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technologies that have garnered a substantial and active customer base within Snowflake. The study spanned a 12-month period, aligned with the Snowflake fiscal year 2025 (Feb. 1, 2024 to Jan. 31, 2025), evaluating usage data and related trends from over 11,100 Snowflake customers. 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To accurately assess market leadership and adoption levels from the lens of our customer base, specific metrics were applied based on the type of Snowflake consumption. The analysis accounted for:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETechnologies using Snowflake for data integration, transformation and analysis workloads\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETechnologies utilizing Snowflake’s collaboration workloads to integrate their product offerings other than data collaboration solutions\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETechnologies utilizing Snowflake’s collaboration workloads to provide a data collaboration offering, associated with the “collaboration” category of this report\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003EIdentifying key metrics for measuring success of marketing tools\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003ETo accurately measure the adoption success of marketing tools within each category in the stack, specific metrics were analyzed based on how the partner technologies leveraged Snowflake’s capabilities. \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EMetrics for technologies using Snowflake for data integration, transformation and analysis workloads were:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETotal number of active customers using the technology, and\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETotal credit consumption by the technology on Snowflake, and\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EThe percentage growth of both categories for the 12-month trailing period, in comparison to the prior 12-month trailing period\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EMetrics for technologies leveraging Snowflake’s collaboration capabilities to integrate their product offerings other than data collaboration solutions:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETotal number of stable edges that include the technology. Stable edges are the ongoing relationships between data providers and consumers of data. A stable edge is defined as a data share that has produced at least 20 transactions in which compute resources are consumed and such consumption results in recognized product revenue over two successive three-week periods (with at least 20 transactions in each period).\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETotal credit consumption is driven by data shares that the technology uses on Snowflake\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EThe growth of both of these for the 12-month trailing period, in comparison to the prior 12-month trailing period\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EMetrics for technologies leveraging Snowflake’s collaboration workloads to provide a data collaboration offering, associated with the “collaboration” category of this report:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETotal number of stable edges that include the technology\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETotal credit consumption is driven by data shares that the technology uses on Snowflake\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETotal number of unique consumers of the data collaboration technology defined as at least one stable edge established between a provider and a consumer\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003E\u003Cb\u003EAnalyzing growth figures\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EWe included all active capacity and self-service customers as of Feb. 1, 2024, who generated positive revenue for Snowflake over the subsequent year. Growth percentages reflect the increased usage of each category’s tools over the immediate 12-month trailing period between Feb. 1, 2024, and Jan. 31, 2025, compared to the previous 12-month period. By following this methodology, we aimed to provide a clear picture of the technologies gaining traction among Snowflake’s customer base.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003ECreating a penetration index for Snowflake technologies\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EWe developed an index to illustrate the market penetration and usage depth of technologies based on their interaction with Snowflake. The calculation uses weighted criteria tailored to different types of Snowflake usage:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ETechnologies using Snowflake for data integration, transformation and analysis capabilities: \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EBreadth (40%): Number of active customers using the technology on Snowflake over the 12-month period of analysis\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EDepth (40%): Total credit consumption by the technology on Snowflake over the 12-month period of analysis\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EGrowth of breadth and depth:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Percentage growth of the total number of active customers using the technology for the 12-month trailing period, in comparison to the prior 12-month trailing period\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Percentage growth of the credit consumption by the technology for the 12-month trailing period, in comparison to the prior 12-month trailing period\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETechnologies utilizing Snowflake’s collaboration workloads to integrate their product offerings other than data collaboration solutions:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EBreadth (40%): Number of stable edges of the technology on Snowflake over the 12-month period of analysis\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EDepth (40%): Total credit consumption by the technology on Snowflake over the 12-month period of analysis \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EGrowth of breadth and depth:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Percentage growth of the total number of stable edges of the technology on Snowflake over the 12-month trailing period of analysis, in comparison to the prior 12-month trailing period\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(10%) Percentage growth of the consumption by the technology for the 12-month trailing period, in comparison to the prior 12-month trailing period\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ETechnologies utilizing Snowflake’s collaboration workloads to provide a data collaboration offering, associated with the “collaboration” category of this report:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EBreadth (70%): \u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003E(40%): Number of stable edges of the technology on Snowflake over the 12-month period of analysis\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003E(30%): Number of consumers integrated through the technology offered by the vendor\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EDepth (30%): Total credit consumption by the technology on Snowflake over the 12-month period of analysis \u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EThis index provides a comprehensive view of both the market reach and the intensity of technology usage within Snowflake’s ecosystem.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003ERank/select the marketing technologies from 1 to N, where the lower number (ranking) is more favorable. Combine the full list of technologies across both groups and normalize this ranking between 0-100. (A score of 100 would be the technology ranked first across every metric.)\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ELeaders represent the top technologies with the highest index in each category. We are identifying vendors as leaders if they meet the following criteria:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003EAll but collaboration categories:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ERanked in the top three in their category\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EOr technology index is within 87% of the average index from the top three vendors in their category\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003ECollaboration category:\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cp\u003ERanked in the top three in their category\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EOr technology index is within 94% of the average index from the top three vendors in their category\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003C/li\u003E\r\n\u003Cli\u003E\u003Cp\u003EOnes to Watch were selected based on their strong standing, and additional factors such as strong recent momentum in the market, innovative technology or approach with Snowflake, or have recently demonstrated strong customer capabilities.\u003C/p\u003E\r\n\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small"}},":itemsOrder":["title_v2_1687663476_","text_copy_copy"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false}},":itemsOrder":["flexible_column_cont"],"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small"}},":itemsOrder":["container"],"appliedCssClassNames":"ui-background-05 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aem-Grid--default--12","layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-f1b2bba2ba",":type":"snowflake-site/components/container",":items":{"container_573483281_":{"additionalClasses":"sf-footer__bottom","columnClassNames":{"container_112062425":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-65ddd7adb3",":type":"snowflake-site/components/container",":items":{"container_112062425":{"columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 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aem-Grid--default--12","layout":"RESPONSIVE_GRID","columnCount":12,"id":"container-433168c983",":type":"snowflake-site/components/container",":items":{"text_copy_copy_16360_1890138623":{"id":"text-b56ca1d062","additionalClasses":"sf-footer__legal-links","text":"\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/privacy/privacy-policy/\"\u003EPrivacy Policy\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://snowflake.com/en/legal/snowflake-site-terms/\"\u003ESite Terms\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://info.snowflake.com/2024-Preference-center.html\"\u003ECommunication Preferences\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Cbutton id=\"ot-sdk-btn\" class=\"ot-sdk-show-settings\"\u003ECookie Settings\u003C/button\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/privacy/privacy-policy/#12\"\u003EDo Not Share My Personal 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