{"cssClassNames":"page basicpage summit-page","allowedRenditionsWidth":["320","480","640","768","960","1200","1440","1920"],"templateName":"demand-gen-landing-page-template","description":"Explore tendencias de datos en publicidad, medios y entretenimiento en 2026: agentes de IA, arquitecturas componibles y automatización que prioriza la gobernanza.","language":"es","title":"Tendencias de datos 2026: publicidad y medios de comunicación","analyticsPageType":"homepage","analyticsCategory":"general","analyticsSubCategory":"","excludeFromAnalytics":false,":items":{"root":{"columnClassNames":{"experiencefragment-banner":"aem-GridColumn aem-GridColumn--default--12","experiencefragment-header":"aem-GridColumn aem-GridColumn--default--12","markup_editor_1105360441":"aem-GridColumn aem-GridColumn--default--12","responsivegrid":"aem-GridColumn aem-GridColumn--default--12","experiencefragment-footer":"aem-GridColumn aem-GridColumn--default--12","experiencefragment":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12","modal_container":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnCount":12,":items":{"experiencefragment-banner":{"id":"experiencefragment-bd98a4cee0","configured":false,":items":{},":itemsOrder":[],"classNames":"aem-xf empty",":type":"snowflake-site/components/experiencefragment"},"experiencefragment-header":{"id":"experiencefragment-8572130e54","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/en/site/header/demand-gen-landing/jcr:content","configured":true,":items":{"root":{"columnClassNames":{"simplified_navigatio":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-b79c94b26d","layout":"RESPONSIVE_GRID","columnCount":12,":items":{"simplified_navigatio":{"id":"container-27c80181de","layout":"SIMPLE",":items":{},":itemsOrder":[],":type":"snowflake-site/components/simplified-navigation-bar"}},":itemsOrder":["simplified_navigatio"],":type":"snowflake-site/components/container"},"cq:metadata":{":type":"nt:unstructured"},"image":{":type":"nt:unstructured"},"cq:targetMetadata":{"cq:targetStatus":"SYNCHRONIZED","cq:exportTime":1713537083471,"cq:targetOfferId":654916,":type":"nt:unstructured"}},":itemsOrder":["root","cq:metadata","image","cq:targetMetadata"],"classNames":"aem-xf",":type":"snowflake-site/components/experiencefragment"},"markup_editor":{"id":"markup-editor-76ede88f1a","title":" ","cssContent":".mktoButtonRow .mktoButtonWrap{margin-left:0 !important}div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton{width:100% !important;border-radius:48px;text-transform:uppercase;background-color:var(--ui-01);outline:none;border:1px solid var(--ui-01);color:#fff;padding:16px 30px 15px 30px !important;font-family:'Texta',sans-serif;font-weight:700 !important;font-size:14px !important;background-image:none !important}div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus,div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active,div .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover{background-color:var(--ui-02);border-color:var(--ui-02)}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"},"responsivegrid":{"columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","simplified_lead_spac":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnCount":12,":items":{"simplified_lead_spac":{"id":"simplified-lead-space-5525a6fe78","title":{"id":"title","type":"display2","lines":["Tendencias de datos 2026: ","publicidad, medios de comunicación y entretenimiento"],":type":"snowflake-site/components/title"},"image":{"id":"image","src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--fcadecbf-8567-411f-b545-75a1d3c23bae/default-simplified-lead-space.png?preferwebp=true&quality=85","alt":"Long exposure top down view of people walking on a pavement ","lazyEnabled":true,"height":"403","width":"1280",":type":"snowflake-site/components/image"},"text":{"id":"text","text":"\u003Cp\u003EDescubra cómo la componibilidad, la gobernanza de la IA y los flujos de trabajo autónomos están transformando el sector\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text"},":type":"snowflake-site/components/simplified-lead-space"},"container":{"columnClassNames":{"marketo_container":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-38ae0a2b46","layout":"RESPONSIVE_GRID","columnCount":12,"appliedCssClassNames":"snowflake-container",":items":{"marketo_container":{"id":"marketo-container-43882517ee","marketo_content_container":{"id":"container-383c0399fc","layout":"SIMPLE",":items":{"text":{"id":"text-fdff9986d7","text":"\u003Cp\u003EPrepárese para la transición hacia los agentes de IA, las arquitecturas de datos componibles y una automatización que prioriza la gobernanza en el sector de publicidad, medios de comunicación y entretenimiento.\u003C/p\u003E\r\n\u003Cp\u003EUna transformación estructural está redefiniendo el funcionamiento del sector. A medida que los sistemas de IA pasan de la experimentación a los flujos de trabajo operativos, las organizaciones se replantean cómo se toman las decisiones, cómo se conectan los datos y cómo se mantiene el control en ecosistemas cada vez más automatizados. Los procesos fragmentados se están consolidando, la componibilidad está sustituyendo las arquitecturas rígidas y la gobernanza se está volviendo contractual.\u003C/p\u003E\r\n\u003Cp\u003EDescargue este ebook para descubrir:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ECómo se están consolidando los flujos de trabajo fragmentados en una ejecución coordinada entre sistemas\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELos motivos por los que la componibilidad se ha convertido en el modelo operativo predeterminado para las empresas de medios de comunicación modernas\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECómo los agentes de IA están redefiniendo el control en las áreas de compra, venta, gestión de derechos y medición\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ELos motivos por los que unos fundamentos de datos unificados y gobernados son esenciales para escalar la IA de forma responsable\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular"}},":itemsOrder":["text"],":type":"snowflake-site/components/marketo-container/marketo-content-container"},"marketo_form_container":{"id":"container-63c77dfc0b","layout":"SIMPLE",":items":{"marketo_v2":{"id":"marketo-v2-7949e838cd","marketoForm":{"successUrl":"form.onSuccess(function(values, followUpUrl) {\nlocation.href = \"https:\\/\\/www.snowflake.com\\/es\\/resources\\/ebook\\/data-trends-2026-advertising-media-and-entertainment\\/thankyou\\/\";\nreturn false;\n});","formId":"48822","edit":false,"hidden":null,"script":null,"values":null},"title":{"id":"title","type":"heading3","lines":["Descargar ahora"],":type":"snowflake-site/components/title-v2"},"marketoConfigured":true,"formConfigured":true,"munchkinId":"252-RFO-227","serverInstance":"252-RFO-227.mktoweb.com",":type":"snowflake-site/components/form/marketo-v2"}},":itemsOrder":["marketo_v2"],":type":"snowflake-site/components/marketo-container/marketo-form-container"},":type":"snowflake-site/components/marketo-container"}},":itemsOrder":["marketo_container"],":type":"snowflake-site/components/container"}},":itemsOrder":["simplified_lead_spac","container"],":type":"wcm/foundation/components/responsivegrid"},"modal_container":{"id":"container-530ae95599","layout":"SIMPLE",":items":{},":itemsOrder":[],":type":"snowflake-site/components/modal/modal-container"},"experiencefragment-footer":{"id":"experiencefragment-7b4b8a1b49","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/es/site/footer/resource/jcr:content","configured":true,":items":{"root":{"additionalClasses":"sf-footer","columnClassNames":{"markup_editor_copy_c":"aem-GridColumn aem-GridColumn--default--12","container_573483281_":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-ba6e81603e","layout":"RESPONSIVE_GRID","columnCount":12,":items":{"container_573483281_":{"additionalClasses":"sf-footer__bottom","columnClassNames":{"container_112062425":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-a5c9101035","layout":"RESPONSIVE_GRID","columnCount":12,"appliedCssClassNames":"snowflake-responsive-container-inner-padding-none",":items":{"container_112062425":{"columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-67e2ed0f27","layout":"RESPONSIVE_GRID","columnCount":12,"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":items":{"flexible_column_cont":{"id":"flexible-column-container-c976648a1b","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"id":"container-2360611d17","layout":"SIMPLE",":items":{"container":{"additionalClasses":"sf-footer__legal-container","columnClassNames":{"text_copy_copy_16360_1777266019":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-678158b4ee","layout":"RESPONSIVE_GRID","columnCount":12,"appliedCssClassNames":"snowflake-responsive-component-top-padding-extra-small snowflake-responsive-container-inner-padding-none",":items":{"text_copy_copy_16360_1777266019":{"id":"text-88dad6aa9d","additionalClasses":"sf-footer__legal-links","text":"\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/es/legal/privacy/privacy-policy/\"\u003EAviso de privacidad\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/snowflake-site-terms/\"\u003ECondiciones del sitio\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://info.snowflake.com/2024-Preference-center.html\"\u003EPreferencias de comunicación\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Cbutton id=\"ot-sdk-btn\" class=\"ot-sdk-show-settings\"\u003EConfiguración de cookies\u003C/button\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/es/legal/privacy/privacy-policy/#12\"\u003ENo compartir mi información personal\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/\"\u003EAsuntos legales\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E© 2026 Snowflake Inc. All Rights Reserved\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04 snowflake-responsive-component-top-padding-extra-small snowflake-responsive-component-bottom-padding-extra-small"},"markup_editor":{"id":"markup-editor-fb9f5db326","title":" ","htmlContent":"\u003Cdiv class=\"sf-footer__social\"\u003E\r\n\u003Cdiv data-testid=\"snowflake-footer-twitter\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://x.com/Snowflake\" data-testid=\"button-external\" aria-label=\"X (Twitter)\" role=\"button\" class=\"snowflake-button-container\" title=\"X (Twitter)\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"none\" viewBox=\"0 0 59 53\" class=\"button-icon\"\u003E\u003Cpath fill=\"currentColor\" d=\"M46.614 0h9.044L35.8 22.49 59 53H40.795L26.54 34.46 10.223 53H1.18l21.036-24.055L0 0h18.657l12.878 16.937zM43.45 47.72h5.013L16.023 5.085h-5.387z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-linkedin\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.linkedin.com/company/3653845\" data-testid=\"button-external\" aria-label=\"LinkedIn\" role=\"button\" class=\"snowflake-button-container\" title=\"LinkedIn\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M22.223 0H1.772C.792 0 0 .773 0 1.73v20.536C0 23.222.792 24 1.772 24h20.451c.98 0 1.777-.778 1.777-1.73V1.73C24 .773 23.203 0 22.223 0ZM7.12 20.452H3.558V8.995H7.12v11.457ZM5.34 7.434a2.064 2.064 0 1 1 0-4.125 2.063 2.063 0 0 1 0 4.125Zm15.112 13.018h-3.558v-5.57c0-1.326-.024-3.037-1.852-3.037-1.851 0-2.133 1.449-2.133 2.944v5.663H9.356V8.995h3.413v1.566h.047c.473-.9 1.636-1.852 3.365-1.852 3.605 0 4.27 2.372 4.27 5.457v6.286Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-facebook\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.facebook.com/snowflakedb/\" data-testid=\"button-external\" aria-label=\"Facebook\" role=\"button\" class=\"snowflake-button-container\" title=\"Facebook\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M24 12c0-6.627-5.373-12-12-12S0 5.373 0 12c0 5.99 4.388 10.954 10.125 11.854V15.47H7.078V12h3.047V9.356c0-3.007 1.792-4.668 4.533-4.668 1.312 0 2.686.234 2.686.234v2.953H15.83c-1.491 0-1.956.925-1.956 1.875V12h3.328l-.532 3.469h-2.796v8.385C19.612 22.954 24 17.99 24 12Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-youtube\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.youtube.com/user/snowflakecomputing\" data-testid=\"button-external\" aria-label=\"YouTube\" role=\"button\" class=\"snowflake-button-container\" title=\"YouTube\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M23.76 7.2s-.233-1.655-.955-2.381c-.914-.956-1.936-.961-2.405-1.017-3.356-.244-8.395-.244-8.395-.244h-.01s-5.039 0-8.395.244c-.469.056-1.49.06-2.405 1.017C.473 5.545.244 7.2.244 7.2S0 9.145 0 11.086v1.819c0 1.94.24 3.886.24 3.886s.233 1.654.95 2.38c.915.957 2.115.924 2.65 1.027 1.92.183 8.16.24 8.16.24s5.044-.01 8.4-.249c.469-.056 1.49-.06 2.405-1.017.722-.727.956-2.381.956-2.381S24 14.85 24 12.905v-1.819c0-1.94-.24-3.886-.24-3.886ZM9.52 15.113V8.367l6.483 3.385-6.483 3.36Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\r\n\u003C/div\u003E","cssContent":".sf-footer #ot-sdk-btn.ot-sdk-show-settings,.sf-footer #ot-sdk-btn.optanon-show-settings{color:rgba(255,255,255,.7) !important;text-underline-offset:4px;border-top:none;border-left:none;border-right:none;border-bottom:1px dotted transparent;background-color:transparent !important;background-image:none !important;transition:300ms ease text-decoration-color;padding:0 !important;font-size:12px;font-family:'Lato',sans-serif}.sf-footer #ot-sdk-btn.ot-sdk-show-settings:hover,.sf-footer #ot-sdk-btn.optanon-show-settings:hover{color:rgba(255,255,255,1) !important;border-bottom:1px dotted var(--ui-01);transition:300ms ease text-decoration-color}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:last-child{flex-shrink:0}.sf-footer__social{display:flex;justify-content:center;gap:12px}.sf-footer .snowflake-footer-social-item{margin:0 !important}.sf-footer .snowflake-footer-social-item a{line-height:0;background-color:rgba(3,24,35,.8);display:inline-block;width:48px !important;height:48px;border-radius:8px;display:inline-flex;justify-content:center;align-items:center;transition:300ms ease background-color}.sf-footer .snowflake-footer-social-item a:hover .button-icon{color:#fff !important}.sf-footer .snowflake-footer-social-item a:hover{background-color:var(--ui-01) !important;transition:300ms ease background-color}.sf-footer__bottom{padding-bottom:40px}.sf-footer{background-color:#042130}.sf-footer .optanon-toggle-display:hover{text-decoration-color:var(--ui-01) !important;cursor:pointer !important;text-underline-offset:4px;text-decoration-style:dotted !important;text-decoration-color:var(--ui-01);color:#fff !important;transition:300ms ease text-decoration-color;text-decoration:underline;opacity:1}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container{row-gap:32px}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;row-gap:16px}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:nth-child(2){text-align:center;flex-grow:1}.sf-footer__legal-links li button,.sf-footer__legal-links li a,.sf-footer__legal-links li{margin:0;color:rgba(255,255,255,.7) !important;font-weight:500}.sf-footer__legal-links li a:hover{color:rgba(255,255,255,1) !important}.sf-footer div.sf-footer__copyright p,.sf-footer div.sf-footer__legal-links li,.sf-footer div.sf-footer__legal-links a,.sf-footer div.sf-footer__legal-links p{font-size:12px !important}.sf-footer__legal-links ul{list-style-type:none;margin:0;padding:0;display:flex;gap:20px;row-gap:12px;justify-content:center;flex-wrap:wrap;text-align:center}.sf-footer__legal-links li:last-child{width:100%}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container{text-align:right;flex-wrap:nowrap}.sf-footer__legal-links.align-left ul{justify-content:flex-start}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:auto}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":itemsOrder":["text_copy_copy_16360_1777266019","markup_editor"],":type":"snowflake-site/components/container"}},":itemsOrder":["container"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"isBlogPage":false,":type":"snowflake-site/components/flexible-column-container","isActiveTOC":false}},":itemsOrder":["flexible_column_cont"],":type":"snowflake-site/components/container"}},":itemsOrder":["container_112062425"],":type":"snowflake-site/components/container"},"markup_editor_copy_c":{"id":"markup-editor-97c4118563","title":"New css","cssContent":"body.resource-page .snowflake-simplified-lead-space-background-image__image{display:none !important}body.resource-page .snowflake-simplified-lead-space .snowflake-simplified-lead-space-background-image__inner{background-size:cover;background-repeat:no-repeat;background-position:center;background-image:url(https://publish-p57963-e462109.adobeaemcloud.com/adobe/dynamicmedia/deliver/dm-aid--e7111785-7144-43f8-a984-3d45608df815/default-simplified-lead-space.png)}.snowflake-container-arrow-large-gray-image{color:var(--divider-01);opacity:.2}.snowflake-card-v2-advanced-link:hover,.snowflake-card-v2-advanced-with-wistia:hover,.snowflake-customer-details-card{box-shadow:0 10px 20px 0 rgba(152,162,179,.1),0 2px 6px 0 rgba(152,162,179,.25)}.sf-footer .mktoFormRow .mktoHtmlText span{font-family:'Lato',sans-serif !important}.snowflake-button-primary.snowflake-button-blue .snowflake-button-container{justify-content:center}.related-chip-25{background-color:#fff;border:1px solid rgba(204,204,204,.5);border-radius:8px;padding:20px;position:relative}.related-chip-25:hover{box-shadow:rgba(152,162,179,.1) 0 10px 20px 0}.related-chip-25:hover::after{right:24px;transition:300ms ease right}.related-chip-25::after{content:'';display:block;transition:300ms ease right;background-image:url(\"data:image/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.66699 7C7.66699 6.6571 7.53559 6.32825 7.30169 6.08578L2.34446 .947072C1.84529 .429617 1.0164 .429617 .517219 .947072C.0427878 1.43887 .042788 2.21798 .517219 2.70978L4.65591 7L.51722 11.2902C.0427889 11.782 .0427887 12.5611 .51722 13.0529C1.0164 13.5704 1.84529 13.5704 2.34447 13.0529L7.30169 7.91421C7.53559 7.67175 7.66699 7.34289 7.66699 7Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\");width:8px;height:14px;display:block;position:absolute;right:30px;top:50%;transform:translateY(-50%);background-size:contain;background-position:center;background-repeat:no-repeat}.related-chip-25 .heading-5-v2{font-size:22px;line-height:1.4}.related-chip-25 .snowflake-content-chip-image{width:48px}.related-chip-25 .snowflake-content-chip-image__image{aspect-ratio:1;height:auto;object-fit:contain}.related-chip-25 .snowflake-content-chip-button{display:none}.related-chip-25:hover::after{right:24px;transition:300ms ease right}.related-chip-25 .snowflake-content-chip-content-without-tag{flex-grow:1;padding-right:24px}.related-chip-25::after{content:'';display:block;transition:300ms ease right;background-image:url(\"data:image/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.66699 7C7.66699 6.6571 7.53559 6.32825 7.30169 6.08578L2.34446 .947072C1.84529 .429617 1.0164 .429617 .517219 .947072C.0427878 1.43887 .042788 2.21798 .517219 2.70978L4.65591 7L.51722 11.2902C.0427889 11.782 .0427887 12.5611 .51722 13.0529C1.0164 13.5704 1.84529 13.5704 2.34447 13.0529L7.30169 7.91421C7.53559 7.67175 7.66699 7.34289 7.66699 7Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\");width:8px;height:14px;display:block;position:absolute;right:30px;top:50%;transform:translateY(-50%);background-size:contain;background-position:center;background-repeat:no-repeat}.related-chip-25 .heading-5-v2{font-size:22px;line-height:1.1}.related-chip-25 .snowflake-content-chip-image{width:48px;flex-shrink:0}.related-chip-25 .snowflake-content-chip-image__image{aspect-ratio:1;height:auto;object-fit:contain}.related-chip-25 .snowflake-content-chip-button{display:none}.case-study-25.small-logo .snowflake-case-study-card-logo img{width:60px !important}.swiper-slide .case-study-25{width:95%;margin-left:auto;margin-right:auto}.case-study-25 .snowflake-case-study-card-logo img{width:140px !important;height:auto !important;transform:none !important;margin:24px 0 8px 0}.case-study-25 .snowflake-case-study-card-image__image{object-position:left center}.case-study-25 .snowflake-case-study-card-information-container{padding-right:24px}.case-study-25 ul{list-style-type:none;padding:0;margin:8px 0 0 0}.case-study-25 li{font-size:15px !important;line-height:1.3 !important;display:flex;flex-direction:column;border-left:4px solid var(--ui-01);padding-left:24px;margin-top:24px;color:#535862;gap:4px}.case-study-25 li b{display:block;font-family:'Texta',sans-serif;font-weight:900 !important;font-size:48px !important;line-height:.9 !important;color:var(--ui-01)}.case-study-25 .snowflake-case-study-card-description p{color:#535862}.case-study-25 .snowflake-case-study-card-description p:nth-child(2):not(:has(a)){color:#000;font-family:Texta;font-size:30px !important;line-height:1 !important;font-style:normal;font-weight:700;text-indent:-8px}.case-study-25.is-story .snowflake-case-study-card-description p:nth-child(2):not(:has(a)){text-indent:0}.case-study-25 .snowflake-case-study-card-key-card{background-color:transparent}.case-study-25 .snowflake-case-study-card-button{display:none}.case-study-25{border-radius:24px;overflow:hidden}@media screen and (min-width:1024px){.case-study-25 .snowflake-case-study-card-left-container{position:static;width:60%;min-height:0}.case-study-25 .snowflake-case-study-card-right-container::after{content:'';display:block;width:60%;max-width:340px;padding-bottom:50%;background-image:url(\"data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 22 16' class='snowflake-pushdown-banner-placeholder-arrow'%3E%3Cpath fill='%2329B5E8' fill-rule='evenodd' d='M17.865 8.756c.088-.274.124-.555.118-.834a2.551 2.551 0 0 0-1.3-2.142L7.887.76C6.645.055 5.063.475 4.35 1.7a2.535 2.535 0 0 0 .947 3.494l4.916 2.809-4.916 2.801a2.543 2.543 0 0 0-.947 3.502c.713 1.222 2.295 1.64 3.537.934l8.796-5.024a2.541 2.541 0 0 0 1.182-1.46Z' clip-rule='evenodd'%3E%3C/path%3E%3C/svg%3E\");background-size:contain;background-repeat:no-repeat;position:absolute;top:-10%;left:-20%}.case-study-25 .snowflake-case-study-card-right-container{max-width:none;width:40%;position:absolute;top:-5%;right:-5%;z-index:0;height:110%}}@media screen and (min-width:768px){.case-study-25 li{max-width:50%}.case-study-25 ul{display:flex;gap:48px}}.snowflake-text.section-eyebrow p{margin-left:auto;margin-right:auto;margin-bottom:16px !important}.snowflake-text.section-eyebrow p,.snowflake-text.eyebrow-text p{text-transform:uppercase;font-family:'Texta',sans-serif !important;font-weight:800 !important;letter-spacing:.025em;margin-bottom:12px;line-height:1.1 !important}.snowflake-title-v2.dynamic .heading-2-v2 span.snowflake-title-v2-line{font-size:clamp(2.5rem,3.5vw,4rem) !important;line-height:.85 !important}.checklist ul{padding:0;margin:0}.checklist ul li{list-style-type:none;padding-left:32px;position:relative}.checklist ul li:not(:last-child){margin-bottom:1em}.checklist ul li::before{content:'';display:inline-block;width:20px;height:20px;background-image:url(\"data:image/svg+xml,%3Csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Crect y='.985352' width='24' height='24' rx='12' fill='%23D4F0FA'/%3E%3Cpath d='M7.28613 13.2967L10.7147 16.7253L17.5718 9.86816' stroke='%2329B5E8' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E%0A\");background-size:contain;background-repeat:no-repeat;position:absolute;top:3px;left:0}.last-line-blue .snowflake-typographyv2 .snowflake-title-v2-line:last-child{color:var(--ui-01)}.snowflake-text p sup{line-height:0}.snowflake-title-v2.lowercase .heading-3-v2{font-size:28px;line-height:1;text-transform:none;font-weight:700}.snowflake-title-v2.lowercase .heading-2-v2{font-size:32px;line-height:1;text-transform:none;font-weight:700}.content-chip-new{border:1px solid rgba(204,204,204,.5);border-radius:16px;overflow:hidden}.content-chip-new .snowflake-image-container{border-radius:0;display:none}.content-chip-new .snowflake-content-chip-image{margin-right:0;max-width:180px;flex-shrink:0}.content-chip-new .snowflake-content-chip-content{padding:24px}.content-chip-new .black-blue-text-color .snowflake-title-v2-line:first-child{font-size:24px;line-height:1.1}.content-chip-new .black-blue-text-color .snowflake-title-v2-line:not(:first-child){font-family:'Lato',sans-serif;font-size:17px;color:#535862 !important;font-weight:500;line-height:1.45;margin-top:8px;display:none}div.snowflake-text a{font-weight:normal;color:var(--ui-01);text-decoration:underline;text-underline-offset:4px;text-decoration-style:dotted !important;text-decoration-color:transparent;transition:300ms ease text-decoration-color}div.snowflake-text a:hover{text-decoration-color:var(--ui-01);transition:300ms ease text-decoration-color}.footer-nav__link-group .snowflake-button-container,.subnav__item--button,.snowflake-card-v2-advanced-button .snowflake-button-container{justify-content:flex-start}.button-container\u003E.container\u003E.cmp-container\u003E.aem-container{align-items:center}.button-container\u003E.container\u003E.cmp-container\u003E.aem-container .snowflake-button-primary+.snowflake-button-link{margin-left:12px !important}.snowflake-button-regular.snowflake-button-link .snowflake-button-container{font-size:18px !important;text-align:left;justify-content:flex-start;line-height:1.4 !important}body .snowflake-card-v2-advanced{border:1px solid rgba(204,204,204,.5);border-radius:var(--spacing-02);transition:300ms ease all}body .snowflake-card-v2-advanced:hover{transform:translateY(-10px);box-shadow:rgba(152,162,179,.1) 0 10px 20px 0;transition:300ms ease all}body .snowflake-card-v2-advanced-inner{border-bottom:none}body .snowflake-card-v2-advanced-image{line-height:0}body .snowflake-card-v2-advanced-image__image{aspect-ratio:16 / 9}body .snowflake-card-v2-advanced-content{position:relative}body .snowflake-card-v2-advanced-content::after{content:'';display:block;position:absolute;bottom:0;left:0;transition:300ms ease all;width:20%;height:4px;background-color:var(--ui-01);opacity:0}body .snowflake-card-v2-advanced:hover .snowflake-card-v2-advanced-content::after{width:100%;opacity:1;transition:300ms ease all}body .snowflake-card-v2-advanced .snowflake-button-link.snowflake-button-blue .snowflake-button-container\u003E.link-icon{transition:300ms ease transform}body .snowflake-card-v2-advanced:hover .snowflake-button-link.snowflake-button-blue .snowflake-button-container\u003E.link-icon{transform:translateX(4px);transition:300ms ease transform}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-wrap:wrap;gap:24px}.six-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.three-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.four-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.five-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container{justify-content:center}.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:100%;margin:0 !important}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(50% - 12px);margin:0 !important}@media screen and (min-width:768px){.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(50% - 12px)}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.333% - 16px)}}@media screen and (min-width:1024px){.snowflake-title-v2.lowercase .heading-3-v2{font-size:34px}.snowflake-title-v2.lowercase.larger .heading-2-v2{font-size:44px;line-height:.95}.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.333% - 16px)}.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(25% - 18px)}.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(20% - 19.2px)}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(16.6666% - 20px)}.snowflake-title-v2.lowercase .heading-3-v2{font-size:28px !important}}@media screen and (min-width:1200px){.snowflake-title-v2.lowercase .heading-2-v2{font-size:40px}.content-chip-new .snowflake-content-chip-content{padding:32px}.content-chip-new .snowflake-image-container,.content-chip-new .black-blue-text-color .snowflake-title-v2-line:not(:first-child){display:block}}.promo-banner-25{border-radius:16px;overflow:hidden}.promo-banner-25 .snowflake-premium-content-banner-image-container{position:relative;max-width:380px}.promo-banner-25 .snowflake-text{color:#535862}.promo-banner-25 .snowflake-premium-content-banner-image__image{transform:translateY(8px);transition:300ms ease transform;border-radius:0;width:85%;margin:0 auto;display:block;position:relative;z-index:1}.promo-banner-25 .snowflake-premium-content-banner-image__link:hover .snowflake-premium-content-banner-image__image{transform:translateY(0);transition:300ms ease transform}.promo-banner-25 .snowflake-premium-content-banner-image__inner{height:auto;padding-top:24px}.promo-banner-25 .snowflake-premium-content-banner-image__link{position:relative;z-index:1;height:auto}.promo-banner-25 .snowflake-premium-content-banner-image__link::after{content:'';display:block;position:absolute;clip-path:polygon(0 0,66% 0,100% 100%,0 100%);bottom:0;left:0;width:100%;height:100%;background:var(--ui-01);transition:300ms ease width}.promo-banner-25 .snowflake-premium-content-banner-image__link:hover::after{width:110%;transition:300ms ease width}.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap select{background-position:95% 50%}.sf-footer__disclaimers .text-size-small .snowflake-text p{color:#fff !important;font-size:10px !important;opacity:.8}@media screen and (min-width:768px){.sf-footer__disclaimers .text-size-small .snowflake-text p{font-size:12px !important}}@media screen and (max-width:1023px){.mobile-top-padding{padding-top:64px}}@media (max-width:799px){.sf-footer .snowflake-marketo-form .mktoButtonWrap.mktoNative .mktoButton{width:100% !important}.sf-footer__logo{text-align:center;display:block;margin:0 auto}}.customer-card .snowflake-card-v2-advanced-image{aspect-ratio:4.35 / 1}.customer-card .snowflake-card-v2-advanced-image__image{width:100%;height:100%;padding-left:8px;object-fit:contain;object-position:left center;margin:0 !important;aspect-ratio:initial}.customer-card .snowflake-card-v2-advanced-image__inner{height:110px}.customer-card .snowflake-card-v2-advanced-tag-indicator{display:none}.pc-hero .snowflake-container-arrow-small-gray-image{top:-34% !important;width:18% !important}.pc-hero .snowflake-container-arrow-small-gray-image path{fill:var(--ui-01);opacity:1}@media screen and (max-width:767px){.mobile-padding-top{padding-top:64px}.hide-mobile{display:none !important}.pc-hero{padding-top:52px}.pc-hero p,.pc-hero .left-alignment .snowflake-title-v2-line,.pc-hero h1 span{text-align:center !important}}div.snowflake-pushdown-banner-button{margin-top:0}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":itemsOrder":["container_573483281_","markup_editor_copy_c"],":type":"snowflake-site/components/container"},"cq:metadata":{":type":"nt:unstructured"}},":itemsOrder":["root","cq:metadata"],"classNames":"aem-xf",":type":"snowflake-site/components/experiencefragment"},"experiencefragment":{"id":"experiencefragment-3430cab833","configured":false,":items":{},":itemsOrder":[],"classNames":"aem-xf empty",":type":"snowflake-site/components/experiencefragment"},"markup_editor_1105360441":{"id":"markup-editor-fd6ca47888","title":" ","cssContent":".snowflake-simplified-lead-space{overflow:hidden;background-color:var(--ui-01)}.snowflake-simplified-lead-space-background-image__inner{display:none !important}","isGSAPEnabled":false,":type":"snowflake-site/components/markup-editor"}},":itemsOrder":["experiencefragment-banner","experiencefragment-header","markup_editor","responsivegrid","modal_container","experiencefragment-footer","experiencefragment","markup_editor_1105360441"],":type":"wcm/foundation/components/responsivegrid"}},":itemsOrder":["root"],":hierarchyType":"page","coveoConfig":{"searchHub":"snowflake.com","pipeline":"snowflake.com","apiKey":"xx335921a6-2a0a-40f2-a167-e390b4766c3d","organizationId":"snowflakecomputingproduction8neljofn"},"analyticsContentTags":["snowflake-site:taxonomy/content-type/ebook"],"analyticsDebugMode":false,"analyticsData":{"excludeFromAnalytics":false,"subCategory":"","pageType":"homepage","templateName":"demand-gen-landing-page-template","siteName":"snowflake","pageUrl":"/content/snowflake-site/global/es/resources/ebook/data-trends-2026-advertising-media-and-entertainment","language":"es","category":"general","pageName":"Tendencias de datos 2026: publicidad, medios de comunicación y entretenimiento","contentTags":["snowflake-site:taxonomy/content-type/ebook"]},":path":"/content/snowflake-site/global/es/resources/ebook/data-trends-2026-advertising-media-and-entertainment",":mappedPath":"/es/resources/ebook/data-trends-2026-advertising-media-and-entertainment/",":type":"snowflake-site/components/structure/page","analyticsEnabled":true,"isPasswordProtected":false,"locale":"es"}
  