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As Optimove grew, so did the complexity of delivering on its founding promise. Ohad Sheory, VP of Technology at Optimove, led the search for a platform that could handle unlimited data volumes at enterprise scale. To keep up with the demands of modern customer marketing, the right solution would also need to support data science workflows, multi-tenant orchestration and direct customer access to enriched data. \u003C/p\u003E\r\n\u003Cp\u003ESnowflake matched Optimove’s requirements where others fell short. Secure Data Sharing gives enterprise clients zero-copy, SQL-native access to their own customer profiles, predictive scores, campaign results and engagement activity without building or maintaining custom ETL pipelines. 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This integrated architecture lets us optimize performance with low operational overhead.","showHangingPunctuation":false,":type":"snowflake-site/components/quote-item"},"title_v2_copy_207386067":{"id":"title-v2-8b2430c5d4","type":"heading4","lines":["Building human connection with billions of rows of data"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"blue-black-text-color snowflake-responsive-component-top-padding-extra-small"},"cb4_text":{"id":"text-14fd402ec9","text":"\u003Cp\u003EEvery day, Snowflake processes 8.4 billion rows of customer data on behalf of Optimove’s brand portfolio. Whether it’s segmenting audiences, scoring churn risk and lifetime value, or ensuring each customer gets the right message wherever they are exactly when it matters, Optimove helps its brands connect with the real people on the other side of the numbers. A player at a gaming platform deciding whether to return, a retail customer who bought something last month and might need something new, a loyalty member whose engagement has started to slip.\u003C/p\u003E\r\n\u003Cp\u003EBy never capping customer data volume, Optimove’s AI trains on complete behavioral histories rather than compressed samples for each of its brands. This complete and growing source of truth drives measurable results, with campaigns selected by Optimove’s AI outperforming human-selected audiences by 19%, measured through holdout group testing. Brands using Optimove’s self-optimizing journeys see 37% greater uplift than traditional campaign selection, while AI-powered personalization delivers response rates 49% higher than generic messaging. \u003C/p\u003E\r\n\u003Cp\u003EThe cumulative outcome is a 33% average increase in customer lifetime value, going beyond better campaigns to build more durable customer relationships. 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Marketing, analytics and data teams can work from a single source of truth in near real time. \u003C/p\u003E\r\n\u003Cp\u003E“This isn’t just an engineering story,” says Meryl Serouya, Global Senior Director of Partnerships at Optimove. “We made a promise to our customers — bring in everything, no limits — and Snowflake and Google Cloud are how we keep it. 8.4 billion rows a day, 2 billion real-time events, and still no ceiling on how much data brands can bring in. For our customers, that means you’re not integrating into a data stack — you’re plugging into an enterprise-ready platform built for AI at scale.”\u003C/p\u003E\r\n\u003Cp\u003ESnowflake handles Optimove’s batch processing and analytics while Google Cloud runs its operational infrastructure with no performance tradeoffs. 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