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------------------------ -->\n","\u003Ch2\u003EOverview\u003C/h2\u003E\n","\u003Cp\u003E\u003Cstrong\u003ENote: The Enrichment Application is currently only available on\u003C/strong\u003E\n\u003Ccode\u003EAWS US-EAST-1\u003C/code\u003E\n\u003Cem\u003EMediaWallah is working to make this available in other regions\u003C/em\u003E\nMediaWallah's Enrichment Data Marketplace listing holds Two Applications. \u003Cstrong\u003EMatchtest\u003C/strong\u003E and \u003Cstrong\u003EEnrichment\u003C/strong\u003E.\n\u003Cstrong\u003EMatchtest\u003C/strong\u003E - Allows users to quickly test overlap between consumer's own data with various MediaWallah dataverse without exposure. Providing informed insights on if dataset is worth enrichment.\n\u003Cstrong\u003EEnrichment\u003C/strong\u003E - Returns consumer's data linked to MediaWallah's dataverse. Allowing consumers to check for data quality and usability.\nUsers of the free Enrichment application has a limited version of the Enrichment Application; only returning a percentage of the total for a limited time window.\nPlease Contact MediaWallah if additional time or trial runs are needed.\nEnrichment results are returned in four tables.\u003C/p\u003E\n","\u003Ch3\u003EPrerequisites\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https://signup.snowflake.com/?utm_source=snowflake-devrel&utm_medium=developer-guides&utm_cta=developer-guides\"\u003ESnowflake Account\u003C/a\u003E\u003C/li\u003E\u003Cli\u003EThe provider must accept the Snowflake Marketplace Provider Terms of Service.\u003C/li\u003E\u003Cli\u003EThe consumer must accept the Snowflake Marketplace Consumer Terms of Service.\u003C/li\u003E\u003Cli\u003EThe consumer must be able to operate ACCOUNTADMIN, SECURITYADMIN roles.\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003EWhat You’ll Learn\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EHow to download the MediaWallah Enrichment Application from Snowflake Data Marketplace\u003C/li\u003E\u003Cli\u003EHow to install the application\u003C/li\u003E\u003Cli\u003EHow to setup log share with MediaWallah\u003C/li\u003E\u003Cli\u003EHow to permission tables for data enrichment\u003C/li\u003E\u003Cli\u003EHow to view and access results produced by the application\u003C/li\u003E\u003Cli\u003EHow to upgrade or uninstall the application\u003C/li\u003E\u003Cli\u003EHow to view the metadata table for privileges and usage rates.\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003EWhat You’ll Build\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EThe requied databases, schemas, warehouse, and role to use MediaWallah's Enrichment Application\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003EArchitecture\u003C/h3\u003E\n<!-- ![assets/solution_architecture.png](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-mediawallah-enrichment-native-app/solution_architecture.png) -->\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-mediawallah-enrichment-native-app/solution_architecture.png\" alt=\"solution_architecture\"\u003E\u003C/p\u003E\n","\u003Ch2\u003EInstallation\u003C/h2\u003E\n","\u003Ch3\u003EAccount Setup (Post-Install)\u003C/h3\u003E\n","\u003Cp\u003ECreate objects and “helper” stored procedures.\nThe following scripts help streamline the log sharing process and app usage considerably, and can be executed by the consumer before or after the app installation.\nExecuting the scripts will create everything the consumer needs to use the app, including roles and warehouses.\n\u003Cstrong\u003ENOTE:\u003C/strong\u003E The ACCOUNTADMIN and SECURITYADMIN roles are required create the APP_ADMIN_ROLE, which is granted privileges to complete the pre-install setup:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003EIMPORT SHARE\u003C/li\u003E\u003Cli\u003ECREATE SHARE\u003C/li\u003E\u003Cli\u003ECREATE DATABASE\u003C/li\u003E\u003Cli\u003ECREATE WAREHOUSE\u003C/li\u003E\u003Cli\u003ECREATE APPLICATION\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch4\u003EAccount Setup\u003C/h4\u003E\n","\u003Ch5\u003EThis script sets up the Consumer's account to install the Native App\u003C/h5\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E-------------------------------------------------------------------------------\n-- 01_account_setup.sql\n-- This script sets up the Consumer''s account to install the Native App\n-- Note: it takes some time to switch between ROLEs,\n--       wait a few seconds before running the next lines after switching roles.\n-------------------------------------------------------------------------------\n--get current user\nSET APP_USER = CURRENT_USER();\n\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--create admin role\nUSE ROLE SECURITYADMIN;\nCREATE ROLE IF NOT EXISTS IDENTIFIER($APP_ADMIN_ROLE) ;\nALTER ROLE IF EXISTS IDENTIFIER($APP_ADMIN_ROLE) SET COMMENT = '{"origin":"sf_ps_wls","name":"acf","version":{"major":1, "minor":3},"attributes":{"role":"consumer","component":"app_admin_role"}}';\nGRANT ROLE IDENTIFIER($APP_ADMIN_ROLE) TO ROLE SYSADMIN;\nGRANT ROLE IDENTIFIER($APP_ADMIN_ROLE) TO USER IDENTIFIER($APP_USER);\n\n--grant privileges to admin role\nUSE ROLE ACCOUNTADMIN;\nGRANT IMPORT SHARE ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT CREATE SHARE ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT MANAGE SHARE TARGET ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT CREATE DATABASE ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT CREATE WAREHOUSE ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT CREATE APPLICATION ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\n\nCREATE OR REPLACE WAREHOUSE IDENTIFIER($APP_WH) WITH WAREHOUSE_SIZE = 'XSMALL'\n  WAREHOUSE_TYPE = 'STANDARD'\n  AUTO_SUSPEND = 300\n  AUTO_RESUME = TRUE\n  --MIN_CLUSTER_COUNT = 1\n  --MAX_CLUSTER_COUNT = 1\n  --SCALING_POLICY = 'STANDARD'\n  COMMENT = '{"origin":"sf_ps_wls","name":"acf","version":{"major":1, "minor":3},"attributes":{"role":"consumer","component":"app_warehouse"}}'\n;\n\nUNSET (APP_USER, APP_ADMIN_ROLE, APP_WH);\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Ch4\u003ECreate Helper DB\u003C/h4\u003E\n","\u003Ch5\u003EThis script creates a database that houses the input data for the application and the helper stored procedure.\u003C/h5\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E-------------------------------------------------------------------------------\n-- 02_create_helper_db.sql\n-- This script creates a database that houses the input data for the application\n-- and the helper stored procedure.\n-------------------------------------------------------------------------------\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--set parameter for helper db\nSET HELPER_DB = 'C_MWEN_HELPER_DB';\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\nUSE WAREHOUSE IDENTIFIER($APP_WH);\n\n--source data db/schemas\nCREATE DATABASE IF NOT EXISTS IDENTIFIER($HELPER_DB);\n\nUSE DATABASE IDENTIFIER($HELPER_DB);\nCREATE SCHEMA IF NOT EXISTS SOURCE;\nCREATE SCHEMA IF NOT EXISTS PRIVATE; --to store wrapper stored procedures\n\nUNSET (APP_ADMIN_ROLE, APP_WH, HELPER_DB);\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Ch4\u003ECreate Create Share Logs Procedure.sql\u003C/h4\u003E\n","\u003Ch5\u003EThis procedure serves as a wrapper procedure that calls the app's LOG_SHARE_INSERT procedure.  In adddition it makes the necessary grants to the log/metric tables to the app and creates the log share to the Provider.\u003C/h5\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E-------------------------------------------------------------------------------\n-- 03_create_create_log_share_procedure.sql\n-- This procedure serves as a wrapper procedure that calls the app\\'s LOG_SHARE_INSERT procedure.\n-- In adddition it makes the necessary grants to the log/metric tables to the app\n-- and creates the log share to the Provider.\n-------------------------------------------------------------------------------\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--set parameter for helper db\nSET HELPER_DB = 'C_MWEN_HELPER_DB';\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\nUSE WAREHOUSE IDENTIFIER($APP_WH);\nUSE DATABASE IDENTIFIER($HELPER_DB);\n\nCREATE OR REPLACE PROCEDURE PRIVATE.CREATE_LOG_SHARE(app_name VARCHAR, app_code VARCHAR, provider_locator VARCHAR)\n  RETURNS VARCHAR\n  LANGUAGE JAVASCRIPT\n  COMMENT = '{"origin":"sf_ps_wls","name":"acf","version":{"major":1, "minor":3},"attributes":{"role":"consumer","component":"helper_sproc_create_log_share}}'\n  EXECUTE AS CALLER\n  AS\n  $$\n\n    //get consumer_name\n    var rset = snowflake.execute({sqlText: `SELECT consumer_name FROM ${APP_NAME}.UTIL_APP.METADATA_C_V;`});\n    rset.next();\n    var consumer_name = rset.getColumnValue(1);\n\n    var timeout = 300000; //milliseconds - 5 min timeout\n\n    try {\n\n      snowflake.execute({sqlText:`USE ROLE C_MWEN_APP_ADMIN;`});\n\n      //create app share DB\n      snowflake.execute({sqlText:`CREATE OR REPLACE DATABASE MWEN_APP_SHARE;`});\n\n      //create log share schema\n      snowflake.execute({sqlText:`CREATE OR REPLACE SCHEMA MWEN_APP_SHARE.logs;`});\n\n      //create logs table\n      snowflake.execute({sqlText:`CREATE OR REPLACE TABLE MWEN_APP_SHARE.logs.logs(msg VARIANT, signature BINARY) CHANGE_TRACKING=TRUE COMMENT = '{"origin":"sf_ps_wls","name":"acf","version":{"major":1, "minor":3},"attributes":{"role":"consumer","component":"consumer_log_share"}}';`});\n\n      //create metrics share schema\n      snowflake.execute({sqlText:`CREATE OR REPLACE SCHEMA MWEN_APP_SHARE.metrics;`});\n\n      //create metrics table\n      snowflake.execute({sqlText:`CREATE OR REPLACE TABLE MWEN_APP_SHARE.metrics.metrics(msg VARIANT, signature BINARY) CHANGE_TRACKING=TRUE COMMENT = '{"origin":"sf_ps_wls","name":"acf","version":{"major":1, "minor":3},"attributes":{"role":"consumer","component":"consumer_log_share"}}';`});\n\n      //grant privileges on logs/metrics to application\n      snowflake.execute({sqlText:`GRANT USAGE ON DATABASE MWEN_APP_SHARE TO APPLICATION ${APP_NAME};`});\n      snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA MWEN_APP_SHARE.LOGS TO APPLICATION ${APP_NAME};`});\n      snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA MWEN_APP_SHARE.METRICS TO APPLICATION ${APP_NAME};`});\n      snowflake.execute({sqlText:`GRANT SELECT, INSERT, UPDATE ON TABLE MWEN_APP_SHARE.LOGS.LOGS TO APPLICATION ${APP_NAME};`});\n      snowflake.execute({sqlText:`GRANT SELECT, INSERT, UPDATE ON TABLE MWEN_APP_SHARE.METRICS.METRICS TO APPLICATION ${APP_NAME};`});\n\n      //call provider log_share_insert SP to insert installation logs\n      var rset = snowflake.execute({sqlText:`CALL ${APP_NAME}.PROCS_APP.LOG_SHARE_INSERT('${PROVIDER_LOCATOR}', '${APP_CODE}');`});\n      rset.next();\n      var provision_results = rset.getColumnValue(1);\n\n      //create share\n      snowflake.execute({sqlText:`CREATE SHARE IF NOT EXISTS MWEN_${consumer_name}_APP_SHARE COMMENT = '{"origin":"sf_ps_wls","name":"acf","version":{"major":1, "minor":3},"attributes":{"role":"consumer","component":"consumer_log_share"}}';`});\n\n      //grant privileges on logs table to share\n      snowflake.execute({sqlText:`GRANT USAGE ON DATABASE MWEN_APP_SHARE TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n\n      snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA MWEN_APP_SHARE.logs TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n      snowflake.execute({sqlText:`GRANT SELECT ON TABLE MWEN_APP_SHARE.logs.logs TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n\n      snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA MWEN_APP_SHARE.metrics TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n      snowflake.execute({sqlText:`GRANT SELECT ON TABLE MWEN_APP_SHARE.metrics.metrics TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n\n      //share logs with provider\n      snowflake.execute({sqlText:`ALTER SHARE MWEN_${consumer_name}_APP_SHARE ADD ACCOUNTS=${PROVIDER_LOCATOR};`});\n\n\n      //current date\n      const date = Date.now();\n      var currentDate = null;\n\n      //poll metadata_c_v view until consumer is enabled, or timeout is reached\n      do {\n          currentDate = Date.now();\n          var rset = snowflake.execute({sqlText:`SELECT value FROM ${APP_NAME}.UTIL_APP.METADATA_C_V WHERE UPPER(key) = 'ENABLED' AND UPPER(value) = 'Y';`});\n      } while ((rset.getRowCount() == 0) && (currentDate - date < timeout));\n\n      //if the timeout is reached, disable consumer and return\n      while (currentDate - date >= timeout){\n        return `WARNING:  Consumer has not been enabled yet. Continue to monitor the METADATA_C_V view and contact Provider for more details.`;\n      }\n\n      return 'Consumer is now enabled';\n    } catch (err) {\n      var result = `\n      Failed: Code: `+err.code + `\n      State: `+err.state+`\n      Message: `+err.message+`\n      Stack Trace:`+ err.stack;\n\n      return `Error: ${result}`;\n  }\n  $$\n  ;\n\nUNSET (APP_ADMIN_ROLE, APP_WH, HELPER_DB);\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Ch4\u003ECreate Generate Request Procedure\u003C/h4\u003E\n","\u003Ch5\u003EThis procedure serves as a wrapper procedure that calls the app's REQUEST stored procedure, passing in a parameters object that includes the input table (if applicable), the app procedure to call, the procedure parameters, and the results table (if applicable)\u003C/h5\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E-------------------------------------------------------------------------------\n-- 04_create_generate_request_procedure.sql\n-- This procedure serves as a wrapper procedure that calls the app\\'s REQUEST stored procedure,\n-- passing in a parameters object that includes the input table (if applicable),\n-- the app procedure to call, the procedure parameters, and the results table (if applicable)\n-------------------------------------------------------------------------------\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--set parameter for helper db\nSET HELPER_DB = 'C_MWEN_HELPER_DB';\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\nUSE WAREHOUSE IDENTIFIER($APP_WH);\nUSE DATABASE IDENTIFIER($HELPER_DB);\n\nCREATE OR REPLACE PROCEDURE PRIVATE.GENERATE_REQUEST(app_name VARCHAR, app_code VARCHAR, parameters VARCHAR)\n  RETURNS VARCHAR\n  LANGUAGE JAVASCRIPT\n  COMMENT = '{"origin":"sf_ps_wls","name":"acf","version":{"major":1, "minor":3},"attributes":{"role":"consumer","component":"helper_sproc_generate_request"}}'\n  EXECUTE AS CALLER\n  AS\n  $$\n\n    try {\n      var PARAMETERS_JSON = JSON.parse(PARAMETERS);\n      //clean up input_table_name and results_table_name and append to inner parameters object\n      PARAMETERS_JSON.input_table = PARAMETERS_JSON.input_table.replace(/"/g, "");\n      PARAMETERS_JSON.results_table = PARAMETERS_JSON.results_table.replace(/"/g, "");\n      PARAMETERS_JSON.proc_parameters[0].input_table_name = PARAMETERS_JSON.input_table;\n      PARAMETERS_JSON.proc_parameters[0].results_table_name = PARAMETERS_JSON.results_table;\n\n      //update PARAMETERS string\n      PARAMETERS = JSON.stringify(PARAMETERS_JSON).replace(/\\'/g, "\\\\'");\n\n      let { input_table } = PARAMETERS_JSON;\n\n      snowflake.execute({sqlText:`USE ROLE C_MWEN_APP_ADMIN;`});\n\n      if(input_table) {\n\n        //grant privs to source database, schema, and table to application\n        const [src_db, src_sch, src_tbl] = input_table.split(".");\n\n        snowflake.execute({sqlText:`GRANT USAGE ON DATABASE ${src_db} TO APPLICATION ${APP_NAME};`});\n        snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA ${src_db}.${src_sch} TO APPLICATION ${APP_NAME};`});\n        snowflake.execute({sqlText:`GRANT SELECT ON TABLE ${src_db}.${src_sch}.${src_tbl} TO APPLICATION ${APP_NAME};`});\n      }\n\n      //if the application can write results outside of its DB, provide grants here:  FEATURE NOT ENABLED YET\n      //TODO:  add a field called RESULTS_LOCATION to specify db.sch where results should reside, if desired.\n      //snowflake.execute({sqlText:`GRANT USAGE,CREATE TABLE ON SCHEMA C_MWEN_HELPER_DB.RESULTS TO APPLICATION ${APP_NAME};`});\n\n\n      //call the app REQUST sproc\n      var rset = snowflake.execute({sqlText:`CALL ${APP_NAME}.PROCS_APP.REQUEST('MWEN', '${PARAMETERS}');`});\n      rset.next();\n      var response_json = JSON.parse(rset.getColumnValue(1));\n\n      return `${response_json.state}: ${response_json.message}`;\n    } catch (err) {\n      var result = `\n      failed: Code: `+err.code + `\n      state: `+err.state+`\n      message: `+err.message+`\n      stackTrace:`+err.stackTrace || err.stack;\n\n      return `Error: ${result}`;\n  }\n  $$\n  ;\n\nUNSET (APP_ADMIN_ROLE, APP_WH, HELPER_DB);\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Ch4\u003ECreate Uninstall Procedure\u003C/h4\u003E\n","\u003Ch5\u003EThis procedure serves as a wrapper procedure that uninstalls the Provider's app and removes\u003C/h5\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E-------------------------------------------------------------------------------\n-- 05_create_uninstall_procedure.sql\n-- This procedure serves as a wrapper procedure that uninstalls the Provider\\'s app and removes\n-------------------------------------------------------------------------------\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--set parameter for helper db\nSET HELPER_DB = 'C_MWEN_HELPER_DB';\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\nUSE WAREHOUSE IDENTIFIER($APP_WH);\nUSE DATABASE IDENTIFIER($HELPER_DB);\n\nCREATE OR REPLACE PROCEDURE PRIVATE.UNINSTALL(app_name VARCHAR)\n  RETURNS VARCHAR\n  LANGUAGE JAVASCRIPT\n  COMMENT = '{"origin":"sf_ps_wls","name":"acf","version":{"major":1, "minor":3},"attributes":{"role":"consumer","component":"helper_sproc_app_uninstall"}}'\n  EXECUTE AS CALLER\n  AS\n  $$\n\n  try {\n    //drop all existing outbound shares to the Provider account\n    snowflake.execute({sqlText: `SHOW SHARES LIKE '%MWEN_%_APP_SHARE%'`});\n    snowflake.execute({sqlText: `CREATE OR REPLACE TEMPORARY TABLE C_MWEN_HELPER_DB.PRIVATE.OUTBOUND_SHARES AS SELECT "name" FROM TABLE(RESULT_SCAN(LAST_QUERY_ID())) WHERE "owner" = 'C_MWEN_APP_ADMIN' AND "kind" = 'OUTBOUND';`});\n\n    var rset = snowflake.execute({sqlText: `SELECT * FROM C_MWEN_HELPER_DB.PRIVATE.OUTBOUND_SHARES;`});\n    while(rset.next()){\n      var full_share_name = rset.getColumnValue(1);\n      full_share_name_arr = full_share_name.split(".");\n      share_name = full_share_name_arr[2];\n\n      snowflake.execute({sqlText:`DROP SHARE IF EXISTS ${full_share_name};`});\n      snowflake.execute({sqlText:`DROP SHARE IF EXISTS ${full_share_name};`});\n    }\n\n    //drop log database\n    snowflake.execute({sqlText: `DROP DATABASE IF EXISTS MWEN_APP_SHARE;`});\n\n    //drop application\n    snowflake.execute({sqlText: `DROP APPLICATION IF EXISTS ${APP_NAME};`});\n\n    return `App: ${APP_NAME} removed.`;\n\n  } catch (err) {\n    var result = `\n    Failed: Code: `+err.code + `\n    State: `+err.state+`\n    Message: `+err.message+`\n    Stack Trace:`+err.stack;\n\n    return `Error: ${result}`;\n    }\n$$\n;\n\nUNSET (APP_ADMIN_ROLE, APP_WH, HELPER_DB);\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Ch4\u003EGrant Application Role\u003C/h4\u003E\n","\u003Ch5\u003EThis grants the application role to a specific user of the application if one was not granted on installation\u003C/h5\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E-------------------------------------------------------------------------------\n-- 06_grant_application_role.sql\n-- This grants the application role to a specific user of the application if one was not granted on installation\n-------------------------------------------------------------------------------\nUSE ROLE ACCOUNTADMIN;\nSHOW APPLICATIONS;\n\nSET APP_OWNER = (SELECT "owner" FROM TABLE(RESULT_SCAN(LAST_QUERY_ID())) WHERE UPPER("name") = 'MEDIAWALLAH_ENRICHMENT_APP');\n\nUSE ROLE IDENTIFIER($APP_OWNER);\n\nGRANT APPLICATION ROLE MEDIAWALLAH_ENRICHMENT_APP.APP_ROLE TO ROLE C_MWEN_APP_ADMIN;\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EVerify Installation\u003C/h2\u003E\n","\u003Cp\u003EOnce the app is installed, the consumer should verify installation by querying the METADATA_C_V view. If the table’s headers are visible then the consumer can continue to Onboarding.\n\u003Cstrong\u003EExample:\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E------------------------ Step 02: Verify Installation ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nSELECT * FROM MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.METADATA_C_V;\n-- NOTE: should see metadata table headers\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EOnboarding\u003C/h2\u003E\n","\u003Cp\u003ETo be onboarded the consumer must send their CURRENT_ORGANIZATION_NAME, CURRENT_ACCOUNT, and CURRENT_ACCOUNT_NAME to operations@mediawallah.com; with the subject line “Native App Onboarding Request: MediaWallah MEDIAWALLAH_ENRICHMENT_APP App".\nThese details can be found using the following queries:\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E------------------------ Step 03.a: Onboarding ------------------------\nSELECT CURRENT_ORGANIZATION_NAME();\nSELECT CURRENT_ACCOUNT();\nSELECT CURRENT_ACCOUNT_NAME();\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003EOnboarding typically will occur on the day of the request, however, please allow up to 2 business days.\nOnce onboarded, the consumer should see metadata entries when querying the METADATA_C_V view.\n\u003Cstrong\u003EExample:\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E------------------------ Step 03.b: Onboarding ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nSELECT * FROM MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.METADATA_C_V;\n-- NOTE: should see metadata table with entries\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003ELog/Metric Sharing\u003C/h2\u003E\n","\u003Cp\u003EAfter being successfully Onboarded, the consumer uses the \u003Cstrong\u003EC_MWEN_APP_ADMIN\u003C/strong\u003E role to call the CREATE_LOG_SHARE helper stored procedure. This procedure creates the necessary database, tables, and share to store the logs and metrics tables and enable MediaWallah to access them.\n\u003Cstrong\u003EExample:\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E------------------------ Step 04: Log/Metric Sharing ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nCALL C_MWEN_HELPER_DB.PRIVATE.CREATE_LOG_SHARE(\n  'MEDIAWALLAH_ENRICHMENT_APP'\n ,'MWEN'\n ,'MEDIAWALLAH'\n);\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EEnablement\u003C/h2\u003E\n","\u003Cp\u003EThe consumer will be automatically enabled once the log share is verified by the application (this process takes about two minutes). Query the METADATA_C_V table to check for successful enablement:\n\u003Cstrong\u003EExample:\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E------------------------ Step 05: Enablement ------------------------\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.METADATA_C_V\nWHERE KEY = 'enabled'\n;\n-- NOTE: should see metadata key/value pairs, along with enabled = 'Y'\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EGranting Application Access to the Consumer's Dataset(s)\u003C/h2\u003E\n","\u003Ch3\u003EGranting Access to the Consumer’s Dataset(s)\u003C/h3\u003E\n","\u003Cp\u003EThe application will need access to the consumer's dataset; \u003Cstrong\u003EEither directly to the table or a view of the table.\u003C/strong\u003E\u003C/p\u003E\n","\u003Cp\u003E\u003Cstrong\u003EExample:\u003C/strong\u003E Granting access to the a consumer's dataset \u003Ccode\u003E[CONSUMER_DB].[CONSUMER_SCH].[CONSUMER_TBL]\u003C/code\u003E owned by \u003Ccode\u003ESYSADMIN\u003C/code\u003E role to the \u003Cstrong\u003EC_MWEN_APP_ADMIN\u003C/strong\u003E role.\n(Replace placeholders accordingly)\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E-- Below is the code with all the database, schema, and table names that need to be replaced in brackets\n-- use the role that has ownership of the source data table\nUSE ROLE SYSADMIN;\n-- grant privileges to source data\nGRANT USAGE ON DATABASE [CONSUMER_DB] TO ROLE C_MWEN_APP_ADMIN;\nGRANT USAGE ON SCHEMA [CONSUMER_DB].[CONSUMER_SCH] TO ROLE C_MWEN_APP_ADMIN;\nGRANT SELECT ON TABLE [CONSUMER_DB].[CONSUMER_SCH].[CONSUMER_TBL] TO ROLE C_MWEN_APP_ADMIN;\n-- Now the Table [CONSUMER_DB].[CONSUMER_SCH].[CONSUMER_TBL] can be used by the Application!\n\n-- Creating a view of source dataset table in C_MWEN_HELPER_DB.SOURCE schema\nUSE ROLE C_MWEN_APP_ADMIN;\nCREATE OR REPLACE VIEW C_MWEN_HELPER_DB.SOURCE.[CONSUMER_VIEW] AS\n  SELECT * FROM [CONSUMER_DB].[CONSUMER_SCH].[CONSUMER_TBL];\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EGenerating Requests\u003C/h2\u003E\n","\u003Cp\u003EOnce enabled, the consumer can call the GENERATE_REQUEST helper stored procedure to use any of the consumer’s allowed stored procs. Data will be generated into the MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP schema. View \u003Ca href=\"https://nativeapps.mediawallah.com/MEDIAWALLAH_ENRICHMENT_APP/MWEN%20-%20Results%20Guide.pdf\"\u003EResults Guide\u003C/a\u003E for a detailed explanation of the generated data.\nOptimal warehouse sizing will depend on consumer input dateset dimensions. MediaWallah maintains an average run times based on historical runs in a Warehouse Sizing Doc, ask for details.\n\u003Cstrong\u003EFor a detailed explanation of the parameters used in GENERATE_REQUEST, see next section\u003C/strong\u003E\u003C/p\u003E\n","\u003Cp\u003E\u003Cstrong\u003EMatchtest Example:\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E------------------------ Generating Request: Matchtest Example ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nALTER WAREHOUSE C_MWEN_APP_WH\nSET WAREHOUSE_SIZE = "2X-LARGE" WAIT_FOR_COMPLETION = TRUE;\n\n-- NOTE: execution time is determined by warehouse size, and is\n-- controlled by the consumer.\nCALL C_MWEN_HELPER_DB.PRIVATE.GENERATE_REQUEST(\n  'MEDIAWALLAH_ENRICHMENT_APP'\n ,'MWEN'\n ,$${\n    "input_table": "C_MWEN_HELPER_DB.SOURCE.[CONSUMER_TBL]",\n    "proc_name": "matchtest",\n    "proc_parameters": [{\n      "app_code": "MWEN",\n      "primary_key": "EMAIL_ADD_MD5",\n      "primary_key_type": "MD5_HASH"\n      "return_types": "DEVICE_ID,IP_ADDRESS"\n    }],\n    "results_table": "MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]"\n  }$$\n);\n-- NOTE: third argument in the GENERATE_REQUEST SP string quoted in $$\n-- NOTE: if [OUTPUT_TABLE_NAME] already exists, this will overwrite the data\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003EEnrichment Example:\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E------------------------ Generating Request: Enrichment Example ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nALTER WAREHOUSE C_MWEN_APP_WH\nSET WAREHOUSE_SIZE = "2X-LARGE" WAIT_FOR_COMPLETION = TRUE;\n\n-- NOTE: execution time is determined by warehouse size, and is\n-- controlled by the consumer.\nCALL C_MWEN_HELPER_DB.PRIVATE.GENERATE_REQUEST(\n  'MEDIAWALLAH_ENRICHMENT_APP'\n ,'MWEN'\n ,$${\n    "input_table": "C_MWEN_HELPER_DB.SOURCE.[CONSUMER_VIEW]",\n    "proc_name": "enrichment",\n    "proc_parameters": [{\n      "app_code": "MWEN",\n      "primary_key": "EMAIL_ADD_MD5",\n      "primary_key_type": "MD5_HASH",\n      "return_types": "DEVICE_ID,IP_ADDRESS"\n    }],\n    "results_table": "MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]"\n  }$$\n);\n-- NOTE: third argument in the GENERATE_REQUEST SP string quoted in $$\n-- NOTE: if [OUTPUT_TABLE_NAME] already exists, this will overwrite the data\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EParameters Description\u003C/h2\u003E\n","\u003Ch5\u003EJSON Parameters Description\u003C/h5\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-markdown\"\u003E|------------------|----------------------------------------------------|\n| param            | description                                        |\n|==================|====================================================|\n| input_table      | the consumers input table name; must be granted to |\n|                  |  **C_MWEN_APP_ADMIN** role                 |\n| proc_name        | name of approved application consumer has access to|\n|                  |  (such as matchtest or enrichment)                 |\n| proc_parameters  | stringified json object containing parameters used |\n|                  |  in the approved proc_name                         |\n| results_table    | output location of the application; application    |\n|                  |  appends the proc_name to the final table name     |\n|                  |                                                    |\n|                  | **matchtest:** will produce one reporting table    |\n|                  |  for requested/allowed return_types return_types:  |\n|                  |    MEDIAWALLAH_ENRICHMENT_APP                          |\n|                  |      .RESULTS_APP.[OUTPUT_TABLE_NAME]_REPORT       |\n|                  |                                                    |\n|                  | **enrichment:** will produce multiple tables       |\n|                  |  depending on requested/allowed return_types,      |\n|                  |  as well as and a reporting table                  |\n|                  |    MEDIAWALLAH_ENRICHMENT_APP                          |\n|                  |      .RESULTS_APP                                  |\n|                  |      .[OUTPUT_TABLE_NAME]_CLIENT_ENRICHMENT        |\n|                  |        > Contains an App Resolutiuon ID connected  |\n|                  |          to the consumer input_table data. This is |\n|                  |          used to join return_types data            |\n|                  |      .[OUTPUT_TABLE_NAME]_DIGITAL_ENRICHMENT       |\n|                  |        > Contains an ARID to connect to requested  |\n|                  |          return_types if applicable                |\n|                  |      .[OUTPUT_TABLE_NAME]_PII_ENRICHMENT           |\n|                  |        > Contains an ARID to connect to requested  |\n|                  |          return_types if applicable                |\n|                  |      .[OUTPUT_TABLE_NAME]_AUDIENCE_ENRICHMENT      |\n|                  |        > Contains an ARID to connect to requested  |\n|                  |          return_types if applicable                |\n|                  |      .[OUTPUT_TABLE_NAME]_REPORT                   |\n| app_code         | the abbreviated codename of the MediaWallah app    |\n| primary_key      | the name of the column in the input_table dataset, |\n|                  |  that the consumer would like to match to          |\n|                  |  MediaWallah identity graph data                   |\n| primary_key_type | the type of the match_key, matching MediaWallah    |\n|                  |  available match key types (see below)             |\n| return_types     | the type of the return ids or audience consumer    |\n|                  |  wishes to get matchtest or enrichment against     |\n|                  |  (see below)                                       |\n|------------------|----------------------------------------------------|\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003Enote\u003C/strong\u003E: During Enrichment Trial users only recieve a percentage of the total data, complete data is shared in full application\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EMatch Key Type\u003C/h2\u003E\n","\u003Ch5\u003EAvailable options for match_key_type:\u003C/h5\u003E\n","\u003Cp\u003E\u003Cem\u003Enote\u003C/em\u003E: allowed match_key_types may vary due to contract\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-markdown\"\u003E|-----------------|-----------------------------------------------------|\n| match_key_types | description                                         |\n|=================|=====================================================|\n| DEVICE_ID       | Mobile Advertising ID such as IDFA, or AAID, or IDFV|\n| UBID            | MediaWallah Cookie                                  |\n| CTV_ID          | Connected TV such as Roku, fire                     |\n| IP_ADDRESS      | IPV4                                                |\n| MD5_HASH        | Hashed email using MD5 algorithm                    |\n| SHA1_HASH       | Hashed email using SHA1 algorithm                   |\n| SHA256_HASH     | Hashed email using SHA256 algorithm                 |\n| EMAIL           | Plain Text Email                                    |\n| ADDRESS         | Contactnate ADDRESS_1, ADDRESS_2, CITY, STATE, ZIP5 |\n| PHONE           | Standarization of phone number as varchar E. 164    |\n| APN             | AppNexus                                            |\n| TTD             | The Trade Desk                                      |\n| CRT             | Criteo                                              |\n| ADB             | Adobe                                               |\n| LTM             | Lotame                                              |\n| BWX             | BeesWax                                             |\n| NLS             | Nielsen                                             |\n| EYE             | Eyeota                                              |\n| PUB             | Pubmatic                                            |\n| MMA             | MediaMath                                           |\n| SOV             | Sovrn                                               |\n|-----------------|-----------------------------------------------------|\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003Enote\u003C/strong\u003E: Plain text emails should be lowered and white spaced removed before Hashing\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EReturn Type\u003C/h2\u003E\n","\u003Ch5\u003EAvailable options for return_types:\u003C/h5\u003E\n","\u003Cp\u003E\u003Cem\u003Enote\u003C/em\u003E: allowed return_types may vary due to contract\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-markdown\"\u003E|-----------------|-----------------------------------------------------|\n| DIGITAL         | description                                         |\n|=================|=====================================================|\n| DEVICE_ID       | Mobile Advertising ID such as IDFA, or AAID, or IDFV|\n| UBID            | MediaWallah Cookie                                  |\n| CTV_ID          | Connected TV such as Roku, fire                     |\n| IP_ADDRESS      | IPV4                                                |\n| MD5_HASH        | Hashed email using MD5 algorithm                    |\n| SHA1_HASH       | Hashed email using SHA1 algorithm                   |\n| SHA256_HASH     | Hashed email using SHA256 algorithm                 |\n| APN             | AppNexus                                            |\n| TTD             | The Trade Desk                                      |\n| CRT             | Criteo                                              |\n| ADB             | Adobe                                               |\n| LTM             | Lotame                                              |\n| BWX             | BeesWax                                             |\n| NLS             | Nielsen                                             |\n| EYE             | Eyeota                                              |\n| PUB             | Pubmatic                                            |\n| MMA             | MediaMath                                           |\n| SOV             | Sovrn                                               |\n|-----------------|-----------------------------------------------------|\n\u003C/code\u003E\u003C/pre\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-markdown\"\u003E|-----------------|-----------------------------------------------------|\n| PII             | description                                         |\n|=================|=====================================================|\n| EMAIL           | Plain Text Email                                    |\n| ADDRESS         | Contactnate ADDRESS_1, ADDRESS_2, CITY, STATE, ZIP5 |\n| PHONE           | Standarization of phone number as varchar E. 164    |\n|-----------------|-----------------------------------------------------|\n\u003C/code\u003E\u003C/pre\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-markdown\"\u003E|---------------------------|-------------------------------------------|\n| DEMO                      | description                               |\n|===========================|===========================================|\n| DEMO_GENDER               | Gender                                    |\n| DEMO_AGE_BRACKET          | Age                                       |\n| DEMO_INCOME_BRACKET       | Estimated Income Bracket                  |\n| DEMO_NET_WORTH            | Estimated Networth                        |\n| DEMO_HOMEOWNER            | Boolean if user is homeowner or not       |\n| DEMO_MARRIED              | Boolean if user is married or not         |\n| DEMO_CHILDREN             | Boolean if user has children or not       |\n|---------------------------|-------------------------------------------|\n| B2B_COMPANY_EMPLOYEE_COUNT| Estimated company size user belongs to    |\n| B2B_DEPARTMENT            | Department user works for                 |\n| B2B_JOB_TITLE             | Current Job title of user                 |\n| B2B_SENIORITY_LEVEL       | Current job level                         |\n| B2B_PRIMARY_INDUSTRY      | Industry user works at                    |\n| B2B_COMPANY_REVENUE       | Estimated company revenue user works for  |\n|---------------------------|-------------------------------------------|\n| PURCHASE_PRODUCT          | product purchased by the user in the last |\n|                           |   3 months                                |\n| PURCHASE_BRAND            | brand of product purchased by the user in |\n|                           |   last 3 months                           |\n| PURCHASE_SEGMENT          | segment category associated with product  |\n|                           |   purchased by the user in last 3 months  |\n|---------------------------|-------------------------------------------|\n| LOCATION_STATE            | location based on user residence          |\n|---------------------------|-------------------------------------------|\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003ENote\u003C/strong\u003E: Plain text emails should be lowered and white spaced removed before Hashing\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EViewing Results\u003C/h2\u003E\n","\u003Ch4\u003EView Results\u003C/h4\u003E\n","\u003Cp\u003EDepending on which application (aka proc_name) used, the GENERATE_REQUEST procedure will generate different outputs based on the RESULTS_TABLE.\n\u003Cstrong\u003EMatchtest\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E-- MATCHTEST REPORT\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_REPORT\nORDER BY BUCKET_TYPE, MATCHED_DATA_TYPE\n;\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003EEnrichment\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E-- ENRICHMENT RESULTS\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_CLIENT_ENRICHMENT\nLIMIT 100\n;\n\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_DIGITAL_ENRICHMENT\nLIMIT 100\n;\n\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_PII_ENRICHMENT\nLIMIT 100\n;\n\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_AUDIENCE_ENRICHMENT\nLIMIT 100\n;\n\n-- ENRICHMENT REPORT\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_REPORT\nORDER BY BUCKET_TYPE, MATCHED_DATA_TYPE\n;\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EUsing ARID\u003C/h2\u003E\n","\u003Cp\u003EAn ARID (App Resolution Identifier) is the primary key generated per run of the application, used to join the original data with enriched digital data, enriched offline data and/or enriched audience segment data.\n\u003Cstrong\u003EExample joining Data\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003ESELECT c.*, e.ID_VALUE, e.ID_TYPE\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[RESULTS_TABLE_NAME]_ENRICHMENT c\nJOIN MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[RESULTS_TABLE_NAME]_ENRICHMENT e\nON (\n    c.ARID = e.ARID\nAND e.ID_TYPE = 'MD5_HASH'\n)\n;\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003EExample joining audience with taxonomy\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003ESELECT a.ARID, t.SEGMENT, t.SEGMENT_VALUE, a.ID_VALUE, a.ID_SUMMARY_TYPE, a.ID_TYPE, a.TIER, a.MATCH_KEY\nFROM (\n    SELECT e.ARID, s1.VALUE::varchar AS ID_VALUE, e.ID_SUMMARY_TYPE, e.ID_TYPE, e.TIER, e.MATCH_KEY\n    FROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[RESULTS_TABLE_NAME]_AUDIENCE_ENRICHMENT e\n    ,TABLE(FLATTEN(e.ID_VALUE, OUTER=> TRUE)) s1\n) a\nJOIN MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.TAXONOMY_C_V t\nON (\n  a.ID_VALUE = t.SEGMENT_VALUE_ID\n)\n;\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EMetadata (Reference)\u003C/h2\u003E\n","\u003Ch4\u003EMetadata (Reference)\u003C/h4\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-markdown\"\u003ESELECT * FROM MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.METADATA_C_V\n\u003C/code\u003E\u003C/pre\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-markdown\"\u003E|----------------------------------|------------------------------------|\n| DEMO                             | description                        |\n|==================================|====================================|\n| allowed_procs                    | procedures consumer has access to  |\n| allowed_funcs                    | functions consumer has access to   |\n| enabled                          | if is able to use the application  |\n| install_count                    | number of times app is installed   |\n| total_requests                   | number of request made to app      |\n| total_records_processed          | total records processed by app     |\n| total_distinct_match_keys        | total match_keys sent to app       |\n| total_distinct_matched_match_keys| total match_keys matched by app    |\n| total_returned_rows              | total rows returned by app         |\n| total_returned_records           | total records returned by app      |\n| total_returned_pairs             | total pairs returned by app        |\n| allowed_return_types             | return_types available to consumer |\n| allowed_match_key_types          | match_key_types available          |\n| subscription_mode                | trial or paid                      |\n| trial_expiration_timestamp       | when trial expires                 |\n| trial_request_limit              | # request allowed during trial     |\n| trial_record_limit               | # of records allowed for trial     |\n| trial_match_key_limit            | # match_keys allowed for trial     |\n| trial_matched_match_key_limit    | # of matched match_keys for trial  |\n| trial_return_percentage          | percentage returned during trial   |\n| custom_client_name               | name of client                     |\n| usage_rate                       | contracted usage rate              |\n| billing_type                     | usage based or fixed rate          |\n|----------------------------------|------------------------------------|\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EUninstall (Optional)\u003C/h2\u003E\n","\u003Ch4\u003EUninstall (Optional)\u003C/h4\u003E\n","\u003Cp\u003EIn the event the consumer wishes to uninstall the app, the consumer can use the \u003Cstrong\u003EC_MWEN_APP_ADMIN\u003C/strong\u003E role to call the UNINSTALL helper stored procedure. This procedure will drop the application database, the logs share, and the shared logs database. The Application Share (which includes the results and logs tables) will be permanently removed from the consumer’s Snowflake instance.\n\u003Cstrong\u003ENote\u003C/strong\u003E: It is important to note any data generated by the application stored in MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP will be lost. Please export results accordingly.\n\u003Cstrong\u003EExample:\u003C/strong\u003E\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003E------------------------ UNINSTALL ------------------------\nUSE ROLE ACCOUNTADMIN;\nSHOW APPLICATIONS;\n\nSET APP_OWNER = (SELECT "owner" FROM TABLE(RESULT_SCAN(LAST_QUERY_ID())) WHERE UPPER("name") = 'MEDIAWALLAH_ENRICHMENT_APP');\n\nUSE ROLE IDENTIFIER($APP_OWNER);\nCALL C_MWEN_HELPER_DB.PRIVATE.UNINSTALL('MEDIAWALLAH_ENRICHMENT_APP');\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003EExample:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003ETo remove the C_MWEN_HELPER_DB:\u003C/li\u003E\u003C/ul\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EDROP DATABASE C_MWEN_HELPER_DB;\n\u003C/code\u003E\u003C/pre\u003E\n\u003Cul\u003E\u003Cli\u003ETo remove the C_MWEN_APP_WH:\u003C/li\u003E\u003C/ul\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EDROP WAREHOUSE C_MWEN_APP_WH;\n\u003C/code\u003E\u003C/pre\u003E\n\u003Cul\u003E\u003Cli\u003ETo remove the C_MWEN_APP_ADMIN:\u003C/li\u003E\u003C/ul\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EUSE ROLE ACCOUNTADMIN;\nDROP ROLE C_MWEN_APP_ADMIN;\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EUpgrade (Optional)\u003C/h2\u003E\n","\u003Ch4\u003EUpgrade (Optional)\u003C/h4\u003E\n","\u003Cp\u003EAs new versions and patches are relased. To Upgrade use the following commands.\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EUSE ROLE ACCOUNTADMIN;\nALTER APPLICATION MEDIAWALLAH_ENRICHMENT_APP UPGRADE;\n\u003C/code\u003E\u003C/pre\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003ERe-Enablement\u003C/h2\u003E\n","\u003Ch4\u003ERe-Enablement\u003C/h4\u003E\n","\u003Cp\u003EConsumer usage of the application is disabled when either of the following happens:\u003C/p\u003E\n\u003Col\u003E\u003Cli\u003EMediaWallah loses access to the consumer log share (through either removing MediaWallah from the share or dropping the share altogether.\u003C/li\u003E\u003Cli\u003EThe consumer purposely tampers with the logs shared to MediaWallah\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003EThe consumer can re-enable themselves depending on the cases mentioned above:\u003C/p\u003E\n\u003Col\u003E\u003Cli\u003EWhen MediaWallah loses access to the log share, if the log share exists in the consumer account, the consumer can simply add MediaWallah back to the share.\u003C/li\u003E\u003C/ol\u003E\n\u003Cul\u003E\u003Cli\u003EFor example:\u003C/li\u003E\u003C/ul\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EALTER SHARE MWEN_[CONSUMER NAME]_APP_SHARE\nADD ACCOUNTS=MEDIAWALLAH;\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003EIf the log share no longer exists, the share can be re-created by calling the CREATE_LOG_SHARE helper stored procedure.\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003EFor example:\u003C/li\u003E\u003C/ul\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003ECALL C_MWEN_HELPER_DB.PRIVATE.CREATE_LOG_SHARE(\n  'MEDIAWALLAH_ENRICHMENT_APP'\n ,'MEDIAWALLAH'\n);\n\u003C/code\u003E\u003C/pre\u003E\n\u003Col start=\"2\"\u003E\u003Cli\u003EHowever, when the consumer tampers with the logs, the consumer is disabled immediately and cannot re-enable themselves. MediaWallah decides if that the consumer can use the application again, and re-enables them. Once MediaWallah allows re-enablement, the consumer can re-share the logs, get enabled, and continue to use the application.\u003C/li\u003E\u003C/ol\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EConclusion And Resources\u003C/h2\u003E\n","\u003Ch3\u003EConclusions\u003C/h3\u003E\n","\u003Cp\u003ECongratulations! You've successfully completed the Getting Started with MediaWallah Enrichment Native Application quickstarts Guide.\nNow you can utilize this service at your convenience, and receive enriched data with a few simple actions.\nWe look forward to working with you. Please reach out for any questions snowflake@mediawallah.com\u003C/p\u003E\n","\u003Ch3\u003EWhat You Learned\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EHow to download the MediaWallah Enrichment Application\u003C/li\u003E\u003Cli\u003EHow to install the application\u003C/li\u003E\u003Cli\u003Ehow to setup log share with MediaWallah\u003C/li\u003E\u003Cli\u003EHow to permission tables for data enrichment\u003C/li\u003E\u003Cli\u003EHow to view and access results produced by the application\u003C/li\u003E\u003Cli\u003EHow to upgrade or uninstall the application\u003C/li\u003E\u003Cli\u003EHow to view the metadata table for privileges and usage rates.\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003ERelated Resources\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https://app.snowflake.com/marketplace/listing/GZSOZ5Q3W8J/mediawallah-inc-mediawallah-enrichment-app\"\u003EMediaWallah Enrichment App\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://drive.google.com/file/d/1Es4gaeOOmpfmBDSp9RkCIGZB1PQHyzHg/view]\"\u003EReference Architecture\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://medium.com/snowflake/ultra-secure-identity-and-audience-profile-enrichment-made-simple-21e48a56ab4a\"\u003EBlog\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E\n<!-- - [<link to github code repo>] -->\n","\u003Cp\u003E\u003Ca href=\"https://github.com/Snowflake-Labs/sf-samples/pull/155\"\u003EFork Repo on GitHub\u003C/a\u003E\u003C/p\u003E\n<!-- - [<link to documentation>] -->\n<!-- - [<link to youtube>] -->\n","\u003Cp\u003E\u003Ca href=\"https://youtu.be/I4e-qj5jHW8?list=TLGGsB5qTdKOvZ4yNDA5MjAyNQ\"\u003EWatch the Demo\u003C/a\u003E\u003C/p\u003E"],"description":"This is a guide to use MediaWallah's Enrichment Application","title":"Getting Started with MediaWallah Enrichment Application","isDeveloperGuidesPage":false,":items":{},":itemsOrder":[],"elements":{"quickstartArticleBody":{"dataType":"string","title":"Quickstart Article Body","value":"\u003C!-- ------------------------ --\u003E\n## Overview\n\n**Note: The Enrichment Application is currently only available on**\n`AWS US-EAST-1`\n*MediaWallah is working to make this available in other regions*\nMediaWallah's Enrichment Data Marketplace listing holds Two Applications. **Matchtest** and **Enrichment**.\n**Matchtest** - Allows users to quickly test overlap between consumer's own data with various MediaWallah dataverse without exposure. Providing informed insights on if dataset is worth enrichment.\n**Enrichment** - Returns consumer's data linked to MediaWallah's dataverse. Allowing consumers to check for data quality and usability.\nUsers of the free Enrichment application has a limited version of the Enrichment Application; only returning a percentage of the total for a limited time window.\nPlease Contact MediaWallah if additional time or trial runs are needed.\nEnrichment results are returned in four tables.\n\n### Prerequisites\n* [Snowflake Account](https://signup.snowflake.com/?utm_source=snowflake-devrel&utm_medium=developer-guides&utm_cta=developer-guides)\n* The provider must accept the Snowflake Marketplace Provider Terms of Service.\n* The consumer must accept the Snowflake Marketplace Consumer Terms of Service.\n* The consumer must be able to operate ACCOUNTADMIN, SECURITYADMIN roles.\n\n### What You’ll Learn\n- How to download the MediaWallah Enrichment Application from Snowflake Data Marketplace\n- How to install the application\n- How to setup log share with MediaWallah\n- How to permission tables for data enrichment\n- How to view and access results produced by the application\n- How to upgrade or uninstall the application\n- How to view the metadata table for privileges and usage rates.\n\n### What You’ll Build\n- The requied databases, schemas, warehouse, and role to use MediaWallah's Enrichment Application\n\n### Architecture\n\u003C!-- ![assets/solution_architecture.png](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-mediawallah-enrichment-native-app/solution_architecture.png) --\u003E\n![solution_architecture](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/getting-started-with-mediawallah-enrichment-native-app/solution_architecture.png)\n\n## Installation\n\n### Account Setup (Post-Install)\nCreate objects and “helper” stored procedures.\nThe following scripts help streamline the log sharing process and app usage considerably, and can be executed by the consumer before or after the app installation.\nExecuting the scripts will create everything the consumer needs to use the app, including roles and warehouses.\n**NOTE:** The ACCOUNTADMIN and SECURITYADMIN roles are required create the APP_ADMIN_ROLE, which is granted privileges to complete the pre-install setup:\n* IMPORT SHARE\n* CREATE SHARE\n* CREATE DATABASE\n* CREATE WAREHOUSE\n* CREATE APPLICATION\n\n\n#### Account Setup\n##### This script sets up the Consumer's account to install the Native App\n```sql\n-------------------------------------------------------------------------------\n-- 01_account_setup.sql\n-- This script sets up the Consumer''s account to install the Native App\n-- Note: it takes some time to switch between ROLEs,\n--       wait a few seconds before running the next lines after switching roles.\n-------------------------------------------------------------------------------\n--get current user\nSET APP_USER = CURRENT_USER();\n\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--create admin role\nUSE ROLE SECURITYADMIN;\nCREATE ROLE IF NOT EXISTS IDENTIFIER($APP_ADMIN_ROLE) ;\nALTER ROLE IF EXISTS IDENTIFIER($APP_ADMIN_ROLE) SET COMMENT = '{\"origin\":\"sf_ps_wls\",\"name\":\"acf\",\"version\":{\"major\":1, \"minor\":3},\"attributes\":{\"role\":\"consumer\",\"component\":\"app_admin_role\"}}';\nGRANT ROLE IDENTIFIER($APP_ADMIN_ROLE) TO ROLE SYSADMIN;\nGRANT ROLE IDENTIFIER($APP_ADMIN_ROLE) TO USER IDENTIFIER($APP_USER);\n\n--grant privileges to admin role\nUSE ROLE ACCOUNTADMIN;\nGRANT IMPORT SHARE ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT CREATE SHARE ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT MANAGE SHARE TARGET ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT CREATE DATABASE ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT CREATE WAREHOUSE ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\nGRANT CREATE APPLICATION ON ACCOUNT TO ROLE IDENTIFIER($APP_ADMIN_ROLE);\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\n\nCREATE OR REPLACE WAREHOUSE IDENTIFIER($APP_WH) WITH WAREHOUSE_SIZE = 'XSMALL'\n  WAREHOUSE_TYPE = 'STANDARD'\n  AUTO_SUSPEND = 300\n  AUTO_RESUME = TRUE\n  --MIN_CLUSTER_COUNT = 1\n  --MAX_CLUSTER_COUNT = 1\n  --SCALING_POLICY = 'STANDARD'\n  COMMENT = '{\"origin\":\"sf_ps_wls\",\"name\":\"acf\",\"version\":{\"major\":1, \"minor\":3},\"attributes\":{\"role\":\"consumer\",\"component\":\"app_warehouse\"}}'\n;\n\nUNSET (APP_USER, APP_ADMIN_ROLE, APP_WH);\n```\n\n#### Create Helper DB\n##### This script creates a database that houses the input data for the application and the helper stored procedure.\n```sql\n-------------------------------------------------------------------------------\n-- 02_create_helper_db.sql\n-- This script creates a database that houses the input data for the application\n-- and the helper stored procedure.\n-------------------------------------------------------------------------------\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--set parameter for helper db\nSET HELPER_DB = 'C_MWEN_HELPER_DB';\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\nUSE WAREHOUSE IDENTIFIER($APP_WH);\n\n--source data db/schemas\nCREATE DATABASE IF NOT EXISTS IDENTIFIER($HELPER_DB);\n\nUSE DATABASE IDENTIFIER($HELPER_DB);\nCREATE SCHEMA IF NOT EXISTS SOURCE;\nCREATE SCHEMA IF NOT EXISTS PRIVATE; --to store wrapper stored procedures\n\nUNSET (APP_ADMIN_ROLE, APP_WH, HELPER_DB);\n```\n\n#### Create Create Share Logs Procedure.sql\n##### This procedure serves as a wrapper procedure that calls the app's LOG_SHARE_INSERT procedure.  In adddition it makes the necessary grants to the log/metric tables to the app and creates the log share to the Provider.\n```sql\n-------------------------------------------------------------------------------\n-- 03_create_create_log_share_procedure.sql\n-- This procedure serves as a wrapper procedure that calls the app\\'s LOG_SHARE_INSERT procedure.\n-- In adddition it makes the necessary grants to the log/metric tables to the app\n-- and creates the log share to the Provider.\n-------------------------------------------------------------------------------\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--set parameter for helper db\nSET HELPER_DB = 'C_MWEN_HELPER_DB';\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\nUSE WAREHOUSE IDENTIFIER($APP_WH);\nUSE DATABASE IDENTIFIER($HELPER_DB);\n\nCREATE OR REPLACE PROCEDURE PRIVATE.CREATE_LOG_SHARE(app_name VARCHAR, app_code VARCHAR, provider_locator VARCHAR)\n  RETURNS VARCHAR\n  LANGUAGE JAVASCRIPT\n  COMMENT = '{\"origin\":\"sf_ps_wls\",\"name\":\"acf\",\"version\":{\"major\":1, \"minor\":3},\"attributes\":{\"role\":\"consumer\",\"component\":\"helper_sproc_create_log_share}}'\n  EXECUTE AS CALLER\n  AS\n  $$\n\n    //get consumer_name\n    var rset = snowflake.execute({sqlText: `SELECT consumer_name FROM ${APP_NAME}.UTIL_APP.METADATA_C_V;`});\n    rset.next();\n    var consumer_name = rset.getColumnValue(1);\n\n    var timeout = 300000; //milliseconds - 5 min timeout\n\n    try {\n\n      snowflake.execute({sqlText:`USE ROLE C_MWEN_APP_ADMIN;`});\n\n      //create app share DB\n      snowflake.execute({sqlText:`CREATE OR REPLACE DATABASE MWEN_APP_SHARE;`});\n\n      //create log share schema\n      snowflake.execute({sqlText:`CREATE OR REPLACE SCHEMA MWEN_APP_SHARE.logs;`});\n\n      //create logs table\n      snowflake.execute({sqlText:`CREATE OR REPLACE TABLE MWEN_APP_SHARE.logs.logs(msg VARIANT, signature BINARY) CHANGE_TRACKING=TRUE COMMENT = '{\"origin\":\"sf_ps_wls\",\"name\":\"acf\",\"version\":{\"major\":1, \"minor\":3},\"attributes\":{\"role\":\"consumer\",\"component\":\"consumer_log_share\"}}';`});\n\n      //create metrics share schema\n      snowflake.execute({sqlText:`CREATE OR REPLACE SCHEMA MWEN_APP_SHARE.metrics;`});\n\n      //create metrics table\n      snowflake.execute({sqlText:`CREATE OR REPLACE TABLE MWEN_APP_SHARE.metrics.metrics(msg VARIANT, signature BINARY) CHANGE_TRACKING=TRUE COMMENT = '{\"origin\":\"sf_ps_wls\",\"name\":\"acf\",\"version\":{\"major\":1, \"minor\":3},\"attributes\":{\"role\":\"consumer\",\"component\":\"consumer_log_share\"}}';`});\n\n      //grant privileges on logs/metrics to application\n      snowflake.execute({sqlText:`GRANT USAGE ON DATABASE MWEN_APP_SHARE TO APPLICATION ${APP_NAME};`});\n      snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA MWEN_APP_SHARE.LOGS TO APPLICATION ${APP_NAME};`});\n      snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA MWEN_APP_SHARE.METRICS TO APPLICATION ${APP_NAME};`});\n      snowflake.execute({sqlText:`GRANT SELECT, INSERT, UPDATE ON TABLE MWEN_APP_SHARE.LOGS.LOGS TO APPLICATION ${APP_NAME};`});\n      snowflake.execute({sqlText:`GRANT SELECT, INSERT, UPDATE ON TABLE MWEN_APP_SHARE.METRICS.METRICS TO APPLICATION ${APP_NAME};`});\n\n      //call provider log_share_insert SP to insert installation logs\n      var rset = snowflake.execute({sqlText:`CALL ${APP_NAME}.PROCS_APP.LOG_SHARE_INSERT('${PROVIDER_LOCATOR}', '${APP_CODE}');`});\n      rset.next();\n      var provision_results = rset.getColumnValue(1);\n\n      //create share\n      snowflake.execute({sqlText:`CREATE SHARE IF NOT EXISTS MWEN_${consumer_name}_APP_SHARE COMMENT = '{\"origin\":\"sf_ps_wls\",\"name\":\"acf\",\"version\":{\"major\":1, \"minor\":3},\"attributes\":{\"role\":\"consumer\",\"component\":\"consumer_log_share\"}}';`});\n\n      //grant privileges on logs table to share\n      snowflake.execute({sqlText:`GRANT USAGE ON DATABASE MWEN_APP_SHARE TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n\n      snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA MWEN_APP_SHARE.logs TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n      snowflake.execute({sqlText:`GRANT SELECT ON TABLE MWEN_APP_SHARE.logs.logs TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n\n      snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA MWEN_APP_SHARE.metrics TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n      snowflake.execute({sqlText:`GRANT SELECT ON TABLE MWEN_APP_SHARE.metrics.metrics TO SHARE MWEN_${consumer_name}_APP_SHARE;`});\n\n      //share logs with provider\n      snowflake.execute({sqlText:`ALTER SHARE MWEN_${consumer_name}_APP_SHARE ADD ACCOUNTS=${PROVIDER_LOCATOR};`});\n\n\n      //current date\n      const date = Date.now();\n      var currentDate = null;\n\n      //poll metadata_c_v view until consumer is enabled, or timeout is reached\n      do {\n          currentDate = Date.now();\n          var rset = snowflake.execute({sqlText:`SELECT value FROM ${APP_NAME}.UTIL_APP.METADATA_C_V WHERE UPPER(key) = 'ENABLED' AND UPPER(value) = 'Y';`});\n      } while ((rset.getRowCount() == 0) && (currentDate - date \u003C timeout));\n\n      //if the timeout is reached, disable consumer and return\n      while (currentDate - date \u003E= timeout){\n        return `WARNING:  Consumer has not been enabled yet. Continue to monitor the METADATA_C_V view and contact Provider for more details.`;\n      }\n\n      return 'Consumer is now enabled';\n    } catch (err) {\n      var result = `\n      Failed: Code: `+err.code + `\n      State: `+err.state+`\n      Message: `+err.message+`\n      Stack Trace:`+ err.stack;\n\n      return `Error: ${result}`;\n  }\n  $$\n  ;\n\nUNSET (APP_ADMIN_ROLE, APP_WH, HELPER_DB);\n```\n\n#### Create Generate Request Procedure\n##### This procedure serves as a wrapper procedure that calls the app's REQUEST stored procedure, passing in a parameters object that includes the input table (if applicable), the app procedure to call, the procedure parameters, and the results table (if applicable)\n```sql\n-------------------------------------------------------------------------------\n-- 04_create_generate_request_procedure.sql\n-- This procedure serves as a wrapper procedure that calls the app\\'s REQUEST stored procedure,\n-- passing in a parameters object that includes the input table (if applicable),\n-- the app procedure to call, the procedure parameters, and the results table (if applicable)\n-------------------------------------------------------------------------------\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--set parameter for helper db\nSET HELPER_DB = 'C_MWEN_HELPER_DB';\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\nUSE WAREHOUSE IDENTIFIER($APP_WH);\nUSE DATABASE IDENTIFIER($HELPER_DB);\n\nCREATE OR REPLACE PROCEDURE PRIVATE.GENERATE_REQUEST(app_name VARCHAR, app_code VARCHAR, parameters VARCHAR)\n  RETURNS VARCHAR\n  LANGUAGE JAVASCRIPT\n  COMMENT = '{\"origin\":\"sf_ps_wls\",\"name\":\"acf\",\"version\":{\"major\":1, \"minor\":3},\"attributes\":{\"role\":\"consumer\",\"component\":\"helper_sproc_generate_request\"}}'\n  EXECUTE AS CALLER\n  AS\n  $$\n\n    try {\n      var PARAMETERS_JSON = JSON.parse(PARAMETERS);\n      //clean up input_table_name and results_table_name and append to inner parameters object\n      PARAMETERS_JSON.input_table = PARAMETERS_JSON.input_table.replace(/\"/g, \"\");\n      PARAMETERS_JSON.results_table = PARAMETERS_JSON.results_table.replace(/\"/g, \"\");\n      PARAMETERS_JSON.proc_parameters[0].input_table_name = PARAMETERS_JSON.input_table;\n      PARAMETERS_JSON.proc_parameters[0].results_table_name = PARAMETERS_JSON.results_table;\n\n      //update PARAMETERS string\n      PARAMETERS = JSON.stringify(PARAMETERS_JSON).replace(/\\'/g, \"\\\\'\");\n\n      let { input_table } = PARAMETERS_JSON;\n\n      snowflake.execute({sqlText:`USE ROLE C_MWEN_APP_ADMIN;`});\n\n      if(input_table) {\n\n        //grant privs to source database, schema, and table to application\n        const [src_db, src_sch, src_tbl] = input_table.split(\".\");\n\n        snowflake.execute({sqlText:`GRANT USAGE ON DATABASE ${src_db} TO APPLICATION ${APP_NAME};`});\n        snowflake.execute({sqlText:`GRANT USAGE ON SCHEMA ${src_db}.${src_sch} TO APPLICATION ${APP_NAME};`});\n        snowflake.execute({sqlText:`GRANT SELECT ON TABLE ${src_db}.${src_sch}.${src_tbl} TO APPLICATION ${APP_NAME};`});\n      }\n\n      //if the application can write results outside of its DB, provide grants here:  FEATURE NOT ENABLED YET\n      //TODO:  add a field called RESULTS_LOCATION to specify db.sch where results should reside, if desired.\n      //snowflake.execute({sqlText:`GRANT USAGE,CREATE TABLE ON SCHEMA C_MWEN_HELPER_DB.RESULTS TO APPLICATION ${APP_NAME};`});\n\n\n      //call the app REQUST sproc\n      var rset = snowflake.execute({sqlText:`CALL ${APP_NAME}.PROCS_APP.REQUEST('MWEN', '${PARAMETERS}');`});\n      rset.next();\n      var response_json = JSON.parse(rset.getColumnValue(1));\n\n      return `${response_json.state}: ${response_json.message}`;\n    } catch (err) {\n      var result = `\n      failed: Code: `+err.code + `\n      state: `+err.state+`\n      message: `+err.message+`\n      stackTrace:`+err.stackTrace || err.stack;\n\n      return `Error: ${result}`;\n  }\n  $$\n  ;\n\nUNSET (APP_ADMIN_ROLE, APP_WH, HELPER_DB);\n```\n\n#### Create Uninstall Procedure\n##### This procedure serves as a wrapper procedure that uninstalls the Provider's app and removes\n```sql\n-------------------------------------------------------------------------------\n-- 05_create_uninstall_procedure.sql\n-- This procedure serves as a wrapper procedure that uninstalls the Provider\\'s app and removes\n-------------------------------------------------------------------------------\n--set parameter for admin role\nSET APP_ADMIN_ROLE = 'C_MWEN_APP_ADMIN';\n\n--set parameter for warehouse\nSET APP_WH = 'C_MWEN_APP_WH';\n\n--set parameter for helper db\nSET HELPER_DB = 'C_MWEN_HELPER_DB';\n\nUSE ROLE IDENTIFIER($APP_ADMIN_ROLE);\nUSE WAREHOUSE IDENTIFIER($APP_WH);\nUSE DATABASE IDENTIFIER($HELPER_DB);\n\nCREATE OR REPLACE PROCEDURE PRIVATE.UNINSTALL(app_name VARCHAR)\n  RETURNS VARCHAR\n  LANGUAGE JAVASCRIPT\n  COMMENT = '{\"origin\":\"sf_ps_wls\",\"name\":\"acf\",\"version\":{\"major\":1, \"minor\":3},\"attributes\":{\"role\":\"consumer\",\"component\":\"helper_sproc_app_uninstall\"}}'\n  EXECUTE AS CALLER\n  AS\n  $$\n\n  try {\n    //drop all existing outbound shares to the Provider account\n    snowflake.execute({sqlText: `SHOW SHARES LIKE '%MWEN_%_APP_SHARE%'`});\n    snowflake.execute({sqlText: `CREATE OR REPLACE TEMPORARY TABLE C_MWEN_HELPER_DB.PRIVATE.OUTBOUND_SHARES AS SELECT \"name\" FROM TABLE(RESULT_SCAN(LAST_QUERY_ID())) WHERE \"owner\" = 'C_MWEN_APP_ADMIN' AND \"kind\" = 'OUTBOUND';`});\n\n    var rset = snowflake.execute({sqlText: `SELECT * FROM C_MWEN_HELPER_DB.PRIVATE.OUTBOUND_SHARES;`});\n    while(rset.next()){\n      var full_share_name = rset.getColumnValue(1);\n      full_share_name_arr = full_share_name.split(\".\");\n      share_name = full_share_name_arr[2];\n\n      snowflake.execute({sqlText:`DROP SHARE IF EXISTS ${full_share_name};`});\n      snowflake.execute({sqlText:`DROP SHARE IF EXISTS ${full_share_name};`});\n    }\n\n    //drop log database\n    snowflake.execute({sqlText: `DROP DATABASE IF EXISTS MWEN_APP_SHARE;`});\n\n    //drop application\n    snowflake.execute({sqlText: `DROP APPLICATION IF EXISTS ${APP_NAME};`});\n\n    return `App: ${APP_NAME} removed.`;\n\n  } catch (err) {\n    var result = `\n    Failed: Code: `+err.code + `\n    State: `+err.state+`\n    Message: `+err.message+`\n    Stack Trace:`+err.stack;\n\n    return `Error: ${result}`;\n    }\n$$\n;\n\nUNSET (APP_ADMIN_ROLE, APP_WH, HELPER_DB);\n```\n\n#### Grant Application Role\n##### This grants the application role to a specific user of the application if one was not granted on installation\n```sql\n-------------------------------------------------------------------------------\n-- 06_grant_application_role.sql\n-- This grants the application role to a specific user of the application if one was not granted on installation\n-------------------------------------------------------------------------------\nUSE ROLE ACCOUNTADMIN;\nSHOW APPLICATIONS;\n\nSET APP_OWNER = (SELECT \"owner\" FROM TABLE(RESULT_SCAN(LAST_QUERY_ID())) WHERE UPPER(\"name\") = 'MEDIAWALLAH_ENRICHMENT_APP');\n\nUSE ROLE IDENTIFIER($APP_OWNER);\n\nGRANT APPLICATION ROLE MEDIAWALLAH_ENRICHMENT_APP.APP_ROLE TO ROLE C_MWEN_APP_ADMIN;\n```\n\n\u003C!-- ------------------------ --\u003E\n## Verify Installation\n\nOnce the app is installed, the consumer should verify installation by querying the METADATA_C_V view. If the table’s headers are visible then the consumer can continue to Onboarding.\n**Example:**\n```sql\n------------------------ Step 02: Verify Installation ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nSELECT * FROM MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.METADATA_C_V;\n-- NOTE: should see metadata table headers\n```\n\n\u003C!-- ------------------------ --\u003E\n## Onboarding\n\nTo be onboarded the consumer must send their CURRENT_ORGANIZATION_NAME, CURRENT_ACCOUNT, and CURRENT_ACCOUNT_NAME to operations@mediawallah.com; with the subject line “Native App Onboarding Request: MediaWallah MEDIAWALLAH_ENRICHMENT_APP App\".\nThese details can be found using the following queries:\n\n```sql\n------------------------ Step 03.a: Onboarding ------------------------\nSELECT CURRENT_ORGANIZATION_NAME();\nSELECT CURRENT_ACCOUNT();\nSELECT CURRENT_ACCOUNT_NAME();\n```\nOnboarding typically will occur on the day of the request, however, please allow up to 2 business days.\nOnce onboarded, the consumer should see metadata entries when querying the METADATA_C_V view.\n**Example:**\n```sql\n------------------------ Step 03.b: Onboarding ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nSELECT * FROM MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.METADATA_C_V;\n-- NOTE: should see metadata table with entries\n```\n\n\u003C!-- ------------------------ --\u003E\n## Log/Metric Sharing\n\nAfter being successfully Onboarded, the consumer uses the **C_MWEN_APP_ADMIN** role to call the CREATE_LOG_SHARE helper stored procedure. This procedure creates the necessary database, tables, and share to store the logs and metrics tables and enable MediaWallah to access them.\n**Example:**\n```sql\n------------------------ Step 04: Log/Metric Sharing ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nCALL C_MWEN_HELPER_DB.PRIVATE.CREATE_LOG_SHARE(\n  'MEDIAWALLAH_ENRICHMENT_APP'\n ,'MWEN'\n ,'MEDIAWALLAH'\n);\n```\n\n\u003C!-- ------------------------ --\u003E\n## Enablement\n\nThe consumer will be automatically enabled once the log share is verified by the application (this process takes about two minutes). Query the METADATA_C_V table to check for successful enablement:\n**Example:**\n```sql\n------------------------ Step 05: Enablement ------------------------\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.METADATA_C_V\nWHERE KEY = 'enabled'\n;\n-- NOTE: should see metadata key/value pairs, along with enabled = 'Y'\n```\n\n\u003C!-- ------------------------ --\u003E\n## Granting Application Access to the Consumer's Dataset(s)\n\n### Granting Access to the Consumer’s Dataset(s)\nThe application will need access to the consumer's dataset; **Either directly to the table or a view of the table.**\n\n\n**Example:** Granting access to the a consumer's dataset `[CONSUMER_DB].[CONSUMER_SCH].[CONSUMER_TBL]` owned by `SYSADMIN` role to the **C_MWEN\\_APP_ADMIN** role.\n(Replace placeholders accordingly)\n```sql\n-- Below is the code with all the database, schema, and table names that need to be replaced in brackets\n-- use the role that has ownership of the source data table\nUSE ROLE SYSADMIN;\n-- grant privileges to source data\nGRANT USAGE ON DATABASE [CONSUMER_DB] TO ROLE C_MWEN_APP_ADMIN;\nGRANT USAGE ON SCHEMA [CONSUMER_DB].[CONSUMER_SCH] TO ROLE C_MWEN_APP_ADMIN;\nGRANT SELECT ON TABLE [CONSUMER_DB].[CONSUMER_SCH].[CONSUMER_TBL] TO ROLE C_MWEN_APP_ADMIN;\n-- Now the Table [CONSUMER_DB].[CONSUMER_SCH].[CONSUMER_TBL] can be used by the Application!\n\n-- Creating a view of source dataset table in C_MWEN_HELPER_DB.SOURCE schema\nUSE ROLE C_MWEN_APP_ADMIN;\nCREATE OR REPLACE VIEW C_MWEN_HELPER_DB.SOURCE.[CONSUMER_VIEW] AS\n  SELECT * FROM [CONSUMER_DB].[CONSUMER_SCH].[CONSUMER_TBL];\n```\n\n\n\u003C!-- ------------------------ --\u003E\n## Generating Requests\n\nOnce enabled, the consumer can call the GENERATE_REQUEST helper stored procedure to use any of the consumer’s allowed stored procs. Data will be generated into the MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP schema. View [Results Guide](https://nativeapps.mediawallah.com/MEDIAWALLAH_ENRICHMENT_APP/MWEN%20-%20Results%20Guide.pdf) for a detailed explanation of the generated data.\nOptimal warehouse sizing will depend on consumer input dateset dimensions. MediaWallah maintains an average run times based on historical runs in a Warehouse Sizing Doc, ask for details.\n**For a detailed explanation of the parameters used in GENERATE_REQUEST, see next section**\n\n\n**Matchtest Example:**\n```sql\n------------------------ Generating Request: Matchtest Example ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nALTER WAREHOUSE C_MWEN_APP_WH\nSET WAREHOUSE_SIZE = \"2X-LARGE\" WAIT_FOR_COMPLETION = TRUE;\n\n-- NOTE: execution time is determined by warehouse size, and is\n-- controlled by the consumer.\nCALL C_MWEN_HELPER_DB.PRIVATE.GENERATE_REQUEST(\n  'MEDIAWALLAH_ENRICHMENT_APP'\n ,'MWEN'\n ,$${\n    \"input_table\": \"C_MWEN_HELPER_DB.SOURCE.[CONSUMER_TBL]\",\n    \"proc_name\": \"matchtest\",\n    \"proc_parameters\": [{\n      \"app_code\": \"MWEN\",\n      \"primary_key\": \"EMAIL_ADD_MD5\",\n      \"primary_key_type\": \"MD5_HASH\"\n      \"return_types\": \"DEVICE_ID,IP_ADDRESS\"\n    }],\n    \"results_table\": \"MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]\"\n  }$$\n);\n-- NOTE: third argument in the GENERATE_REQUEST SP string quoted in $$\n-- NOTE: if [OUTPUT_TABLE_NAME] already exists, this will overwrite the data\n```\n\n**Enrichment Example:**\n```sql\n------------------------ Generating Request: Enrichment Example ------------------------\nUSE ROLE C_MWEN_APP_ADMIN;\nUSE WAREHOUSE C_MWEN_APP_WH;\nALTER WAREHOUSE C_MWEN_APP_WH\nSET WAREHOUSE_SIZE = \"2X-LARGE\" WAIT_FOR_COMPLETION = TRUE;\n\n-- NOTE: execution time is determined by warehouse size, and is\n-- controlled by the consumer.\nCALL C_MWEN_HELPER_DB.PRIVATE.GENERATE_REQUEST(\n  'MEDIAWALLAH_ENRICHMENT_APP'\n ,'MWEN'\n ,$${\n    \"input_table\": \"C_MWEN_HELPER_DB.SOURCE.[CONSUMER_VIEW]\",\n    \"proc_name\": \"enrichment\",\n    \"proc_parameters\": [{\n      \"app_code\": \"MWEN\",\n      \"primary_key\": \"EMAIL_ADD_MD5\",\n      \"primary_key_type\": \"MD5_HASH\",\n      \"return_types\": \"DEVICE_ID,IP_ADDRESS\"\n    }],\n    \"results_table\": \"MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]\"\n  }$$\n);\n-- NOTE: third argument in the GENERATE_REQUEST SP string quoted in $$\n-- NOTE: if [OUTPUT_TABLE_NAME] already exists, this will overwrite the data\n```\n\n\n\u003C!-- ------------------------ --\u003E\n## Parameters Description\n\n##### JSON Parameters Description\n```markdown\n|------------------|----------------------------------------------------|\n| param            | description                                        |\n|==================|====================================================|\n| input_table      | the consumers input table name; must be granted to |\n|                  |  **C_MWEN_APP_ADMIN** role                 |\n| proc_name        | name of approved application consumer has access to|\n|                  |  (such as matchtest or enrichment)                 |\n| proc_parameters  | stringified json object containing parameters used |\n|                  |  in the approved proc_name                         |\n| results_table    | output location of the application; application    |\n|                  |  appends the proc_name to the final table name     |\n|                  |                                                    |\n|                  | **matchtest:** will produce one reporting table    |\n|                  |  for requested/allowed return_types return_types:  |\n|                  |    MEDIAWALLAH_ENRICHMENT_APP                          |\n|                  |      .RESULTS_APP.[OUTPUT_TABLE_NAME]_REPORT       |\n|                  |                                                    |\n|                  | **enrichment:** will produce multiple tables       |\n|                  |  depending on requested/allowed return_types,      |\n|                  |  as well as and a reporting table                  |\n|                  |    MEDIAWALLAH_ENRICHMENT_APP                          |\n|                  |      .RESULTS_APP                                  |\n|                  |      .[OUTPUT_TABLE_NAME]_CLIENT_ENRICHMENT        |\n|                  |        \u003E Contains an App Resolutiuon ID connected  |\n|                  |          to the consumer input_table data. This is |\n|                  |          used to join return_types data            |\n|                  |      .[OUTPUT_TABLE_NAME]_DIGITAL_ENRICHMENT       |\n|                  |        \u003E Contains an ARID to connect to requested  |\n|                  |          return_types if applicable                |\n|                  |      .[OUTPUT_TABLE_NAME]_PII_ENRICHMENT           |\n|                  |        \u003E Contains an ARID to connect to requested  |\n|                  |          return_types if applicable                |\n|                  |      .[OUTPUT_TABLE_NAME]_AUDIENCE_ENRICHMENT      |\n|                  |        \u003E Contains an ARID to connect to requested  |\n|                  |          return_types if applicable                |\n|                  |      .[OUTPUT_TABLE_NAME]_REPORT                   |\n| app_code         | the abbreviated codename of the MediaWallah app    |\n| primary_key      | the name of the column in the input_table dataset, |\n|                  |  that the consumer would like to match to          |\n|                  |  MediaWallah identity graph data                   |\n| primary_key_type | the type of the match_key, matching MediaWallah    |\n|                  |  available match key types (see below)             |\n| return_types     | the type of the return ids or audience consumer    |\n|                  |  wishes to get matchtest or enrichment against     |\n|                  |  (see below)                                       |\n|------------------|----------------------------------------------------|\n```\n**note**: During Enrichment Trial users only recieve a percentage of the total data, complete data is shared in full application\n\n\u003C!-- ------------------------ --\u003E\n## Match Key Type\n\n##### Available options for match_key_type:\n*note*: allowed match_key_types may vary due to contract\n```markdown\n|-----------------|-----------------------------------------------------|\n| match_key_types | description                                         |\n|=================|=====================================================|\n| DEVICE_ID       | Mobile Advertising ID such as IDFA, or AAID, or IDFV|\n| UBID            | MediaWallah Cookie                                  |\n| CTV_ID          | Connected TV such as Roku, fire                     |\n| IP_ADDRESS      | IPV4                                                |\n| MD5_HASH        | Hashed email using MD5 algorithm                    |\n| SHA1_HASH       | Hashed email using SHA1 algorithm                   |\n| SHA256_HASH     | Hashed email using SHA256 algorithm                 |\n| EMAIL           | Plain Text Email                                    |\n| ADDRESS         | Contactnate ADDRESS_1, ADDRESS_2, CITY, STATE, ZIP5 |\n| PHONE           | Standarization of phone number as varchar E. 164    |\n| APN             | AppNexus                                            |\n| TTD             | The Trade Desk                                      |\n| CRT             | Criteo                                              |\n| ADB             | Adobe                                               |\n| LTM             | Lotame                                              |\n| BWX             | BeesWax                                             |\n| NLS             | Nielsen                                             |\n| EYE             | Eyeota                                              |\n| PUB             | Pubmatic                                            |\n| MMA             | MediaMath                                           |\n| SOV             | Sovrn                                               |\n|-----------------|-----------------------------------------------------|\n```\n**note**: Plain text emails should be lowered and white spaced removed before Hashing\n\n\u003C!-- ------------------------ --\u003E\n## Return Type\n\n##### Available options for return_types:\n*note*: allowed return_types may vary due to contract\n```markdown\n|-----------------|-----------------------------------------------------|\n| DIGITAL         | description                                         |\n|=================|=====================================================|\n| DEVICE_ID       | Mobile Advertising ID such as IDFA, or AAID, or IDFV|\n| UBID            | MediaWallah Cookie                                  |\n| CTV_ID          | Connected TV such as Roku, fire                     |\n| IP_ADDRESS      | IPV4                                                |\n| MD5_HASH        | Hashed email using MD5 algorithm                    |\n| SHA1_HASH       | Hashed email using SHA1 algorithm                   |\n| SHA256_HASH     | Hashed email using SHA256 algorithm                 |\n| APN             | AppNexus                                            |\n| TTD             | The Trade Desk                                      |\n| CRT             | Criteo                                              |\n| ADB             | Adobe                                               |\n| LTM             | Lotame                                              |\n| BWX             | BeesWax                                             |\n| NLS             | Nielsen                                             |\n| EYE             | Eyeota                                              |\n| PUB             | Pubmatic                                            |\n| MMA             | MediaMath                                           |\n| SOV             | Sovrn                                               |\n|-----------------|-----------------------------------------------------|\n```\n```markdown\n|-----------------|-----------------------------------------------------|\n| PII             | description                                         |\n|=================|=====================================================|\n| EMAIL           | Plain Text Email                                    |\n| ADDRESS         | Contactnate ADDRESS_1, ADDRESS_2, CITY, STATE, ZIP5 |\n| PHONE           | Standarization of phone number as varchar E. 164    |\n|-----------------|-----------------------------------------------------|\n```\n```markdown\n|---------------------------|-------------------------------------------|\n| DEMO                      | description                               |\n|===========================|===========================================|\n| DEMO_GENDER               | Gender                                    |\n| DEMO_AGE_BRACKET          | Age                                       |\n| DEMO_INCOME_BRACKET       | Estimated Income Bracket                  |\n| DEMO_NET_WORTH            | Estimated Networth                        |\n| DEMO_HOMEOWNER            | Boolean if user is homeowner or not       |\n| DEMO_MARRIED              | Boolean if user is married or not         |\n| DEMO_CHILDREN             | Boolean if user has children or not       |\n|---------------------------|-------------------------------------------|\n| B2B_COMPANY_EMPLOYEE_COUNT| Estimated company size user belongs to    |\n| B2B_DEPARTMENT            | Department user works for                 |\n| B2B_JOB_TITLE             | Current Job title of user                 |\n| B2B_SENIORITY_LEVEL       | Current job level                         |\n| B2B_PRIMARY_INDUSTRY      | Industry user works at                    |\n| B2B_COMPANY_REVENUE       | Estimated company revenue user works for  |\n|---------------------------|-------------------------------------------|\n| PURCHASE_PRODUCT          | product purchased by the user in the last |\n|                           |   3 months                                |\n| PURCHASE_BRAND            | brand of product purchased by the user in |\n|                           |   last 3 months                           |\n| PURCHASE_SEGMENT          | segment category associated with product  |\n|                           |   purchased by the user in last 3 months  |\n|---------------------------|-------------------------------------------|\n| LOCATION_STATE            | location based on user residence          |\n|---------------------------|-------------------------------------------|\n```\n**Note**: Plain text emails should be lowered and white spaced removed before Hashing\n\n\u003C!-- ------------------------ --\u003E\n## Viewing Results\n#### View Results\nDepending on which application (aka proc_name) used, the GENERATE_REQUEST procedure will generate different outputs based on the RESULTS_TABLE.\n**Matchtest**\n```sql\n-- MATCHTEST REPORT\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_REPORT\nORDER BY BUCKET_TYPE, MATCHED_DATA_TYPE\n;\n```\n\n**Enrichment**\n```sql\n-- ENRICHMENT RESULTS\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_CLIENT_ENRICHMENT\nLIMIT 100\n;\n\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_DIGITAL_ENRICHMENT\nLIMIT 100\n;\n\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_PII_ENRICHMENT\nLIMIT 100\n;\n\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_AUDIENCE_ENRICHMENT\nLIMIT 100\n;\n\n-- ENRICHMENT REPORT\nSELECT *\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[OUTPUT_TABLE_NAME]_REPORT\nORDER BY BUCKET_TYPE, MATCHED_DATA_TYPE\n;\n```\n\u003C!-- ------------------------ --\u003E\n## Using ARID\n\nAn ARID (App Resolution Identifier) is the primary key generated per run of the application, used to join the original data with enriched digital data, enriched offline data and/or enriched audience segment data.\n**Example joining Data**\n```sql\nSELECT c.*, e.ID_VALUE, e.ID_TYPE\nFROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[RESULTS_TABLE_NAME]_ENRICHMENT c\nJOIN MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[RESULTS_TABLE_NAME]_ENRICHMENT e\nON (\n    c.ARID = e.ARID\nAND e.ID_TYPE = 'MD5_HASH'\n)\n;\n```\n\n**Example joining audience with taxonomy**\n```sql\nSELECT a.ARID, t.SEGMENT, t.SEGMENT_VALUE, a.ID_VALUE, a.ID_SUMMARY_TYPE, a.ID_TYPE, a.TIER, a.MATCH_KEY\nFROM (\n    SELECT e.ARID, s1.VALUE::varchar AS ID_VALUE, e.ID_SUMMARY_TYPE, e.ID_TYPE, e.TIER, e.MATCH_KEY\n    FROM MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP.[RESULTS_TABLE_NAME]_AUDIENCE_ENRICHMENT e\n    ,TABLE(FLATTEN(e.ID_VALUE, OUTER=\u003E TRUE)) s1\n) a\nJOIN MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.TAXONOMY_C_V t\nON (\n  a.ID_VALUE = t.SEGMENT_VALUE_ID\n)\n;\n```\n\n\u003C!-- ------------------------ --\u003E\n## Metadata (Reference)\n#### Metadata (Reference)\n```markdown\nSELECT * FROM MEDIAWALLAH_ENRICHMENT_APP.UTIL_APP.METADATA_C_V\n```\n\n```markdown\n|----------------------------------|------------------------------------|\n| DEMO                             | description                        |\n|==================================|====================================|\n| allowed_procs                    | procedures consumer has access to  |\n| allowed_funcs                    | functions consumer has access to   |\n| enabled                          | if is able to use the application  |\n| install_count                    | number of times app is installed   |\n| total_requests                   | number of request made to app      |\n| total_records_processed          | total records processed by app     |\n| total_distinct_match_keys        | total match_keys sent to app       |\n| total_distinct_matched_match_keys| total match_keys matched by app    |\n| total_returned_rows              | total rows returned by app         |\n| total_returned_records           | total records returned by app      |\n| total_returned_pairs             | total pairs returned by app        |\n| allowed_return_types             | return_types available to consumer |\n| allowed_match_key_types          | match_key_types available          |\n| subscription_mode                | trial or paid                      |\n| trial_expiration_timestamp       | when trial expires                 |\n| trial_request_limit              | # request allowed during trial     |\n| trial_record_limit               | # of records allowed for trial     |\n| trial_match_key_limit            | # match_keys allowed for trial     |\n| trial_matched_match_key_limit    | # of matched match_keys for trial  |\n| trial_return_percentage          | percentage returned during trial   |\n| custom_client_name               | name of client                     |\n| usage_rate                       | contracted usage rate              |\n| billing_type                     | usage based or fixed rate          |\n|----------------------------------|------------------------------------|\n```\n\n\n\u003C!-- ------------------------ --\u003E\n## Uninstall (Optional)\n#### Uninstall (Optional)\nIn the event the consumer wishes to uninstall the app, the consumer can use the **C_MWEN_APP_ADMIN** role to call the UNINSTALL helper stored procedure. This procedure will drop the application database, the logs share, and the shared logs database. The Application Share (which includes the results and logs tables) will be permanently removed from the consumer’s Snowflake instance.\n**Note**: It is important to note any data generated by the application stored in MEDIAWALLAH_ENRICHMENT_APP.RESULTS_APP will be lost. Please export results accordingly.\n**Example:**\n```sql\n------------------------ UNINSTALL ------------------------\nUSE ROLE ACCOUNTADMIN;\nSHOW APPLICATIONS;\n\nSET APP_OWNER = (SELECT \"owner\" FROM TABLE(RESULT_SCAN(LAST_QUERY_ID())) WHERE UPPER(\"name\") = 'MEDIAWALLAH_ENRICHMENT_APP');\n\nUSE ROLE IDENTIFIER($APP_OWNER);\nCALL C_MWEN_HELPER_DB.PRIVATE.UNINSTALL('MEDIAWALLAH_ENRICHMENT_APP');\n```\n\nExample:\n* To remove the C_MWEN_HELPER_DB:\n```sql\nDROP DATABASE C_MWEN_HELPER_DB;\n```\n* To remove the C_MWEN_APP_WH:\n```sql\nDROP WAREHOUSE C_MWEN_APP_WH;\n```\n* To remove the C_MWEN_APP_ADMIN:\n```sql\nUSE ROLE ACCOUNTADMIN;\nDROP ROLE C_MWEN_APP_ADMIN;\n```\n\n\u003C!-- ------------------------ --\u003E\n## Upgrade (Optional)\n\n#### Upgrade (Optional)\nAs new versions and patches are relased. To Upgrade use the following commands.\n```sql\nUSE ROLE ACCOUNTADMIN;\nALTER APPLICATION MEDIAWALLAH_ENRICHMENT_APP UPGRADE;\n```\n\n\u003C!-- ------------------------ --\u003E\n## Re-Enablement\n\n#### Re-Enablement\nConsumer usage of the application is disabled when either of the following happens:\n1. MediaWallah loses access to the consumer log share (through either removing MediaWallah from the share or dropping the share altogether.\n2. The consumer purposely tampers with the logs shared to MediaWallah\n\nThe consumer can re-enable themselves depending on the cases mentioned above:\n1. When MediaWallah loses access to the log share, if the log share exists in the consumer account, the consumer can simply add MediaWallah back to the share.\n  * For example:\n  ```sql\n  ALTER SHARE MWEN_[CONSUMER NAME]_APP_SHARE\n  ADD ACCOUNTS=MEDIAWALLAH;\n  ```\nIf the log share no longer exists, the share can be re-created by calling the CREATE_LOG_SHARE helper stored procedure.\n  * For example:\n  ```sql\n  CALL C_MWEN_HELPER_DB.PRIVATE.CREATE_LOG_SHARE(\n    'MEDIAWALLAH_ENRICHMENT_APP'\n   ,'MEDIAWALLAH'\n  );\n  ```\n2. However, when the consumer tampers with the logs, the consumer is disabled immediately and cannot re-enable themselves. MediaWallah decides if that the consumer can use the application again, and re-enables them. Once MediaWallah allows re-enablement, the consumer can re-share the logs, get enabled, and continue to use the application.\n\n\n\u003C!-- ------------------------ --\u003E\n## Conclusion And Resources\n\n### Conclusions\nCongratulations! You've successfully completed the Getting Started with MediaWallah Enrichment Native Application quickstarts Guide.\nNow you can utilize this service at your convenience, and receive enriched data with a few simple actions.\nWe look forward to working with you. Please reach out for any questions snowflake@mediawallah.com\n\n### What You Learned\n- How to download the MediaWallah Enrichment Application\n- How to install the application\n- how to setup log share with MediaWallah\n- How to permission tables for data enrichment\n- How to view and access results produced by the application\n- How to upgrade or uninstall the application\n- How to view the metadata table for privileges and usage rates.\n\n### Related Resources\n- [MediaWallah Enrichment App](https://app.snowflake.com/marketplace/listing/GZSOZ5Q3W8J/mediawallah-inc-mediawallah-enrichment-app)\n- [Reference Architecture](https://drive.google.com/file/d/1Es4gaeOOmpfmBDSp9RkCIGZB1PQHyzHg/view])\n- [Blog](https://medium.com/snowflake/ultra-secure-identity-and-audience-profile-enrichment-made-simple-21e48a56ab4a)\n\u003C!-- - [\u003Clink to github code repo\u003E] --\u003E\n[Fork Repo on GitHub](https://github.com/Snowflake-Labs/sf-samples/pull/155)\n\u003C!-- - [\u003Clink to documentation\u003E] --\u003E\n\u003C!-- - [\u003Clink to youtube\u003E] --\u003E\n[Watch the Demo](https://youtu.be/I4e-qj5jHW8?list=TLGGsB5qTdKOvZ4yNDA5MjAyNQ)\n","multiValue":false,":type":"text/x-markdown"},"quickstartArticleLogoImage":{"dataType":"string","title":"Quickstart Article Logo Image","multiValue":false,":type":"text/plain"}},"elementsOrder":["quickstartArticleBody","quickstartArticleLogoImage"],":type":"snowflake-site/components/contentfragment","model":"snowflake-site/models/quickstart-article"},"flexible_column_cont":{"id":"flexible-column-container-84ce4ace1b","type":"2-column-75-25","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"none","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-31add0d3c7",":items":{"quickstart_last_modi":{"id":"quickstart-last-modified-605b0f0dc0","icon":{"id":"icon","icon":"calendar",":type":"snowflake-site/components/icon","appliedCssClassNames":"snowflake-icon-blue"},"lastModifiedDatePrefix":"Updated","lastModifiedDate":"2025-12-20",":type":"snowflake-site/components/quickstart/quickstart-last-modified","appliedCssClassNames":"snowflake-responsive-component-top-padding-small"},"text":{"id":"text-d8d2ada70c","additionalClasses":"qs-disclaimer-text","text":"\u003Cp\u003E\u003Cspan style=\"color: #666;\"\u003EThis content is provided as is, and is not maintained on an ongoing basis. 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