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When paired with Snowflake MCP, WRITER enables teams to activate their Snowflake data in every workflow to close the loop from insight to execution. You can learn more about WRITER & Snowflake's integration in this \u003Ca href=\"https://writer.com/product/snowflake/\"\u003Elink\u003C/a\u003E.\u003C/p\u003E\n","\u003Cp\u003EIn this guide you will connect WRITER to Snowflake through a Snowflake-managed MCP server, building a campaign-planning playbook that grounds its recommendations in customer data and saves the finished brief back to Snowflake through a stored procedure you control. We'll create all objects from scratch in this guide, but feel free to skip to the skip to the Connect to WRITER section if you already have an MCP server ready to be used.\u003C/p\u003E\n","\u003Cp\u003EBy the end you will have a WRITER playbook that asks a Cortex Agent which customer micro-segments to target, finds historical campaign copy that has performed well, drafts a brief, and writes it back to Snowflake — all governed by Snowflake.\u003C/p\u003E\n","\u003Ch3\u003EPrerequisites\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EA Snowflake account with access to \u003Ca href=\"https://docs.snowflake.com/en/user-guide/snowflake-cortex/llm-functions#availability\"\u003ECortex AI features\u003C/a\u003E (Cortex Agents, Cortex Search, and Semantic Views)\u003C/li\u003E\u003Cli\u003E\u003Ccode\u003EACCOUNTADMIN\u003C/code\u003E, or a role that can create databases, warehouses, roles, and security integrations\u003C/li\u003E\u003Cli\u003EA WRITER organization with permission to add the Snowflake connector\u003C/li\u003E\u003Cli\u003EBasic familiarity with Snowflake and SQL\u003C/li\u003E\u003C/ul\u003E\n\u003Cblockquote\u003E\n","\u003Cp\u003E\u003Cstrong\u003ENew to Snowflake MCP?\u003C/strong\u003E If you haven't set up a Snowflake MCP Server yet, follow \u003Ca href=\"https://www.snowflake.com/en/developers/guides/getting-started-with-snowflake-mcp-server/\"\u003EGetting Started with Snowflake MCP Server\u003C/a\u003E to create one with Cortex Analyst and Search tools. For guidance on building Cortex Agents, see \u003Ca href=\"https://www.snowflake.com/en/developers/guides/best-practices-to-building-cortex-agents/\"\u003EBest Practices to Building Cortex Agents\u003C/a\u003E.\u003C/p\u003E\n\u003C/blockquote\u003E\n","\u003Ch3\u003EWhat You'll Learn\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EHow to create a Cortex Agent with both semantic view and search tools\u003C/li\u003E\u003Cli\u003EHow to build a governed write-back path using a stored procedure exposed as an MCP tool\u003C/li\u003E\u003Cli\u003EHow to configure OAuth for MCP server authentication\u003C/li\u003E\u003Cli\u003EHow to connect WRITER to a Snowflake MCP server\u003C/li\u003E\u003Cli\u003EHow to build a playbook in WRITER to enable reusable workflows for your team\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003EWhat You'll Need\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EA \u003Ca href=\"https://signup.snowflake.com/\"\u003ESnowflake\u003C/a\u003E account with access to Cortex AI features\u003C/li\u003E\u003Cli\u003EA \u003Ca href=\"https://writer.com\"\u003EWRITER\u003C/a\u003E organization with MCP connector access\u003C/li\u003E\u003Cli\u003EAbout 30 minutes\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003EWhat You'll Build\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EA complete Snowflake environment with customer data, campaign history, a Cortex Agent, and an MCP server\u003C/li\u003E\u003Cli\u003EA WRITER playbook that plans campaigns grounded in Snowflake data and writes briefs back through a governed procedure\u003C/li\u003E\u003C/ul\u003E\n","\u003Cp\u003EThe MCP server provide two tools to WRITER:\u003C/p\u003E\n\u003Ctable\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003ETool\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EType\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EPurpose\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Ecampaign-planner\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ECORTEX_AGENT_RUN\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ERoutes questions to a semantic view (structured) or a Cortex Search service (unstructured).\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Esave-brief\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003EGENERIC\u003C/code\u003E (procedure)\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EWrites a campaign brief to a single table through a governed stored procedure with a fixed signature.\u003C/td\u003E\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n\u003Cpre\u003E\u003Ccode\u003EWRITER playbook\n  |\n  |-- campaign-planner --> WRITER_CAMPAIGN_PLANNER (Cortex Agent)\n  |                          |-- CustomerAnalyst --> CUSTOMER_360_SV (semantic view)\n  |                          |                        |-- CUSTOMER_360\n  |                          |                        |-- MICRO_SEGMENTS\n  |                          |-- CampaignSearch  --> CAMPAIGN_LIBRARY_SEARCH\n  |                                                   |-- CAMPAIGN_LIBRARY\n  |\n  |-- save-brief ---------> SAVE_BRIEF (stored procedure)\n                              |-- CAMPAIGN_BRIEFS\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003ESnowflake Setup\u003C/h2\u003E\n","\u003Cp\u003EThis step creates the database, warehouse, role, and all sample data for the quickstart. The full SQL is in \u003Ca href=\"https://github.com/Snowflake-Labs/sfquickstarts/blob/master/site/sfguides/src/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/assets/setup_data.sql\"\u003Esetup_data.sql\u003C/a\u003E. Run it in a Snowsight SQL Worksheet as \u003Ccode\u003EACCOUNTADMIN\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003E\u003Cstrong\u003EWhat it creates:\u003C/strong\u003E\u003C/p\u003E\n\u003Ctable\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EObject\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EDescription\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003EWRITER_SF_QUICKSTART\u003C/code\u003E database\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EIsolated environment for the quickstart\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003EMARKETING\u003C/code\u003E schema\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EAll tables and AI objects live here\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003EWRITER_QUICKSTART_WH\u003C/code\u003E warehouse\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EXSMALL, auto-suspend 60s\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003EWRITER_QUICKSTART_ROLE\u003C/code\u003E role\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ELeast-privileged role for MCP access\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ECUSTOMER_360\u003C/code\u003E table\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E5,000 synthetic customer profiles with RFM scoring and churn risk\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003EMICRO_SEGMENTS\u003C/code\u003E table\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E42 segment rollups ranked by intent score\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ECAMPAIGN_LIBRARY\u003C/code\u003E table\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E60 historical campaigns with copy, CTAs, and performance metrics\u003C/td\u003E\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n\u003Cblockquote\u003E\n","\u003Cp\u003EIn production you would use your own data with the necessary Semantic Views and Cortex Search services. The synthetic data here lets you complete the quickstart without any external dependencies.\u003C/p\u003E\n\u003C/blockquote\u003E\n","\u003Cp\u003E\u003Cstrong\u003EVerify\u003C/strong\u003E the setup completed correctly:\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003ESELECT\n  (SELECT COUNT(*) FROM WRITER_SF_QUICKSTART.MARKETING.CUSTOMER_360)   AS customers,\n  (SELECT COUNT(*) FROM WRITER_SF_QUICKSTART.MARKETING.MICRO_SEGMENTS) AS segments,\n  (SELECT COUNT(*) FROM WRITER_SF_QUICKSTART.MARKETING.CAMPAIGN_LIBRARY) AS campaigns;\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003EExpected:\u003C/strong\u003E 5,000 customers, 42 segments, 60 campaigns.\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003ECortex AI Setup\u003C/h2\u003E\n","\u003Cp\u003EThis step creates the Cortex Search service, semantic view, agent, MCP server, write-back procedure, and all grants. The full SQL is in \u003Ca href=\"https://github.com/Snowflake-Labs/sfquickstarts/blob/master/site/sfguides/src/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/assets/cortex_setup.sql\"\u003Ecortex_setup.sql\u003C/a\u003E. Run it in a Snowsight SQL Worksheet as \u003Ccode\u003EACCOUNTADMIN\u003C/code\u003E, after \u003Ccode\u003Esetup_data.sql\u003C/code\u003E has completed.\u003C/p\u003E\n","\u003Cp\u003E\u003Cstrong\u003EWhat it creates:\u003C/strong\u003E\u003C/p\u003E\n\u003Ctable\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EObject\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EType\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EPurpose\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ECAMPAIGN_BRIEFS\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ETable\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EEmpty write-back target for campaign briefs\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ESAVE_BRIEF\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EStored Procedure\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EGoverned write path — upserts briefs via MERGE\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ECAMPAIGN_LIBRARY_SEARCH\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ECortex Search Service\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ESemantic search over 60 historical campaigns\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ECUSTOMER_360_SV\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ESemantic View\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EText-to-SQL over customer and segment data\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003EWRITER_CAMPAIGN_PLANNER\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ECortex Agent\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ERoutes between the semantic view and search service\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003EWRITER_QUICKSTART_MCP_SERVER\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EMCP Server\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EExposes \u003Ccode\u003Ecampaign-planner\u003C/code\u003E and \u003Ccode\u003Esave-brief\u003C/code\u003E tools\u003C/td\u003E\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n\u003Cblockquote\u003E\n","\u003Cp\u003EThe Cortex Search service may take 1-5 minutes to finish indexing. Both \u003Ccode\u003Eindexing_state\u003C/code\u003E and \u003Ccode\u003Eserving_state\u003C/code\u003E must show \u003Ccode\u003EACTIVE\u003C/code\u003E before the agent can answer campaign-copy questions.\u003C/p\u003E\n\u003C/blockquote\u003E\n","\u003Cp\u003E\u003Cstrong\u003EVerify\u003C/strong\u003E the AI objects are ready:\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EDESCRIBE MCP SERVER WRITER_SF_QUICKSTART.MARKETING.WRITER_QUICKSTART_MCP_SERVER;\nSHOW CORTEX SEARCH SERVICES IN SCHEMA WRITER_SF_QUICKSTART.MARKETING;\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003EExpected:\u003C/strong\u003E \u003Ccode\u003EDESCRIBE MCP SERVER\u003C/code\u003E shows both tools (\u003Ccode\u003Ecampaign-planner\u003C/code\u003E and \u003Ccode\u003Esave-brief\u003C/code\u003E). The Search service shows both states as \u003Ccode\u003EACTIVE\u003C/code\u003E.\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EOAuth Configuration\u003C/h2\u003E\n","\u003Cp\u003EWRITER authenticates to the MCP server with OAuth 2.0. This creates the security integration and retrieves the client credentials you will paste into WRITER. You can find out more about how to connect WRITER to Snowflake in WRITER's \u003Ca href=\"https://dev.writer.com/connectors/snowflake\"\u003Edocumentation\u003C/a\u003E.\u003C/p\u003E\n","\u003Cp\u003EYou will need to capture the security integration client ID and secret, and a fully qualified MCP server URL to plug into WRITER in the following section. Make sure the OAUTH_REDIRECT_URI is the same as the value presented in the \u003Ccode\u003EConnect via OAuth\u003C/code\u003E screenshot below.\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EUSE ROLE ACCOUNTADMIN;\n\nCREATE SECURITY INTEGRATION WRITER_QUICKSTART_OAUTH\n  TYPE = OAUTH\n  OAUTH_CLIENT = CUSTOM\n  ENABLED = TRUE\n  OAUTH_CLIENT_TYPE = 'CONFIDENTIAL'\n  OAUTH_REDIRECT_URI = 'https://app.writer.com/mcp/oauth/callback'\n  OAUTH_USE_SECONDARY_ROLES = NONE\n  ALLOWED_ROLES_LIST = ('WRITER_QUICKSTART_ROLE')\n  COMMENT = 'OAuth integration for the WRITER quickstart MCP connector';\n\n-- Client ID and secret for WRITER. Treat these as credentials.\nSELECT SYSTEM$SHOW_OAUTH_CLIENT_SECRETS('WRITER_QUICKSTART_OAUTH');\n\n-- Your MCP server URL\nSELECT 'https://'\n  || LOWER(CURRENT_ORGANIZATION_NAME()) || '-' || LOWER(CURRENT_ACCOUNT_NAME())\n  || '.snowflakecomputing.com'\n  || '/api/v2/databases/WRITER_SF_QUICKSTART/schemas/MARKETING'\n  || '/mcp-servers/WRITER_QUICKSTART_MCP_SERVER' AS mcp_server_url;\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003EExpected:\u003C/strong\u003E A client ID and secret, and a fully qualified MCP server URL. \u003Cstrong\u003EKeep these three values for the WRITER connection step\u003C/strong\u003E.\u003C/p\u003E\n\u003Cblockquote\u003E\n","\u003Cp\u003EIf your account identifier contains underscores, replace them with hyphens in the hostname. Some MCP clients fail to connect to hostnames with underscores. This applies to the hostname only — database, schema, and server names in the path retain their original underscores.\u003C/p\u003E\n\u003C/blockquote\u003E\n\u003Cblockquote\u003E\n","\u003Cp\u003EIf your Snowflake account restricts network traffic, add WRITER's \u003Ca href=\"https://dev.writer.com/home/mcp-gateway#whitelist-ip-addresses\"\u003Estatic egress IP addresses\u003C/a\u003E to your allowlist. See Snowflake's \u003Ca href=\"https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-agents-mcp#network-policies-for-mcp-clients\"\u003ENetwork policies for MCP clients\u003C/a\u003E documenation for more details.\u003C/p\u003E\n\u003C/blockquote\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003ERole Setup\u003C/h2\u003E\n","\u003Cp\u003EFor simplicity, in this quickstart we'll update your \u003Ccode\u003EDEFAULT_ROLE\u003C/code\u003E to be the \u003Ccode\u003EWRITER_QUICKSTART_ROLE\u003C/code\u003E. For more information on role behavior with OAuth sessions and Snowflake MCP, see \u003Ca href=\"https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-agents-mcp#role-behavior-in-oauth-sessions\"\u003ESnowflake documentation\u003C/a\u003E.\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EUSE ROLE ACCOUNTADMIN;\n\n-- Check your current defaults (note them so you can restore later)\nDESCRIBE USER <your_username>;\n\nALTER USER <your_username>\n  SET DEFAULT_ROLE      = 'WRITER_QUICKSTART_ROLE'\n      DEFAULT_WAREHOUSE = 'WRITER_QUICKSTART_WH';\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EConnect WRITER\u003C/h2\u003E\n","\u003Cp\u003ENow the WRITER admin will need to add a new connector in WRITER. Open up \u003Ca href=\"https://app.writer.com/aistudio\"\u003EWRITER AI Studio\u003C/a\u003E and navigate to \u003Ccode\u003EConnectors & tools\u003C/code\u003E>\u003Ccode\u003EConnectors\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003EThen select \u003Ccode\u003E+ New connector\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/new_connector.png?v=b893fe5f\" alt=\"WRITER NEW Connector\"\u003E\u003C/p\u003E\n","\u003Cp\u003EFind the \u003Cstrong\u003ESnowflake\u003C/strong\u003E connector and click \u003Ccode\u003EConfigure\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/configure_snowflake.png?v=b893fe5f\" alt=\"Configure the Snowflake Connector\"\u003E\u003C/p\u003E\n","\u003Cp\u003EYou will need to add a profile name (\u003Ccode\u003ESnowflake Cortex connection\u003C/code\u003E) and description (\u003Ccode\u003EConnects to your Snowflake data\u003C/code\u003E). Then select \u003Ccode\u003EAll teams\u003C/code\u003E and click \u003Ccode\u003ENext\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/snowflake_profile.png?v=b893fe5f\" alt=\"Set connector profile values\"\u003E\u003C/p\u003E\n","\u003Cp\u003ENow select the default settings in the \u003Ccode\u003EConfigure Snowflake\u003C/code\u003E screen and click \u003Ccode\u003ENext\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/configure_oauth1.png?v=b893fe5f\" alt=\"Select OAuth configuration\"\u003E\u003C/p\u003E\n","\u003Cp\u003ENow you will need the following values from the OAuth Configuration steps above:\u003C/p\u003E\n\u003Ctable\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EField\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EValue\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EClient ID\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EFrom \u003Ccode\u003ESYSTEM$SHOW_OAUTH_CLIENT_SECRETS\u003C/code\u003E\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EClient secret\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EFrom \u003Ccode\u003ESYSTEM$SHOW_OAUTH_CLIENT_SECRETS\u003C/code\u003E\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ETenant URL\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EThe \u003Ccode\u003Emcp_server_url\u003C/code\u003E from the OAuth step\u003C/td\u003E\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n","\u003Cp\u003ESelect \u003Ccode\u003EClient Secret\u003C/code\u003E on the menu. Then enter the Client ID, Client Secret, and the Server URL as captured above.\n\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/configure_oauth2.png?v=b893fe5f\" alt=\"Connect via OAuth\"\u003E\u003C/p\u003E\n","\u003Cp\u003EWRITER will open a browser window for the Snowflake OAuth consent screen. Sign in with your Snowflake user and approve.\u003C/p\u003E\n","\u003Cp\u003EAfter connecting, WRITER should discover \u003Cstrong\u003Etwo\u003C/strong\u003E tools: \u003Ccode\u003Ecampaign-planner\u003C/code\u003E and \u003Ccode\u003Esave-brief\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003EYou are now finished with the WRITER admin connection steps and are ready to use Snowflake with WRITER.\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EBuild the WRITER Playbook\u003C/h2\u003E\n","\u003Ch3\u003ETest Your Connector\u003C/h3\u003E\n","\u003Cp\u003ELet's first make sure the Snowflake connector is connected. From \u003Ca href=\"https://app.writer.com/\"\u003EWRITER App\u003C/a\u003E, click on \u003Cstrong\u003ECustomize\u003C/strong\u003E and then \u003Cstrong\u003EConnectors\u003C/strong\u003E. Find Snowflake and click \u003Ccode\u003EConnect\u003C/code\u003E if you haven't already connected.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/connect_to_snowflake.png?v=b893fe5f\" alt=\"Connect to Snowflake\"\u003E\u003C/p\u003E\n","\u003Cp\u003ESign in with your Snowflake user and approve, and you will see an \u003Ccode\u003EAuthentication Successful\u003C/code\u003E message.\u003C/p\u003E\n","\u003Cp\u003ENow let's test that the connection works by clicking on \u003Ccode\u003E+ New Session\u003C/code\u003E to open a new WRITER agent session. Now enter this prompt:\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode\u003EUse snowflake to tell me which 5 micro segments have the highest intent score.\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003EYou should see results similar to the following (note results will vary).\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/agent_test_prompt.png?v=b893fe5f\" alt=\"Agent test prompt\"\u003E\u003C/p\u003E\n","\u003Ch3\u003ECreate the Playbook\u003C/h3\u003E\n","\u003Cp\u003ENow we are ready to build a playbook in WRITER that uses the Snowflake Connector. Note you can visit this \u003Ca href=\"https://support.writer.com/articles/1496523599-get-started-with-playbooks\"\u003Eguide\u003C/a\u003E to learn more on creating playbooks in WRITER.\u003C/p\u003E\n","\u003Cp\u003EWhile in WRITER, click on \u003Cstrong\u003EPlaybooks\u003C/strong\u003E. Once in the playbooks screen, select \u003Ccode\u003E+ New playbook\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/new_playbook.png?v=b893fe5f\" alt=\"New Playbook\"\u003E\u003C/p\u003E\n","\u003Cp\u003ENow select a \u003Ccode\u003EMulti step\u003C/code\u003E playbook and \u003Cstrong\u003Eenter the following prompt\u003C/strong\u003E:\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode\u003E- You are planning a marketing campaign for Apex Athletics, a fictitious B2B activewear company.\n- The campaign topic is [w-var](Campaign__Topic).\n- Treat [w-var](Additional__Context), if provided, as supplementary direction that constrains the\n  brief: messaging guardrails, channel restrictions, a specific campaign ID, or stakeholder priorities.\n\n**Step 1 — Find the audience**\n\n- Ask [w-connector](SNOWFLAKE) using campaign-planner: "Which 3 micro-segments are most relevant\n  to a campaign about [w-var](Campaign__Topic)? For each, give the segment name, segment ID, customer count, average LTV, intent score, churn risk tier, and dominant RFM segment."\n- For each segment, write 1–2 sentences explaining why it fits this campaign, connecting its intent, LTV, and churn risk to the topic.\n\n**Step 2 — Find what has worked**\n\n- Ask [w-connector](SNOWFLAKE) using campaign-planner: "What historical campaigns are most\n  relevant to [w-var](Campaign__Topic) and to these segments? Return the campaign name, channel, subject lines, CTAs, tone, and open, click, and conversion rates."\n- Pick the 2–3 most relevant campaigns. Prioritize similarity of topic and audience over recency.\n  Note what worked, what underperformed, and any messaging patterns.\n- If nothing closely relevant comes back, say so explicitly and continue. Do not fabricate campaign history.\n\n**Step 3 — Draft the brief**\n\n- Write a campaign brief grounded only in what came back from Snowflake and in\n  [w-var](Additional__Context). Do not introduce segments, metrics, or campaign history that Snowflake did not return.\n- The brief must include:\n  - Campaign name and a one-line objective\n  - The 3 target segments, each with its metrics and fit rationale\n  - The 2–3 reference campaigns, with what to carry forward from each\n  - Key messages and tone, based on the copy that performed best\n  - Three subject line options\n  - Success metrics, using the historical conversion rates as the baseline\n  - Assumptions and open questions\n- Select 3–5 channels. Channels must be text- or image-based only: no video or audio. One of the\n  channels must be a blog post. Give each channel a one-sentence rationale that references the segment data or historical performance.\n\n**Step 4 — Save it to Snowflake**\n\n- Call the save-brief tool on [w-connector](SNOWFLAKE) once the brief is complete.\n- P_CAMPAIGN_ID: use the campaign ID from [w-var](Additional__Context) if one is given;\n  otherwise use a new identifier in the form CMP-2026-NNN.\n- P_BRIEF_JSON: the complete brief as a JSON object serialized to a string. Include brief_id,\n  status ("draft"), created_by ("WRITER playbook"), title, and one key per section of the brief above.\n- If you revise the brief and save it again, reuse the same brief_id so the existing record is updated rather than duplicated.\n\n**Final message**\n\n- Present the brief in full.\n- Report the BRIEF_ID returned by save-brief and the table it was written to.\n- List any assumptions or open questions that need a decision.\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003EYou will see something that looks similar to the following:\n\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/playbook_prompt.png?v=b893fe5f\" alt=\"Enter prompt\"\u003E\u003C/p\u003E\n","\u003Cp\u003ENote that you might see the following warning items that need corrected. Select the \u003Ccode\u003ECampaign Topic\u003C/code\u003E and save as an \u003Ccode\u003Einput\u003C/code\u003E. This will allow us to have a dynamic input for each plabook run.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/campaign_input.png?v=b893fe5f\" alt=\"Campaign topic\"\u003E\u003C/p\u003E\n","\u003Cp\u003EDo the same for \u003Ccode\u003EAdditional Context\u003C/code\u003E, but select \u003Ccode\u003EMake optional\u003C/code\u003E so that this is only optional context. Then make sure the appropriate Snowflake connector is referenced. You can always type a \u003Ccode\u003E/\u003C/code\u003E and select the Snowflake connector.\u003C/p\u003E\n","\u003Cp\u003EOnce done, select \u003Ccode\u003ECreate a playbook\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003EYou will then see a new Playbook in Editor mode that shows the various steps of you playbook broken down into various steps. You can go ahead and click on the \u003Ccode\u003ERun Options\u003C/code\u003E button and click \u003Ccode\u003ERun Playbook\u003C/code\u003E.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/writer_playbook_run.png?v=b893fe5f\" alt=\"Playbook editor\"\u003E\u003C/p\u003E\n","\u003Cp\u003EThen enter the following inputs and then select \u003Ccode\u003ERun\u003C/code\u003E:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003ECampaign Topic: \u003Ccode\u003EWinter running gear\u003C/code\u003E\u003C/li\u003E\u003Cli\u003EAdditional Context: \u003Ccode\u003EUse campaign ID CMP-2026-001\u003C/code\u003E\u003C/li\u003E\u003C/ul\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/run_playbook.png?v=b893fe5f\" alt=\"Run playbook\"\u003E\u003C/p\u003E\n","\u003Cp\u003EThe playbook will take a few minutes to complete. When done, you should see output similar to the below showing the campaign run completed.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/finished_playbook_top.png?v=b893fe5f\" alt=\"Finished playbook heading\"\u003E\u003C/p\u003E\n","\u003Cp\u003EYou can view the final produced markdown artifact as well as a confirmation showing the record was saved to Snowflake as part of the governed write-back procedure.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/finished_playbook_run.png?v=b893fe5f\" alt=\"Finished playbook bottom section\"\u003E\u003C/p\u003E\n","\u003Cp\u003ENow feel free to customize this pipeline, incorporating WRITER skills, brand guidelines and any additional context to make the workflow even more customized to your organization.\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EVerify Write-Back\u003C/h2\u003E\n","\u003Cp\u003EAs a final step, let's confirm that the write-back happened in Snowflake:\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EUSE ROLE ACCOUNTADMIN;\nUSE DATABASE WRITER_SF_QUICKSTART;\nUSE SCHEMA MARKETING;\nUSE WAREHOUSE WRITER_QUICKSTART_WH;\n\nSELECT\n  BRIEF_ID,\n  CAMPAIGN_ID,\n  STATUS,\n  CREATED_BY,\n  CREATED_AT,\n  BRIEF_CONTENT:title::VARCHAR AS title\nFROM CAMPAIGN_BRIEFS;\n\n-- Full brief content\nSELECT BRIEF_CONTENT\nFROM CAMPAIGN_BRIEFS\nORDER BY CREATED_AT DESC\nLIMIT 1;\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003EExpected:\u003C/strong\u003E One row. \u003Ccode\u003ECREATED_BY\u003C/code\u003E reflects the value from the playbook prompt. \u003Ccode\u003EBRIEF_CONTENT\u003C/code\u003E holds the brief WRITER wrote, with its structure intact.\u003C/p\u003E\n","\u003Cp\u003ERun the playbook again with the same \u003Ccode\u003EP_CAMPAIGN_ID\u003C/code\u003E and \u003Ccode\u003Ebrief_id\u003C/code\u003E — the row count stays at 1 because the \u003Ccode\u003EMERGE\u003C/code\u003E updates rather than duplicates.\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EConclusion And Resources\u003C/h2\u003E\n","\u003Cp\u003EYou have connected WRITER to Snowflake through an MCP server with two governed tools: a Cortex Agent for reading customer intelligence, and a stored procedure for writing campaign briefs. The integration is built on least-privileged roles, OAuth, and a fixed procedure contract that defines exactly what WRITER can do in Snowflake.\u003C/p\u003E\n","\u003Ch3\u003EWhat You Learned\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EHow to build a Cortex Agent that routes between a semantic view and a Cortex Search service\u003C/li\u003E\u003Cli\u003EHow to create a governed write-back path using a stored procedure exposed as an MCP tool\u003C/li\u003E\u003Cli\u003EHow to configure OAuth for Snowflake MCP server authentication\u003C/li\u003E\u003Cli\u003EHow to build a WRITER playbook that grounds content in Snowflake data and writes results back\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003ECleanup\u003C/h3\u003E\n","\u003Cp\u003ERun the teardown to remove all objects created by this guide:\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EUSE ROLE ACCOUNTADMIN;\n\nDROP DATABASE IF EXISTS WRITER_SF_QUICKSTART;\nDROP WAREHOUSE IF EXISTS WRITER_QUICKSTART_WH;\nDROP SECURITY INTEGRATION IF EXISTS WRITER_QUICKSTART_OAUTH;\nDROP ROLE IF EXISTS WRITER_QUICKSTART_ROLE;\n\n-- Restore your original default role and warehouse:\n-- ALTER USER <your_username>\n--   SET DEFAULT_ROLE = '<original_role>' DEFAULT_WAREHOUSE = '<original_warehouse>';\n\n-- Confirm nothing is left\nSHOW DATABASES LIKE 'WRITER_SF_QUICKSTART';\nSHOW WAREHOUSES LIKE 'WRITER_QUICKSTART_WH';\nSHOW ROLES LIKE 'WRITER_QUICKSTART_ROLE';\nSHOW INTEGRATIONS LIKE 'WRITER_QUICKSTART_OAUTH';\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003EAlso remove the connector in WRITER, since its credentials no longer resolve.\u003C/p\u003E\n","\u003Ch3\u003ETroubleshooting\u003C/h3\u003E\n\u003Ctable\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003ESymptom\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003ELikely Cause\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003ECheck\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EWRITER connects, no tools appear\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EDefault role lacks USAGE on MCP server\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ESHOW GRANTS TO ROLE WRITER_QUICKSTART_ROLE\u003C/code\u003E\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ETools appear but fail on invocation\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ETool-level grants missing\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EConfirm AGENT, SEMANTIC_VIEW, SEARCH, PROCEDURE grants\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EAgent says table "does not exist"\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ETable rebuilt after grants ran\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ERe-run grants from Write-Back Contract step\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ESession fails to initialize\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ENo DEFAULT_WAREHOUSE on user\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ESHOW USERS LIKE '<you>'\u003C/code\u003E\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EWrong data or none visible\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EDefault role is not WRITER_QUICKSTART_ROLE\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ECheck \u003Ccode\u003Edefault_role\u003C/code\u003E in SHOW USERS\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EOAuth consent fails\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ERedirect URI mismatch\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003EDESCRIBE INTEGRATION WRITER_QUICKSTART_OAUTH\u003C/code\u003E\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EHostname connection failure\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EUnderscores in account hostname\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EUse hyphens in hostname only\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EAgent returns nothing for copy questions\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ESearch still indexing\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003ESHOW CORTEX SEARCH SERVICES\u003C/code\u003E — both states must be ACTIVE\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ESecond save fails\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EMissing UPDATE on CAMPAIGN_BRIEFS\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003ECheck grants include UPDATE\u003C/td\u003E\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n","\u003Ch3\u003ERelated Resources\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https://medium.com/snowflake/building-a-marketing-content-supply-chain-flywheel-with-writer-snowflake-cb13d76641ad\"\u003EBuilding a Marketing Content Supply Chain Flywheel with WRITER & Snowflake Technical Blog\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://writer.com/product/snowflake/\"\u003EWRITER + Snowflake\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://support.writer.com/articles/1496523599-get-started-with-playbooks\"\u003EGetting Started with WRITER Playbooks\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/developers/guides/getting-started-with-snowflake-mcp-server/\"\u003EGetting Started with Snowflake MCP Server\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/developers/guides/best-practices-to-building-cortex-agents/\"\u003EBest Practices to Building Cortex Agents\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-agents-mcp\"\u003ESnowflake MCP Server Documentation\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-analyst\"\u003ESnowflake Cortex Analyst\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-search\"\u003ESnowflake Cortex Search\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://dev.writer.com/connectors/snowflake\"\u003EWRITER - Snowflake Connector Documentation\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003ENext Steps\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EExtend to the full content supply chain.\u003C/strong\u003E Extend this example quickstart with additional patterns shown in this \u003Ca href=\"https://medium.com/snowflake/building-a-marketing-content-supply-chain-flywheel-with-writer-snowflake-cb13d76641ad\"\u003Etechnical blog\u003C/a\u003E.\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003EIndex the briefs.\u003C/strong\u003E Add a Cortex Search service over \u003Ccode\u003ECAMPAIGN_BRIEFS\u003C/code\u003E so each campaign can learn from the ones before it.\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003ECustomize the WRITER Playbook.\u003C/strong\u003E Generate an html artifact with your brand guidelines and additional skills to ensure your workflows are fully compliant and on-brand.\u003C/li\u003E\u003C/ul\u003E"],"description":"","title":"Getting Started with WRITER and Snowflake MCP for Campaign Planning",":type":"snowflake-site/components/contentfragment",":items":{},":itemsOrder":[],"elements":{"quickstartArticleBody":{"dataType":"string","value":"\u003C!-- ------------------------ --\u003E\n## Overview\n\n[WRITER](https://writer.com) is an enterprise AI platform for agentic marketing and revenue teams. When paired with Snowflake MCP, WRITER enables teams to activate their Snowflake data in every workflow to close the loop from insight to execution. You can learn more about WRITER & Snowflake's integration in this [link](https://writer.com/product/snowflake/).\n\nIn this guide you will connect WRITER to Snowflake through a Snowflake-managed MCP server, building a campaign-planning playbook that grounds its recommendations in customer data and saves the finished brief back to Snowflake through a stored procedure you control. We'll create all objects from scratch in this guide, but feel free to skip to the skip to the Connect to WRITER section if you already have an MCP server ready to be used.\n\nBy the end you will have a WRITER playbook that asks a Cortex Agent which customer micro-segments to target, finds historical campaign copy that has performed well, drafts a brief, and writes it back to Snowflake — all governed by Snowflake.\n\n### Prerequisites\n- A Snowflake account with access to [Cortex AI features](https://docs.snowflake.com/en/user-guide/snowflake-cortex/llm-functions#availability) (Cortex Agents, Cortex Search, and Semantic Views)\n- `ACCOUNTADMIN`, or a role that can create databases, warehouses, roles, and security integrations\n- A WRITER organization with permission to add the Snowflake connector\n- Basic familiarity with Snowflake and SQL\n\n\u003E **New to Snowflake MCP?** If you haven't set up a Snowflake MCP Server yet, follow [Getting Started with Snowflake MCP Server](https://www.snowflake.com/en/developers/guides/getting-started-with-snowflake-mcp-server/) to create one with Cortex Analyst and Search tools. For guidance on building Cortex Agents, see [Best Practices to Building Cortex Agents](https://www.snowflake.com/en/developers/guides/best-practices-to-building-cortex-agents/).\n\n### What You'll Learn\n- How to create a Cortex Agent with both semantic view and search tools\n- How to build a governed write-back path using a stored procedure exposed as an MCP tool\n- How to configure OAuth for MCP server authentication\n- How to connect WRITER to a Snowflake MCP server\n- How to build a playbook in WRITER to enable reusable workflows for your team\n\n### What You'll Need\n- A [Snowflake](https://signup.snowflake.com/) account with access to Cortex AI features\n- A [WRITER](https://writer.com) organization with MCP connector access\n- About 30 minutes\n\n### What You'll Build\n- A complete Snowflake environment with customer data, campaign history, a Cortex Agent, and an MCP server\n- A WRITER playbook that plans campaigns grounded in Snowflake data and writes briefs back through a governed procedure\n\nThe MCP server provide two tools to WRITER:\n\n| Tool | Type | Purpose |\n|------|------|---------|\n| `campaign-planner` | `CORTEX_AGENT_RUN` | Routes questions to a semantic view (structured) or a Cortex Search service (unstructured). |\n| `save-brief` | `GENERIC` (procedure) | Writes a campaign brief to a single table through a governed stored procedure with a fixed signature. |\n\n```\nWRITER playbook\n  |\n  |-- campaign-planner --\u003E WRITER_CAMPAIGN_PLANNER (Cortex Agent)\n  |                          |-- CustomerAnalyst --\u003E CUSTOMER_360_SV (semantic view)\n  |                          |                        |-- CUSTOMER_360\n  |                          |                        |-- MICRO_SEGMENTS\n  |                          |-- CampaignSearch  --\u003E CAMPAIGN_LIBRARY_SEARCH\n  |                                                   |-- CAMPAIGN_LIBRARY\n  |\n  |-- save-brief ---------\u003E SAVE_BRIEF (stored procedure)\n                              |-- CAMPAIGN_BRIEFS\n```\n\n\u003C!-- ------------------------ --\u003E\n## Snowflake Setup\n\nThis step creates the database, warehouse, role, and all sample data for the quickstart. The full SQL is in [setup_data.sql](https://github.com/Snowflake-Labs/sfquickstarts/blob/master/site/sfguides/src/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/assets/setup_data.sql). Run it in a Snowsight SQL Worksheet as `ACCOUNTADMIN`.\n\n**What it creates:**\n\n| Object | Description |\n|--------|-------------|\n| `WRITER_SF_QUICKSTART` database | Isolated environment for the quickstart |\n| `MARKETING` schema | All tables and AI objects live here |\n| `WRITER_QUICKSTART_WH` warehouse | XSMALL, auto-suspend 60s |\n| `WRITER_QUICKSTART_ROLE` role | Least-privileged role for MCP access |\n| `CUSTOMER_360` table | 5,000 synthetic customer profiles with RFM scoring and churn risk |\n| `MICRO_SEGMENTS` table | 42 segment rollups ranked by intent score |\n| `CAMPAIGN_LIBRARY` table | 60 historical campaigns with copy, CTAs, and performance metrics |\n\n\u003E In production you would use your own data with the necessary Semantic Views and Cortex Search services. The synthetic data here lets you complete the quickstart without any external dependencies.\n\n**Verify** the setup completed correctly:\n\n```sql\nSELECT\n  (SELECT COUNT(*) FROM WRITER_SF_QUICKSTART.MARKETING.CUSTOMER_360)   AS customers,\n  (SELECT COUNT(*) FROM WRITER_SF_QUICKSTART.MARKETING.MICRO_SEGMENTS) AS segments,\n  (SELECT COUNT(*) FROM WRITER_SF_QUICKSTART.MARKETING.CAMPAIGN_LIBRARY) AS campaigns;\n```\n\n**Expected:** 5,000 customers, 42 segments, 60 campaigns.\n\n\u003C!-- ------------------------ --\u003E\n## Cortex AI Setup\n\nThis step creates the Cortex Search service, semantic view, agent, MCP server, write-back procedure, and all grants. The full SQL is in [cortex_setup.sql](https://github.com/Snowflake-Labs/sfquickstarts/blob/master/site/sfguides/src/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/assets/cortex_setup.sql). Run it in a Snowsight SQL Worksheet as `ACCOUNTADMIN`, after `setup_data.sql` has completed.\n\n**What it creates:**\n\n| Object | Type | Purpose |\n|--------|------|---------|\n| `CAMPAIGN_BRIEFS` | Table | Empty write-back target for campaign briefs |\n| `SAVE_BRIEF` | Stored Procedure | Governed write path — upserts briefs via MERGE |\n| `CAMPAIGN_LIBRARY_SEARCH` | Cortex Search Service | Semantic search over 60 historical campaigns |\n| `CUSTOMER_360_SV` | Semantic View | Text-to-SQL over customer and segment data |\n| `WRITER_CAMPAIGN_PLANNER` | Cortex Agent | Routes between the semantic view and search service |\n| `WRITER_QUICKSTART_MCP_SERVER` | MCP Server | Exposes `campaign-planner` and `save-brief` tools |\n\n\u003E The Cortex Search service may take 1-5 minutes to finish indexing. Both `indexing_state` and `serving_state` must show `ACTIVE` before the agent can answer campaign-copy questions.\n\n**Verify** the AI objects are ready:\n\n```sql\nDESCRIBE MCP SERVER WRITER_SF_QUICKSTART.MARKETING.WRITER_QUICKSTART_MCP_SERVER;\nSHOW CORTEX SEARCH SERVICES IN SCHEMA WRITER_SF_QUICKSTART.MARKETING;\n```\n\n**Expected:** `DESCRIBE MCP SERVER` shows both tools (`campaign-planner` and `save-brief`). The Search service shows both states as `ACTIVE`.\n\n\u003C!-- ------------------------ --\u003E\n## OAuth Configuration\n\nWRITER authenticates to the MCP server with OAuth 2.0. This creates the security integration and retrieves the client credentials you will paste into WRITER. You can find out more about how to connect WRITER to Snowflake in WRITER's [documentation](https://dev.writer.com/connectors/snowflake).\n\nYou will need to capture the security integration client ID and secret, and a fully qualified MCP server URL to plug into WRITER in the following section. Make sure the OAUTH_REDIRECT_URI is the same as the value presented in the `Connect via OAuth` screenshot below.\n\n```sql\nUSE ROLE ACCOUNTADMIN;\n\nCREATE SECURITY INTEGRATION WRITER_QUICKSTART_OAUTH\n  TYPE = OAUTH\n  OAUTH_CLIENT = CUSTOM\n  ENABLED = TRUE\n  OAUTH_CLIENT_TYPE = 'CONFIDENTIAL'\n  OAUTH_REDIRECT_URI = 'https://app.writer.com/mcp/oauth/callback'\n  OAUTH_USE_SECONDARY_ROLES = NONE\n  ALLOWED_ROLES_LIST = ('WRITER_QUICKSTART_ROLE')\n  COMMENT = 'OAuth integration for the WRITER quickstart MCP connector';\n\n-- Client ID and secret for WRITER. Treat these as credentials.\nSELECT SYSTEM$SHOW_OAUTH_CLIENT_SECRETS('WRITER_QUICKSTART_OAUTH');\n\n-- Your MCP server URL\nSELECT 'https://'\n  || LOWER(CURRENT_ORGANIZATION_NAME()) || '-' || LOWER(CURRENT_ACCOUNT_NAME())\n  || '.snowflakecomputing.com'\n  || '/api/v2/databases/WRITER_SF_QUICKSTART/schemas/MARKETING'\n  || '/mcp-servers/WRITER_QUICKSTART_MCP_SERVER' AS mcp_server_url;\n```\n\n**Expected:** A client ID and secret, and a fully qualified MCP server URL. **Keep these three values for the WRITER connection step**.\n\n\u003E If your account identifier contains underscores, replace them with hyphens in the hostname. Some MCP clients fail to connect to hostnames with underscores. This applies to the hostname only — database, schema, and server names in the path retain their original underscores.\n\n\u003E If your Snowflake account restricts network traffic, add WRITER's [static egress IP addresses](https://dev.writer.com/home/mcp-gateway#whitelist-ip-addresses) to your allowlist. See Snowflake's [Network policies for MCP clients](https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-agents-mcp#network-policies-for-mcp-clients) documenation for more details.\n\n\u003C!-- ------------------------ --\u003E\n## Role Setup\n\nFor simplicity, in this quickstart we'll update your `DEFAULT_ROLE` to be the `WRITER_QUICKSTART_ROLE`. For more information on role behavior with OAuth sessions and Snowflake MCP, see [Snowflake documentation](https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-agents-mcp#role-behavior-in-oauth-sessions).\n\n```sql\nUSE ROLE ACCOUNTADMIN;\n\n-- Check your current defaults (note them so you can restore later)\nDESCRIBE USER \u003Cyour_username\u003E;\n\nALTER USER \u003Cyour_username\u003E\n  SET DEFAULT_ROLE      = 'WRITER_QUICKSTART_ROLE'\n      DEFAULT_WAREHOUSE = 'WRITER_QUICKSTART_WH';\n```\n\n\n\u003C!-- ------------------------ --\u003E\n## Connect WRITER\n\nNow the WRITER admin will need to add a new connector in WRITER. Open up [WRITER AI Studio](https://app.writer.com/aistudio) and navigate to `Connectors & tools`\u003E`Connectors`. \n\nThen select `+ New connector`.\n\n![WRITER NEW Connector](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/new_connector.png?v=b893fe5f)\n\nFind the **Snowflake** connector and click `Configure`.\n\n![Configure the Snowflake Connector](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/configure_snowflake.png?v=b893fe5f)\n\nYou will need to add a profile name (`Snowflake Cortex connection`) and description (`Connects to your Snowflake data`). Then select `All teams` and click `Next`.\n\n![Set connector profile values](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/snowflake_profile.png?v=b893fe5f)\n\nNow select the default settings in the `Configure Snowflake` screen and click `Next`.\n\n![Select OAuth configuration](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/configure_oauth1.png?v=b893fe5f)\n\nNow you will need the following values from the OAuth Configuration steps above:\n\n| Field | Value |\n|-------|-------|\n| Client ID | From `SYSTEM$SHOW_OAUTH_CLIENT_SECRETS` |\n| Client secret | From `SYSTEM$SHOW_OAUTH_CLIENT_SECRETS` |\n| Tenant URL | The `mcp_server_url` from the OAuth step |\n\nSelect `Client Secret` on the menu. Then enter the Client ID, Client Secret, and the Server URL as captured above.\n![Connect via OAuth](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/configure_oauth2.png?v=b893fe5f)\n\nWRITER will open a browser window for the Snowflake OAuth consent screen. Sign in with your Snowflake user and approve.\n\nAfter connecting, WRITER should discover **two** tools: `campaign-planner` and `save-brief`.\n\nYou are now finished with the WRITER admin connection steps and are ready to use Snowflake with WRITER.\n\n\u003C!-- ------------------------ --\u003E\n## Build the WRITER Playbook\n\n### Test Your Connector\nLet's first make sure the Snowflake connector is connected. From [WRITER App](https://app.writer.com/), click on **Customize** and then **Connectors**. Find Snowflake and click `Connect` if you haven't already connected.\n\n![Connect to Snowflake](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/connect_to_snowflake.png?v=b893fe5f)\n\n Sign in with your Snowflake user and approve, and you will see an `Authentication Successful` message. \n\nNow let's test that the connection works by clicking on `+ New Session` to open a new WRITER agent session. Now enter this prompt:\n```\nUse snowflake to tell me which 5 micro segments have the highest intent score.\n```\nYou should see results similar to the following (note results will vary).\n\n![Agent test prompt](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/agent_test_prompt.png?v=b893fe5f)\n\n### Create the Playbook\n\nNow we are ready to build a playbook in WRITER that uses the Snowflake Connector. Note you can visit this [guide](https://support.writer.com/articles/1496523599-get-started-with-playbooks) to learn more on creating playbooks in WRITER.\n\nWhile in WRITER, click on **Playbooks**. Once in the playbooks screen, select `+ New playbook`.\n\n![New Playbook](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/new_playbook.png?v=b893fe5f)\n\nNow select a `Multi step` playbook and **enter the following prompt**:\n\n```\n- You are planning a marketing campaign for Apex Athletics, a fictitious B2B activewear company.\n- The campaign topic is [w-var](Campaign__Topic).\n- Treat [w-var](Additional__Context), if provided, as supplementary direction that constrains the\n  brief: messaging guardrails, channel restrictions, a specific campaign ID, or stakeholder priorities.\n\n**Step 1 — Find the audience**\n\n- Ask [w-connector](SNOWFLAKE) using campaign-planner: \"Which 3 micro-segments are most relevant\n  to a campaign about [w-var](Campaign__Topic)? For each, give the segment name, segment ID, customer count, average LTV, intent score, churn risk tier, and dominant RFM segment.\"\n- For each segment, write 1–2 sentences explaining why it fits this campaign, connecting its intent, LTV, and churn risk to the topic.\n\n**Step 2 — Find what has worked**\n\n- Ask [w-connector](SNOWFLAKE) using campaign-planner: \"What historical campaigns are most\n  relevant to [w-var](Campaign__Topic) and to these segments? Return the campaign name, channel, subject lines, CTAs, tone, and open, click, and conversion rates.\"\n- Pick the 2–3 most relevant campaigns. Prioritize similarity of topic and audience over recency.\n  Note what worked, what underperformed, and any messaging patterns.\n- If nothing closely relevant comes back, say so explicitly and continue. Do not fabricate campaign history.\n\n**Step 3 — Draft the brief**\n\n- Write a campaign brief grounded only in what came back from Snowflake and in\n  [w-var](Additional__Context). Do not introduce segments, metrics, or campaign history that Snowflake did not return.\n- The brief must include:\n  - Campaign name and a one-line objective\n  - The 3 target segments, each with its metrics and fit rationale\n  - The 2–3 reference campaigns, with what to carry forward from each\n  - Key messages and tone, based on the copy that performed best\n  - Three subject line options\n  - Success metrics, using the historical conversion rates as the baseline\n  - Assumptions and open questions\n- Select 3–5 channels. Channels must be text- or image-based only: no video or audio. One of the\n  channels must be a blog post. Give each channel a one-sentence rationale that references the segment data or historical performance.\n\n**Step 4 — Save it to Snowflake**\n\n- Call the save-brief tool on [w-connector](SNOWFLAKE) once the brief is complete.\n- P_CAMPAIGN_ID: use the campaign ID from [w-var](Additional__Context) if one is given;\n  otherwise use a new identifier in the form CMP-2026-NNN.\n- P_BRIEF_JSON: the complete brief as a JSON object serialized to a string. Include brief_id,\n  status (\"draft\"), created_by (\"WRITER playbook\"), title, and one key per section of the brief above.\n- If you revise the brief and save it again, reuse the same brief_id so the existing record is updated rather than duplicated.\n\n**Final message**\n\n- Present the brief in full.\n- Report the BRIEF_ID returned by save-brief and the table it was written to.\n- List any assumptions or open questions that need a decision.\n```\nYou will see something that looks similar to the following:\n![Enter prompt](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/playbook_prompt.png?v=b893fe5f)\n\nNote that you might see the following warning items that need corrected. Select the `Campaign Topic` and save as an `input`. This will allow us to have a dynamic input for each plabook run.\n\n![Campaign topic](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/campaign_input.png?v=b893fe5f)\n\nDo the same for `Additional Context`, but select `Make optional` so that this is only optional context. Then make sure the appropriate Snowflake connector is referenced. You can always type a `/` and select the Snowflake connector.\n\nOnce done, select `Create a playbook`.\n\nYou will then see a new Playbook in Editor mode that shows the various steps of you playbook broken down into various steps. You can go ahead and click on the `Run Options` button and click `Run Playbook`.\n\n![Playbook editor](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/writer_playbook_run.png?v=b893fe5f)\n\nThen enter the following inputs and then select `Run`:\n- Campaign Topic: `Winter running gear`\n- Additional Context: `Use campaign ID CMP-2026-001`\n\n![Run playbook](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/run_playbook.png?v=b893fe5f)\n\nThe playbook will take a few minutes to complete. When done, you should see output similar to the below showing the campaign run completed.\n\n![Finished playbook heading](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/finished_playbook_top.png?v=b893fe5f)\n\nYou can view the final produced markdown artifact as well as a confirmation showing the record was saved to Snowflake as part of the governed write-back procedure.\n\n![Finished playbook bottom section](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-writer-and-snowflake-mcp-for-campaign-planning/finished_playbook_run.png?v=b893fe5f)\n\nNow feel free to customize this pipeline, incorporating WRITER skills, brand guidelines and any additional context to make the workflow even more customized to your organization.\n\n\u003C!-- ------------------------ --\u003E\n## Verify Write-Back\n\nAs a final step, let's confirm that the write-back happened in Snowflake:\n\n```sql\nUSE ROLE ACCOUNTADMIN;\nUSE DATABASE WRITER_SF_QUICKSTART;\nUSE SCHEMA MARKETING;\nUSE WAREHOUSE WRITER_QUICKSTART_WH;\n\nSELECT\n  BRIEF_ID,\n  CAMPAIGN_ID,\n  STATUS,\n  CREATED_BY,\n  CREATED_AT,\n  BRIEF_CONTENT:title::VARCHAR AS title\nFROM CAMPAIGN_BRIEFS;\n\n-- Full brief content\nSELECT BRIEF_CONTENT\nFROM CAMPAIGN_BRIEFS\nORDER BY CREATED_AT DESC\nLIMIT 1;\n```\n\n**Expected:** One row. `CREATED_BY` reflects the value from the playbook prompt. `BRIEF_CONTENT` holds the brief WRITER wrote, with its structure intact.\n\nRun the playbook again with the same `P_CAMPAIGN_ID` and `brief_id` — the row count stays at 1 because the `MERGE` updates rather than duplicates.\n\n\u003C!-- ------------------------ --\u003E\n## Conclusion And Resources\n\nYou have connected WRITER to Snowflake through an MCP server with two governed tools: a Cortex Agent for reading customer intelligence, and a stored procedure for writing campaign briefs. The integration is built on least-privileged roles, OAuth, and a fixed procedure contract that defines exactly what WRITER can do in Snowflake.\n\n### What You Learned\n- How to build a Cortex Agent that routes between a semantic view and a Cortex Search service\n- How to create a governed write-back path using a stored procedure exposed as an MCP tool\n- How to configure OAuth for Snowflake MCP server authentication\n- How to build a WRITER playbook that grounds content in Snowflake data and writes results back\n\n### Cleanup\n\nRun the teardown to remove all objects created by this guide:\n\n```sql\nUSE ROLE ACCOUNTADMIN;\n\nDROP DATABASE IF EXISTS WRITER_SF_QUICKSTART;\nDROP WAREHOUSE IF EXISTS WRITER_QUICKSTART_WH;\nDROP SECURITY INTEGRATION IF EXISTS WRITER_QUICKSTART_OAUTH;\nDROP ROLE IF EXISTS WRITER_QUICKSTART_ROLE;\n\n-- Restore your original default role and warehouse:\n-- ALTER USER \u003Cyour_username\u003E\n--   SET DEFAULT_ROLE = '\u003Coriginal_role\u003E' DEFAULT_WAREHOUSE = '\u003Coriginal_warehouse\u003E';\n\n-- Confirm nothing is left\nSHOW DATABASES LIKE 'WRITER_SF_QUICKSTART';\nSHOW WAREHOUSES LIKE 'WRITER_QUICKSTART_WH';\nSHOW ROLES LIKE 'WRITER_QUICKSTART_ROLE';\nSHOW INTEGRATIONS LIKE 'WRITER_QUICKSTART_OAUTH';\n```\n\nAlso remove the connector in WRITER, since its credentials no longer resolve.\n\n### Troubleshooting\n\n| Symptom | Likely Cause | Check |\n|---------|-------------|-------|\n| WRITER connects, no tools appear | Default role lacks USAGE on MCP server | `SHOW GRANTS TO ROLE WRITER_QUICKSTART_ROLE` |\n| Tools appear but fail on invocation | Tool-level grants missing | Confirm AGENT, SEMANTIC_VIEW, SEARCH, PROCEDURE grants |\n| Agent says table \"does not exist\" | Table rebuilt after grants ran | Re-run grants from Write-Back Contract step |\n| Session fails to initialize | No DEFAULT_WAREHOUSE on user | `SHOW USERS LIKE '\u003Cyou\u003E'` |\n| Wrong data or none visible | Default role is not WRITER_QUICKSTART_ROLE | Check `default_role` in SHOW USERS |\n| OAuth consent fails | Redirect URI mismatch | `DESCRIBE INTEGRATION WRITER_QUICKSTART_OAUTH` |\n| Hostname connection failure | Underscores in account hostname | Use hyphens in hostname only |\n| Agent returns nothing for copy questions | Search still indexing | `SHOW CORTEX SEARCH SERVICES` — both states must be ACTIVE |\n| Second save fails | Missing UPDATE on CAMPAIGN_BRIEFS | Check grants include UPDATE |\n\n### Related Resources\n- [Building a Marketing Content Supply Chain Flywheel with WRITER & Snowflake Technical Blog](https://medium.com/snowflake/building-a-marketing-content-supply-chain-flywheel-with-writer-snowflake-cb13d76641ad)\n- [WRITER + Snowflake](https://writer.com/product/snowflake/)\n- [Getting Started with WRITER Playbooks](https://support.writer.com/articles/1496523599-get-started-with-playbooks)\n- [Getting Started with Snowflake MCP Server](https://www.snowflake.com/en/developers/guides/getting-started-with-snowflake-mcp-server/)\n- [Best Practices to Building Cortex Agents](https://www.snowflake.com/en/developers/guides/best-practices-to-building-cortex-agents/)\n- [Snowflake MCP Server Documentation](https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-agents-mcp)\n- [Snowflake Cortex Analyst](https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-analyst)\n- [Snowflake Cortex Search](https://docs.snowflake.com/en/user-guide/snowflake-cortex/cortex-search)\n- [WRITER - Snowflake Connector Documentation](https://dev.writer.com/connectors/snowflake)\n\n### Next Steps\n- **Extend to the full content supply chain.** Extend this example quickstart with additional patterns shown in this [technical blog](https://medium.com/snowflake/building-a-marketing-content-supply-chain-flywheel-with-writer-snowflake-cb13d76641ad).\n- **Index the briefs.** Add a Cortex Search service over `CAMPAIGN_BRIEFS` so each campaign can learn from the ones before it.\n- **Customize the WRITER Playbook.** Generate an html artifact with your brand guidelines and additional skills to ensure your workflows are fully compliant and on-brand.\n","title":"Quickstart Article Body","multiValue":false,":type":"text/x-markdown"},"quickstartArticleLogoImage":{"dataType":"string","title":"Quickstart Article Logo Image","multiValue":false,":type":"text/plain"}},"elementsOrder":["quickstartArticleBody","quickstartArticleLogoImage"],"isDeveloperGuidesPage":false,"model":"snowflake-site/models/quickstart-article"},"flexible_column_cont":{"id":"flexible-column-container-06a7299642","type":"2-column-75-25","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"none","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-17786cbce0",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"quickstart_last_modi":{"id":"quickstart-last-modified-3750d34017","icon":{"id":"icon","icon":"calendar",":type":"snowflake-site/components/icon","appliedCssClassNames":"snowflake-icon-blue"},"lastModifiedDatePrefix":"Updated","lastModifiedDate":"2026-10-02",":type":"snowflake-site/components/quickstart/quickstart-last-modified","appliedCssClassNames":"snowflake-responsive-component-top-padding-small"},"text":{"id":"text-5687d90614","additionalClasses":"qs-disclaimer-text","text":"\u003Cp\u003E\u003Cspan style=\"color: #666;\"\u003EThis content is provided as is, and is not maintained on an ongoing basis. 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