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aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-d2fb591075",":items":{"flexible_column_cont":{"id":"flexible-column-container-ec0bf59a84","propertiesId":"lpBody","type":"2-column-60-40","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"medium","spaceBetween":"small","reverseOnMobile":true,"carouselOnMobile":false,"propertiesCSSClasses":"longform-lp-grid","backgroundImageOption":"none","flexible_column_content_container_1":{"additionalClasses":"left-col list--blue-bullets","layout":"SIMPLE","id":"container-99cc14fe96",":items":{"container_copy":{"additionalClasses":"list--blue-bullets","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2_copy":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12","text_copy":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-3e780f6c23",":items":{"title_v2_copy":{"id":"title-v2-6b6c5336f4","type":"heading2","lines":["LA ADOPCIÓN DE LA IA GENERATIVA AUMENTA,  ","Y EL ROI TAMBIÉN"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color"},"text_copy":{"id":"text-f2e8bf3901","text":"\u003Cp\u003EEntre tanto debate sobre el valor de la IA generativa, las organizaciones señalan resultados positivos.\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EEl 92 % de las empresas pioneras en IA generativa afirma haber obtenido un retorno positivo de sus inversiones en esta tecnología. \u003C/li\u003E\n\u003Cli\u003EEl 75 % de los directivos encuestados de organizaciones empresariales no técnicas afirma disfrutar de un retorno de la inversión (ROI) cuantificado positivo.\u003C/li\u003E\n\u003Cli\u003EEl 96 % de los encuestados respondió que se enfrentaba a problemas importantes, como la calidad y cantidad de los datos (el 40 % de las organizaciones), las habilidades de los empleados (35 %) y la integración con los sistemas existentes (31 %).\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EEn resumen, las organizaciones nos dicen que la IA generativa está funcionando, que sus inversiones van a continuar y que el ROI las respalda.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"flexible_column_cont":{"id":"flexible-column-container-a5c6f19d46","type":"2-column-25-75","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"extra-small","bottomPadding":"extra-small","spaceBetween":"none","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"stat-callout","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-23f451d3d9",":items":{"title_v2":{"id":"title-v2-8bb619d1ce","type":"display2","lines":["40 %"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"center 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las empresas pioneras en IA generativa: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003EEl 32 % de los encuestados afirma que tiene soluciones de agentes de IA en producción actualmente.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003ELos altos directivos esperan obtener un ROI de hasta el 47 % en la inversión en agentes de IA en los próximos 12 meses, en línea con los resultados de la IA generativa hasta la fecha.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EEl 44 % de las organizaciones con varios casos de uso de IA generativa en producción ya está utilizando agentes de IA.\u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003ENo es de extrañar que las empresas pioneras en IA generativa estén aplicando lo que han aprendido a los agentes. Pero es muy revelador, ya que las organizaciones más avanzadas tecnológicamente podrían obtener una ventaja considerable frente a la competencia. Descargue el informe completo para obtener más información.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"flexible_column_cont_432975388":{"id":"flexible-column-container-63f7d4d5b6","type":"1-column","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"extra-small","bottomPadding":"extra-small","spaceBetween":"none","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"stat-callout","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-328959c973",":items":{"text":{"id":"text-9e0a6a5be4","text":"\u003Cp\u003EEn las organizaciones que ya utilizan agentes de IA, los usos más comunes son:\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"image":{"id":"image-6c5a1b1007","lazyEnabled":true,"src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--b8b8c3cf-103a-4d7f-a2e2-7db1702a7a74/es-radical-roi-enterprise-agents-graph.png?quality=85&preferwebp=true","alt":"percentage of orgs already using AI agents","height":"573","width":"1500",":type":"snowflake-site/components/image"}},":itemsOrder":["text","image"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false}},":itemsOrder":["title_v2","text","flexible_column_cont_432975388"],"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy_copy_":{"additionalClasses":"border-top-blue","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont_1960144905":"aem-GridColumn aem-GridColumn--default--12","title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-07e337d6c8",":items":{"title_v2":{"id":"title-v2-3edb8b1ae3","type":"heading2","lines":["SEÑALES CONTRADICTORIAS SOBRE EL EFECTO DE LA IA GENERATIVA ","EN EL EMPLEO Y LA PRODUCTIVIDAD"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-5c8388b7e4","text":"\u003Cp\u003EUn resultado a menudo temido de la IA generativa y los agentes de IA es que eliminará puestos de trabajo humanos. Y así ha sido. Los equipos que más han sufrido la pérdida de empleo a causa de la IA generativa el año pasado han sido los de operaciones de TI (en un 40 % de las organizaciones encuestadas), atención al cliente (37 %) y analítica de datos (37 %). Aunque eso es solo una parte de la historia.\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003EEl 42 % de los encuestados afirma que la IA generativa solo ha creado puestos de trabajo en su organización.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EEl 11 % aseguró que solo se habían perdido puestos de trabajo. \u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EEl 35 % afirma que se han creado y perdido puestos de trabajo debido a la IA.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EEl 13 % declaró que la automatización basada en IA no había afectado al empleo. \u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EConsulte el informe para obtener más información sobre cómo varían los efectos en los puestos de trabajo según los niveles de antigüedad y otros factores.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"flexible_column_cont_1960144905":{"id":"flexible-column-container-74da7ccfe7","type":"2-column-25-75","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"small","bottomPadding":"small","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"stat-callout","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-ebc726f6f6",":items":{"image":{"id":"image-3c1c8d6898","lazyEnabled":true,"src":"https://www.snowflake.com/content/snowflake-site/global/es/lp/radical-roi-generative-ai/_jcr_content/root/responsivegrid/container_copy/container/flexible_column_cont/flexible_column_content_container_1/container_copy_copy_/flexible_column_cont_1960144905/flexible_column_content_container_1/image.coreimg.svg/1780510321374/radical-roi-of-gen-ai-sixtynine-percent.svg","alt":"69%",":type":"snowflake-site/components/image"}},":itemsOrder":["image"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"container-44baa3c704",":items":{"text":{"id":"text-65801db33a","text":"\u003Cp\u003EPorcentaje de empresas que han experimentado tanto la pérdida como la creación de puestos de trabajo en relación con la IA y que han citado un impacto neto positivo\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text"}},":itemsOrder":["text"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false}},":itemsOrder":["title_v2","text","flexible_column_cont_1960144905"],"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy_copy__1099993454":{"additionalClasses":"border-top-blue","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-0b1e7c8701",":items":{"title_v2":{"id":"title-v2-4d8fb2b66e","type":"heading2","lines":["PRÁCTICAS RECOMENDADAS Y MAYORES OBSTÁCULOS:","LA EXPERIENCIA DE LAS EMPRESAS PIONERAS"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-db2100b67a","text":"\u003Cp\u003EEl giro hacia el entusiasmo por los agentes no significa que la IA generativa sea ahora un juego de niños. Aunque casi todos los encuestados afirman que la IA generativa está generando valor, el 96 % señala que tiene problemas importantes, como los siguientes: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003ECalidad y cantidad de los datos (40 % de los encuestados)\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EExperiencia o habilidad de los empleados (35 %)\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EIntegración con sistemas existentes o heredados (31 %)\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EEscalabilidad y rendimiento (27 %)\u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EEn las empresas medianas, el talento es un desafío mayor: el 43 % lo citó como un problema, frente al 34 % de los encuestados de grandes empresas.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"},"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-09e71d0a13",":items":{"flexible_column_cont":{"id":"flexible-column-container-625d2b8c5c","type":"2-column-25-75","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"small","bottomPadding":"small","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"stat-callout","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-5d92191163",":items":{"image":{"id":"image-87a5ca0fbf","lazyEnabled":true,"src":"https://www.snowflake.com/content/snowflake-site/global/es/lp/radical-roi-generative-ai/_jcr_content/root/responsivegrid/container_copy/container/flexible_column_cont/flexible_column_content_container_1/container_copy_copy__1099993454/container/flexible_column_cont/flexible_column_content_container_1/image.coreimg.svg/1780510321588/radical-roi-of-gen-ai-four-percent.svg","alt":"4%",":type":"snowflake-site/components/image"}},":itemsOrder":["image"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"container-dfa43107e5",":items":{"text":{"id":"text-fdc4cc2001","text":"\u003Cp\u003ELa afortunada proporción de encuestados que afirman no haber tenido problemas para implementar la IA generativa\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text"}},":itemsOrder":["text"],":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false}},":itemsOrder":["flexible_column_cont"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},":itemsOrder":["title_v2","text","container"],"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy_copy__222148415":{"additionalClasses":"border-top-blue","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-573f048e62",":items":{"title_v2":{"id":"title-v2-63026204f1","type":"heading2","lines":["MÁS RÁPIDA, MÁS INTELIGENTE Y MEJOR:","CÓMO Y DÓNDE ESTÁ FUNCIONANDO LA IA"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-0e097edd82","text":"\u003Cp\u003ELos equipos en los que la IA generativa y los agentes se implementan con mayor frecuencia son los de operaciones de TI (62 % de los encuestados), analítica de datos (59 %), ciberseguridad (53 %), desarrollo de software (50 %) y atención al cliente (49 %). Estos son los tres factores principales que impulsan estas implementaciones: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003EEficiencia operativa, citada por el 51 % como uno de los objetivos principales. El 88 % de todos los encuestados afirma haber logrado avances significativos.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EMayor innovación, citada por el 44 %. El 83 % de todos los encuestados afirma haber experimentado una mejora medible.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003EOptimización de la experiencia del cliente, citada por el 40 % que aspiraba a mejorarla. El 84 % de todos los encuestados afirma haberlo conseguido.\u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EEn el informe completo se profundiza sobre cómo se usa la IA generativa en equipos de negocio y de TI clave, y si están teniendo éxito. (Espóiler: lo están teniendo).\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"}},":itemsOrder":["title_v2","text"],"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_copy_copy__1360230345":{"additionalClasses":"border-top-blue","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"title_v2":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-fc32b6eced",":items":{"title_v2":{"id":"title-v2-14f486f0f6","type":"heading2","lines":["PERSPECTIVAS GLOBALES Y VERTICALES:","EL ÉXITO DE LA IA GENERATIVA ESTÁ EN LOS DETALLES"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment blue-black-text-color snowflake-responsive-component-top-padding-medium"},"text":{"id":"text-9549800a28","text":"\u003Cp\u003EDesglosamos los aspectos destacados de diez países y seis sectores. Las conclusiones principales son: \u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cp\u003ELas organizaciones canadienses se centran activamente en casos de uso de los clientes: el 54 % aplica la IA generativa al servicio y la asistencia al cliente (frente al 48 % global). \u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003ELas organizaciones francesas tienen dificultades para obtener ROI de la IA generativa, con un 32 % frente al 49 % global.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003ELas empresas de servicios financieros no suelen preocuparse por la eficiencia operativa, sino por la mejora del rendimiento financiero, citada como uno de los principales factores de adopción por el 44 % frente al 29 % en el resto de sectores.\u003C/p\u003E\n\u003C/li\u003E\n\u003Cli\u003E\u003Cp\u003ELos fabricantes han sido más propensos a mencionar problemas con las habilidades y la experiencia de los empleados (41 % frente a una media del 34 %).\u003C/p\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003ELea el informe para conocer los aspectos más destacados por región y sector, desde quién obtiene el mayor retorno de la inversión hasta quién avanza más rápido con la implementación de agentes de IA y quién hace un mayor uso de la IA en la sombra.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"snowflake-responsive-component-bottom-padding-extra-small"}},":itemsOrder":["title_v2","text"],"appliedCssClassNames":"snowflake-responsive-component-top-padding-medium snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},":itemsOrder":["container_copy","container_copy_copy","container_copy_copy_","container_copy_copy__1099993454","container_copy_copy__222148415","container_copy_copy__1360230345"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-none",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"form",":items":{"marketo_v2_copy":{"id":"marketo-v2-1567b08ee7","marketoForm":{"edit":false,"formId":"57512","successUrl":null,"hidden":null,"script":"MktoForms2.whenReady(function(form) {\r\n\r\n  form.onSuccess(function(vals, thankYouURL) {\r\n\r\n    window.parent.location = thankYouURL;\r\n\r\n    return false;\r\n\r\n  })\r\n\r\n})","values":null},"title":{"id":"title","type":"heading3","lines":["Descargar el ebook"],":type":"snowflake-site/components/title-v2"},"munchkinId":"252-RFO-227","serverInstance":"252-RFO-227.mktoweb.com","marketoConfigured":true,"formConfigured":true,":type":"snowflake-site/components/form/marketo-v2"}},":itemsOrder":["marketo_v2_copy"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-medium",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false}},":itemsOrder":["flexible_column_cont"],"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"},"container_1545902728":{"additionalClasses":"methodology","gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-5d8607377a",":items":{"container":{"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-ac4acbad1e",":items":{"flexible_column_cont":{"id":"flexible-column-container-a062aabd88","propertiesId":"methodology","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"extra-large","bottomPadding":"extra-large","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-38f4c45fb3",":items":{"title_v2":{"id":"title-v2-8adbe5e299","type":"heading3","lines":["Metodología"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"},"text":{"id":"text-aaa5c1073a","text":"\u003Cp\u003EPara elaborar este informe, Omdia, parte de Informa TechTarget, realizó una exhaustiva encuesta en línea entre el 13 de agosto y el 17 de septiembre de 2025. Todos los encuestados representan a organizaciones con 500 empleados o más. Alrededor del 34 % de los encuestados representa a organizaciones de más de 5000 empleados; el 49 %, a organizaciones de entre 1000 y 4999 empleados, y el 17 %, a empresas de entre 500 y 999 trabajadores. \u003C/p\u003E\n\u003Cp\u003ELa intención de este informe y del estudio en el que se basa es conocer mejor la experiencia de las organizaciones con tecnologías de IA generativa. En muchos sentidos, este estudio es una continuación del estudio y el informe de 2025 y abarca aspectos como casos de uso de LLM, ventajas, desafíos, ROI, expectativas de futuro y mucho más. Además, explora nuevas posibilidades a medida que las organizaciones recurren a soluciones de agentes de IA para automatizar aún más los procesos empresariales. Gran parte de esta información solo puede obtenerse de organizaciones que hayan aplicado la IA generativa en producción. Por ello, nuestra encuesta se centró en organizaciones que usan actualmente la IA generativa para enriquecer y ejecutar procesos empresariales en producción. \u003C/p\u003E\n\u003Cp\u003ENo obstante, el estudio nos permite hacer observaciones sobre el grado general de adopción de la IA generativa entre las empresas hasta la fecha. De los 3479 participantes iniciales en la encuesta, el 59 % afirmó que su organización ya utilizaba IA generativa en muchos casos de uso empresariales (39 %) o en algunos casos de uso iniciales (20 %). Además, solo el 2 % de los encuestados afirmó que su organización no tiene planes para adoptar estas soluciones ni interés en ellas.\u003C/p\u003E\n\u003Cp\u003EEstos hallazgos muestran una notable coherencia con los datos recopilados hace un año e indican que, hasta la fecha, la IA generativa ha resistido el típico ciclo de auge, caída y recuperación que caracteriza a la adopción de nuevas tecnologías empresariales. Creemos que hay dos dinámicas en juego que impulsan la adopción: la integración por parte de los usuarios de la IA generativa en las experiencias digitales diarias y el logro de un impacto empresarial significativo y demostrable en varios casos de uso. En general, el amplio impacto de la IA generativa en la vida personal de los usuarios y los efectos que ha tenido hasta la fecha en la eficiencia y productividad de los trabajadores empresariales parecen estar ayudando a que resista los retrocesos en el uso y la inversión que suelen observarse cuando las expectativas superan la realidad.\u003C/p\u003E\n\u003Cp\u003ELas 2050 empresas pioneras que completaron la encuesta proceden de TI y ciberseguridad (49 %), desarrollo de software (16 %), operaciones de datos (9 %) y otras líneas de negocio (por ejemplo, marketing, asistencia al cliente o fabricación, 25 %). Para poder participar, los encuestados deben haber confirmado que tienen capacidad de influir en las futuras compras de IA de su organización. Están representadas diversas categorías de antigüedad, desde cargos ejecutivos de alto nivel hasta colaboradores individuales sénior. Además, el estudio incluye respuestas de países de todo el mundo, como Estados Unidos (41 %), Canadá (7 %), Reino Unido (7 %), Francia (7 %), Alemania (7 %), Australia y Nueva Zelanda (7 %), Japón (7 %), Singapur (7 %) e India (7 %). El margen de error de una muestra de este tamaño es de +/- 2 puntos porcentuales con un nivel de confianza del 95 %. Es posible que los totales presentados en las figuras y las tablas de este informe no sumen el 100 % debido al redondeo.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular"}},":itemsOrder":["title_v2","text"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container"},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false}},":itemsOrder":["flexible_column_cont"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small",":type":"snowflake-site/components/container"}},":itemsOrder":["container"],"appliedCssClassNames":"ui-background-05 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