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And the further they drift, the harder it becomes to agree on anything.\u003C/p\u003E\r\n\u003Cp\u003EBring AI into a fragmented data environment and the problem only deepens. Language models operating on prompts and database schemas must infer business meaning, with no way of knowing that, say, the finance team excludes one-time setup fees from monthly recurring revenue. So the models end up guessing. The output can look authoritative and arrive at exactly the wrong answer.\u003C/p\u003E\r\n\u003Cp\u003E&quot;The Semantic Imperative&quot; makes the case for a universal semantic layer: a governed, centralized definition layer that sits between raw data and every tool and AI agent that consumes it. Featuring an introduction from Snowflake Director of Product Management Josh Klahr, this book shows how to define business rules once so every system draws from the same source of truth, automatically and at scale. 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