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pre[class*=language-]{background-color:rgba(var(--ui-12-rgb),.5);color:var(--text-01);text-shadow:none;padding:var(--spacing-00);border-radius:var(--spacing-00);font-size:smaller}",":type":"snowflake-site/components/markup-editor","isGSAPEnabled":false},"responsivegrid":{"columnClassNames":{"quickstart_hero":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","columnCount":12,":items":{"quickstart_hero":{"id":"quickstart-hero-5074457737","isDeveloperGuidesPage":false,"quickstartHeroFirstCertifiedTag":{"tagText":"Partner Solution","tagColor":"#29B5E8","tagPath":"/content/cq:tags/snowflake-site/taxonomy/solution-center/certification/partner-solution","tagIcon":""},"quickstartHeroTitle":{"lines":["Create a Bidirectional Data Share with Cordial"],"type":"heading2",":type":"snowflake-site/components/title-v2"},"quickstartHeroAuthor":"J.J. Mason-Anselmi","quickstartHeroFirstSnowflakeFeatureTag":{"tagText":"External Collaboration","tagColor":"#29B5E8","tagPath":"/content/cq:tags/snowflake-site/taxonomy/snowflake-feature/external-collaboration","tagIcon":""},"quickstartHeroForkRepoLink":{"id":"button-c52ba1e2a9","showOutboundIcon":false,"buttonLink":{"valid":true,"attributes":{"target":"_blank"},"url":"https://github.com/Snowflake-Labs/sfquickstarts/tree/master/site/sfguides/src/cordial-bidirectional-data-share"},"linkTargetContentType":"GENERIC","linkType":"SNOWFLAKE_EXTERNAL",":type":"snowflake-site/components/button","text":"Fork Repo"},"quickstartHeroBreadcrumbs":[{"title":"Create a Bidirectional Data Share with Cordial","url":"https://www.snowflake.com/content/snowflake-site/global/en/developers/guides/cordial-bidirectional-data-share","currentPage":true},{"title":"Guides","url":"https://www.snowflake.com/content/snowflake-site/global/en/developers/guides","currentPage":false},{"title":"Snowflake for Developers","url":"https://www.snowflake.com/content/snowflake-site/global/en/developers","currentPage":false}],"fragmentPath":"/content/dam/snowflake-site/en/content-fragments/quickstarts/cordial-bidirectional-data-share",":type":"snowflake-site/components/quickstart/quickstart-hero"},"flexible_column_cont":{"id":"flexible-column-container-642e53523f","propertiesId":"quickstart-template-main-flexible-container","type":"2-column-75-25","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"id":"container-a0df208377","layout":"SIMPLE",":items":{"contentfragment":{"id":"contentfragment-28c4450207","paragraphs":["<!-- ------------------------ -->\n","\u003Ch2\u003EOverview\u003C/h2\u003E\n","\u003Cp\u003EEasy access to real-time customer data is crucial in marketers’ efforts to send messages that resonate. Marketers  also need to leverage that data to understand customer behavior and shape strategy. The bidirectional data integration between Cordial and Snowflake unlocks this potential.\u003C/p\u003E\n","\u003Cp\u003EUsing Cordial, data-driven marketing teams create personalized email, SMS, mobile, and website experiences for enterprise audiences, loading dynamic content tailored to message and site behavior, product affinity, seasonal deals, and more. With its industry leading data storage, Snowflake naturally complements what marketers can do with Cordial’s marketing platform.\u003C/p\u003E\n","\u003Cp\u003EIn this Quickstart, Cordial and Snowflake walk you through how to set up a bidirectional data share between platforms so you can leverage your Snowflake customer data in Cordial and vice versa.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeArchitecture.png\" alt=\"Snowflake to Cordial architecture\"\u003E\u003C/p\u003E\n","\u003Ch3\u003EPrerequisites\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EA \u003Ca href=\"https://signup.snowflake.com/?utm_source=snowflake-devrel&utm_medium=developer-guides&utm_cta=developer-guides\"\u003ESnowflake account\u003C/a\u003E\u003C/li\u003E\u003Cli\u003EA \u003Ca href=\"https://cordial.com/\"\u003ECordial account\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003EWhat You’ll Learn\u003C/h3\u003E\n","\u003Cp\u003EThis Quickstart is for data-driven marketers who want to unlock message personalization and segmentation possibilities at scale. You’ll set up a Secure Data Share to easily access Cordial data within Snowflake—and then enable Snowflake as a source to import data into Cordial.\u003C/p\u003E\n","\u003Cp\u003EAt the end of this Quickstart, you will successfully:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003ESet up a Secure Data Share between Cordial and Snowflake\u003C/li\u003E\u003Cli\u003EUnderstand what data is unlocked by integrating Cordial and Snowflake\u003C/li\u003E\u003Cli\u003ESend queries from Cordial to Snowflake\u003C/li\u003E\u003Cli\u003ESend data from Snowflake to Cordial for use in marketing campaigns\u003C/li\u003E\u003C/ul\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003ERequest a Secure Data Share\u003C/h2\u003E\n","\u003Cp\u003ESnowflake’s Secure Data Share provides Cordial with immediate access to ready-to-query data. To get started, you need to request a Secure Share.\u003C/p\u003E\n\u003Col\u003E\u003Cli\u003EVisit \u003Ca href=\"https://app.snowflake.com/marketplace/listing/GZSTZ1D9SIF/cordial-messaging-data-personalized-user-profiles-events\"\u003ECordial's listing\u003C/a\u003E in the Snowflake Marketplace to submit a request for the data share and reach out to your Cordial client success manager to let them know that you’ve requested it.\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI1.png\" alt=\"Snowflake to Cordial architecture\"\u003E\u003C/p\u003E\n\u003Col start=\"2\"\u003E\u003Cli\u003EClick the \u003Cstrong\u003ERequest\u003C/strong\u003E button and fill in the form.\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI2.png\" alt=\"Snowflake UI\"\u003E\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EAccept the Secure Data Share\u003C/h2\u003E\n","\u003Cp\u003EOnce you've requested the Secure Share, Cordial will verify and provision the data share from Cordial's Snowflake account to your Snowflake account. After the share is provisioned, Cordial will notify you that your data share has been provisioned—and you'll need to follow the steps below to accept the Secure Share.\u003C/p\u003E\n\u003Col\u003E\u003Cli\u003EYour account administrator will need to log in to your Snowflake account. To view the status or your data share request, click \u003Cstrong\u003EMy requests\u003C/strong\u003E in the \u003Cstrong\u003EMarketplace\u003C/strong\u003E and select the Cordial listing. Alternatively, you can navigate directly to \u003Ca href=\"https://app.snowflake.com/marketplace/listing/GZSTZ1D9SIF/cordial-messaging-data-personalized-user-profiles-events\"\u003ECordial's listing\u003C/a\u003E in the Snowflake Marketplace.\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI4.png\" alt=\"Snowflake user interface\"\u003E\u003C/p\u003E\n\u003Col start=\"2\"\u003E\u003Cli\u003EOnce your request has been approved, click the \u003Cstrong\u003EGet\u003C/strong\u003E button to begin setting up your share.\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI5.png\" alt=\"Snowflake user interface\"\u003E\u003C/p\u003E\n\u003Col start=\"3\"\u003E\u003Cli\u003EYour account administrator can then give the Secure Share a \u003Cstrong\u003EDatabase name\u003C/strong\u003E and select who can access the data.\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI6.png\" alt=\"Snowflake user interface\"\u003E\u003C/p\u003E\n\u003Col start=\"4\"\u003E\u003Cli\u003EWith access approved, you can go to the \u003Cstrong\u003EWorksheets\u003C/strong\u003E tab in the top navigation bar in your Snowflake instance and see the new Cordial shared database and shared dataset.\u003C/li\u003E\u003C/ol\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EQuery the Secure Data Share\u003C/h2\u003E\n","\u003Cp\u003EOnce you accept the Cordial data share and assign it to a new database in your Snowflake account, you can start querying the data share. Here are the datasets available to query.\u003C/p\u003E\n","\u003Ch3\u003EAvailable datasets\u003C/h3\u003E\n","\u003Cp\u003EThe following datasets are available from Cordial through a Secure Data Share. Data is refreshed multiple times per day, giving you direct access to customer data in near real-time.\u003C/p\u003E\n\u003Ctable\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EView\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003EDescription\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Econtacts\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EData specific to each contact such as name, address, etc. You can store string type (i.e. first name), number type (i.e. age), geo type (i.e. addresses), and array type (i.e. favorite colors). You can add as many attributes as needed to describe your contacts. Cart items are also stored with each contact and can contain information about a product such as SKU, description image, and much more.\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Econtactactivity\u003C/code\u003E (\u003Ccode\u003Eevents\u003C/code\u003E)\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EData related to a contact's activity or behavior. This can be message activity as well as website activity (browsed a page, added to cart), or external (IoT) activity.\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Emessagesends\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EData specific to message sends, such as the channel used to send the message, whether the message is promotional or transactional, information about how and when the message was created, and more.\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Eorders\u003C/code\u003E\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003EData about a contact's order history.\u003C/td\u003E\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n","\u003Ch3\u003EExample queries\u003C/h3\u003E\n","\u003Cp\u003EThe Snowflake Secure Data Share allows you to build powerful queries to get the exact data you want. Here are two examples.\u003C/p\u003E\n","\u003Ch4\u003E\u003Cstrong\u003E<code>CONTACTS</code>\u003C/strong\u003E\u003C/h4\u003E\n","\u003Cp\u003EHere's an example query that uses <code>CONTACTS</code> to find \u003Cstrong\u003E(1)\u003C/strong\u003E the grand total dollar amount of all cart items across all carts, \u003Cstrong\u003E(2)\u003C/strong\u003E the average dollar amount of all cart items per cart, \u003Cstrong\u003E(3)\u003C/strong\u003E the average number of items per cart, and finally \u003Cstrong\u003E(4)\u003C/strong\u003E the total number of carts.\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003ESELECT\n SUM(TRY_TO_NUMBER(cart:"totalAmount"::varchar)) as "grand_total_amount",\n AVG(TRY_TO_NUMBER(cart:"totalAmount"::varchar)) as "average_total_amount",\n AVG(ARRAY_SIZE(cart:"cartitems")) as "average_num_cart_items",\n count(*) as "total_carts"\nFROM\n contacts\nWHERE\n cart IS NOT NULL\n;\n\u003C/code\u003E\u003C/pre\u003E\n\u003Ctable\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Egrand_total_amount\u003C/code\u003E\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Eaverage_total_amount\u003C/code\u003E\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Eaverage_num_cart_items\u003C/code\u003E\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Etotal_carts\u003C/code\u003E\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E41479622\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E1595370.077\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E13.961538\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E26\u003C/td\u003E\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n","\u003Ch4\u003E\u003Cstrong\u003E<code>CONTACTACTIVITY</code>\u003C/strong\u003E\u003C/h4\u003E\n","\u003Cp\u003EHere's an example query that demonstrates selecting data from <code>CONTACTACTIVITY</code>. The query returns total daily counts for several events (aka actions) related to sending messages for a specified date range (message sends, opens, clicks, and bounces). This query makes use of some advanced SQL features such as Common Table Expressions and the <code>PIVOT</code> function, demonstrating Snowflake’s rich SQL support.\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003EWITH action_totals AS (\n  SELECT\n    to_date(action_date) as action_date,\n    action,\n    count(*) as total\n  FROM\n    contactactivity\n  WHERE\n    action_date BETWEEN '2022-09-19' AND '2022-09-25'\n    AND action IN ('message-sent', 'open', 'click', 'bounce')\nGROUP BY\n  action_date,\n  action\n)\nSELECT\n *\nFROM\n action_totals\nPIVOT (\n SUM(total) FOR action IN ('message-sent', 'open', 'click', 'bounce')\n) as p\nORDER BY\n  action_date\n\u003C/code\u003E\u003C/pre\u003E\n\u003Ctable\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Eaction_date\u003C/code\u003E\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Emessage-sent\u003C/code\u003E\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Eopen\u003C/code\u003E\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Eclick\u003C/code\u003E\u003C/th\u003E\u003Cth colspan=\"1\" rowspan=\"1\"\u003E\u003Ccode\u003Ebounce\u003C/code\u003E\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2022-09-19\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2749273\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E1080279\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E3015\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2829\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2022-09-20\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2605236\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E1796475\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E7139\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E6229\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2022-09-21\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2738569\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E1884556\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E4742\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2145\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2022-09-22\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E3073\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E929171\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E1485\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E6047\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2022-09-23\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2810032\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E812085\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2628\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E466\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2022-09-24\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2041732\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E1600629\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E4839\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2258\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E2022-09-25\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E928\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E87\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E1\u003C/td\u003E\u003Ctd colspan=\"1\" rowspan=\"1\"\u003E1\u003C/td\u003E\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003ESend Data from Snowflake to Cordial\u003C/h2\u003E\n","\u003Cp\u003ECordial provides an array of opportunities to leverage your Snowflake customer data to send messages that resonate. When Snowflake is enabled as a data source in Cordial, Cordial automatically queries one or multiple Tables and/or Views in your Snowflake warehouse on a customizable interval.\u003C/p\u003E\n","\u003Cp\u003EThe Cordial platform automatically detects \u003Cem\u003Eand updates\u003C/em\u003E any new or updated customer records. This keeps your customer data in sync with Snowflake cloud data for real-time segmentation and message personalization.\u003C/p\u003E\n","\u003Ch3\u003ECreate a Table or View in Snowflake\u003C/h3\u003E\n","\u003Cp\u003EIn your Snowflake account, \u003Ca href=\"https://docs.snowflake.com/en/sql-reference/sql/create-table.html\"\u003Ecreate a Table or View to store the customer data\u003C/a\u003E you want to utilize in your Cordial account. Here are some important settings to keep in mind when creating your Table in Snowflake:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003EAt minimum, you must have read-only access to the Table in Snowflake and access to the specific Table or View that will send data to Cordial.\u003C/li\u003E\u003Cli\u003ECordial is unable to ingest binary Table columns.\u003C/li\u003E\u003Cli\u003ESet a specific maximum length in your Table/View for <code>VARCHAR</code> columns. Column size limit is 8kb or <code>VARCHAR(8192)</code>.\u003C/li\u003E\u003Cli\u003EYour Table/View must be set to convert nanoseconds (default in Snowflake) into microseconds (default in Cordial) in order to successfully transfer date attributes.\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch4\u003EGeo attributes\u003C/h4\u003E\n","\u003Cp\u003EGeo attributes should be represented as separate columns. For example, the geo attribute <code>homeaddress</code> would be broken up into columns such as:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003E<code>homeaddress.street_address</code>\u003C/li\u003E\u003Cli\u003E<code>homeaddress.city</code>\u003C/li\u003E\u003Cli\u003E<code>homeaddress.state</code>\u003C/li\u003E\u003Cli\u003E<code>homeaddress.postal_code</code>\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch4\u003EArray attributes\u003C/h4\u003E\n","\u003Cp\u003EArray attributes will be updated as a whole unless additional syntax is included to add or remove an item from an array, as follows:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003ERemove from array: <code>{ "remove": ["apple"] }</code>\u003C/li\u003E\u003Cli\u003EAdd to array: <code>{ "add": ["apple"] }</code>\u003C/li\u003E\u003C/ul\u003E\n","\u003Cp\u003E\u003Cstrong\u003ENote:\u003C/strong\u003E Your Table/View must be set to convert nanoseconds (default in Snowflake) into microseconds (default in Cordial) in order to successfully transfer date attributes.\u003C/p\u003E\n<!-- ------------------------ -->\n","\u003Ch2\u003EEnable Snowflake as a Data Source in Cordial\u003C/h2\u003E\n","\u003Cp\u003EYou can enable Snowflake as a data source in Cordial’s UI.\u003C/p\u003E\n\u003Col\u003E\u003Cli\u003E\n","\u003Cp\u003ELog in to Cordial, navigate to \u003Cstrong\u003EIntegrations > Partners\u003C/strong\u003E, and select \u003Cstrong\u003EEnable\u003C/strong\u003E on the Snowflake card.\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003EFill in the required information:\u003C/p\u003E\n\u003C/li\u003E\u003C/ol\u003E\n\u003Cul\u003E\u003Cli\u003ESnowflake account identifier (format should be [organization]-[identifier])\u003C/li\u003E\u003Cli\u003EWarehouse name\u003C/li\u003E\u003Cli\u003EUsername\u003C/li\u003E\u003Cli\u003EAuthentication method: Password or Saved key\u003C/li\u003E\u003Cli\u003ERole name\u003C/li\u003E\u003Cli\u003EDatabase name\u003C/li\u003E\u003Cli\u003ESchema name\u003C/li\u003E\u003Cli\u003ETable or View name\u003C/li\u003E\u003C/ul\u003E\n","\u003Cp\u003E\u003Cstrong\u003ENote:\u003C/strong\u003E Connection parameters are case-sensitive and should match the exact case of the named objects—warehouse, user, role, database, Table/View, or schema—in Snowflake.\u003C/p\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeConfigureWPassword.png\" alt=\"Snowflake password\"\u003E\u003C/p\u003E\n\u003Col start=\"3\"\u003E\u003Cli\u003E\n","\u003Cp\u003ETo add a Table/View, click \u003Cstrong\u003EAdd Table/View\u003C/strong\u003E.\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003EClick \u003Cstrong\u003ETest Connection\u003C/strong\u003E.\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003EIf it's successful, select \u003Cstrong\u003EContinue\u003C/strong\u003E.\u003C/p\u003E\n\u003C/li\u003E\u003C/ol\u003E\n","\u003Ch3\u003ESaved key authentication\u003C/h3\u003E\n","\u003Cp\u003ESelect this method if you want to use \u003Ca href=\"https://docs.snowflake.com/en/user-guide/key-pair-auth\"\u003Ekey-pair authentication in Snowflake\u003C/a\u003E.\u003C/p\u003E\n\u003Col\u003E\u003Cli\u003E\n","\u003Cp\u003EYou first need to create a secret (aka saved key) in Cordial by navigating to \u003Cstrong\u003ESettings > Account Settings > Secrets Vault > New\u003C/strong\u003E.\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003EYour new secret will include a \u003Cstrong\u003EPublic key (PEM format)\u003C/strong\u003E.\u003Cbr\u003E\n\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/PEMKeySnowflake.png\" alt=\"PEM key\"\u003E\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003EUpdate the user in Snowflake by pasting in the Public key (PEM format) of your created secret.\u003C/p\u003E\n\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003E\u003Cstrong\u003ENote:\u003C/strong\u003E Don't include the <code>-----BEGIN PUBLIC KEY-----</code> and <code>-----END PUBLIC KEY-----</code> that appear with your PEM key. Snowflake requires these markers to be removed in their environment.\u003C/p\u003E\n\u003Col start=\"4\"\u003E\u003Cli\u003EIn the export job from Cordial, select \u003Cstrong\u003ESaved Key\u003C/strong\u003E as the authentication method and choose your Cordial secret under \u003Cstrong\u003ESaved key\u003C/strong\u003E.\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeConfigWSavedKey.png\" alt=\"Saved key\"\u003E\u003C/p\u003E\n","\u003Ch2\u003ECreate Data Jobs in Cordial with Snowflake as a Data Source\u003C/h2\u003E\n","\u003Cp\u003EIn Cordial, you can use Data Jobs to:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003EImport contacts or supplements.\u003C/li\u003E\u003Cli\u003EExport contacts, events, orders, or supplements.\u003C/li\u003E\u003Cli\u003ESync your contacts with Facebook and Google Ads.\u003C/li\u003E\u003Cli\u003ECreate a Transformation: custom, scripted export, or scripted import.\u003C/li\u003E\u003C/ul\u003E\n","\u003Cp\u003EThese steps unlock Cordial’s powerful automated messaging capabilities.\u003C/p\u003E\n","\u003Ch3\u003ECreate new Data Job in Cordial\u003C/h3\u003E\n\u003Col\u003E\u003Cli\u003EOnce you've successfully enabled Snowflake to send data to Cordial, navigate to \u003Cstrong\u003EData Jobs > Create New Data Job\u003C/strong\u003E, select the appropriate Data Job, and fill in the required fields.\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/DataJobsOverview.gif\" alt=\"Data Jobs\"\u003E\u003C/p\u003E\n\u003Col start=\"2\"\u003E\u003Cli\u003E\n","\u003Cp\u003EIn your Data Job, select \u003Cstrong\u003EEdit\u003C/strong\u003E in the \u003Cstrong\u003EData Source\u003C/strong\u003E pane.\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003EChoose \u003Cstrong\u003EExternal\u003C/strong\u003E under \u003Cstrong\u003EData Source\u003C/strong\u003E.\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003EChoose \u003Cstrong\u003ESnowflake\u003C/strong\u003E under \u003Cstrong\u003EData location\u003C/strong\u003E.\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003EChoose the appropriate \u003Cstrong\u003ESnowflake connection\u003C/strong\u003E and \u003Cstrong\u003ESnowflake Table/Views\u003C/strong\u003E.\u003C/p\u003E\n\u003C/li\u003E\u003C/ol\u003E\n","\u003Cp\u003E\u003Cstrong\u003ENote:\u003C/strong\u003E Cordial will automatically query Snowflake at a specified interval, updating modified records and inserting any new records since the last sync. You can configure your data refresh interval to occur every 15 minutes, every 30 minutes, every hour, every week, or every month to optimize access to real-time data.\u003C/p\u003E\n\u003Col start=\"6\"\u003E\u003Cli\u003EChoose the sync type: \u003Cstrong\u003EFull refresh\u003C/strong\u003E or \u003Cstrong\u003EIncremental\u003C/strong\u003E.\u003C/li\u003E\u003C/ol\u003E\n","\u003Ch3\u003ESync types\u003C/h3\u003E\n","\u003Cp\u003EOne-time Data Jobs only support full refresh syncs. Recurring Data Job Automations support both full refresh and incremental syncs.\u003C/p\u003E\n","\u003Ch4\u003EFull refresh\u003C/h4\u003E\n\u003Cul\u003E\u003Cli\u003EUsed in one-time Data Jobs and recurring Data Job automations.\u003C/li\u003E\u003Cli\u003ESelects all records from the Snowflake Table.\u003C/li\u003E\u003Cli\u003EQuery doesn't have <code>WHERE</code> and <code>ORDER</code> elements.\u003C/li\u003E\u003C/ul\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeFullRefresh.png\" alt=\"Full refresh sync\"\u003E\u003C/p\u003E\n","\u003Ch4\u003EIncremental\u003C/h4\u003E\n\u003Cul\u003E\u003Cli\u003EUsed in recurring Data Job automations.\u003C/li\u003E\u003Cli\u003ECordial stores sequence (last updated date from last imported row) as <code>{prevValue}</code>\u003C/li\u003E\u003Cli\u003ESelect the desired \u003Cstrong\u003ECursor field\u003C/strong\u003E from the dropdown.\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003EThe cursor value is not repeated between syncs\u003C/strong\u003E option controls how Cordial selects records for the incremental sync.\u003C/li\u003E\u003C/ul\u003E\n","\u003Cp\u003E\u003Cimg src=\"https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeIncrementalRefresh.png\" alt=\"Incremental sync\"\u003E\u003Cbr\u003E\n\u003Cstrong\u003ENote:\u003C/strong\u003E If the cursor field has unique values, such as unique IDs, Cordial can simplify the process and select all the new records. But if the cursor field is not unique, such as a timestamp or date, Cordial skips one or more records with the maximum value.\u003C/p\u003E\n","\u003Cp\u003EIn the examples below, <code>UPDATED_AT</code> and <code>ORDER_ID</code> are cursor fields:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003EIf you select \u003Cstrong\u003EThe cursor value is not repeated\u003C/strong\u003E checkbox, Cordial creates a query like this:\u003C/li\u003E\u003C/ul\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003ESELECT ... WHERE ORDER_ID  {prevValue}\n\u003C/code\u003E\u003C/pre\u003E\n\u003Cul\u003E\u003Cli\u003EIf the checkbox is not selected, Cordial runs a query like this:\u003C/li\u003E\u003C/ul\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-sql\"\u003ESELECT ... WHERE UPDATED_AT  {prevValue} AND UPDATED_AT <(select\nmax(updated_at)="max(UPDATED_AT)" from="FROM" {table})="{table})"></(select>\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Cp\u003E\u003Cstrong\u003ENote:\u003C/strong\u003E The second example means Cordial doesn't import at least one row with <code>max(UPDATED_AT)</code>\u003C/p\u003E\n","\u003Ch3\u003EAPI support\u003C/h3\u003E\n","\u003Cp\u003EThe following Cordial endpoints support Snowflake as a data source:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https://support.cordial.com/hc/en-us/articles/203886058-Contact-imports-API#postContactImports\"\u003EPOST/v2/contactimports\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\"https://support.cordial.com/hc/en-us/articles/204570687-Supplements-API#postSuppImports\"\u003EPOST/v2/supplements/{supplement}/imports\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E\n","\u003Cp\u003EExample JSON request:\u003C/p\u003E\n\u003Cpre\u003E\u003Ccode class=\"language-json\"\u003E{\n   "source":{\n      "transport":"snowflake",\n      "connection":"same_name_used_in_marketplace_setup",\n      "tableview":"same_table_view_name_used_in_marketplace_setup"\n   },\n   "hasHeader":true,\n   "confirmEmail":"msmith@example.com"\n}\n\u003C/code\u003E\u003C/pre\u003E\n","\u003Ch3\u003EDisable connection\u003C/h3\u003E\n","\u003Cp\u003EIf you need to stop the sync, you can disable the connection by clicking \u003Cstrong\u003EConfigure\u003C/strong\u003E on the Snowflake card in Cordial (\u003Cstrong\u003EIntegrations > Partners\u003C/strong\u003E) and selecting the \u003Cstrong\u003EDisable\u003C/strong\u003E button. When the connection is re-enabled, the job will continue looking for all records that were inserted or updated since the last sync.\u003C/p\u003E\n","\u003Ch2\u003EConclusion and Resources\u003C/h2\u003E\n","\u003Cp\u003ECongratulations! You have successfully learned how to create a two-way data share between Cordial and Snowflake, unlocking new opportunities for your team.\u003C/p\u003E\n","\u003Ch3\u003EWhat you learned\u003C/h3\u003E\n\u003Cul\u003E\u003Cli\u003EHow to set up a Secure Data Share between Cordial and Snowflake\u003C/li\u003E\u003Cli\u003EThe data that gets unlocked by integrating Cordial and Snowflake\u003C/li\u003E\u003Cli\u003EHow to send queries from Cordial to Snowflake\u003C/li\u003E\u003Cli\u003EHow to send data from Snowflake to Cordial for use in marketing campaigns\u003C/li\u003E\u003C/ul\u003E\n","\u003Ch3\u003ERelated resources\u003C/h3\u003E\n","\u003Cp\u003EWant to learn more about Cordial and Snowflake? Check out the following resources:\u003C/p\u003E\n\u003Cul\u003E\u003Cli\u003E\n","\u003Cp\u003E\u003Ca href=\"https://app.snowflake.com/marketplace/listing/GZSTZ1D9SIF/cordial-messaging-data-personalized-user-profiles-events\"\u003ECordial’s Snowflake Marketplace listing\u003C/a\u003E\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003E\u003Ca href=\"https://cordial.com/partners/snowflake/\"\u003ESnowflake/Cordial partner page\u003C/a\u003E\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003E\u003Ca href=\"https://cordial.com/resources/why-data-sharing-is-important-for-real-time-personalization/\"\u003EWhy data sharing is important for real-time personalization blog\u003C/a\u003E\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003E\u003Ca href=\"https://support.cordial.com/hc/en-us/articles/9615168271629-Snowflake-Secure-Data-Sharing\"\u003ECordial’s Snowflake Secure Data Sharing Knowledge Base article\u003C/a\u003E\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003E\u003Ca href=\"https://github.com/Snowflake-Labs/sf-samples/blob/main/samples/cordial_data_share/cordial.ipynb\"\u003EFork Repo on GitHub\u003C/a\u003E\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003E\u003Ca href=\"/content/dam/snowflake-site/developers/2024/10/Cordial-_-Snowflake-Architecture-Slide.pdf\"\u003EDownload Reference Architecture\u003C/a\u003E\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003E\u003Ca href=\"https://medium.com/snowflake/bidirectional-data-integration-between-cordial-and-snowflake-for-real-time-customer-data-377f893f68ed\"\u003ERead the Blog\u003C/a\u003E\u003C/p\u003E\n\u003C/li\u003E\u003Cli\u003E\n","\u003Cp\u003E\u003Ca href=\"https://youtu.be/iEgHHkl1ga8?list=TLGGEbh0a1Siqg8yMDA5MjAyNQ\"\u003EWatch the Demo\u003C/a\u003E\u003C/p\u003E\n\u003C/li\u003E\u003C/ul\u003E"],"description":"Enable secure bidirectional data sharing between Cordial and Snowflake for unified marketing activation.","title":"Create a Bidirectional Data Share with Cordial","isDeveloperGuidesPage":false,":items":{},":itemsOrder":[],"elementsOrder":["quickstartArticleBody","quickstartArticleLogoImage"],"elements":{"quickstartArticleBody":{"dataType":"string","value":"\u003C!-- ------------------------ --\u003E\n## Overview\n\nEasy access to real-time customer data is crucial in marketers’ efforts to send messages that resonate. Marketers  also need to leverage that data to understand customer behavior and shape strategy. The bidirectional data integration between Cordial and Snowflake unlocks this potential.\n\nUsing Cordial, data-driven marketing teams create personalized email, SMS, mobile, and website experiences for enterprise audiences, loading dynamic content tailored to message and site behavior, product affinity, seasonal deals, and more. With its industry leading data storage, Snowflake naturally complements what marketers can do with Cordial’s marketing platform.\n\nIn this Quickstart, Cordial and Snowflake walk you through how to set up a bidirectional data share between platforms so you can leverage your Snowflake customer data in Cordial and vice versa.\n\n![Snowflake to Cordial architecture](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeArchitecture.png)\n\n### Prerequisites\n- A [Snowflake account](https://signup.snowflake.com/?utm_source=snowflake-devrel&utm_medium=developer-guides&utm_cta=developer-guides)\n- A [Cordial account](https://cordial.com/)\n\n### What You’ll Learn\n\nThis Quickstart is for data-driven marketers who want to unlock message personalization and segmentation possibilities at scale. You’ll set up a Secure Data Share to easily access Cordial data within Snowflake—and then enable Snowflake as a source to import data into Cordial.\n\nAt the end of this Quickstart, you will successfully:\n\n- Set up a Secure Data Share between Cordial and Snowflake\n- Understand what data is unlocked by integrating Cordial and Snowflake\n- Send queries from Cordial to Snowflake\n- Send data from Snowflake to Cordial for use in marketing campaigns\n\n\u003C!-- ------------------------ --\u003E\n## Request a Secure Data Share\n\nSnowflake’s Secure Data Share provides Cordial with immediate access to ready-to-query data. To get started, you need to request a Secure Share.\n\n1. Visit [Cordial's listing](https://app.snowflake.com/marketplace/listing/GZSTZ1D9SIF/cordial-messaging-data-personalized-user-profiles-events) in the Snowflake Marketplace to submit a request for the data share and reach out to your Cordial client success manager to let them know that you’ve requested it.\n\n![Snowflake to Cordial architecture](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI1.png)\n\n2. Click the **Request** button and fill in the form.\n\n![Snowflake UI](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI2.png)\n\n\u003C!-- ------------------------ --\u003E\n## Accept the Secure Data Share\n\nOnce you've requested the Secure Share, Cordial will verify and provision the data share from Cordial's Snowflake account to your Snowflake account. After the share is provisioned, Cordial will notify you that your data share has been provisioned—and you'll need to follow the steps below to accept the Secure Share.\n\n1. Your account administrator will need to log in to your Snowflake account. To view the status or your data share request, click **My requests** in the **Marketplace** and select the Cordial listing. Alternatively, you can navigate directly to [Cordial's listing](https://app.snowflake.com/marketplace/listing/GZSTZ1D9SIF/cordial-messaging-data-personalized-user-profiles-events) in the Snowflake Marketplace.\n\n![Snowflake user interface](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI4.png)\n\n2. Once your request has been approved, click the **Get** button to begin setting up your share.\n\n![Snowflake user interface](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI5.png)\n\n3. Your account administrator can then give the Secure Share a **Database name** and select who can access the data.\n\n![Snowflake user interface](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeUI6.png)\n\n4. With access approved, you can go to the **Worksheets** tab in the top navigation bar in your Snowflake instance and see the new Cordial shared database and shared dataset.\n\n\u003C!-- ------------------------ --\u003E\n## Query the Secure Data Share\n\nOnce you accept the Cordial data share and assign it to a new database in your Snowflake account, you can start querying the data share. Here are the datasets available to query.\n\n### Available datasets\n\nThe following datasets are available from Cordial through a Secure Data Share. Data is refreshed multiple times per day, giving you direct access to customer data in near real-time.\n\n| View | Description |\n|------|-------------|\n| `contacts` | Data specific to each contact such as name, address, etc. You can store string type (i.e. first name), number type (i.e. age), geo type (i.e. addresses), and array type (i.e. favorite colors). You can add as many attributes as needed to describe your contacts. Cart items are also stored with each contact and can contain information about a product such as SKU, description image, and much more. |\n| `contactactivity` (`events`) | Data related to a contact's activity or behavior. This can be message activity as well as website activity (browsed a page, added to cart), or external (IoT) activity. |\n| `messagesends` | Data specific to message sends, such as the channel used to send the message, whether the message is promotional or transactional, information about how and when the message was created, and more. |\n| `orders` | Data about a contact's order history. |\n\n### Example queries\n\nThe Snowflake Secure Data Share allows you to build powerful queries to get the exact data you want. Here are two examples.\n\n#### **\u003Ccode\u003ECONTACTS\u003C/code\u003E**\n\nHere's an example query that uses \u003Ccode\u003ECONTACTS\u003C/code\u003E to find **(1)** the grand total dollar amount of all cart items across all carts, **(2)** the average dollar amount of all cart items per cart, **(3)** the average number of items per cart, and finally **(4)** the total number of carts.\n\n```sql\nSELECT\n SUM(TRY_TO_NUMBER(cart:\"totalAmount\"::varchar)) as \"grand_total_amount\",\n AVG(TRY_TO_NUMBER(cart:\"totalAmount\"::varchar)) as \"average_total_amount\",\n AVG(ARRAY_SIZE(cart:\"cartitems\")) as \"average_num_cart_items\",\n count(*) as \"total_carts\"\nFROM\n contacts\nWHERE\n cart IS NOT NULL\n;\n```\n\n| `grand_total_amount` | `average_total_amount` | `average_num_cart_items` | `total_carts` |\n|---------------------|----------------------|-------------------------|---------------|\n| 41479622 | 1595370.077 | 13.961538 | 26 |\n\n#### **\u003Ccode\u003ECONTACTACTIVITY\u003C/code\u003E**\n\nHere's an example query that demonstrates selecting data from \u003Ccode\u003ECONTACTACTIVITY\u003C/code\u003E. The query returns total daily counts for several events (aka actions) related to sending messages for a specified date range (message sends, opens, clicks, and bounces). This query makes use of some advanced SQL features such as Common Table Expressions and the \u003Ccode\u003EPIVOT\u003C/code\u003E function, demonstrating Snowflake’s rich SQL support.\n\n```sql\nWITH action_totals AS (\n  SELECT\n    to_date(action_date) as action_date,\n    action,\n    count(*) as total\n  FROM\n    contactactivity\n  WHERE\n    action_date BETWEEN '2022-09-19' AND '2022-09-25'\n    AND action IN ('message-sent', 'open', 'click', 'bounce')\nGROUP BY\n  action_date,\n  action\n)\nSELECT\n *\nFROM\n action_totals\nPIVOT (\n SUM(total) FOR action IN ('message-sent', 'open', 'click', 'bounce')\n) as p\nORDER BY\n  action_date\n```\n\n| `action_date` | `message-sent` | `open` | `click` | `bounce` |\n|---------------|----------------|--------|--------|----------|\n| 2022-09-19 | 2749273 | 1080279 | 3015 | 2829 |\n| 2022-09-20 | 2605236 | 1796475 | 7139 | 6229 |\n| 2022-09-21 | 2738569 | 1884556 | 4742 | 2145 |\n| 2022-09-22 | 3073 | 929171 | 1485 | 6047 |\n| 2022-09-23 | 2810032 | 812085 | 2628 | 466 |\n| 2022-09-24 | 2041732 | 1600629 | 4839 | 2258 |\n| 2022-09-25 | 928 | 87 | 1 | 1 |\n\n\u003C!-- ------------------------ --\u003E\n## Send Data from Snowflake to Cordial\n\nCordial provides an array of opportunities to leverage your Snowflake customer data to send messages that resonate. When Snowflake is enabled as a data source in Cordial, Cordial automatically queries one or multiple Tables and/or Views in your Snowflake warehouse on a customizable interval.\n\nThe Cordial platform automatically detects _and updates_ any new or updated customer records. This keeps your customer data in sync with Snowflake cloud data for real-time segmentation and message personalization.\n\n### Create a Table or View in Snowflake\n\nIn your Snowflake account, [create a Table or View to store the customer data](https://docs.snowflake.com/en/sql-reference/sql/create-table.html) you want to utilize in your Cordial account. Here are some important settings to keep in mind when creating your Table in Snowflake:\n\n- At minimum, you must have read-only access to the Table in Snowflake and access to the specific Table or View that will send data to Cordial.\n- Cordial is unable to ingest binary Table columns.\n- Set a specific maximum length in your Table/View for \u003Ccode\u003EVARCHAR\u003C/code\u003E columns. Column size limit is 8kb or \u003Ccode\u003EVARCHAR(8192)\u003C/code\u003E.\n- Your Table/View must be set to convert nanoseconds (default in Snowflake) into microseconds (default in Cordial) in order to successfully transfer date attributes.\n\n#### Geo attributes\n\nGeo attributes should be represented as separate columns. For example, the geo attribute \u003Ccode\u003Ehomeaddress\u003C/code\u003E would be broken up into columns such as:\n\n- \u003Ccode\u003Ehomeaddress.street_address\u003C/code\u003E\n- \u003Ccode\u003Ehomeaddress.city\u003C/code\u003E\n- \u003Ccode\u003Ehomeaddress.state\u003C/code\u003E\n- \u003Ccode\u003Ehomeaddress.postal_code\u003C/code\u003E\n\n#### Array attributes\n\nArray attributes will be updated as a whole unless additional syntax is included to add or remove an item from an array, as follows:\n\n- Remove from array: \u003Ccode\u003E{ \"remove\": \\[\"apple\"\\] }\u003C/code\u003E\n- Add to array: \u003Ccode\u003E{ \"add\": \\[\"apple\"\\] }\u003C/code\u003E\n\n**Note:** Your Table/View must be set to convert nanoseconds (default in Snowflake) into microseconds (default in Cordial) in order to successfully transfer date attributes.\n\n\u003C!-- ------------------------ --\u003E\n## Enable Snowflake as a Data Source in Cordial\n\nYou can enable Snowflake as a data source in Cordial’s UI.\n\n1. Log in to Cordial, navigate to **Integrations \u003E Partners**, and select **Enable** on the Snowflake card.\n\n2. Fill in the required information:\n\n- Snowflake account identifier (format should be \\[organization\\]-\\[identifier\\])\n- Warehouse name\n- Username\n- Authentication method: Password or Saved key\n- Role name\n- Database name\n- Schema name\n- Table or View name\n\n**Note:** Connection parameters are case-sensitive and should match the exact case of the named objects—warehouse, user, role, database, Table/View, or schema—in Snowflake.\n\n![Snowflake password](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeConfigureWPassword.png)\n\n3. To add a Table/View, click **Add Table/View**.\n\n4. Click **Test Connection**.\n\n5. If it's successful, select **Continue**.\n\n### Saved key authentication\n\nSelect this method if you want to use [key-pair authentication in Snowflake](https://docs.snowflake.com/en/user-guide/key-pair-auth).\n\n1. You first need to create a secret (aka saved key) in Cordial by navigating to **Settings \u003E Account Settings \u003E Secrets Vault \u003E New**.\n\n2. Your new secret will include a **Public key (PEM format)**.\\\n![PEM key](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/PEMKeySnowflake.png)\n\n3. Update the user in Snowflake by pasting in the Public key (PEM format) of your created secret.\n\n**Note:** Don't include the \u003Ccode\u003E-----BEGIN PUBLIC KEY-----\u003C/code\u003E and \u003Ccode\u003E-----END PUBLIC KEY-----\u003C/code\u003E that appear with your PEM key. Snowflake requires these markers to be removed in their environment.\n\n4. In the export job from Cordial, select **Saved Key** as the authentication method and choose your Cordial secret under **Saved key**.\n\n![Saved key](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeConfigWSavedKey.png)\n\n## Create Data Jobs in Cordial with Snowflake as a Data Source\n\nIn Cordial, you can use Data Jobs to:\n\n- Import contacts or supplements.\n- Export contacts, events, orders, or supplements.\n- Sync your contacts with Facebook and Google Ads.\n- Create a Transformation: custom, scripted export, or scripted import.\n\nThese steps unlock Cordial’s powerful automated messaging capabilities.\n\n### Create new Data Job in Cordial\n\n1. Once you've successfully enabled Snowflake to send data to Cordial, navigate to **Data Jobs \u003E Create New Data Job**, select the appropriate Data Job, and fill in the required fields.\n\n![Data Jobs](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/DataJobsOverview.gif)\n\n2. In your Data Job, select **Edit** in the **Data Source** pane.\n\n3. Choose **External** under **Data Source**.\n\n4. Choose **Snowflake** under **Data location**.\n\n5. Choose the appropriate **Snowflake connection** and **Snowflake Table/Views**.\n\n**Note:** Cordial will automatically query Snowflake at a specified interval, updating modified records and inserting any new records since the last sync. You can configure your data refresh interval to occur every 15 minutes, every 30 minutes, every hour, every week, or every month to optimize access to real-time data.\n\n6. Choose the sync type: **Full refresh** or **Incremental**.\n\n### Sync types\n\nOne-time Data Jobs only support full refresh syncs. Recurring Data Job Automations support both full refresh and incremental syncs.\n\n#### Full refresh\n\n- Used in one-time Data Jobs and recurring Data Job automations.\n- Selects all records from the Snowflake Table.\n- Query doesn't have \u003Ccode\u003EWHERE\u003C/code\u003E and \u003Ccode\u003EORDER\u003C/code\u003E elements.\n\n![Full refresh sync](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeFullRefresh.png)\n\n#### Incremental\n\n- Used in recurring Data Job automations.\n- Cordial stores sequence (last updated date from last imported row) as \u003Ccode\u003E{prevValue}\u003C/code\u003E\n- Select the desired **Cursor field** from the dropdown.\n- **The cursor value is not repeated between syncs** option controls how Cordial selects records for the incremental sync.\n\n![Incremental sync](https://www.snowflake.com/content/dam/snowflake-site/developers/guides/cordial-bidirectional-data-share/SnowflakeIncrementalRefresh.png)\\\n**Note:** If the cursor field has unique values, such as unique IDs, Cordial can simplify the process and select all the new records. But if the cursor field is not unique, such as a timestamp or date, Cordial skips one or more records with the maximum value.\n\nIn the examples below, \u003Ccode\u003EUPDATED_AT\u003C/code\u003E and \u003Ccode\u003EORDER_ID\u003C/code\u003E are cursor fields:\n\n- If you select **The cursor value is not repeated** checkbox, Cordial creates a query like this:\n\n```sql\nSELECT ... WHERE ORDER_ID  {prevValue}\n```\n\n- If the checkbox is not selected, Cordial runs a query like this:\n\n```sql\nSELECT ... WHERE UPDATED_AT  {prevValue} AND UPDATED_AT \u003C(select\nmax(updated_at)=\"max(UPDATED_AT)\" from=\"FROM\" {table})=\"{table})\"\u003E\u003C/(select\u003E\n```\n\n**Note:** The second example means Cordial doesn't import at least one row with \u003Ccode\u003Emax(UPDATED_AT)\u003C/code\u003E\n\n### API support\n\nThe following Cordial endpoints support Snowflake as a data source:\n\n- [POST/v2/contactimports](https://support.cordial.com/hc/en-us/articles/203886058-Contact-imports-API#postContactImports)\n- [POST/v2/supplements/{supplement}/imports](https://support.cordial.com/hc/en-us/articles/204570687-Supplements-API#postSuppImports)\n\nExample JSON request:\n\n```json\n{\n   \"source\":{\n      \"transport\":\"snowflake\",\n      \"connection\":\"same_name_used_in_marketplace_setup\",\n      \"tableview\":\"same_table_view_name_used_in_marketplace_setup\"\n   },\n   \"hasHeader\":true,\n   \"confirmEmail\":\"msmith@example.com\"\n}\n```\n### Disable connection\n\nIf you need to stop the sync, you can disable the connection by clicking **Configure** on the Snowflake card in Cordial (**Integrations \u003E Partners**) and selecting the **Disable** button. When the connection is re-enabled, the job will continue looking for all records that were inserted or updated since the last sync.\n\n## Conclusion and Resources\n\nCongratulations! You have successfully learned how to create a two-way data share between Cordial and Snowflake, unlocking new opportunities for your team.\n\n### What you learned\n\n- How to set up a Secure Data Share between Cordial and Snowflake\n- The data that gets unlocked by integrating Cordial and Snowflake\n- How to send queries from Cordial to Snowflake\n- How to send data from Snowflake to Cordial for use in marketing campaigns\n\n### Related resources\nWant to learn more about Cordial and Snowflake? Check out the following resources:\n\n- [Cordial’s Snowflake Marketplace listing](https://app.snowflake.com/marketplace/listing/GZSTZ1D9SIF/cordial-messaging-data-personalized-user-profiles-events)\n- [Snowflake/Cordial partner page](https://cordial.com/partners/snowflake/)\n- [Why data sharing is important for real-time personalization blog](https://cordial.com/resources/why-data-sharing-is-important-for-real-time-personalization/)\n- [Cordial’s Snowflake Secure Data Sharing Knowledge Base article](https://support.cordial.com/hc/en-us/articles/9615168271629-Snowflake-Secure-Data-Sharing)\n\n- [Fork Repo on GitHub](https://github.com/Snowflake-Labs/sf-samples/blob/main/samples/cordial_data_share/cordial.ipynb)\n- [Download Reference Architecture](/content/dam/snowflake-site/developers/2024/10/Cordial-_-Snowflake-Architecture-Slide.pdf)\n- [Read the Blog](https://medium.com/snowflake/bidirectional-data-integration-between-cordial-and-snowflake-for-real-time-customer-data-377f893f68ed)\n- [Watch the Demo](https://youtu.be/iEgHHkl1ga8?list=TLGGEbh0a1Siqg8yMDA5MjAyNQ)\n","title":"Quickstart Article Body","multiValue":false,":type":"text/x-markdown"},"quickstartArticleLogoImage":{"dataType":"string","title":"Quickstart Article Logo Image","multiValue":false,":type":"text/plain"}},"model":"snowflake-site/models/quickstart-article",":type":"snowflake-site/components/contentfragment"},"flexible_column_cont":{"id":"flexible-column-container-6d44b80de1","type":"2-column-75-25","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"none","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"id":"container-d9b4a8d121","layout":"SIMPLE",":items":{"quickstart_last_modi":{"id":"quickstart-last-modified-f062e002a2","icon":{"id":"icon","icon":"calendar",":type":"snowflake-site/components/icon","appliedCssClassNames":"snowflake-icon-blue"},"lastModifiedDatePrefix":"Updated","lastModifiedDate":"2025-12-20",":type":"snowflake-site/components/quickstart/quickstart-last-modified","appliedCssClassNames":"snowflake-responsive-component-top-padding-small"},"text":{"id":"text-b3b05dcc98","additionalClasses":"qs-disclaimer-text","text":"\u003Cp\u003E\u003Cspan style=\"color: #666;\"\u003EThis content is provided as is, and is not maintained on an ongoing basis. 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