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snowflake-responsive-container-inner-padding-small",":items":{"title_v2_copy":{"id":"title-v2-ca4991ae91","type":"heading2","lines":["El surgimiento  ","de la IA integral"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color"},"text_copy":{"id":"text-d524cbb2d5","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EDado que la IA está integrada en prácticamente toda la pila de tecnología de marketing, el siguiente paso será conectar los procesos individuales para que los agentes automatizados puedan actuar. Las organizaciones están preparando sus datos y herramientas de IA de primera generación de cara al futuro con agentes de IA:\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ELas capacidades creativas mejoradas de la IA requerirán datos de rendimiento para su perfeccionamiento.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELos modelos de IA multimodal 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Este año, el epicentro de la pila moderna se mueve hacia los objetivos de los profesionales del marketing empresarial y el trabajo que realizan.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text"},"image":{"id":"image-1cced26b3e","lazyEnabled":true,"src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--653a9179-5b6e-4199-b053-35070a4658c5/report-mmds-stack-diagram-r08-es.png?preferwebp=true&quality=85","alt":"ES diagram MMDS report","height":"3200","width":"4500",":type":"snowflake-site/components/image"},"text_copy":{"id":"text-885a216904","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003EDesde el punto de vista del profesional del marketing, está emergiendo un nuevo ecosistema tecnológico: \u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EEl dilema entre crear y comprar es cosa del pasado. Los profesionales del marketing están llevando a su terreno los datos, la IA y la arquitectura, combinando las herramientas propias con las adquiridas.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EUna nueva categoría, la colaboración de datos, refleja el creciente interés de los profesionales del marketing por monetizar mejor sus datos sin sacrificar el control sobre ellos. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELos LLM ahora ocupan un lugar destacado en la pila como herramientas para casos de uso potentes y únicos.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EEl pilar de todo es contar con un fundamento de los datos y la IA unificado y seguro que proporciona información crucial y la capacidad de colaborar en todo el ecosistema de marketing. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EEn el nuevo informe, descubra la evolución de la pila de tecnología de marketing y a los proveedores más innovadores.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text"}},":itemsOrder":["title_v2","text","image","text_copy"],":type":"snowflake-site/components/container"},"container_copy_copy":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-df6c64c329","appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":items":{"title_v2":{"id":"title-v2-fae0fd86fe","type":"heading2","lines":["La fuerza de atracción de los datos es la base del","modern marketing data stack"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color"},"text":{"id":"text-e396da5fc5","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003ELa fuerza de atracción de los datos, es decir, la creciente preferencia por gestionar los datos empresariales en una plataforma unificada en lugar de en una serie de herramientas en silos, permite a los profesionales del marketing diseñar campañas más efectivas. 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El proceso adoptado fue el siguiente:\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EIdentificación de tecnologías en el marketing data stack\u003C/b\u003E\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EObservamos cómo usan las tecnologías de marketing los clientes activos de Snowflake durante el periodo de análisis. \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ELos clientes activos son aquellos que:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003Eeran titulares de un contrato de aforo o un contrato de autoservicio o a petición con una fecha de finalización válida, y\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003Egeneraron ingresos para Snowflake en el último año.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELas tecnologías consideradas para el análisis debían cumplir los siguientes criterios:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ELas tecnologías que se tuvieron en cuenta para cada categoría evaluada debían ser miembros activos de Snowflake Partner Network (SPN), tener vigente un acuerdo comparable con Snowflake o ser proveedores de Snowflake Marketplace que hubieran aceptado los términos y condiciones relevantes de Marketplace.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELas empresas mencionadas en la categoría de large language models (LLM) representan a proveedores con LLM disponibles en Snowflake AI Data Cloud a través de Snowflake Cortex AI y no fueron evaluadas por Snowflake para el modern marketing data stack.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELos proveedores de la categoría de nube de marketing se evaluaron en función de diversos factores, como el uso de Snowflake y su presencia en el sector y en los marketing data stacks de los clientes.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003EClasificación de las tecnologías en función del tipo de uso de Snowflake\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EDado que Snowflake sigue mejorando las capacidades de su plataforma y ofreciendo varios modelos de implementación de aplicaciones, los proveedores se integran con el AI Data Cloud de diversas formas para satisfacer diferentes propósitos. Para evaluar con precisión los niveles de adopción y liderazgo en el mercado desde la perspectiva de nuestra base de clientes, se aplicaron métricas específicas en función del tipo de uso de Snowflake. El análisis tuvo en cuenta lo siguiente:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologías que usan workloads de Snowflake para la integración, el análisis y la transformación de los datos\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologías que utilizan los workloads de colaboración de Snowflake para integrar sus ofertas de productos que van más allá de las soluciones de colaboración de datos\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologías que utilizan los workloads de colaboración de Snowflake para ofrecer colaboración de datos asociada a la categoría de colaboración de este informe\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003EIdentificación de métricas clave para medir el éxito de las herramientas de marketing\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EPara medir con precisión el éxito de la adopción de las herramientas de marketing en cada categoría de la pila, se analizaron métricas específicas en función de cómo las tecnologías de los partners aprovechaban las capacidades de Snowflake. \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ELas métricas de las tecnologías que utilizan Snowflake para los workloads de integración, transformación y análisis de datos eran las siguientes:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETotal de clientes activos que usan la tecnología\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EConsumo total de créditos que la tecnología usa en Snowflake\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EPorcentaje de crecimiento de ambas categorías durante el último periodo de 12 meses en comparación con el periodo de 12 meses anterior\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELas métricas de las tecnologías que utilizan las capacidades de colaboración de Snowflake para integrar sus ofertas de productos que van más allá de las soluciones de colaboración de datos eran las siguientes:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003ETotal de intersecciones estables que incluye la tecnología. Las intersecciones estables son las relaciones continuas entre proveedores y consumidores de datos; se definen como un data share que ha generado al menos 20 transacciones en las que se han consumido recursos de cómputo y dicho consumo ha generado ingresos en el producto durante 2 periodos consecutivos de 3 semanas (20 transacciones como mínimo en cada periodo).\u003C/li\u003E\r\n\u003Cli\u003EConsumo total de créditos basado en los data share que la tecnología usa en Snowflake.\u003C/li\u003E\r\n\u003Cli\u003ECrecimiento de ambos durante el último periodo de 12 meses en comparación con el periodo de 12 meses anterior.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003ELas métricas de las tecnologías que utilizan los workloads de colaboración de Snowflake para ofrecer colaboración de datos asociada a la categoría de colaboración de este informe eran las siguientes:\u003Cul\u003E\r\n\u003Cli\u003ETotal de intersecciones estables que incluye la tecnología\u003C/li\u003E\r\n\u003Cli\u003EConsumo total de créditos basado en los data share que la tecnología usa en Snowflake\u003C/li\u003E\r\n\u003Cli\u003ENúmero total de consumidores únicos de la tecnología de colaboración de datos, definidos como al menos una intersección estable establecida entre un proveedor y un consumidor\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb style=\"font-style: inherit;\"\u003EAnálisis de las cifras de crecimiento\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Cspan style=\"font-style: inherit;\"\u003ESe incluyeron todos los clientes activos y de autoservicio (a fecha de 1 de febrero de 2024) que generaron ingresos positivos para Snowflake durante el año siguiente. Los porcentajes de crecimiento reflejan el mayor uso de las herramientas de cada categoría durante el último periodo de 12 meses (del 1 de febrero de 2024 al 31 de enero de 2025) en comparación con el periodo 12 meses anterior. Con esta metodología, nuestro objetivo era proporcionar una imagen clara de las tecnologías que ganan impulso entre la base de clientes de Snowflake.\u003C/span\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb style=\"font-style: inherit;\"\u003ECreación de un índice de penetración para las tecnologías Snowflake\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Cspan style=\"font-style: inherit;\"\u003EDesarrollamos un índice para ilustrar la penetración en el mercado y el grado de uso de las tecnologías en función de su interacción con Snowflake. El cálculo utiliza criterios ponderados adaptados a diferentes tipos de uso de Snowflake:\u003C/span\u003E\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologías que utilizan Snowflake para la integración, transformación y análisis de datos: \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAmplitud (40 %): Número de clientes activos que utilizaron la tecnología en Snowflake durante el periodo de análisis de 12 meses\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EProfundidad (40 %): Consumo total de créditos de la tecnología en Snowflake durante el periodo de análisis de 12 meses\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECrecimiento de la amplitud y la profundidad:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10 %) Porcentaje de crecimiento del total de clientes activos que utilizaron la tecnología durante el último periodo de 12 meses, en comparación con el periodo de 12 meses anterior\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10 %) Porcentaje de crecimiento del consumo de crédito de la tecnología durante el último periodo de 12 meses, en comparación con el periodo de 12 meses anterior\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003ETecnologías que utilizan los workloads de colaboración de Snowflake para integrar sus ofertas de productos que van más allá de las soluciones de colaboración de datos:\u003Cul\u003E\r\n\u003Cli\u003EAmplitud (40 %): Número de intersecciones estables de la tecnología en Snowflake durante el periodo de análisis de 12 meses\u003C/li\u003E\r\n\u003Cli\u003E\u003Cspan style=\"font-style: inherit;\"\u003EProfundidad (40 %): Consumo total de créditos de la tecnología en Snowflake durante el periodo de análisis de 12 meses\u003C/span\u003E\u003C/li\u003E\r\n\u003Cli\u003ECrecimiento de la amplitud y la profundidad:\u003Cul\u003E\r\n\u003Cli\u003E(10 %) Porcentaje de crecimiento del número total de intersecciones estables de la tecnología en Snowflake durante el último periodo de análisis de 12 meses, en comparación con el periodo de 12 meses anterior\u003C/li\u003E\r\n\u003Cli\u003E(10 %) Porcentaje de crecimiento del consumo de la tecnología durante el último periodo de 12 meses, en comparación con el periodo de 12 meses anterior\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETecnologías que utilizan los workloads de colaboración de Snowflake para ofrecer colaboración de datos asociada a la categoría de colaboración de este informe:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAmplitud (70 %): \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(40 %): Número de intersecciones estables de la tecnología en Snowflake durante el periodo de análisis de 12 meses\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(30 %): Número de consumidores integrados a través de la tecnología que ofrece el proveedor\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EProfundidad (30 %): Consumo total de créditos de la tecnología en Snowflake durante el periodo de análisis de 12 meses\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003EEste índice proporciona una visión completa tanto del alcance del mercado como de la intensidad del uso de la tecnología en el el ecosistema de Snowflake.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EClasificamos las tecnologías de marketing de 1 a N, donde el número menor (puesto) es más favorable. Combinamos la lista completa de tecnologías de ambos grupos y estandarizamos esa clasificación del 0 al 100. (El 100 indicaba la tecnología que ocupaba el primer puesto en cada métrica).\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003ELos líderes representan las principales tecnologías con el índice más alto de cada categoría. Identificamos a los proveedores como líderes si cumplen los siguientes criterios:\u003Cul\u003E\r\n\u003Cli\u003ESi en todas las categorías menos en la de colaboración:\u003Cul\u003E\r\n\u003Cli\u003ESe han clasificado entre los tres primeros en su categoría\u003C/li\u003E\r\n\u003Cli\u003EO su índice tecnológico está dentro del 87 % del índice medio de los tres principales proveedores de su categoría\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003ESi en la categoría de colaboración:\u003Cul\u003E\r\n\u003Cli\u003ESe han clasificado entre los tres primeros en su categoría\u003C/li\u003E\r\n\u003Cli\u003EO su índice tecnológico está dentro del 94 % del índice medio de los tres principales proveedores de su categoría\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ELas empresas prometedoras se seleccionaron en función de su liderazgo y factores adicionales, como su auge reciente en el mercado, una tecnología o enfoque innovadores en Snowflake, o la demostración reciente de unas funciones eficaces para los clientes.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small"}},":itemsOrder":["title_v2_1687663476_","text_copy_copy"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isActiveTOC":false,"isBlogPage":false,":type":"snowflake-site/components/flexible-column-container"}},":itemsOrder":["flexible_column_cont"],":type":"snowflake-site/components/container"}},":itemsOrder":["container"],":type":"snowflake-site/components/container"}},":itemsOrder":["container_882109576","markup_editor_copy","container_65569746_c","container_copy","container"],":type":"wcm/foundation/components/responsivegrid"},"modal_container":{"layout":"SIMPLE","id":"container-b37ce7a5f2",":items":{},":itemsOrder":[],":type":"snowflake-site/components/modal/modal-container"},"experiencefragment-footer":{"id":"experiencefragment-58dec48b33","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/es/site/footer/resource/jcr:content","configured":true,":items":{"root":{"additionalClasses":"sf-footer","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"markup_editor_copy_c":"aem-GridColumn aem-GridColumn--default--12","container_573483281_":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-82b462e615",":items":{"container_573483281_":{"additionalClasses":"sf-footer__bottom","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container_112062425":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-3b9c8c9518","appliedCssClassNames":"snowflake-responsive-container-inner-padding-none",":items":{"container_112062425":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-ec94409c42","appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":items":{"flexible_column_cont":{"id":"flexible-column-container-37cfda9d74","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-94f0cfe2cf",":items":{"container":{"additionalClasses":"sf-footer__legal-container","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"text_copy_copy_16360_1777266019":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-ece03c270c","appliedCssClassNames":"snowflake-responsive-component-top-padding-extra-small snowflake-responsive-container-inner-padding-none",":items":{"text_copy_copy_16360_1777266019":{"id":"text-42dda50f87","additionalClasses":"sf-footer__legal-links","text":"\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/es/legal/privacy/privacy-policy/\"\u003EAviso de privacidad\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/snowflake-site-terms/\"\u003ECondiciones del sitio\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://info.snowflake.com/2024-Preference-center.html\"\u003EPreferencias de comunicación\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Cbutton id=\"ot-sdk-btn\" class=\"ot-sdk-show-settings\"\u003EConfiguración de cookies\u003C/button\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/es/legal/privacy/privacy-policy/#12\"\u003ENo compartir mi información personal\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/\"\u003EAsuntos legales\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E© 2026 Snowflake Inc. All Rights Reserved\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04 snowflake-responsive-component-top-padding-extra-small snowflake-responsive-component-bottom-padding-extra-small"},"markup_editor":{"id":"markup-editor-0c51493fab","title":" ","htmlContent":"\u003Cdiv class=\"sf-footer__social\"\u003E\r\n\u003Cdiv data-testid=\"snowflake-footer-twitter\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://x.com/Snowflake\" data-testid=\"button-external\" aria-label=\"X (Twitter)\" role=\"button\" class=\"snowflake-button-container\" title=\"X (Twitter)\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"none\" viewBox=\"0 0 59 53\" 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