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;row-gap:16px}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:nth-child(2){text-align:center;flex-grow:1}.sf-footer__legal-links li button,.sf-footer__legal-links li a,.sf-footer__legal-links li{margin:0;color:rgba(255,255,255,.7) !important;font-weight:500}.sf-footer__legal-links li a:hover{color:rgba(255,255,255,1) !important}.sf-footer div.sf-footer__copyright p,.sf-footer div.sf-footer__legal-links li,.sf-footer div.sf-footer__legal-links a,.sf-footer div.sf-footer__legal-links p{font-size:12px !important}.sf-footer__legal-links ul{list-style-type:none;margin:0;padding:0;display:flex;gap:20px;row-gap:12px;justify-content:center;flex-wrap:wrap;text-align:center}.sf-footer__legal-links li:last-child{width:100%}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container{text-align:right;flex-wrap:nowrap}.sf-footer__legal-links.align-left ul{justify-content:flex-start}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:auto}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":itemsOrder":["text_copy_copy_16360_1879755219","markup_editor"],":type":"snowflake-site/components/container"}},":itemsOrder":["container"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isActiveTOC":false,"isBlogPage":false,":type":"snowflake-site/components/flexible-column-container"}},":itemsOrder":["flexible_column_cont"],":type":"snowflake-site/components/container"}},":itemsOrder":["container_112062425"],":type":"snowflake-site/components/container"},"markup_editor_copy_c":{"id":"markup-editor-a885ee8bda","title":"New css","cssContent":".snowflake-hero-system .mktoButtonWrap.mktoSimple{margin-left:0 !important}.snowflake-hero-system .mktoHtmlText.mktoHasWidth{width:100% !important}.snowflake-hero-system .mktoForm .mktoButtonWrap.mktoSimple .mktoButton{text-transform:uppercase !important;font-family:'Texta',sans-serif !important;background-color:var(--ui-01) !important;border-color:var(--ui-01) !important;border-radius:48px !important;background-image:none !important;transition:300ms ease background-color}.snowflake-hero-system .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover{background-color:var(--ui-02) !important;border-color:var(--ui-02) !important;transition:300ms ease background-color}div.snowflake-person-chip-avatar{width:80px !important}.snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoCheckboxList{width:auto !important}body.resource-page .snowflake-simplified-lead-space-background-image__image{display:none !important}body.resource-page .snowflake-simplified-lead-space .snowflake-simplified-lead-space-background-image__inner{background-size:cover;background-repeat:no-repeat;background-position:center;background-image:url(https://publish-p57963-e462109.adobeaemcloud.com/adobe/dynamicmedia/deliver/dm-aid--e7111785-7144-43f8-a984-3d45608df815/default-simplified-lead-space.png)}.snowflake-container-arrow-large-gray-image{color:var(--divider-01);opacity:.2}.snowflake-card-v2-advanced-link:hover,.snowflake-card-v2-advanced-with-wistia:hover,.snowflake-customer-details-card{box-shadow:0 10px 20px 0 rgba(152,162,179,.1),0 2px 6px 0 rgba(152,162,179,.25)}.sf-footer .mktoFormRow .mktoHtmlText span{font-family:'Lato',sans-serif !important}.snowflake-button-primary.snowflake-button-blue .snowflake-button-container{justify-content:center}.related-chip-25{background-color:#fff;border:1px solid rgba(204,204,204,.5);border-radius:8px;padding:20px;position:relative}.related-chip-25:hover{box-shadow:rgba(152,162,179,.1) 0 10px 20px 0}.related-chip-25:hover::after{right:24px;transition:300ms ease right}.related-chip-25::after{content:'';display:block;transition:300ms ease right;background-image:url(\"data:image/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.66699 7C7.66699 6.6571 7.53559 6.32825 7.30169 6.08578L2.34446 .947072C1.84529 .429617 1.0164 .429617 .517219 .947072C.0427878 1.43887 .042788 2.21798 .517219 2.70978L4.65591 7L.51722 11.2902C.0427889 11.782 .0427887 12.5611 .51722 13.0529C1.0164 13.5704 1.84529 13.5704 2.34447 13.0529L7.30169 7.91421C7.53559 7.67175 7.66699 7.34289 7.66699 7Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\");width:8px;height:14px;display:block;position:absolute;right:30px;top:50%;transform:translateY(-50%);background-size:contain;background-position:center;background-repeat:no-repeat}.related-chip-25 .heading-5-v2{font-size:22px;line-height:1.4}.related-chip-25 .snowflake-content-chip-image{width:48px}.related-chip-25 .snowflake-content-chip-image__image{aspect-ratio:1;height:auto;object-fit:contain}.related-chip-25 .snowflake-content-chip-button{display:none}.related-chip-25:hover::after{right:24px;transition:300ms ease right}.related-chip-25 .snowflake-content-chip-content-without-tag{flex-grow:1;padding-right:24px}.related-chip-25::after{content:'';display:block;transition:300ms ease right;background-image:url(\"data:image/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.66699 7C7.66699 6.6571 7.53559 6.32825 7.30169 6.08578L2.34446 .947072C1.84529 .429617 1.0164 .429617 .517219 .947072C.0427878 1.43887 .042788 2.21798 .517219 2.70978L4.65591 7L.51722 11.2902C.0427889 11.782 .0427887 12.5611 .51722 13.0529C1.0164 13.5704 1.84529 13.5704 2.34447 13.0529L7.30169 7.91421C7.53559 7.67175 7.66699 7.34289 7.66699 7Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\");width:8px;height:14px;display:block;position:absolute;right:30px;top:50%;transform:translateY(-50%);background-size:contain;background-position:center;background-repeat:no-repeat}.related-chip-25 .heading-5-v2{font-size:22px;line-height:1.1}.related-chip-25 .snowflake-content-chip-image{width:48px;flex-shrink:0}.related-chip-25 .snowflake-content-chip-image__image{aspect-ratio:1;height:auto;object-fit:contain}.related-chip-25 .snowflake-content-chip-button{display:none}.case-study-25.small-logo .snowflake-case-study-card-logo img{width:60px !important}.swiper-slide .case-study-25{width:95%;margin-left:auto;margin-right:auto}.case-study-25 .snowflake-case-study-card-logo img{width:140px !important;height:auto !important;transform:none !important;margin:24px 0 8px 0}.case-study-25 .snowflake-case-study-card-image__image{object-position:left center}.case-study-25 .snowflake-case-study-card-information-container{padding-right:24px}.case-study-25 ul{list-style-type:none;padding:0;margin:8px 0 0 0}.case-study-25 li{font-size:15px !important;line-height:1.3 !important;display:flex;flex-direction:column;border-left:4px solid var(--ui-01);padding-left:24px;margin-top:24px;color:#535862;gap:4px}.case-study-25 li b{display:block;font-family:'Texta',sans-serif;font-weight:900 !important;font-size:48px !important;line-height:.9 !important;color:var(--ui-01)}.case-study-25 .snowflake-case-study-card-description p{color:#535862}.case-study-25 .snowflake-case-study-card-description p:nth-child(2):not(:has(a)){color:#000;font-family:Texta;font-size:30px !important;line-height:1 !important;font-style:normal;font-weight:700;text-indent:-8px}.case-study-25.is-story .snowflake-case-study-card-description p:nth-child(2):not(:has(a)){text-indent:0}.case-study-25 .snowflake-case-study-card-key-card{background-color:transparent}.case-study-25 .snowflake-case-study-card-button{display:none}.case-study-25{border-radius:24px;overflow:hidden}@media screen and (min-width:1024px){.case-study-25 .snowflake-case-study-card-left-container{position:static;width:60%;min-height:0}.case-study-25 .snowflake-case-study-card-right-container::after{content:'';display:block;width:60%;max-width:340px;padding-bottom:50%;background-image:url(\"data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 22 16' class='snowflake-pushdown-banner-placeholder-arrow'%3E%3Cpath fill='%2329B5E8' fill-rule='evenodd' d='M17.865 8.756c.088-.274.124-.555.118-.834a2.551 2.551 0 0 0-1.3-2.142L7.887.76C6.645.055 5.063.475 4.35 1.7a2.535 2.535 0 0 0 .947 3.494l4.916 2.809-4.916 2.801a2.543 2.543 0 0 0-.947 3.502c.713 1.222 2.295 1.64 3.537.934l8.796-5.024a2.541 2.541 0 0 0 1.182-1.46Z' clip-rule='evenodd'%3E%3C/path%3E%3C/svg%3E\");background-size:contain;background-repeat:no-repeat;position:absolute;top:-10%;left:-20%}.case-study-25 .snowflake-case-study-card-right-container{max-width:none;width:40%;position:absolute;top:-5%;right:-5%;z-index:0;height:110%}}@media screen and (min-width:768px){.case-study-25 li{max-width:50%}.case-study-25 ul{display:flex;gap:48px}}.snowflake-text.section-eyebrow p{margin-left:auto;margin-right:auto;margin-bottom:16px !important}.snowflake-text.section-eyebrow p,.snowflake-text.eyebrow-text p{text-transform:uppercase;font-family:'Texta',sans-serif !important;font-weight:800 !important;letter-spacing:.025em;margin-bottom:12px;line-height:1.1 !important}.snowflake-title-v2.dynamic .heading-2-v2 span.snowflake-title-v2-line{font-size:clamp(2.5rem,3.5vw,4rem) !important;line-height:.85 !important}.checklist ul{padding:0;margin:0}.checklist ul li{list-style-type:none;padding-left:32px;position:relative}.checklist ul li:not(:last-child){margin-bottom:1em}.checklist ul li::before{content:'';display:inline-block;width:20px;height:20px;background-image:url(\"data:image/svg+xml,%3Csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Crect y='.985352' width='24' height='24' rx='12' fill='%23D4F0FA'/%3E%3Cpath d='M7.28613 13.2967L10.7147 16.7253L17.5718 9.86816' stroke='%2329B5E8' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E%0A\");background-size:contain;background-repeat:no-repeat;position:absolute;top:3px;left:0}.last-line-blue .snowflake-typographyv2 .snowflake-title-v2-line:last-child{color:var(--ui-01)}.snowflake-text p sup{line-height:0}.snowflake-title-v2.lowercase .heading-3-v2{font-size:28px;line-height:1;text-transform:none;font-weight:700}.snowflake-title-v2.lowercase .heading-2-v2{font-size:32px;line-height:1;text-transform:none;font-weight:700}.content-chip-new{border:1px solid rgba(204,204,204,.5);border-radius:16px;overflow:hidden}.content-chip-new .snowflake-image-container{border-radius:0;display:none}.content-chip-new .snowflake-content-chip-image{margin-right:0;max-width:180px;flex-shrink:0}.content-chip-new .snowflake-content-chip-content{padding:24px}.content-chip-new .black-blue-text-color .snowflake-title-v2-line:first-child{font-size:24px;line-height:1.1}.content-chip-new .black-blue-text-color .snowflake-title-v2-line:not(:first-child){font-family:'Lato',sans-serif;font-size:17px;color:#535862 !important;font-weight:500;line-height:1.45;margin-top:8px;display:none}div.snowflake-text a{font-weight:normal;color:var(--ui-01);text-decoration:underline;text-underline-offset:4px;text-decoration-style:dotted !important;text-decoration-color:transparent;transition:300ms ease text-decoration-color}div.snowflake-text a:hover{text-decoration-color:var(--ui-01);transition:300ms ease text-decoration-color}.footer-nav__link-group .snowflake-button-container,.subnav__item--button,.snowflake-card-v2-advanced-button .snowflake-button-container{justify-content:flex-start}.button-container\u003E.container\u003E.cmp-container\u003E.aem-container{align-items:center}.button-container\u003E.container\u003E.cmp-container\u003E.aem-container .snowflake-button-primary+.snowflake-button-link{margin-left:12px !important}.snowflake-button-regular.snowflake-button-link .snowflake-button-container{font-size:18px !important;text-align:left;justify-content:flex-start;line-height:1.4 !important}body .snowflake-card-v2-advanced{border:1px solid rgba(204,204,204,.5);border-radius:var(--spacing-02);transition:300ms ease all}body .snowflake-card-v2-advanced:hover{transform:translateY(-10px);box-shadow:rgba(152,162,179,.1) 0 10px 20px 0;transition:300ms ease all}body .snowflake-card-v2-advanced-inner{border-bottom:none}body .snowflake-card-v2-advanced-image{line-height:0}body .snowflake-card-v2-advanced-image__image{aspect-ratio:16 / 9}body .snowflake-card-v2-advanced-content{position:relative}body .snowflake-card-v2-advanced-content::after{content:'';display:block;position:absolute;bottom:0;left:0;transition:300ms ease all;width:20%;height:4px;background-color:var(--ui-01);opacity:0}body .snowflake-card-v2-advanced:hover .snowflake-card-v2-advanced-content::after{width:100%;opacity:1;transition:300ms ease all}body .snowflake-card-v2-advanced .snowflake-button-link.snowflake-button-blue .snowflake-button-container\u003E.link-icon{transition:300ms ease transform}body .snowflake-card-v2-advanced:hover .snowflake-button-link.snowflake-button-blue .snowflake-button-container\u003E.link-icon{transform:translateX(4px);transition:300ms ease transform}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-wrap:wrap;gap:24px}.six-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.three-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.four-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.five-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container{justify-content:center}.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:100%;margin:0 !important}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(50% - 12px);margin:0 !important}@media screen and (min-width:768px){.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(50% - 12px)}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.333% - 16px)}}@media screen and (min-width:1024px){.snowflake-title-v2.lowercase .heading-3-v2{font-size:34px}.snowflake-title-v2.lowercase.larger .heading-2-v2{font-size:44px;line-height:.95}.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.333% - 16px)}.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(25% - 18px)}.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(20% - 19.2px)}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(16.6666% - 20px)}.snowflake-title-v2.lowercase .heading-3-v2{font-size:28px !important}}@media screen and (min-width:1200px){.snowflake-title-v2.lowercase .heading-2-v2{font-size:40px}.content-chip-new .snowflake-content-chip-content{padding:32px}.content-chip-new .snowflake-image-container,.content-chip-new .black-blue-text-color .snowflake-title-v2-line:not(:first-child){display:block}}.promo-banner-25{border-radius:16px;overflow:hidden}.promo-banner-25 .snowflake-premium-content-banner-image-container{position:relative;max-width:380px}.promo-banner-25 .snowflake-text{color:#535862}.promo-banner-25 .snowflake-premium-content-banner-image__image{transform:translateY(8px);transition:300ms ease transform;border-radius:0;width:85%;margin:0 auto;display:block;position:relative;z-index:1}.promo-banner-25 .snowflake-premium-content-banner-image__link:hover .snowflake-premium-content-banner-image__image{transform:translateY(0);transition:300ms ease transform}.promo-banner-25 .snowflake-premium-content-banner-image__inner{height:auto;padding-top:24px}.promo-banner-25 .snowflake-premium-content-banner-image__link{position:relative;z-index:1;height:auto}.promo-banner-25 .snowflake-premium-content-banner-image__link::after{content:'';display:block;position:absolute;clip-path:polygon(0 0,66% 0,100% 100%,0 100%);bottom:0;left:0;width:100%;height:100%;background:var(--ui-01);transition:300ms ease width}.promo-banner-25 .snowflake-premium-content-banner-image__link:hover::after{width:110%;transition:300ms ease width}.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap select{background-position:95% 50%}.sf-footer__disclaimers .text-size-small .snowflake-text p{color:#fff !important;font-size:10px !important;opacity:.8}@media screen and (min-width:768px){.sf-footer__disclaimers .text-size-small .snowflake-text p{font-size:12px !important}}@media screen and (max-width:1023px){.mobile-top-padding{padding-top:64px}}@media (max-width:799px){.sf-footer .snowflake-marketo-form .mktoButtonWrap.mktoNative .mktoButton{width:100% !important}.sf-footer__logo{text-align:center;display:block;margin:0 auto}}.customer-card .snowflake-card-v2-advanced-image{aspect-ratio:4.35 / 1}.customer-card .snowflake-card-v2-advanced-image__image{width:100%;height:100%;padding-left:8px;object-fit:contain;object-position:left center;margin:0 !important;aspect-ratio:initial}.customer-card .snowflake-card-v2-advanced-image__inner{height:110px}.customer-card .snowflake-card-v2-advanced-tag-indicator{display:none}.pc-hero .snowflake-container-arrow-small-gray-image{top:-34% !important;width:18% !important}.pc-hero .snowflake-container-arrow-small-gray-image path{fill:var(--ui-01);opacity:1}@media screen and (max-width:767px){.mobile-padding-top{padding-top:64px}.hide-mobile{display:none !important}.pc-hero{padding-top:52px}.pc-hero p,.pc-hero .left-alignment .snowflake-title-v2-line,.pc-hero h1 span{text-align:center !important}}div.snowflake-pushdown-banner-button{margin-top:0}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":itemsOrder":["container_573483281_","markup_editor_copy_c"],":type":"snowflake-site/components/container"},"cq:metadata":{":type":"nt:unstructured"}},":itemsOrder":["root","cq:metadata"],"classNames":"aem-xf",":type":"snowflake-site/components/experiencefragment"},"experiencefragment":{"id":"experiencefragment-93856a033d","configured":false,":items":{},":itemsOrder":[],"classNames":"aem-xf empty",":type":"snowflake-site/components/experiencefragment"},"markup_editor_1105360441":{"id":"markup-editor-9366ee67d3","title":" ","cssContent":".snowflake-simplified-lead-space{overflow:hidden;background-color:var(--ui-01)}.snowflake-simplified-lead-space-background-image__inner{display:none !important}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":itemsOrder":["experiencefragment-banner","experiencefragment-header","markup_editor","responsivegrid","modal_container","experiencefragment-footer","experiencefragment","markup_editor_1105360441"],":type":"wcm/foundation/components/responsivegrid"}},":itemsOrder":["root"],":path":"/content/snowflake-site/global/it/the-modern-marketing-data-stack-report","coveoConfig":{"searchHub":"snowflake.com","organizationId":"snowflakecomputingproduction8neljofn","apiKey":"xx335921a6-2a0a-40f2-a167-e390b4766c3d","pipeline":"snowflake.com"},"analyticsDebugMode":false,"analyticsData":{"excludeFromAnalytics":false,"subCategory":"","pageType":"homepage","templateName":"demand-gen-landing-page-template","siteName":"snowflake","pageUrl":"/content/snowflake-site/global/it/the-modern-marketing-data-stack-report","language":"it","category":"general","pageName":"Report Il modern marketing data stack 2026 | Snowflake","contentTags":[]},"isPasswordProtected":false,"analyticsContentTags":[],"analyticsEnabled":true,":mappedPath":"/it/the-modern-marketing-data-stack-report/","locale":"it",":type":"snowflake-site/components/structure/page"}