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Das Erfassen von Informationen über diese Interaktionen ist der erste Schritt, um das Kundenerlebnis zu verstehen und zu verbessern. CDPs arbeiten u. a. mit den folgenden Datentypen:\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"text_copy_860073138__1835740287":{"id":"text-22c4f7f579","additionalClasses":"list--blue-bullets","text":"\u003Cp\u003E\u003Cb\u003E1. Identitätsdaten: \u003C/b\u003EIdentitätsdaten sind die Grundlage für das Kundenprofil in einer CDP. Mithilfe dieses Datentyps können Sie alle Kund:innen identifizieren. Dazu gehören Name, demografische Daten (Alter und Geschlecht), Standort, Kontaktinformationen, Social-Media-Profil, berufliche Informationen und Kontoinformationen. \u003C/p\u003E\n\u003Cp\u003E\u003Cb\u003E2. Deskriptive Daten: \u003C/b\u003EDeskriptive Daten sind eine Erweiterung der Identitätsdaten aus einem Kundenprofil, um Ihnen ein vollständigeres Bild zu vermitteln. 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