{"templateName":"base-page-template54","cssClassNames":"page basicpage summit-page","canonicalLink":"https://www.snowflake.com/de/artificial-intelligence/business/marketing/","robotsTags":[],"allowedRenditionsWidth":["320","480","640","768","960","1200","1440","1920"],"description":"KI für das Marketing erklärt: Anwendungsfälle für prädiktive, generative und Agentic AI sowie die kontrollierte Datengrundlage, die sie in großem Maßstab vertrauenswürdig macht.","language":"de","title":"KI im Marketing: Anwendungsfälle und erste Schritte | Snowflake","analyticsPageType":"homepage","analyticsCategory":"general","analyticsSubCategory":"","excludeFromAnalytics":false,":mappedPath":"/de/artificial-intelligence/business/marketing/",":type":"snowflake-site/components/structure/page",":items":{"root":{"columnCount":12,"columnClassNames":{"markup_editor_928258845":"aem-GridColumn aem-GridColumn--default--12","experiencefragment-banner":"aem-GridColumn aem-GridColumn--default--12","experiencefragment-header":"aem-GridColumn aem-GridColumn--default--12","responsivegrid":"aem-GridColumn aem-GridColumn--default--12","markup_editor_597730182":"aem-GridColumn aem-GridColumn--default--12","experiencefragment-footer":"aem-GridColumn aem-GridColumn--default--12","experiencefragment":"aem-GridColumn aem-GridColumn--default--12","modal_container":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12",":items":{"experiencefragment-banner":{"id":"experiencefragment-16bb5f4e37","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/de/site/pushdown-banner/master/jcr:content","configured":true,":type":"snowflake-site/components/experiencefragment",":items":{"root":{"layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"pushdown_banner_copy":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-ad158adf15",":type":"snowflake-site/components/container",":items":{"pushdown_banner_copy":{"id":"pushdown-banner-2fa13520af","contentHeadline":"Making AI Real for Business","contentDescription":"Snowflake World Tour Berlin | 29. September 2026","contentJustifyContent":"center","linkStyle":"text-white","linkCTA":{"id":"link-cta","heapButtonClasses":["pushdown_banner"],"showOutboundIcon":false,"buttonLink":{"valid":true,"attributes":{"target":"_blank"},"url":"/en/world-tour/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Jetzt anmelden"},":type":"snowflake-site/components/pushdown-banner","appliedCssClassNames":"snowflake-pushdown-banner-text-white snowflake-pushdown-banner-background-black"}},":itemsOrder":["pushdown_banner_copy"]},"image":{":type":"nt:unstructured"},"cq:metadata":{":type":"nt:unstructured"}},":itemsOrder":["root","image","cq:metadata"],"classNames":"aem-xf"},"experiencefragment-header":{"id":"experiencefragment-cbeba06d87","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/jcr:content","configured":true,":type":"snowflake-site/components/experiencefragment",":items":{"root":{"layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"mega_header":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-4de37f7fa1",":type":"snowflake-site/components/container",":items":{"markup_editor":{"id":"markup-editor-318cf68824","title":" ","cssContent":".footer-nav__link-group .snowflake-button-container,.subnav__item--button,.snowflake-card-v2-advanced-button .snowflake-button-container{justify-content:flex-start}.mega-nav__sign-in.snowflake-button-container{display:none}@media screen and (min-width:768px){.mega-nav__sign-in.snowflake-button-container{display:inline-block;font-family:'Texta',sans-serif;font-weight:800 !important}}@media screen and (min-width:1024px) and (max-width:1199px){.snowflake-mega-nav-header-buttons-container .snowflake-button-blue .snowflake-button-container{font-size:13px !important}.snowflake-language-navigation .language-icon{width:18px !important;height:18px !important;margin-right:4px !important}}.mega-nav__sign-in svg{display:none}.nav-item__platform-parent-why-sf.snowflake-mega-nav-nav-item\u003Ea:hover,.nav-item__platform-parent.snowflake-mega-nav-nav-item\u003Ea:hover{background-color:transparent !important}.nav-platform-sidebar .snowflake-mega-nav-nav-item:hover.blue-icon .snowflake-mega-nav-nav-item-icon__inner{background-color:var(--ui-01) !important}@media screen and (min-width:1024px){.snowflake-mega-nav-navigation-dropdown{overflow:hidden}.meganav-platform-features{padding-left:64px}.meganav-platform-features::before{content:'';transform:translateX(-64px);display:block;z-index:0;width:100%;height:100%;position:absolute;top:0;background:#f7f9fa}.nav-item--si.snowflake-mega-nav-nav-item\u003Ea:hover{background-color:transparent}.nav-item--si{border-bottom:1px solid #ccc;padding-bottom:16px;margin-bottom:8px}.nav-item__platform-parent{border-bottom:1px solid #ccc;margin-bottom:8px;padding-bottom:16px}.nav-item__platform-parent-why-sf .snowflake-mega-nav-nav-item-description::after{content:'Vorteile von Snowflake entdecken \u003E';display:block;color:var(--ui-01);margin-top:16px}.nav-item__platform-parent .snowflake-mega-nav-nav-item-description::after{content:'Plattform entdecken \u003E';display:block;color:var(--ui-01);margin-top:16px}}@media screen and (min-width:1367px){.snowflake-mega-nav-nav-item-description{font-size:13px !important;line-height:20px !important}.snowflake-mega-nav-nav-item-title-wrapper\u003E.snowflake-mega-nav-nav-item-title{font-size:17px !important}.nav-item__platform-parent-why-sf .snowflake-mega-nav-nav-item-title,.nav-item__platform-parent .snowflake-mega-nav-nav-item-title{font-size:24px !important;line-height:32px !important;margin-bottom:8px !important}.nav-item__platform-parent-why-sf .snowflake-mega-nav-nav-item-description,.nav-item__platform-parent .snowflake-mega-nav-nav-item-description{font-size:14px !important;line-height:20px !important}}html.wf-texta-n9-loading .display-1-v2{font-size:48px!important;line-height:50px!important;letter-spacing:-.5px!important;font-family:sans-serif!important}html.wf-texta-n9-loading .heading-4-v2{font-size:18px!important;line-height:24px!important;font-family:sans-serif!important}@media screen and (min-width:768px){html.wf-texta-n9-loading .display-2-v2{font-size:48px!important;line-height:50px!important;font-family:sans-serif!important}html.wf-texta-n9-loading .display-1-v2{font-size:55.5px!important;line-height:54px!important;letter-spacing:-.5px!important;font-family:sans-serif!important}html.wf-lato-n4-loading .body-2,html.wf-lato-n4-loading .heading-5-v2,html.wf-lato-n4-loading .snowflake-card-v2-advanced-text .snowflake-text p{font-size:15.5px!important;font-family:sans-serif!important}html.wf-texta-n9-loading .heading-2,html.wf-texta-n9-loading .heading-2-v2{font-size:34px!important;line-height:38px!important;letter-spacing:-.75px!important;font-family:sans-serif!important}html.wf-texta-n8-loading .heading-6-v2.snowflake-mega-nav-navigation-title{font-size:13.5px!important;font-family:sans-serif!important}html.wf-texta-n8-loading .heading-4,html.wf-texta-n8-loading .snowflake-button-container,html.wf-texta-n8-loading .snowflake-button-regular .snowflake-button-container{font-size:13px!important;line-height:20px!important;letter-spacing:.25px!important;font-family:sans-serif!important}}@media screen and (min-width:1024px){html.wf-lato-n4-loading .snowflake-mega-nav-nav-item-description{font-size:11.5px!important;font-family:sans-serif!important}html.wf-lato-n4-loading .body-2,html.wf-lato-n4-loading .text-size-regular .snowflake-text li,html.wf-lato-n4-loading .text-size-regular .snowflake-text p,html.wf-lato-n4-loading .text-size-regular .snowflake-text span[data-testid=text-content],html.wf-lato-n4-loading .text-size-regular.cq-Editable-dom li,html.wf-lato-n4-loading .text-size-regular.cq-Editable-dom p,html.wf-lato-n4-loading .text-size-regular.cq-Editable-dom span[data-testid=text-content]{font-size:13.5px!important;font-family:sans-serif!important}html.wf-texta-n8-loading .snowflake-button-compact .snowflake-button-container{font-size:12px!important;letter-spacing:0!important;line-height:18px!important}}@media screen and (min-width:1367px){html.wf-lato-n4-loading .hp-hero__eyebrow a\u003Eb:first-child{font-size:11px!important;font-family:sans-serif!important}html.wf-texta-n8-loading .hp-hero__eyebrow a{font-size:13px!important;font-family:sans-serif!important}html.wf-texta-n9-loading .display-2-v2{font-size:61px!important;line-height:60px!important;font-family:sans-serif!important}html.wf-texta-n9-loading .display-1-v2{font-size:74.5px!important;line-height:74px!important;letter-spacing:-.75px!important;font-family:sans-serif!important}html.wf-texta-n9-loading .heading-2,html.wf-texta-n9-loading .heading-2-v2{font-size:41px!important;letter-spacing:-.75px!important;font-family:sans-serif!important}html.wf-texta-n9-loading .heading-3-v2{font-family:sans-serif!important;letter-spacing:-.75px!important;font-size:33.75px!important}html.wf-texta-n9-loading .heading-4-v2{font-size:19.5px!important;line-height:26px!important;font-family:sans-serif!important}html.wf-texta-n8-loading .heading-6-v2{font-size:12px!important;font-family:sans-serif!important}html.wf-texta-n8-loading .heading-6-v2.snowflake-mega-nav-navigation-title{font-size:14px!important;font-family:sans-serif!important}html.wf-lato-n4-loading .body-1,html.wf-lato-n4-loading .cq-Editable-dom[data-cq-data-path*=text] ol\u003Eli,html.wf-lato-n4-loading .snowflake-text li,html.wf-lato-n4-loading .snowflake-text p,html.wf-lato-n4-loading .text-size-large .snowflake-text li,html.wf-lato-n4-loading .text-size-large .snowflake-text p,html.wf-lato-n4-loading .text-size-large .snowflake-text span[data-testid=text-content],html.wf-lato-n4-loading .text-size-large.cq-Editable-dom li,html.wf-lato-n4-loading .text-size-large.cq-Editable-dom p,html.wf-lato-n4-loading .text-size-large.cq-Editable-dom span[data-testid=text-content],html.wf-lato-n4-loading.cq-Editable-dom[data-cq-data-path*=text]\u003Ep,html.wf-lato-n4-loading.cq-Editable-dom[data-cq-data-path*=text]\u003Eul\u003Eli{font-size:17.5px!important;font-family:sans-serif!important}html.wf-lato-n4-loading .body-2,html.wf-lato-n4-loading .text-size-regular .snowflake-text li,html.wf-lato-n4-loading .text-size-regular .snowflake-text p,html.wf-lato-n4-loading .text-size-regular .snowflake-text span[data-testid=text-content],html.wf-lato-n4-loading .text-size-regular.cq-Editable-dom li,html.wf-lato-n4-loading .text-size-regular.cq-Editable-dom p,html.wf-lato-n4-loading .text-size-regular.cq-Editable-dom span[data-testid=text-content],html.wf-texta-n8-loading .snowflake-button-link .snowflake-button-container,html.wf-texta-n8-loading .snowflake-button-link-back .snowflake-button-container{font-size:15.5px!important;font-family:sans-serif!important}html.wf-lato-n4-loading .body-3,html.wf-lato-n4-loading .text-size-small .snowflake-text li,html.wf-lato-n4-loading .text-size-small .snowflake-text p,html.wf-lato-n4-loading .text-size-small .snowflake-text span[data-testid=text-content],html.wf-lato-n4-loading .text-size-small.cq-Editable-dom li,html.wf-lato-n4-loading .text-size-small.cq-Editable-dom p,html.wf-lato-n4-loading .text-size-small.cq-Editable-dom span[data-testid=text-content]{font-size:13.5px!important;font-family:sans-serif!important}}#industryPlatformSection,.sc-hero{background-position:top left;background-size:20% auto}.bwalignc,.bwalignr{list-style-position:inside}.snowflake-text p sup{font-size:10px}#industryPlatformSection .industry-platform__row .snowflake-flexible-column-container-items,.button-group-pair\u003E.container\u003E.cmp-container\u003E.aem-container,.snowflake-hero-system-content-container{gap:16px}.agenda-item p,.button-group-pair\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.partner-details p{margin:0!important}.button-group-pair\u003E.container\u003E.cmp-container\u003E.aem-container::after,.button-group-pair\u003E.container\u003E.cmp-container\u003E.aem-container::before,.hide-logo .snowflake-case-study-card-logo,.partner-page__powered-by-logo,.sc-hero div.code-toolbar\u003E.toolbar,.snowflake-card-v2-advanced.no-link .snowflake-card-v2-advanced-button,.snowflake-partner-hero-card-badge-container{display:none!important}.section--card-mobile-carousel .snowflake-flexible-column-container-items-with-carousel{max-width:100%!important}@media screen and (min-width:768px){.button-group-pair .snowflake-button-container.inline-button--desktop,.button-group-pair\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:auto!important;display:inline-block!important}.button-group-pair\u003E.container\u003E.cmp-container\u003E.aem-container{align-items:center;justify-content:flex-start!important}.button-group-pair.center\u003E.container\u003E.cmp-container\u003E.aem-container{justify-content:center!important}.section--card-mobile-carousel{margin-left:var(--tablet-portrait-margin,48px)!important;margin-right:var(--tablet-portrait-margin,48px);width:calc(100% - 96px)!important;width:calc(100% - var(--tablet-portrait-margin) * 2)!important}}@media screen and (min-width:1024px){.section--card-mobile-carousel{margin-left:var(--tablet-horizontal-margin,48px)!important;margin-right:var(--tablet-horizontal-margin,48px);width:calc(100% - 96px)!important;width:calc(100% - var(--tablet-horizontal-margin) * 2)!important}.snowflake-mega-nav-header-mobile-icon{display:none!important}}@media screen and (min-width:1367px){.section--card-mobile-carousel{margin-left:var(--desktop-margin,6.5%)!important;margin-right:var(--desktop-margin,6.5%);width:87%!important;width:calc(100% - var(--desktop-margin) * 2)!important}.logo-container{min-width:143px}.sc-hero__headline .heading-1-v2{font-size:60px}.snowflake-mega-nav-navigation-title{font-size:17px}.snowflake-mega-nav-dropdown-footer-wrapper .snowflake-title-v2 .snowflake-title-v2-line:first-child{font-size:16px!important;line-height:24px!important}}.hero--home{overflow:hidden;background-color:var(--ui-01);z-index:2}.hp-hero__subheadline{width:90%}.hero--home .snowflake-button-container{transition:.3s}.hero--home .snowflake-button-primary a:hover,.hero--home .snowflake-button-secondary a:hover,.hero--home .snowflake-button-white a:hover{transition:.3s;background-color:var(--ui-02)!important;color:var(--ui-05)!important}.hero--home .snowflake-button-secondary a:hover{border-color:var(--ui-05)!important}.hero--home .snowflake-button-primary a:hover,.hero--home .snowflake-button-white a:hover{border-color:var(--ui-02)!important}.bwalignc,.hp-hero__eyebrow{text-align:center}.hp-hero__eyebrow a{display:inline-flex;flex-direction:column;justify-content:center;cursor:pointer;padding:8px;border-radius:var(--spacing-01);gap:8px;align-items:center;background-color:#45aee3;color:var(--ui-03);font-family:Texta,sans-serif;font-weight:800;font-size:16px;line-height:22px;transition:background-color .3s}.hp-hero__eyebrow a:hover{background-color:#7fc6ea;text-decoration:none;transition:background-color .3s}.hp-hero__eyebrow a\u003Eb:first-child{text-transform:uppercase;white-space:nowrap;display:inline-block;background-color:var(--ui-02);color:var(--ui-05);font-size:12px!important;line-height:16px!important;font-family:Lato,sans-serif;font-weight:500!important;padding:3px 6px;border-radius:2px;letter-spacing:1px}@media screen and (min-width:767px){.hp-hero__eyebrow{text-align:left}.hp-hero__eyebrow a{flex-direction:row;text-align:left}}.hero--home__inner .offset-video,.hero--home__inner .snowflake-experience-fragment,.offset-video__bg-image{max-height:200px;overflow:hidden}.hero--home__inner .offset-video .wistia-responsive-padding{padding-top:100%}.hero--home__inner .snowflake-experience-fragment,.offset-video__bg-image{position:absolute!important;top:0;left:0;width:100%}.offset-video__bg-image{z-index:-1}@media screen and (min-width:768px){.hero--home__inner .snowflake-experience-fragment,.offset-video,.offset-video__bg-image{position:absolute!important;max-height:none;top:0;left:0;width:250%;padding-bottom:250%;transform:translate(0,-50%);height:0}.workloads_7.unistore{max-width:317px}}.promo-banner--homepage{z-index:2}.homepage-banner-offset-container::after{content:\"\";display:block;position:absolute;bottom:0;z-index:1;left:0;width:100%;height:80%;background:#fff}.section--quicklinks .snowflake-button-full-width a{padding-left:24px!important;padding-right:24px!important;transition:box-shadow .25s cubic-bezier(.4,0,.2,1);text-align:left;display:flex;justify-content:center;align-items:center}.section--quicklinks .snowflake-button-full-width a:hover{box-shadow:0 16px 16px 0 rgb(0 0 0 / .16);transition:box-shadow .25s cubic-bezier(.4,0,.2,1)}.section--quicklinks .snowflake-button-container:focus-visible a::before,.section--quicklinks .snowflake-button-full-width a::before{content:\"\";width:23px;height:23px;flex-shrink:0;margin-right:12px;display:inline-block;background-size:cover;background-repeat:no-repeat;background-position:center}#industryPartnerSlider .snowflake-navigation-icon.swiper-button-disabled,#partnerResources .section--resource-hub a svg,.button-tabs span.snowflake-tabs-navigation-item:after,.customer-card--hide-cta .snowflake-case-study-card-button,.dot-tabs span.snowflake-tabs-navigation-item::after,.partner-sidebar__mobile-expand,html:not(.aem-AuthorLayer-initial):not(.aem-AuthorLayer-Edit) .tab-content:not(.is-active){display:none}.section--quicklinks .snowflake-button-full-width a.pricing::before{background-image:url(https://www.snowflake.com/content/dam/snowflake-site/general/icons/decorative-icons/pricing-icon.svg)}.section--quicklinks .snowflake-button-full-width a.snowflake_on_snowflake::before{background-image:url(https://www.snowflake.com/content/dam/snowflake-site/general/icons/navigation/nav-icon_snowflake-bug.svg)}.section--quicklinks .snowflake-button-full-width a.virtual_hands_on_labs::before{background-image:url(https://www.snowflake.com/content/dam/snowflake-site/general/icons/navigation/nav-icon__training.svg)}.section--quicklinks .snowflake-button-full-width a.weekly_demo::before{background-image:url(https://www.snowflake.com/content/dam/snowflake-site/general/icons/navigation/nav-icon__webinars.svg)}@media screen and (min-width:1024px){.hero--home__inner .snowflake-experience-fragment,.offset-video,.offset-video__bg-image{left:-50%}.section--quicklinks .snowflake-flexible-column-container-items{gap:24px}.snowflake-quote-item-inner{padding:32px 24px 24px!important}}#communitiesOuter_overflowBottomGray::after{max-height:100px}#caseStudyOuter_overflowBottomMidBlue::after{max-height:180px}#caseStudyInner .snowflake-case-study-card .snowflake-wistia-video{border-radius:0!important}#caseStudyInner .snowflake-case-study-card{box-shadow:none!important;border-radius:0}#caseStudyInner{max-width:1200px;margin:0 auto;box-shadow:rgb(152 162 179 / .1) 0 10px 20px 0,rgb(152 162 179 / .25) 0 2px 6px 0;border-radius:8px;overflow:hidden;position:relative;z-index:1}.case-study__logo-bar\u003E.snowflake-flexible-column-container-items{background:#f7f9fa;padding:32px 16px 40px}.case-study__logo-bar .cmp-image__image{width:90%;margin:0 auto;max-width:240px}.hp-platform__text-group\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:not(:first-child),.sc-sidebar__group .snowflake-button-link{margin-top:8px}.workloads_7.unistore{margin-left:auto;margin-right:auto}#homepageFootnotesInner .snowflake-simple-stat-disclaimer .snowflake-text p{color:#fff!important}.snowflake-simple-stat-disclaimer .snowflake-text p\u003Ea{border-bottom:1px solid var(--ui-03);color:var(--text-03)}.snowflake-card-v2-advanced{color:inherit}#workloadCardGridOuter .snowflake-card-v2-base-front{gap:0}.video-modal.snowflake-modal-window-open-inner{background-color:#fff0;padding:8px;border:none}.snowflake-container-arrow-dotted-faded .snowflake-container-arrow-dotted-faded-image{width:40%!important;max-width:420px;top:4%!important}.list--blue-bullets ul{margin:0!important;padding:0!important;list-style-type:none}.list--blue-bullets li{margin:0;padding:0 0 0 32px;position:relative}.list--blue-bullets li::before{content:\"\";display:block;border-radius:100%;background:#29b5e8;width:18px;height:18px;position:absolute;top:4px;left:0;border:5px solid #e5f2f7;box-sizing:border-box}.list--blue-bullets li:not(:last-child){margin-bottom:1rem}.logo-tabs .snowflake-navigation-container,.snowflake-simple-stat-content:empty,.summit-speaker-card .snowflake-card-v2-advanced-text{margin-bottom:0}#techResourceInner,#techResourceOuter,div.overflow-bottom--blue,div.overflow-bottom--gray,div.overflow-bottom--mid-blue,div.overflow-bottom--white,div.overflow-top--blue,div.overflow-top--gray,div.overflow-top--mid-blue,div.overflow-top--white,div[id$=overflowBottomGray],div[id$=overflowBottomMidBlue],div[id$=overflowTopBlue],div[id$=overflowTopGray]{position:relative}div.overflow-bottom--blue::after,div.overflow-bottom--gray::after,div.overflow-bottom--mid-blue::after,div.overflow-bottom--white::after,div.overflow-top--blue::after,div.overflow-top--gray::after,div.overflow-top--mid-blue::after,div.overflow-top--white::after,div[id$=overflowBottomGray]::after,div[id$=overflowBottomMidBlue]::after,div[id$=overflowBottomWhite]::after,div[id$=overflowTopBlue]::after,div[id$=overflowTopGray]::after,div[id$=overflowTopWhite]::after{content:\"\";display:block;position:absolute;left:0;width:100%;height:40%}div.overflow-top--blue::after,div.overflow-top--gray::after,div.overflow-top--mid-blue::after,div.overflow-top--white::after,div[id$=overflowTopBlue]::after,div[id$=overflowTopGray]::after,div[id$=overflowTopWhite]::after{top:0}div.overflow-bottom--blue::after,div.overflow-bottom--gray::after,div.overflow-bottom--mid-blue::after,div.overflow-bottom--white::after,div[id$=overflowBottomGray]::after,div[id$=overflowBottomMidBlue]::after,div[id$=overflowBottomWhite]::after{bottom:0}div.overflow-bottom--white::after,div.overflow-top--white::after,div[id$=overflowBottomWhite]::after,div[id$=overflowTopWhite]::after{background:#fff!important}div.overflow-bottom--gray::after,div.overflow-top--gray::after,div[id$=overflowBottomGray]::after,div[id$=overflowTopGray]::after{background:#f6f9fa!important}div.overflow-bottom--mid-blue::after,div.overflow-top--mid-blue::after,div[id$=overflowBottomMidBlue]::after,div[id$=overflowTopMidBlue]::after{background:#11567f!important}div.overflow-bottom--blue::after,div.overflow-top--blue::after,div[id$=overflowBottomBlue]::after,div[id$=overflowTopBlue]::after{background:#259edc!important}.snowflake-premium-content-banner.promo-banner--no-shadow{box-shadow:none!important}#industryPartnerSlider .cmp-image__image,#industryPartnerSlider .section--partner-tabs .snowflake-image-container .cmp-image__image,#partnerSidebar,.has-shadow .cmp-image__image{box-shadow:0 10px 20px 0 rgb(152 162 179 / .1),0 2px 6px 0 rgb(152 162 179 / .25)}.content-chip--has-desc{align-items:flex-start;padding:20px!important}.content-chip--has-desc .snowflake-content-chip-image{max-width:100px}.content-chip--has-desc .snowflake-content-chip-image__image{aspect-ratio:1}.content-chip--has-desc .snowflake-title-v2-line:first-child{font-size:18px!important}.content-chip--has-desc .snowflake-title-v2-line:nth-child(2){color:#000!important;font-weight:500!important;font-size:16px!important;line-height:22px!important;margin-top:2px!important}.content-chip--has-desc .snowflake-content-chip-button{margin-top:6px!important;font-size:18px!important;display:none}.square-image .snowflake-content-chip-image{aspect-ratio:1;max-width:120px}.section--logo-bar.smaller-logos .snowflake-image-container .cmp-image__image{max-width:200px;margin:0 auto}.snowflake-card-v2-advanced-tag,.snowflake-content-chip-tag{padding:3px 6px!important}.sc-overview__webinar-promo-banner .snowflake-content-chip-button,.snowflake-card-v2-advanced-title:first-child,.summit-pricing-block__aside ul{margin-top:0}.dot-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item{width:40px;height:40px;display:flex;justify-content:center;align-items:center;margin:0!important}.dot-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item p{width:12px;height:12px;background:var(--ui-12);border-radius:100%}.dot-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item p,.logo-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item p{font-size:0!important}.dot-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item.active p{background:var(--ui-01)}.button-tabs .snowflake-navigation-container .swiper-wrapper{padding:8px 0}.button-tabs .snowflake-navigation-container .swiper-slide{margin:0 6px}.button-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item{padding:8px 24px;background-color:#f6f9fa;border-radius:48px;margin:0}.button-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item p{text-transform:uppercase;font-family:Texta,sans-serif;font-weight:700}.button-tabs .border-top{border-top:1px solid #ccc}.button-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item.active{background-color:var(--ui-01);box-shadow:0 2px 6px 0 rgb(152 162 179 / .25),0 10px 20px 0 rgb(152 162 179 / .1)}.button-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item.active p{color:#fff}.button-tabs.has-icons .snowflake-navigation-container .snowflake-tabs-navigation-item p::before{content:\"\";display:inline-block;width:20px;height:20px;background-size:contain;background-repeat:no-repeat;background-position:center center;margin-right:12px;vertical-align:middle;margin-top:-3px}.logo-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item{width:220px;padding-bottom:50%;height:0;margin:0 8px!important;background-size:cover;background-repeat:no-repeat;opacity:.5;transition:opacity .3s}.logo-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item:hover{opacity:.75;transition:opacity .3s}.logo-tabs .snowflake-navigation-container .snowflake-tabs-navigation-item.active{opacity:1;transition:opacity .3s}.dot-tabs .aem-container.cmp-tabs,.logo-tabs .aem-container.cmp-tabs{display:flex;flex-direction:column-reverse}.snowflake-icon.is-center{margin:0 auto;display:block}#industryPartnerSlider .snowflake-flexible-column-container-items,#partnerLogoSquare .snowflake-flexible-column-container-items{gap:24px}#techResourceOuter::after{content:\"\";display:block;position:absolute;top:0;left:0;width:100%;height:40%;background:#f6f9fa}#techResourceInner{z-index:1}.partner-tier-tag h6{display:inline-block!important;padding:2px 6px;border-radius:2px;color:#666}.partner-tier-tag.registered h6{background-color:#f6f9fa}.partner-tier-tag.elite h6{background-color:#11567f;color:#fff}.partner-tier-tag.premier h6{background-color:#b14c77;color:#fff}.partner-tier-tag.select h6{background-color:#5094a0;color:#fff}.partner-details\u003Espan{display:flex;gap:24px}.partner-details a{color:inherit!important;font-weight:400!important}.partner-details p::before{content:\"\";display:inline-block;vertical-align:middle;width:16px;height:16px;background-repeat:no-repeat;background-position:center;transform:translateY(-1px);background-size:auto 90%;margin-right:6px}.partner-details__location::before{background-image:url(\"data:image/svg+xml,%3Csvg width='13' height='18' viewBox='0 0 13 18' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M6.25 17.7531C6.4375 17.7531 6.6 17.6844 6.7375 17.5531C6.875 17.4219 6.95 17.2531 6.95 17.0531C6.95 16.8531 7.075 16.4281 7.3 15.7969C7.5875 15.0281 7.925 14.3156 8.30625 13.6406C8.8 12.7781 9.3125 12.1031 9.85 11.6094C10.75 10.7969 11.4125 9.96563 11.85 9.12188C12.2875 8.27813 12.5063 7.40313 12.5063 6.49063C12.5063 5.36563 12.2187 4.31563 11.6437 3.33438C11.0937 2.40313 10.3438 1.65938 9.4 1.10938C8.43125 .534376 7.375 .246876 6.24375 .246876C5.1125 .246876 4.06875 .534376 3.0875 1.10938C2.15625 1.65938 1.4125 2.40313 .862498 3.33438C.287498 4.31563 0 5.36563 0 6.49063C0 7.47188 .262499 8.42813 .787499 9.35938C1.14375 10.0031 1.65625 10.6656 2.3125 11.3344C2.75625 11.8031 3.24375 12.4781 3.78125 13.3656C4.225 14.0969 4.63125 14.8594 5 15.6656C5.35 16.3844 5.53125 16.8531 5.55625 17.0656C5.55625 17.2594 5.625 17.4156 5.7625 17.5531C5.9 17.6844 6.0625 17.7531 6.25 17.7531ZM6.16875 14.9156C5.775 14.0656 5.325 13.2469 4.825 12.4594C4.275 11.5594 3.7625 10.8719 3.28125 10.3969C2.625 9.71563 2.1375 9.05938 1.825 8.43438C1.5125 7.80313 1.35625 7.16563 1.35625 6.50313C1.35625 5.61563 1.575 4.80313 2.0125 4.05313C2.45 3.30313 3.04375 2.71563 3.7875 2.27813C4.5375 1.84063 5.35 1.62188 6.2375 1.62188C7.125 1.62188 7.9375 1.84063 8.6875 2.27813C9.4375 2.71563 10.0312 3.30313 10.475 4.04688C10.9187 4.80313 11.1375 5.62188 11.1375 6.50313C11.1375 7.90313 10.3937 9.26563 8.9125 10.5969C8.35 11.1094 7.8125 11.7906 7.3 12.6406C6.88125 13.3344 6.50625 14.0969 6.16875 14.9219V14.9156ZM6.26875 8.36563C6.65625 8.36563 7.01875 8.26563 7.35625 8.07188C7.69375 7.87813 7.95625 7.60938 8.14375 7.28438C8.3375 6.95313 8.43125 6.59063 8.43125 6.19688C8.43125 5.80313 8.33125 5.43438 8.1375 5.10313C7.9375 4.76563 7.675 4.50313 7.3375 4.31563C7 4.12813 6.6375 4.02813 6.24375 4.02813C5.85 4.02813 5.4875 4.12813 5.15625 4.32188C4.825 4.52188 4.56875 4.78438 4.375 5.12188C4.18125 5.45938 4.0875 5.82188 4.0875 6.20938C4.0875 6.59688 4.1875 6.95938 4.38125 7.29688C4.58125 7.63438 4.84375 7.89688 5.18125 8.08438C5.51875 8.27813 5.88125 8.37188 6.26875 8.37188V8.36563ZM6.24375 7.50313C5.8875 7.50313 5.575 7.37188 5.31875 7.11563C5.0625 6.85938 4.93125 6.55313 4.93125 6.19063C4.93125 5.82813 5.0625 5.52188 5.31875 5.26563C5.575 5.00938 5.88125 4.87813 6.24375 4.87813C6.60625 4.87813 6.9125 5.00938 7.16875 5.26563C7.425 5.52188 7.55625 5.82813 7.55625 6.19063C7.55625 6.55313 7.425 6.85938 7.16875 7.11563C6.9125 7.37188 6.60625 7.50313 6.24375 7.50313Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\")}.partner-details__website::before{background-image:url(\"data:image/svg+xml,%3Csvg width='18' height='16' viewBox='0 0 18 16' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M2.61587 2.96889C2.61587 2.75109 2.79633 2.57062 3.01413 2.57062C3.23192 2.57062 3.41238 2.75109 3.41238 2.96889C3.41238 3.18669 3.23192 3.36716 3.01413 3.36716C2.79633 3.36716 2.61587 3.18669 2.61587 2.96889ZM4.21512 2.96889C4.21512 2.75109 4.39558 2.57062 4.61338 2.57062C4.83117 2.57062 5.01163 2.75109 5.01163 2.96889C5.01163 3.18669 4.83117 3.36716 4.61338 3.36716C4.39558 3.36716 4.21512 3.18669 4.21512 2.96889ZM5.81438 2.96889C5.81438 2.75109 5.99484 2.57062 6.21264 2.57062C6.43043 2.57062 6.61089 2.75109 6.61089 2.96889C6.61089 3.18669 6.43043 3.36716 6.21264 3.36716C5.99484 3.36716 5.81438 3.18669 5.81438 2.96889ZM17.2518 .697559H1.19085C.811258 .697559 .506348 1.0025 .506348 1.38209V14.6179C.506348 14.9975 .811258 15.3024 1.19085 15.3024H17.2518C17.6314 15.3024 17.9363 14.9975 17.9363 14.6179V1.38209C17.9363 1.0025 17.6314 .697559 17.2518 .697559ZM16.5673 2.06035V3.90853H1.86914V2.06035H16.5673ZM1.86914 13.9334V4.78593H16.5673V13.9334H1.86914Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\")}#partnerSidebar{border-radius:4px;background-color:#fff;padding:24px 24px 32px;border-bottom:6px solid #29b5e8}#partnerSidebar h5,.newsletter-disclaimer p{font-size:14px!important}#partnerSidebar ul{margin-top:0;list-style-type:none;padding:0;display:flex;flex-wrap:wrap;gap:8px}#partnerSidebar li{border:1px solid;border-radius:2px;padding:0 4px!important;font-size:11px!important;letter-spacing:.25px;text-transform:uppercase}div.snowflake-partner-hero-card{width:100%;margin:0}.partner-details__logo{max-width:380px;margin:0 auto}@media screen and (max-width:767px){.left-alignment .hp-hero__subheadline{margin-left:auto;margin-right:auto}.left-alignment .hp-hero__headline .snowflake-title-v2-line,.left-alignment .hp-hero__subheadline .snowflake-title-v2-line{text-align:center}.hero--home__inner .snowflake-flexible-column-container-items-top-padding-large{padding-top:var(--spacing-02)}.section--logo-bar\u003E.snowflake-flexible-column-container-items{display:flex;flex-wrap:wrap;flex-direction:row;justify-content:center;gap:8px}.section--logo-bar\u003E.snowflake-flexible-column-container-items\u003Ediv{width:calc(33.33% - 8px)}.partner-sidebar__mobile-expand{display:inline-block;color:#249edc;border-color:#249edc!important}#partnerSidebar li:nth-child(n+6),.summit-nav__links .snowflake-button-tertiary{display:none}.sc-body__sidebar{background-color:#f6f9fa;padding:24px}.sc-body__content{padding:0 24px 24px}.summit-speaker-card .snowflake-card-v2-advanced-content{padding:24px}}#partnerResources h6,.snowflake-tabs-navigation-item p.body-1{font-size:16px!important}#partnerResources .section--resource-hub{padding:0 16px}#partnerResources .section--resource-hub a,.bwalignl{text-align:left}@media screen and (max-width:1023px){.hero--workload .snowflake-hero-system-media-container{width:100%}}.section--timely-content .snowflake-content-chip,.snowflake-mega-nav-dropdown-footer-wrapper{align-items:center}.section--timely-content .snowflake-content-chip-image{max-width:94px}.section--timely-content .snowflake-content-chip-image__inner{line-height:0}.section--timely-content .snowflake-content-chip-image__image{aspect-ratio:1;height:auto}.section--workload-overview .workload-overview__headline{max-width:280px;margin:0 auto}#industryPartnerSlider .swiper-slide{margin-top:0!important;padding:0 12px}#industryPartnerSlider .snowflake-tabs-navigation-item{margin-left:0!important;margin-right:0!important}#industryPartnerSlider .snowflake-premium-content-banner-background-grad-white .snowflake-premium-content-banner{box-shadow:none}#industryPartnerSlider .logo-slider__slide .aem-container{display:flex;padding:0 8px!important;flex-wrap:wrap;gap:16px!important;justify-content:center}#industryPartnerSlider .logo-slider__slide .aem-container\u003Ediv{width:48%;max-width:200px}#useCaseTabs{padding-top:24px;padding-bottom:24px;padding-right:24px}#useCaseTabs .tab-content.is-active{display:block}#useCaseTabs .vert-tab{border-bottom:1px solid #a0bbcc;padding-bottom:16px}#useCaseTabs .vert-tab p{display:inline-block}#useCaseTabs .vert-tab p:hover{cursor:pointer}#useCaseTabs .vert-tab p,#useCaseTabs .vert-tab.is-active p.not-active{color:#249edc}#useCaseTabs .vert-tab p.is-active,#useCaseTabs .vert-tab.is-active p{color:#000}#industryPlatformSection{background-image:url(/adobe/dynamicmedia/deliver/dm-aid--db074ad5-7122-4c51-87a3-76c3aa466182/double-arrow-bg%403x.png);background-repeat:no-repeat}.snowflake-text p.featured-quote__source{font-weight:900!important;text-transform:uppercase;font-size:16px!important;margin-top:2rem!important}.snowflake-text p.featured-quote__title{margin-top:0!important;font-size:16px!important}.snowflake-case-study-card-logo img{width:auto!important;height:100px!important;transform:translateX(-15%)}.snowflake-quote-item-quote-text{font-weight:600!important}#customerStoryStatsInner\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-direction:row}#customerStoryStat1,#customerStoryStat2{max-width:240px}#storyHighlights{border-radius:4px;padding:1rem}.sc-overview__webinar-promo-banner .snowflake-content-chip-content .snowflake-title-v2-line,.summit-pricing-block__tile .black-blue-text-color .snowflake-title-v2-line{color:#000!important}.snowflake-youtube-embedded-wrapper{border-radius:var(--small-border-radius)}#arcticNavItem::before,#offset::before,#open-source::before{color:var(--text-05);font-family:Texta,sans-serif!important}#offset,.sc-architecture-caption{margin-top:16px}.hero--press .snowflake-title-v2-line{text-transform:none!important}@media screen and (min-width:768px){.subpage-timely-content__inner\u003E.snowflake-flexible-column-container-items{box-shadow:0 10px 20px 0 rgb(152 162 179 / .1),0 2px 6px 0 rgb(152 162 179 / .25);padding:var(--spacing-04);border-radius:4px;overflow:hidden}#partnerLogoSquare{padding:0 0 0 48px}.hero--workload .snowflake-container{max-width:1440px;margin:0 auto!important;align-items:center}#industryPartnerSlider.snowflake-flexible-column-container-2-column-40-60\u003E.snowflake-flexible-column-container-items{grid-template-columns:minmax(40%,4fr) minmax(0,6fr)}#industryPartnerSlider .swiper-slide{padding:0 24px}.sc-body{padding:48px}.sc-body\u003E.snowflake-flexible-column-container-items{grid-template-columns:7fr 3fr;gap:124px}}.snowflake-button-container.has-icon{display:inline-flex;justify-content:center;align-items:center;text-align:left}.snowflake-button-container.has-icon::before{content:\"\";display:inline-block;width:20px;height:20px;margin-right:12px;background-size:contain;background-repeat:no-repeat;background-position:center}.snowflake-button-container.is-video::before{background-image:url(\"data:image/svg+xml,%3Csvg width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M9 1.28663C13.2523 1.28663 16.7134 4.74768 16.7134 9C16.7134 13.2523 13.2523 16.7134 9 16.7134C4.74768 16.7198 1.28663 13.2588 1.28663 9C1.28663 4.74124 4.74768 1.28663 9 1.28663ZM9 0C4.0336 0 0 4.0336 0 9C0 13.9664 4.0336 18 9 18C13.9728 18 18 13.9664 18 9C18 4.0336 13.9728 0 9 0Z' fill='white'/%3E%3Cpath d='M7.75106 6.18211C7.42941 6.16925 7.16565 6.42658 7.16565 6.74823V11.2772C7.16565 11.7082 7.65457 11.9848 8.02126 11.7597L11.7975 9.4952C12.1578 9.27647 12.1578 8.74252 11.7975 8.52379L8.02126 6.25931C7.93763 6.21428 7.84756 6.18211 7.75106 6.18211Z' fill='white'/%3E%3C/svg%3E%0A\")}.snowflake-button-container.is-github::before{background-image:url(\"data:image/svg+xml,%3Csvg width='20' height='21' viewBox='0 0 20 21' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M10 .651794C4.475 .651794 0 5.12679 0 10.6518C0 15.0768 2.8625 18.8143 6.8375 20.1393C7.3375 20.2268 7.525 19.9268 7.525 19.6643C7.525 19.4268 7.5125 18.6393 7.5125 17.8018C5 18.2643 4.35 17.1893 4.15 16.6268C4.0375 16.3393 3.55 15.4518 3.125 15.2143C2.775 15.0268 2.275 14.5643 3.1125 14.5518C3.9 14.5393 4.4625 15.2768 4.65 15.5768C5.55 17.0893 6.9875 16.6643 7.5625 16.4018C7.65 15.7518 7.9125 15.3143 8.2 15.0643C5.975 14.8143 3.65 13.9518 3.65 10.1268C3.65 9.03929 4.0375 8.13929 4.675 7.43929C4.575 7.18929 4.225 6.16429 4.775 4.78929C4.775 4.78929 5.6125 4.52679 7.525 5.81429C8.325 5.58929 9.175 5.47679 10.025 5.47679C10.875 5.47679 11.725 5.58929 12.525 5.81429C14.4375 4.51429 15.275 4.78929 15.275 4.78929C15.825 6.16429 15.475 7.18929 15.375 7.43929C16.0125 8.13929 16.4 9.02679 16.4 10.1268C16.4 13.9643 14.0625 14.8143 11.8375 15.0643C12.2 15.3768 12.5125 15.9768 12.5125 16.9143C12.5125 18.2518 12.5 19.3268 12.5 19.6643C12.5 19.9268 12.6875 20.2393 13.1875 20.1393C17.1375 18.8143 20 15.0643 20 10.6518C20 5.12679 15.525 .651794 10 .651794Z' fill='%23249EDC'/%3E%3C/svg%3E%0A\")}.snowflake-button-container.is-quickstart::before{background-image:url(\"data:image/svg+xml,%3Csvg width='15' height='21' viewBox='0 0 15 21' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M13.8489 2.79368H11.6439V2.38493C11.6439 1.71368 11.1451 .967427 10.4251 .967427H8.94762C8.80887 .359927 8.37387 .299927 7.89762 .299927H7.23012C6.85512 .299927 6.26637 .299927 6.08637 .967427H4.68387C3.94887 .967427 3.35637 1.74368 3.35637 2.38493V2.79368H1.15137C.738867 2.79368 .401367 3.13118 .401367 3.54368V20.2537C.401367 20.6662 .738867 21.0037 1.15137 21.0037H13.8489C14.2614 21.0037 14.5989 20.6662 14.5989 20.2537V3.54368C14.5989 3.13118 14.2614 2.79368 13.8489 2.79368ZM4.29387 2.38493C4.29387 2.18243 4.54137 1.90493 4.68387 1.90493H6.50262C6.76137 1.90493 6.97137 1.69493 6.97137 1.43618C6.97137 1.33868 6.97887 1.27868 6.98637 1.24118C7.05012 1.23368 7.15512 1.23368 7.23387 1.23368H7.90137C7.95012 1.23368 8.00637 1.23368 8.05137 1.23368C8.05512 1.27868 8.05887 1.34243 8.05887 1.43243C8.05887 1.69118 8.26887 1.90118 8.52762 1.90118H10.4289C10.5301 1.90118 10.7101 2.14493 10.7101 2.38118V2.78993H4.29762V2.38118L4.29387 2.38493ZM13.0989 19.4999H1.90137V4.29368H13.0989V19.5037V19.4999Z' fill='%23249EDC'/%3E%3Cpath d='M3.82512 16.0424H11.1751C11.4339 16.0424 11.6439 15.8324 11.6439 15.5736V6.88486C11.6439 6.62611 11.4339 6.41611 11.1751 6.41611H3.82512C3.56637 6.41611 3.35637 6.62611 3.35637 6.88486V15.5736C3.35637 15.8324 3.56637 16.0424 3.82512 16.0424ZM4.29387 15.1049V13.3686H10.7064V15.1049H4.29387ZM10.7101 7.35361V12.4311H4.29762V7.35361H10.7101Z' fill='%23249EDC'/%3E%3Cpath d='M6.16512 9.35989H8.83887C9.09762 9.35989 9.30762 9.14989 9.30762 8.89114C9.30762 8.63239 9.09762 8.42239 8.83887 8.42239H6.16512C5.90637 8.42239 5.69637 8.63239 5.69637 8.89114C5.69637 9.14989 5.90637 9.35989 6.16512 9.35989Z' fill='%23249EDC'/%3E%3Cpath d='M6.16512 11.3624H8.83887C9.09762 11.3624 9.30762 11.1524 9.30762 10.8937C9.30762 10.6349 9.09762 10.4249 8.83887 10.4249H6.16512C5.90637 10.4249 5.69637 10.6349 5.69637 10.8937C5.69637 11.1524 5.90637 11.3624 6.16512 11.3624Z' fill='%23249EDC'/%3E%3C/svg%3E%0A\")}.snowflake-button-container.is-download::before{background-image:url(\"data:image/svg+xml,%3Csvg width='16' height='18' viewBox='0 0 16 18' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M15.2017 17.1637H.798265C.364425 17.1637 0 16.7993 0 16.3655V12.3568C0 11.923 .364425 11.5585 .798265 11.5585C1.2321 11.5585 1.59653 11.923 1.59653 12.3568V15.5498H14.4035V12.3568C14.4035 11.923 14.7679 11.5585 15.2017 11.5585C15.6356 11.5585 16 11.923 16 12.3568V16.3655C16 16.7993 15.6529 17.1637 15.2017 17.1637Z' fill='%23249EDC'/%3E%3Cpath d='M7.94793 12.9642C7.84381 12.9642 7.73969 12.9468 7.63557 12.8947C7.34056 12.7733 7.14967 12.4783 7.14967 12.1485L7.18437 .938127C7.18437 .504287 7.5488 .139862 7.98264 .139862C8.41648 .139862 8.7809 .504287 8.7809 .938127L8.7462 10.257L12.8416 6.33509C13.154 6.02273 13.6746 6.04008 13.9696 6.35244C14.282 6.66481 14.2646 7.18542 13.9523 7.48043L8.50325 12.7386C8.36442 12.8774 8.15617 12.9642 7.94793 12.9642Z' fill='%23249EDC'/%3E%3Cpath d='M7.94793 12.9642C7.73969 12.9642 7.54881 12.8947 7.39262 12.7386L2.03037 7.53249C1.718 7.22012 1.70065 6.71687 2.01301 6.40451C2.32538 6.09214 2.82863 6.07479 3.141 6.38715L8.50325 11.5932C8.81562 11.9056 8.83297 12.4088 8.52061 12.7212C8.36442 12.8774 8.15617 12.9642 7.94793 12.9642Z' fill='%23249EDC'/%3E%3C/svg%3E%0A\")}.snowflake-button-container.is-expand::before{background-image:url(\"data:image/svg+xml,%3Csvg width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M6.64375 10.9125C6.9375 11.2062 6.93125 11.6812 6.64375 11.9687L2.57502 16H3.79375C4.20625 16 4.54376 16.3375 4.54376 16.75C4.54376 17.1625 4.20625 17.5 3.79375 17.5H.756264C.556264 17.5 .36876 17.4187 .22501 17.2812C.22501 17.2812 .206248 17.25 .193748 17.2375C.143748 17.1812 .100004 17.1125 .0625038 17.0437C.0375038 16.9687 .0187492 16.8937 .0187492 16.8187C.0187492 16.8 .0062561 16.7813 .0062561 16.7625V13.725C.0187561 13.3125 .356257 12.9875 .768757 12.9937C1.16876 13 1.48752 13.325 1.50002 13.725V14.9688L5.5875 10.9187C5.88125 10.6312 6.35 10.6312 6.64375 10.9187V10.9125ZM17.5063 .743732C17.5063 .543732 17.425 .356235 17.2875 .218735C17.2875 .218735 17.2562 .199998 17.2437 .193748C17.1875 .137498 17.1188 .0937347 17.0438 .0624847C16.9688 .0374847 16.8938 .0187492 16.8188 .0187492C16.8 .0187492 16.7813 .00623703 16.7625 .00623703H13.725C13.3125 .00623703 12.975 .343745 12.975 .756245C12.975 1.16874 13.3125 1.50623 13.725 1.50623H14.9688L11.1312 5.37498C10.8437 5.67498 10.8563 6.14999 11.1563 6.43124C11.45 6.71249 11.9063 6.70624 12.1938 6.43124L16.0125 2.575V3.79375C16.0125 4.20625 16.35 4.54372 16.7625 4.54372C17.175 4.54372 17.5125 4.20625 17.5125 3.79375V.756245L17.5063 .743732ZM16.7562 12.9688C16.3437 12.9688 16.0063 13.3063 16.0063 13.7188V14.8937L12.1938 10.925C11.9063 10.625 11.4375 10.6188 11.1375 10.9063C10.8375 11.1938 10.8313 11.6625 11.1188 11.9625L15 16.0062H13.7188C13.3063 16.0062 12.9688 16.3437 12.9688 16.7562C12.9688 17.1687 13.3063 17.5063 13.7188 17.5063H16.7562C16.85 17.5063 16.95 17.4875 17.0375 17.45C17.0875 17.425 17.1313 17.3937 17.175 17.3625C17.2063 17.3437 17.2438 17.325 17.275 17.3C17.3313 17.2375 17.375 17.1687 17.4125 17.1C17.4188 17.0875 17.4375 17.075 17.4438 17.0562C17.45 17.025 17.4563 16.9938 17.4625 16.9625C17.4813 16.9 17.5 16.8375 17.5 16.7687V13.725C17.5 13.3125 17.1687 12.975 16.7562 12.975V12.9688ZM.750008 4.53125C1.16251 4.53125 1.50002 4.19374 1.50002 3.78124V2.5L5.59376 6.43124C5.89376 6.71874 6.36251 6.70626 6.65001 6.41251C6.93751 6.11876 6.92501 5.64375 6.63126 5.35625L2.61251 1.49998H3.7875C4.2 1.49998 4.53751 1.16249 4.53751 .749989C4.53751 .337489 4.2 0 3.7875 0H.743752C.668752 0 .600004 .0187355 .531254 .0437355C.506254 .0499855 .481263 .0437477 .462513 .0562477C.443763 .0687477 .425015 .0812462 .406265 .0937462C.337515 .124996 .275004 .168741 .218754 .224991H.212498C.212498 .224991 .175 .28125 .15625 .3125C.11875 .3625 .0812477 .4125 .0562477 .46875C.0374977 .525 .0249992 .587499 .0187492 .643749C.0124992 .674999 0 .712482 0 .743732V3.78124C0 4.19374 .337508 4.53125 .750008 4.53125Z' fill='white'/%3E%3C/svg%3E%0A\")}@keyframes slow-scroll{100%{transform:translateY(-50%)}}.sc-hero{overflow:hidden;background-color:#212d35;background-repeat:repeat-y;background-image:url(\"data:image/svg+xml,%3Csvg width='389' height='17' viewBox='0 0 389 17' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M.638672 7.80824L.638672 9.2566C.638672 9.52364 .85538 9.74024 1.12262 9.74024H2.57204C2.83928 9.74024 3.05598 9.52364 3.05598 9.2566V7.80824C3.05598 7.54119 2.83928 7.32472 2.57204 7.32472L1.12262 7.32472C.85538 7.32472 .638672 7.54119 .638672 7.80824Z' fill='url(%23paint0_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M10.9639 7.80824V9.2566C10.9639 9.52364 11.1806 9.74024 11.4478 9.74024L12.8972 9.74024C13.1645 9.74024 13.3812 9.52364 13.3812 9.2566V7.80824C13.3812 7.54119 13.1645 7.32471 12.8972 7.32471L11.4478 7.32471C11.1806 7.32471 10.9639 7.54119 10.9639 7.80824Z' fill='url(%23paint1_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M21.2891 7.80823V9.2566C21.2891 9.52364 21.5058 9.74024 21.773 9.74024L23.2224 9.74024C23.4897 9.74024 23.7064 9.52364 23.7064 9.2566V7.80823C23.7064 7.54119 23.4897 7.32471 23.2224 7.32471L21.773 7.32471C21.5058 7.32471 21.2891 7.54119 21.2891 7.80823Z' fill='url(%23paint2_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M31.6143 7.80823V9.2566C31.6143 9.52364 31.831 9.74024 32.0982 9.74024H33.5476C33.8149 9.74024 34.0316 9.52364 34.0316 9.2566V7.80823C34.0316 7.54119 33.8149 7.32471 33.5476 7.32471L32.0982 7.32471C31.831 7.32471 31.6143 7.54119 31.6143 7.80823Z' fill='url(%23paint3_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M41.9395 7.80823V9.2566C41.9395 9.52364 42.1562 9.74024 42.4234 9.74024H43.8728C44.1401 9.74024 44.3568 9.52364 44.3568 9.2566V7.80823C44.3568 7.54119 44.1401 7.32471 43.8728 7.32471L42.4234 7.32471C42.1562 7.32471 41.9395 7.54119 41.9395 7.80823Z' fill='url(%23paint4_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M52.5076 7.80823V9.2566C52.5076 9.52364 52.7243 9.74024 52.9916 9.74024H54.441C54.7082 9.74024 54.9249 9.52364 54.9249 9.2566V7.80823C54.9249 7.54119 54.7082 7.32471 54.441 7.32471L52.9916 7.32471C52.7243 7.32471 52.5076 7.54119 52.5076 7.80823Z' fill='url(%23paint5_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M62.8331 7.80823V9.2566C62.8331 9.52364 63.0493 9.74024 63.3165 9.74024H64.7664C65.0332 9.74024 65.2504 9.52364 65.2504 9.2566V7.80823C65.2504 7.54119 65.0332 7.32471 64.7664 7.32471L63.3165 7.32471C63.0493 7.32471 62.8331 7.54119 62.8331 7.80823Z' fill='url(%23paint6_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M73.1583 7.80823V9.2566C73.1583 9.52364 73.3745 9.74024 73.6417 9.74024H75.0916C75.3584 9.74024 75.5756 9.52364 75.5756 9.2566V7.80823C75.5756 7.54119 75.3584 7.32471 75.0916 7.32471L73.6417 7.32471C73.3745 7.32471 73.1583 7.54119 73.1583 7.80823Z' fill='url(%23paint7_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M83.4835 7.80823V9.2566C83.4835 9.52364 83.6997 9.74024 83.9669 9.74024H85.4168C85.6836 9.74024 85.9008 9.52364 85.9008 9.2566V7.80823C85.9008 7.54119 85.6836 7.32471 85.4168 7.32471L83.9669 7.32471C83.6997 7.32471 83.4835 7.54119 83.4835 7.80823Z' fill='url(%23paint8_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M93.8087 7.80823V9.2566C93.8087 9.52364 94.0249 9.74024 94.2921 9.74024H95.742C96.0088 9.74024 96.226 9.52364 96.226 9.2566V7.80823C96.226 7.54119 96.0088 7.32471 95.742 7.32471L94.2921 7.32471C94.0249 7.32471 93.8087 7.54119 93.8087 7.80823Z' fill='url(%23paint9_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M104.134 7.80823V9.2566C104.134 9.52364 104.35 9.74024 104.617 9.74024H106.067C106.334 9.74024 106.551 9.52364 106.551 9.2566V7.80823C106.551 7.54119 106.334 7.32471 106.067 7.32471L104.617 7.32471C104.35 7.32471 104.134 7.54119 104.134 7.80823Z' fill='url(%23paint10_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M114.702 7.80823V9.2566C114.702 9.52364 114.918 9.74024 115.185 9.74024L116.635 9.74024C116.902 9.74024 117.119 9.52364 117.119 9.25659V7.80823C117.119 7.54119 116.902 7.32471 116.635 7.32471L115.185 7.32471C114.918 7.32471 114.702 7.54119 114.702 7.80823Z' fill='url(%23paint11_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M125.027 7.80823V9.25659C125.027 9.52364 125.243 9.74024 125.511 9.74024L126.961 9.74024C127.227 9.74024 127.445 9.52364 127.445 9.25659V7.80823C127.445 7.54119 127.227 7.32471 126.961 7.32471L125.511 7.32471C125.243 7.32471 125.027 7.54119 125.027 7.80823Z' fill='url(%23paint12_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M135.352 7.80823V9.25659C135.352 9.52364 135.569 9.74024 135.836 9.74024H137.286C137.553 9.74024 137.77 9.52364 137.77 9.25659V7.80823C137.77 7.54119 137.553 7.32471 137.286 7.32471L135.836 7.32471C135.569 7.32471 135.352 7.54119 135.352 7.80823Z' fill='url(%23paint13_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M145.678 7.80823V9.25659C145.678 9.52364 145.894 9.74024 146.161 9.74024H147.611C147.878 9.74024 148.095 9.52364 148.095 9.25659V7.80823C148.095 7.54119 147.878 7.32471 147.611 7.32471L146.161 7.32471C145.894 7.32471 145.678 7.54119 145.678 7.80823Z' fill='url(%23paint14_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M156.003 7.80823V9.25659C156.003 9.52364 156.219 9.74024 156.486 9.74024H157.936C158.203 9.74024 158.42 9.52364 158.42 9.25659V7.80823C158.42 7.54119 158.203 7.32471 157.936 7.32471L156.486 7.32471C156.219 7.32471 156.003 7.54119 156.003 7.80823Z' fill='url(%23paint15_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M166.328 7.80823V9.25659C166.328 9.52363 166.544 9.74024 166.811 9.74024H168.261C168.528 9.74024 168.745 9.52363 168.745 9.25659V7.80823C168.745 7.54119 168.528 7.32471 168.261 7.32471L166.811 7.32471C166.544 7.32471 166.328 7.54119 166.328 7.80823Z' fill='url(%23paint16_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M176.896 7.80823V9.25659C176.896 9.52363 177.112 9.74023 177.38 9.74023H178.83C179.096 9.74023 179.313 9.52363 179.313 9.25659V7.80823C179.313 7.54119 179.096 7.32471 178.83 7.32471L177.38 7.32471C177.112 7.32471 176.896 7.54119 176.896 7.80823Z' fill='url(%23paint17_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M187.221 7.80823V9.25659C187.221 9.52363 187.438 9.74023 187.705 9.74023H189.155C189.421 9.74023 189.639 9.52363 189.639 9.25659V7.80823C189.639 7.54119 189.421 7.32471 189.155 7.32471L187.705 7.32471C187.438 7.32471 187.221 7.54119 187.221 7.80823Z' fill='url(%23paint18_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M199.639 7.80824V9.2566C199.639 9.52364 199.855 9.74024 200.123 9.74024H201.572C201.839 9.74024 202.056 9.52364 202.056 9.2566V7.80824C202.056 7.54119 201.839 7.32472 201.572 7.32472L200.123 7.32472C199.855 7.32472 199.639 7.54119 199.639 7.80824Z' fill='url(%23paint19_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M209.964 7.80824V9.2566C209.964 9.52364 210.181 9.74024 210.448 9.74024L211.897 9.74024C212.164 9.74024 212.381 9.52364 212.381 9.2566V7.80824C212.381 7.54119 212.164 7.32471 211.897 7.32471L210.448 7.32471C210.181 7.32471 209.964 7.54119 209.964 7.80824Z' fill='url(%23paint20_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M220.289 7.80823V9.2566C220.289 9.52364 220.506 9.74024 220.773 9.74024L222.222 9.74024C222.49 9.74024 222.706 9.52364 222.706 9.2566V7.80823C222.706 7.54119 222.49 7.32471 222.222 7.32471L220.773 7.32471C220.506 7.32471 220.289 7.54119 220.289 7.80823Z' fill='url(%23paint21_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M230.614 7.80823V9.2566C230.614 9.52364 230.831 9.74024 231.098 9.74024H232.548C232.815 9.74024 233.032 9.52364 233.032 9.2566V7.80823C233.032 7.54119 232.815 7.32471 232.548 7.32471L231.098 7.32471C230.831 7.32471 230.614 7.54119 230.614 7.80823Z' fill='url(%23paint22_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M240.939 7.80823V9.2566C240.939 9.52364 241.156 9.74024 241.423 9.74024H242.873C243.14 9.74024 243.357 9.52364 243.357 9.2566V7.80823C243.357 7.54119 243.14 7.32471 242.873 7.32471L241.423 7.32471C241.156 7.32471 240.939 7.54119 240.939 7.80823Z' fill='url(%23paint23_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M251.508 7.80823V9.2566C251.508 9.52364 251.724 9.74024 251.992 9.74024H253.441C253.708 9.74024 253.925 9.52364 253.925 9.2566V7.80823C253.925 7.54119 253.708 7.32471 253.441 7.32471L251.992 7.32471C251.724 7.32471 251.508 7.54119 251.508 7.80823Z' fill='url(%23paint24_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M261.833 7.80823V9.2566C261.833 9.52364 262.049 9.74024 262.317 9.74024H263.766C264.033 9.74024 264.25 9.52364 264.25 9.2566V7.80823C264.25 7.54119 264.033 7.32471 263.766 7.32471L262.317 7.32471C262.049 7.32471 261.833 7.54119 261.833 7.80823Z' fill='url(%23paint25_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M272.158 7.80823V9.2566C272.158 9.52364 272.374 9.74024 272.642 9.74024H274.092C274.358 9.74024 274.576 9.52364 274.576 9.2566L274.576 7.80823C274.576 7.54119 274.358 7.32471 274.092 7.32471L272.642 7.32471C272.374 7.32471 272.158 7.54119 272.158 7.80823Z' fill='url(%23paint26_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M282.483 7.80823V9.2566C282.483 9.52364 282.7 9.74024 282.967 9.74024H284.417C284.684 9.74024 284.901 9.52364 284.901 9.2566V7.80823C284.901 7.54119 284.684 7.32471 284.417 7.32471L282.967 7.32471C282.7 7.32471 282.483 7.54119 282.483 7.80823Z' fill='url(%23paint27_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M292.809 7.80823L292.809 9.2566C292.809 9.52364 293.025 9.74024 293.292 9.74024H294.742C295.009 9.74024 295.226 9.52364 295.226 9.2566V7.80823C295.226 7.54119 295.009 7.32471 294.742 7.32471L293.292 7.32471C293.025 7.32471 292.809 7.54119 292.809 7.80823Z' fill='url(%23paint28_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M303.134 7.80823L303.134 9.2566C303.134 9.52364 303.35 9.74024 303.617 9.74024H305.067C305.334 9.74024 305.551 9.52364 305.551 9.2566V7.80823C305.551 7.54119 305.334 7.32471 305.067 7.32471L303.617 7.32471C303.35 7.32471 303.134 7.54119 303.134 7.80823Z' fill='url(%23paint29_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M313.702 7.80823L313.702 9.2566C313.702 9.52364 313.918 9.74024 314.185 9.74024L315.635 9.74024C315.902 9.74024 316.119 9.52364 316.119 9.25659V7.80823C316.119 7.54119 315.902 7.32471 315.635 7.32471L314.185 7.32471C313.918 7.32471 313.702 7.54119 313.702 7.80823Z' fill='url(%23paint30_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M324.027 7.80823V9.25659C324.027 9.52364 324.243 9.74024 324.511 9.74024L325.961 9.74024C326.227 9.74024 326.445 9.52364 326.445 9.25659V7.80823C326.445 7.54119 326.227 7.32471 325.961 7.32471L324.511 7.32471C324.243 7.32471 324.027 7.54119 324.027 7.80823Z' fill='url(%23paint31_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M334.352 7.80823V9.25659C334.352 9.52364 334.569 9.74024 334.836 9.74024H336.286C336.553 9.74024 336.77 9.52364 336.77 9.25659L336.77 7.80823C336.77 7.54119 336.553 7.32471 336.286 7.32471L334.836 7.32471C334.569 7.32471 334.352 7.54119 334.352 7.80823Z' fill='url(%23paint32_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M344.678 7.80823V9.25659C344.678 9.52364 344.894 9.74024 345.161 9.74024H346.611C346.878 9.74024 347.095 9.52364 347.095 9.25659L347.095 7.80823C347.095 7.54119 346.878 7.32471 346.611 7.32471L345.161 7.32471C344.894 7.32471 344.678 7.54119 344.678 7.80823Z' fill='url(%23paint33_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M355.003 7.80823V9.25659C355.003 9.52364 355.219 9.74024 355.486 9.74024H356.936C357.203 9.74024 357.42 9.52364 357.42 9.25659L357.42 7.80823C357.42 7.54119 357.203 7.32471 356.936 7.32471L355.486 7.32471C355.219 7.32471 355.003 7.54119 355.003 7.80823Z' fill='url(%23paint34_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M365.328 7.80823V9.25659C365.328 9.52363 365.544 9.74024 365.811 9.74024H367.261C367.528 9.74024 367.745 9.52363 367.745 9.25659V7.80823C367.745 7.54119 367.528 7.32471 367.261 7.32471L365.811 7.32471C365.544 7.32471 365.328 7.54119 365.328 7.80823Z' fill='url(%23paint35_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M375.896 7.80823V9.25659C375.896 9.52363 376.112 9.74023 376.38 9.74023H377.83C378.096 9.74023 378.313 9.52363 378.313 9.25659V7.80823C378.313 7.54119 378.096 7.32471 377.829 7.32471L376.38 7.32471C376.112 7.32471 375.896 7.54119 375.896 7.80823Z' fill='url(%23paint36_linear_8295_70635)'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M386.221 7.80823V9.25659C386.221 9.52363 386.438 9.74023 386.705 9.74023H388.155C388.421 9.74023 388.639 9.52363 388.639 9.25659V7.80823C388.639 7.54119 388.421 7.32471 388.155 7.32471L386.705 7.32471C386.438 7.32471 386.221 7.54119 386.221 7.80823Z' fill='url(%23paint37_linear_8295_70635)'/%3E%3Cdefs%3E%3ClinearGradient id='paint0_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint1_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint2_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint3_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint4_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint5_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint6_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint7_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint8_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint9_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint10_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint11_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint12_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint13_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint14_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint15_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint16_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint17_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint18_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint19_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint20_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint21_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint22_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint23_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint24_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint25_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint26_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint27_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint28_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint29_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint30_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint31_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint32_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint33_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint34_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint35_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint36_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3ClinearGradient id='paint37_linear_8295_70635' x1='-47.5' y1='8.99989' x2='332' y2='8.99989' gradientUnits='userSpaceOnUse'%3E%3Cstop stop-color='%2329B5E8' stop-opacity='.8'/%3E%3Cstop offset='1' stop-color='%2329B5E8' stop-opacity='0'/%3E%3C/linearGradient%3E%3C/defs%3E%3C/svg%3E%0A\")}.sc-hero__inner\u003E.snowflake-flexible-column-container-items\u003Ediv:first-child{position:relative;z-index:3}.sc-hero__inner\u003E.snowflake-flexible-column-container-items\u003Ediv:last-child{position:absolute;height:100%;width:100%;top:0;left:-24px}.sc-hero__inner\u003E.snowflake-flexible-column-container-items\u003Ediv:last-child::before{content:\"\";display:block;z-index:1;position:absolute;top:-64px;left:0;width:150%;height:calc(100% + 160px);background-color:rgb(32 44 53 / .9)}.sc-body__content .heading-3-v2,.sc-hero__headline .heading-1-v2{text-transform:none}.sc-body__content span.snowflake-image-caption{display:block!important;font-style:italic}.sc-body__content .snowflake-text p+ul{margin-top:24px!important;padding-left:16px!important}.white-blue-text-color .snowflake-title-v2.solution-center-hero__certification .snowflake-typographyv2\u003Espan.snowflake-title-v2-line{color:#e9eaeb!important;font-size:16px}.white-blue-text-color .snowflake-title-v2.solution-center-hero__certification.is-large .snowflake-typographyv2\u003Espan.snowflake-title-v2-line{color:#fff!important;font-size:18px}.solution-center-hero__certification\u003E.snowflake-title-v2-line\u003Espan:first-child{display:flex;justify-content:flex-start;align-items:center;gap:8px}.solution-center-hero__certification\u003E.snowflake-title-v2-line\u003Espan:first-child::before{content:\"\";display:inline-block;width:16px;height:16px;background-image:url(\"data:image/svg+xml,%3Csvg width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M8 0C3.58146 0 0 3.58146 0 8C0 12.4185 3.58146 16 8 16C12.4185 16 16 12.4185 16 8C16 3.58146 12.4185 0 8 0ZM12.7184 5.91984L7.33471 11.3026C7.31293 11.3244 7.31293 11.3454 7.29198 11.3454L7.20653 11.4308C6.94933 11.688 6.54132 11.7525 6.21962 11.6235C6.11238 11.5808 6.00514 11.5163 5.9197 11.4308L5.83425 11.3454C5.83425 11.3454 5.83425 11.3236 5.81246 11.3236L3.28149 8.79347C2.93799 8.44997 2.93799 7.87107 3.28149 7.50664L3.36694 7.42119C3.71044 7.07769 4.28934 7.07769 4.65377 7.42119L6.58401 9.35143L11.3877 4.5477C11.7312 4.2042 12.3101 4.2042 12.6746 4.5477L12.76 4.63315C13.0826 4.99758 13.0828 5.55541 12.7184 5.91984Z' fill='%230E8A16'/%3E%3C/svg%3E%0A\");background-size:contain;background-repeat:no-repeat;background-color:#fff;border-radius:100%}.sc-hero__byline{padding-top:8px}.sc-hero__byline p{color:#e2e2e2;margin-top:0!important}.sc-hero pre[class*=language-]{overflow:visible}.snowflake-code-snippet,.snowflake-code-snippet code,.snowflake-code-snippet pre{font-size:16px}.sc-hero__code-snippet:not(pre)\u003Ecode[class*=language-],.sc-hero__code-snippet pre[class*=language-]{background:0 0}.sc-hero__code-snippet{opacity:.8;background-color:transparent!important;position:absolute;top:0;right:0;width:100%;animation:240s linear 1s forwards slow-scroll}.sc-hero__button-container .snowflake-flexible-column-container-items{padding:0 0 24px;margin-top:-8px;margin-left:24px}.sc-sidebar__partner-logo{width:100%;max-width:140px;margin-top:8px}.sc-sidebar__partner-logo .cmp-image__image{border-radius:0}.sc-tag-cluster.snowflake-text ul{list-style-type:none;padding:0;display:flex;flex-wrap:wrap;gap:8px;margin:0}.sc-tag-cluster.snowflake-text li{color:#373f41;border-radius:4px;display:inline-block;padding:6px;text-transform:uppercase;letter-spacing:1px;font-size:12px!important;line-height:12px!important;margin:0!important;background-color:#f3f3f3}.sc-body .share-icon svg{height:24px;cursor:pointer}.sc-body .share-icon svg:hover path{fill:var(--ui-02)}.sc-overview__webinar-promo-banner{align-items:center;border:1px solid #ccc;padding:var(--spacing-02)}.sc-overview__webinar-promo-banner .snowflake-content-chip-image{max-width:32px;margin-right:var(--spacing-02);line-height:0}.sc-overview__webinar-promo-banner .snowflake-content-chip-image__image,.summit-speaker-card .snowflake-card-v2-advanced-image__image{aspect-ratio:1}.sc-overview__webinar-promo-banner .snowflake-content-chip-content .heading-5-v2{font-size:14px;font-family:Lato,sans-serif}.sc-overview__webinar-promo-banner .snowflake-content-chip-content .snowflake-title-v2-line:not(:first-child){font-weight:400}.sc-overview__webinar-promo-banner .snowflake-content-chip-button .snowflake-button-container{font-size:14px!important}.diagram-group__button{position:absolute;bottom:24px;right:24px;background-color:#212c35!important}.section--mountains-bottom,.summit-hp-hero{position:relative}.sc-cert-banner{background-color:#212d35;border-radius:8px;padding:24px;overflow:hidden}.sc-cert-banner\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-direction:row;align-items:center}:root{--text-secondary:#706f6f;--summit-bg-ltblue:#eaf8fd;--summit-bg-blue:#249edc;--summit-border:#d2d1d4;--summit-border-radius:8px;--summit-card-padding:32px;--summit-card-padding-sm:28px}.section--mountains-bottom::after,.section--mountains-bottom::before{content:\"\";display:block;position:absolute;bottom:-1px;max-width:400px;background-size:100% auto;height:100%;width:30%;line-height:0;background-repeat:no-repeat}.button-group\u003E.container\u003E.cmp-container\u003E.aem-container{justify-content:center;align-items:center}.button-group\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:auto!important;margin:0 8px!important}.button-group .snowflake-button-container{font-family:Texta,sans-serif}.section--summit-bg-ltblue{background-color:var(--summit-bg-ltblue)}.section--summit-bg-blue,.summit-hero-secondary{background-color:var(--summit-bg-blue)}.section--mountains-bottom::before{left:0;background-image:url(\"data:image/svg+xml,%3Csvg width='402' height='309' viewBox='0 0 402 309' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M401.523 308.761H0V0L181.63 182.431L228.479 135.531L401.523 308.761Z' fill='%23249EDC'/%3E%3C/svg%3E%0A\");background-position:bottom left}.section--mountains-bottom::after{right:0;background-image:url(\"data:image/svg+xml,%3Csvg width='402' height='309' viewBox='0 0 402 309' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M0 308.761H401.523V0L219.893 182.431L173.044 135.531L0 308.761Z' fill='%23249EDC'/%3E%3C/svg%3E%0A\");background-position:bottom right}.summit-hp-hero{overflow:hidden}.summit-hero__bg-video{position:absolute;top:50%;left:50%;width:120%;height:100%;opacity:.3;transform:translate(-50%,-50%)}.summit-hero__bg-svg,.summit-prefooter__bg-image,.summit-secondary-hero__bg-image{position:absolute;bottom:0;left:0;width:100%}.summit-hp-promo-banner__headline .heading-4-v2{font-weight:900}.summit-hero-secondary .hero-lottie__left{position:absolute;bottom:0;left:0;width:30%;line-height:0}.summit-timeline__card::after,.summit-timeline__card::before{bottom:0;left:50%;position:absolute;display:block;background-color:var(--ui-01);content:\"\"}.summit-hero-secondary .snowflake-text p{font-size:24px!important;line-height:32px!important;max-width:720px;margin:0 auto}.summit-stat-container\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;justify-content:center}.summit-stat-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:auto!important;max-width:25%}.summit-stat-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:not(:last-child){border-right:1px solid #fff}.summit-timeline__card{border:1px solid var(--summit-border);border-radius:var(--summit-border-radius);padding:var(--summit-card-padding);position:relative;background-color:#fff}.summit-timeline__card::before{width:20px;height:20px;border-radius:100%;transform:translate(-50%,50%)}.summit-timeline__card::after{width:3px;height:50px;transform:translate(-50%,100%)}.summit-timeline-card__icon{width:48px;height:48px}.summit-timeline-card__headline .heading-3-v2{font-size:32px}.faq-group{border:1px solid var(--ui-12);border-radius:4px;background-color:#fff}.faq-group__question{padding:24px}.faq-group__question:hover{color:var(--ui-01);cursor:pointer}.faq-group__question .heading-4-v2,.faq-group__question .heading-5-v2{position:relative;padding-right:64px}.faq-group__question .heading-4-v2::after,.faq-group__question .heading-5-v2::after{content:\"\";display:block;width:32px;height:32px;background-image:url(\"data:image/svg+xml,%3Csvg width='29' height='16' viewBox='0 0 29 16' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M14.16 14.6807C14.2537 14.7957 14.3719 14.8884 14.506 14.952C14.64 15.0157 14.7866 15.0487 14.935 15.0487C15.0834 15.0487 15.2299 15.0157 15.3639 14.952C15.498 14.8884 15.6162 14.7957 15.71 14.6807V14.6807L28.51 2.00068C29.07 1.43068 29.07 .92068 28.51 .44068C27.95 -.0393204 27.43 -.11932 26.96 .44068L14.94 12.0007L2.99996 .45068C2.90725 .322624 2.7855 .218374 2.6447 .146483C2.50389 .0745926 2.34805 .0371094 2.18996 .0371094C2.03187 .0371094 1.87603 .0745926 1.73522 .146483C1.59442 .218374 1.47267 .322624 1.37996 .45068C.819961 .93068 .819961 1.45068 1.37996 2.01068L14.16 14.6807Z' fill='black'/%3E%3C/svg%3E%0A\");background-size:80% auto;background-repeat:no-repeat;background-position:center;position:absolute;top:-2px;right:0;transition:.3s 150ms}.faq-group__question .heading-5-v2::after{top:-4px}.faq-group__answer{max-height:0;overflow:hidden;width:95%;padding:0 24px;transition:.5s}.faq-group__answer\u003Espan{display:block;padding-bottom:24px}.is-open .faq-group__answer{max-height:600px;transition:1s}.is-open .faq-group__question .heading-4-v2::after,.is-open .faq-group__question .heading-5-v2::after{transform:rotate(180deg);transition:.3s}.summit-agenda{box-shadow:2px 4px 10px 0 rgb(156 156 156 / .52);border-radius:8px;background-color:#fff;max-width:980px;margin-left:auto;margin-right:auto;padding:40px;width:90%}.agenda-item{border-radius:8px;background-color:#d4f0fa;padding:16px;border-left:4px solid var(--ui-01);position:relative}.summit-pricing-block__tile.is-past,.summit-pricing-block__tile.is-upcoming{pointer-events:none;border-color:#d2d1d4}p.agenda-item__time{width:25%;font-family:Texta!important;font-size:32px!important;font-weight:900!important;text-transform:uppercase!important;max-width:140px}@media screen and (max-width:991px){#partnerResources .section--resource-hub .snowflake-button-link .snowflake-button-container{font-size:14px!important;line-height:20px!important;margin-top:4px}#industryPartnerSlider\u003E.snowflake-flexible-column-container-items{display:flex;flex-direction:column}#industryPartnerSlider\u003E.snowflake-flexible-column-container-items\u003Ediv{width:100%}.sc-cert-banner__left{text-align:center}.sc-cert-banner__left .solution-center-hero__certification .snowflake-title-v2-line{justify-content:center}.summit-hero__bg-video{width:200%}.summit-leadership-grid .snowflake-flexible-column-container-items{grid-template-columns:repeat(2,1fr)}.summit-stat-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:50%!important;max-width:50%!important}.summit-stat-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:not(:last-child){border-right:none!important}.summit-agenda{padding:24px}p.agenda-item__time{font-size:24px!important;width:auto;white-space:nowrap;padding-right:24px}}.agenda-item\u003Espan{display:flex;align-items:center}.summit-add-on-block,.summit-pricing-block{border:1px solid #d2d1d4;border-radius:8px;overflow:hidden;box-shadow:2px 4px 10px 0 rgb(156 156 156 / .52);background-color:#fff}.summit-add-on-block__content,.summit-pricing-block__content{padding:0 20px 20px}.summit-pricing-block__tile{padding:24px 20px;border-radius:4px;background:#fff;border:1px solid var(--ui-01);position:relative;transition:background-color .3s}.summit-pricing-block__tile:hover{background-color:var(--ui-01);transition:background-color .3s}.summit-pricing-block__tile.is-past{background-color:#d4f0fa}.summit-pricing-block__tile:hover .black-blue-text-color .snowflake-title-v2-line{color:#fff!important;transition:color .3s}.partner-card__logo-grid\u003E.container\u003E.cmp-container\u003E.aem-container::after,.partner-card__logo-grid\u003E.container\u003E.cmp-container\u003E.aem-container::before,.summit-add-on-block__content\u003E.container\u003E.cmp-container\u003E.aem-container::after,.summit-add-on-block__content\u003E.container\u003E.cmp-container\u003E.aem-container::before,.summit-pricing-block__tile.is-past .snowflake-content-chip-button,.summit-pricing-block__tile.is-upcoming .snowflake-content-chip-button,.summit-speaker-card .snowflake-card-v2-advanced-tag-indicator{display:none}.summit-pricing-block__tile.is-past .black-blue-text-color .snowflake-title-v2-line{color:#7cc7eb!important}.summit-pricing-block__tile.is-upcoming .black-blue-text-color .snowflake-title-v2-line{color:#8c8c8c!important}.summit-pricing-block__aside{background-color:#d4f0fa;border:1px solid #d2d1d4;border-radius:8px;padding:24px;width:100%}.summit-pricing-block__aside li::marker{color:var(--ui-01)}.summit-pricing-block__aside-headline .heading-5-v2{font-weight:900;margin-bottom:12px}.summit-pricing-block__header{background:#000;padding:24px 40px}.summit-pricing-block__header .heading-4-v2{font-weight:900;letter-spacing:.5px}.bwwidth100,.snowflake-mega-nav-dropdown-footer-content,.summit-pricing-block__tile .black-blue-text-color{width:100%}.summit-pricing-block__tile .heading-5-v2{position:static}.summit-pricing-block__tile .heading-5-v2 span.snowflake-title-v2-line:first-child{text-transform:uppercase;font-weight:900!important;letter-spacing:.25px;font-size:24px!important}.summit-pricing-block__tile .heading-5-v2 span.snowflake-title-v2-line:nth-child(2){margin-top:8px;font-family:Lato,sans-serif;font-size:14px;font-style:normal;font-weight:400;line-height:16px}.summit-pricing-block__tile .heading-5-v2 span.snowflake-title-v2-line:last-child{font-weight:900!important;font-size:40px!important}.snowflake-mega-nav-nav-item\u003Ea:hover .snowflake-mega-nav-nav-item-title-wrapper\u003E.snowflake-mega-nav-nav-item-title,.summit-pricing-block__tile:not(.is-upcoming):not(.is-past) .heading-5-v2 span.snowflake-title-v2-line:last-child{color:var(--ui-01)!important}.summit-pricing-block__tile:hover:not(.is-upcoming):not(.is-past) .heading-5-v2 span.snowflake-title-v2-line:last-child{color:#fff!important}.summit-pricing-block__tile.is-past .heading-5-v2 span.snowflake-title-v2-line:last-child{text-decoration:line-through}.summit-pricing-block__tile .snowflake-content-chip-button{margin-top:0;white-space:nowrap;display:none}.snowflake-card-v2-advanced.no-link{pointer-events:none!important}.snowpro-card{border:1px solid var(--summit-border);border-radius:var(--summit-border-radius);padding:var(--summit-card-padding-sm);display:flex;height:100%}.snowpro-card__headline{margin:24px 0 12px}.snowpro-card__pricing{margin-top:48px}.snowpro-card .snowflake-text .snowpro-card__price{color:var(--ui-01);font-weight:900;font-size:40px!important;font-family:Texta,sans-serif}.summit-stat-container\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-direction:row;flex-wrap:wrap}.summit-stat-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:not(:last-child){border-right:1px solid var(--summit-border)}.summit-stat-card{padding:0 40px}.summit-stat .heading-2-v2 .snowflake-title-v2-line:first-child{font-size:64px;line-height:52px;margin-bottom:8px}.summit-stat .heading-2-v2 .snowflake-title-v2-line:last-child{font-size:32px;line-height:30px;margin-bottom:16px}.summit-speaker-card .snowflake-card-v2-advanced-title{margin-bottom:var(--spacing-01)}.summit-add-on-card{padding:24px;border:1px solid #d2d1d4;border-radius:8px}.summit-add-on__subhead{padding-left:40px;padding-right:40px}.partner-card__logo-grid,.partner-card__logo-single{padding:40px}.partner-card__logo-grid .snowflake-image-container .cmp-image__image,.partner-card__logo-single .snowflake-image-container .cmp-image__image{border-radius:0;max-width:240px;margin:0 auto}.partner-card\u003E.container,.partner-card\u003E.container\u003E.aem-container,.partner-card\u003E.container\u003E.cmp-container{height:100%}.summit-add-on-block__content\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-direction:row;gap:24px;align-items:stretch}.partner-card__logo-grid\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-direction:row;flex-wrap:wrap;gap:40px 24px;justify-content:center;align-items:center}.partner-card__logo-grid\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.3333% - 24px);margin:0!important}.partner-card{border-radius:8px;border:1px solid #d2d1d4;overflow:hidden;height:100%;background-color:#fff}.partner-card__header{padding:16px 24px;border-bottom:1px solid #d2d1d4}.partner-card__header.is-purple{background-color:#7d44cf}.partner-card__header h4{display:flex;flex-direction:row!important;align-items:center;gap:12px}.partner-card__header h4::before{vertical-align:middle;content:\"\";display:inline-block;width:20px;height:20px;background-size:contain;background-repeat:no-repeat;background-image:url(\"data:image/svg+xml,%3Csvg width='21' height='23' viewBox='0 0 21 23' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M20.0375 12.8374C20.1644 12.439 20.2172 12.0289 20.2077 11.6237C20.193 11.3305 20.1548 11.0373 20.0712 10.7441C19.8196 9.83306 19.223 9.01989 18.3294 8.50724L5.61817 1.2017C3.82388 .173815 1.53618 .784335 .506483 2.56804C-.533615 4.34915 .0797871 6.62351 1.87408 7.65398L8.97715 11.7427L1.87408 15.8201C.0797871 16.8527 -.531016 19.1271 .506483 20.9156C1.53618 22.6941 3.82388 23.302 5.61817 22.2746L18.3294 14.9643C19.1871 14.4728 19.7693 13.7027 20.0375 12.8374Z' fill='black'/%3E%3C/svg%3E%0A\")}.partner-card__header.is-purple h4::before{background-image:url(\"data:image/svg+xml,%3Csvg width='21' height='23' viewBox='0 0 21 23' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M20.0375 12.8374C20.1644 12.439 20.2172 12.0289 20.2077 11.6237C20.193 11.3305 20.1548 11.0373 20.0712 10.7441C19.8196 9.83306 19.223 9.01989 18.3294 8.50724L5.61817 1.2017C3.82388 .173815 1.53618 .784335 .506483 2.56804C-.533615 4.34915 .0797871 6.62351 1.87408 7.65398L8.97715 11.7427L1.87408 15.8201C.0797871 16.8527 -.531016 19.1271 .506483 20.9156C1.53618 22.6941 3.82388 23.302 5.61817 22.2746L18.3294 14.9643C19.1871 14.4728 19.7693 13.7027 20.0375 12.8374Z' fill='white'/%3E%3C/svg%3E%0A\")}.sf-blue-mountains{background-size:90% auto;background-repeat:no-repeat;background-position:center bottom;background-image:url(\"data:image/svg+xml,%3Csvg width='1361' height='410' viewBox='0 0 1361 410' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M1360.25 410L1065.53 114.309L976.256 203.875L773.049 0L364.393 410H1360.25Z' fill='%233AA8DF'/%3E%3Cpath d='M274.778 410L137.467 272.238L.15625 410H274.778Z' fill='%233AA8DF'/%3E%3C/svg%3E%0A\")}.bwalignr,.main-pr-body .bwalignr{text-align:right}.bwblockalignl{margin-left:0;margin-right:auto}.bwcellpmargin{margin-top:0;margin-bottom:0}.bwlistdisc{list-style-type:disc}.bwpadb3{padding-bottom:4px}.bwpadb4{padding-bottom:5px}.bwpadl0{padding-left:0}.bwpadl3{padding-left:15px}.bwpadl6{padding-left:30px}.bwpadl9{padding-left:45px}.bwpadl12{padding-left:60px}.bwpadr0{padding-right:0}.bwtablemarginb{margin-bottom:10px}.bwvertalignb{vertical-align:bottom}.bwvertalignt{vertical-align:top}.bwsinglebottom{border-bottom:1pt solid #000}.bwdoublebottom{border-bottom:2.25pt double #000}.bwwidth1{width:1%}.bwwidth2{width:2%}.bwwidth6{width:6%}.bwwidth7{width:7%}.bwwidth8{width:8%}.bwwidth10{width:10%}.bwwidth12{width:12%}.bwwidth32{width:32%}.bwwidth44{width:44%}.bwwidth72{width:72%}.bwwidth97{width:97%}.main-pr-body{font-size:18px;line-height:26px}.main-pr-body img{display:block;width:100%;height:auto!important;border-radius:var(--small-border-radius)}.main-pr-body table{width:100%;display:block}.main-pr-body tbody{background-color:#f7f7f7}.main-pr-body .bwsinglebottom{border-bottom:1pt solid #000!important}.main-pr-body td.bwwidth44{padding-right:40px}.main-pr-body .bw-release-story{font-family:Lato,sans-serif}.main-pr-body .bw-release-story sup,.snowflake-mega-nav-dropdown-header-content-right a{white-space:nowrap}.main-pr-body .bw-release-story\u003E*,.main-pr-body\u003Espan\u003E*{margin-bottom:2rem!important}.snowflake-text.main-pr-body tbody,.snowflake-text.main-pr-body tbody p{font-size:14px!important;line-height:20px!important;width:100%;display:block}.press-body .snowflake-flexible-column-container-items{gap:var(--spacing-08)}.about-snowflake{border:1px solid #ccc;background-color:var(--ui-background-05);padding:24px;border-radius:8px;margin-top:0}.about-snowflake__logo{max-width:140px;margin-top:16px}.hero--press .snowflake-hero-system-inner{max-width:1408px;margin:0 auto!important}#arcticNavItem{flex-direction:column}#arcticNavItem::before{content:\"Featured Open Source Technologies\";display:block;margin-top:48px;margin-bottom:24px;font-size:16px!important;line-height:16px!important;font-weight:800!important;text-transform:uppercase}@media screen and (min-width:768px){.sc-hero__inner\u003E.snowflake-flexible-column-container-items\u003Ediv:last-child{position:relative;height:100%;top:auto;left:auto;width:auto}.sc-hero__inner\u003E.snowflake-flexible-column-container-items\u003Ediv:last-child::before{background:linear-gradient(180deg,#202c35 -7.5%,#fff0 51.25%,#202c35 107.69%)}.sc-hero__byline\u003Espan{display:flex;flex-wrap:wrap}.sc-hero__byline p:not(:last-child)::after{content:\"|\";margin:0 12px;opacity:.5}.sc-hero__button-container .snowflake-flexible-column-container-items{position:absolute;bottom:0;padding:0;margin:0 24px 0 0}.sc-hero__button-container .hero-watch-the-demo{padding:12px 16px!important;float:right;margin-bottom:48px;background-color:rgb(35 45 54 / .8)}.summit-overview-stat{padding:0 40px}.summit-timeline{border-bottom:3px solid var(--ui-01);margin-bottom:64px}.summit-add-on-block__content,.summit-pricing-block__content{padding:0 40px 40px}#arcticNavItem::before{font-size:12px!important;margin-bottom:8px;margin-top:16px}.snowflake-mega-nav-nav-item-title-wrapper\u003E.snowflake-mega-nav-nav-item-title{line-height:20px!important}.snowflake-card .heading-2.snowflake-title-line{font-size:24px!important;line-height:28px!important}}@media screen and (min-width:992px){.hp-hero__eyebrow a{gap:12px;margin-left:0;margin-right:0}.hp-hero__eyebrow a::after{content:\"\";background-image:url(\"data:image/svg+xml,%3Csvg width='6' height='11' viewBox='0 0 6 11' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M5.49134 5.79438C5.53447 5.75922 5.56923 5.71489 5.5931 5.66463C5.61697 5.61436 5.62935 5.55941 5.62935 5.50376C5.62935 5.44811 5.61697 5.39316 5.5931 5.34289C5.56923 5.29263 5.53447 5.2483 5.49134 5.21314L.736339 .413136C.522589 .203135 .331339 .203135 .151339 .413136C-.0286612 .623135 -.0586612 .818135 .151339 .994386L4.48634 5.50188L.155089 9.97938C.107068 10.0142 .0679743 10.0598 .0410153 10.1126C.0140562 10.1654 0 10.2238 0 10.2831C0 10.3424 .0140562 10.4009 .0410153 10.4537C.0679743 10.5065 .107068 10.5521 .155089 10.5869C.335089 10.7969 .530089 10.7969 .740089 10.5869L5.49134 5.79438Z' fill='black'/%3E%3C/svg%3E%0A\");display:inline-block;width:12px;height:12px;background-repeat:no-repeat;background-size:auto 100%;background-position:left center}.promo-banner--homepage{padding-top:32px}.homepage-banner-offset-container::after{height:50%}#storyHighlights{padding:2rem}.body-display-v2.snowflake-quote-item-quote-text{line-height:28px!important}.snowflake-hero-system-headline .heading-1-v2{line-height:48px;font-size:54px!important}.sc-overview__webinar-promo-banner .snowflake-content-chip-content{flex-direction:row;justify-content:space-between;align-items:center;width:100%}.sc-overview__webinar-promo-banner .snowflake-content-chip-content .heading-5-v2{flex-direction:row}.sc-overview__webinar-promo-banner .snowflake-content-chip-content .snowflake-title-v2-line:not(:first-child)::before{content:\"|\";margin:0 6px}.sc-cert-banner{padding:40px}.sc-cert-banner\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{margin:0!important;width:50%}.sc-cert-banner\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:first-child{flex-grow:1;padding-right:24px}.sc-cert-banner\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:last-child{max-width:240px}.summit-pricing-block__content\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:last-child{width:70%;padding-left:40px}.summit-pricing-block__content\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:first-child{width:30%}.summit-add-on-block__content\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.3333% - 24px);margin:0!important;display:flex}.summit-pricing-block__tile .snowflake-content-chip-content{display:flex;flex-direction:row;align-items:center;width:calc(100% - 200px)}.summit-pricing-block__tile .heading-5-v2 span.snowflake-title-v2-line:last-child{position:absolute;top:50%;transform:translate(0,-50%);right:40px}.press-body\u003E.snowflake-flexible-column-container-items\u003Ediv:last-child{position:sticky;top:120px}.snowflake-mega-nav-navigation-title:hover{color:var(--ui-01)}}@media screen and (min-width:1024px){.about-snowflake{padding:28px}.about-snowflake__logo{max-width:none;padding:0 0 0 48px;margin-bottom:0}.hero--press .snowflake-hero-system-layout-70-30 .snowflake-hero-system-content-container{width:85%}.snowflake-hero-system{padding-bottom:var(--spacing-04);padding-top:var(--spacing-07)}.hero--press .display-2-v2{font-size:64px;line-height:56px}.about-snowflake\u003E.container\u003E.cmp-container\u003E.aem-container{flex-direction:row;flex-wrap:nowrap;align-items:center}.about-snowflake\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:last-child{max-width:280px}.about-snowflake\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:first-child{flex-grow:1;margin-bottom:0!important}#polarisNavItem{margin-top:40px}.snowflake-mega-nav-nav-item-description{line-height:18px!important}.snowflake-mega-nav-column-items{gap:var(--spacing-01);grid-gap:var(--spacing-01)}.snowflake-mega-nav-navigation-title{text-transform:none}}div[id*=blueIcon] .snowflake-mega-nav-nav-item-icon__inner{background:var(--ui-01);padding:8px}div[id*=blueIcon]:hover .snowflake-mega-nav-nav-item-icon__inner{background:var(--ui-01)!important}.snowflake-mega-nav-nav-item-icon__inner{border-radius:4px;background:var(--ui-background-05);padding:6px}.snowflake-mega-nav-nav-item:hover .snowflake-mega-nav-nav-item-icon__inner{background:#fff!important}.snowflake-mega-nav-nav-item-icon.snowflake-image-container{height:40px;width:40px}.snowflake-mega-nav-dropdown-footer-links\u003E.snowflake-button-link\u003E.snowflake-button-container{font-size:16px!important;font-family:Texta!important;font-weight:800!important}.snowflake-mega-nav-dropdown-footer-icon.snowflake-image-container{margin-right:8px;width:40px!important;height:40px!important}#viewAllCapabilities a:hover{background:0 0!important}#platformFooter .snowflake-title-v2 .snowflake-title-v2-line:last-child{font-family:Lato;font-size:14px;font-weight:500}#platformFooter .snowflake-mega-nav-dropdown-footer-links{flex-grow:1;justify-content:flex-end;align-items:center}#platformFooter .snowflake-mega-nav-dropdown-footer-content{flex-direction:row}#offset,#open-source{flex-direction:column;border-top:1px solid #ccc}#offset::before,#open-source::before{content:\" \";display:block;width:100%;font-weight:800!important;font-size:12px!important;line-height:14px;text-transform:uppercase;white-space:nowrap;margin-top:16px;margin-bottom:8px}#open-source::before{content:\"Open Source Technologies\"}.snowflake-mega-nav-dropdown-menu-close-button{margin:var(--spacing-04) 0 var(--spacing-03)}.snowflake-mega-nav-column{gap:var(--spacing-02)!important}.snowflake-mega-nav-nav-item\u003Ea{width:100%;margin-left:-8px;padding:8px;border-radius:4px}.snowflake-mega-nav-nav-item\u003Ea:hover{background-color:var(--ui-background-05)}.snowflake-mega-nav-nav-item-description{margin-top:2px;display:block}#promobanner_overflowBottomDarkBlue::before{content:'';display:block;position:absolute;bottom:0;left:0;width:100%;height:50%;background:#212d35}#promobanner_overflowTopDarkBlue::before{content:'';display:block;position:absolute;top:0;left:0;width:100%;height:50%;background:#212d35}.overview-card\u003Ediv{box-shadow:0 0 14px 0 rgba(0,0,0,.10);background-color:#fff;border-radius:16px;overflow:hidden}.overview-card-text{padding:40px}.overview-card-image img{border-radius:0 !important}.overview-card-text h3,.overview-card-text .heading-3-v2{font-size:18px;line-height:1.1;margin-top:0}",":type":"snowflake-site/components/markup-editor","isGSAPEnabled":false},"mega_header":{"additionalClasses":"heap-nav-header","layout":"SIMPLE","id":"container-2ea8204be0",":type":"snowflake-site/components/mega-header",":items":{"nav_mega":{"activeItem":"item_1719963657751_c_663444255","id":"tabs-5035106d66",":type":"snowflake-site/components/nav/nav-mega",":items":{"item_1719963657751_c_663444255":{"id":"nav-dropdown-menu-0556c61a9a","enableDropdown":true,"nav_column_container":{"layout":"SIMPLE","id":"container-fb35612d61",":type":"snowflake-site/components/nav/nav-column/nav-column-container",":items":{"nav_column":{"additionalClasses":"nav-platform-sidebar","numberOfSubColumns":"one-column","minWidth":"230","maxWidth":"350","layout":"SIMPLE","id":"container-461ebe88ba",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item_copy_copy_2_793631646":{"id":"nav-item-2a0b6490ce","additionalClasses":"nav-item__platform-parent","linkDescription":"Entwickeln Sie KI-Produkte, Apps und mehr auf einer vollständig verwalteten Plattform, die Unternehmen weltweit auf sichere Weise verbindet – über Daten jeglicher Art und Größenordnung hinweg.","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/platform/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Die Plattform von Snowflake"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_copy":{"id":"nav-item-91f6476acd","additionalClasses":"nav-item nav-item--si","linkDescription":"All Ihr Wissen. Ein zuverlässiger Enterprise Agent.","flag":"Jetzt allgemein verfügbar","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/snowflake-cowork/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Snowflake CoWork"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_copy_2_1330220586":{"id":"nav-item-030e4a4017","additionalClasses":"blue-icon","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/analytics/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Analytics"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_copy_2_145080505":{"id":"nav-item-5ebd1a30f4","additionalClasses":"blue-icon","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/ai/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"KI"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_copy_2_1728061525":{"id":"nav-item-56e0ae8fb7","additionalClasses":"blue-icon","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/data-engineering/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Data Engineering"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_144634_1297750599":{"id":"nav-item-559c3dfc64","additionalClasses":"blue-icon","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/applications-and-collaboration/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Applications und Collaboration"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_copy_2_2124545499":{"id":"nav-item-6d3e5da12d","additionalClasses":"blue-icon","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/transactions/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Transaktionen"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item_copy_copy_2_793631646","nav_item_copy_copy","nav_item_copy_copy_2_1330220586","nav_item_copy_copy_2_145080505","nav_item_copy_copy_2_1728061525","nav_item_copy_144634_1297750599","nav_item_copy_copy_2_2124545499"]},"nav_column_copy_copy":{"additionalClasses":"meganav-platform-features","navColumnTitle":"Wichtige Funktionen","numberOfSubColumns":"one-column","layout":"SIMPLE","id":"container-8f74f335b4",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item":{"id":"nav-item-f3ce51808d","propertiesId":"testID","linkDescription":"Snowflake-nativer KI-Coding-Agent","flag":"neu","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/snowflake-coco/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Snowflake CoCo"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_779975696":{"id":"nav-item-e55da0c8ae","propertiesId":"testID","linkDescription":"Sofortiger Zugriff auf branchenführende LLMs","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/cortex/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Cortex AI"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_660590_457164684":{"id":"nav-item-113b13318c","linkDescription":"Anbindung von Drittanbieter-Datenquellen in Minuten","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/marketplace/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Marketplace"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_660590_796588064":{"id":"nav-item-fb2ad29353","linkDescription":"Bibliotheken und Codeausführungsumgebungen, die Python und mehr ausführen","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/snowpark/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Snowpark"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_660590_460436067":{"id":"nav-item-0df67b5c18","linkDescription":"Framework zur Umwandlung von Python-Skripten in Web-Apps","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/product/features/streamlit-in-snowflake/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Streamlit (EN)"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_copy_c":{"id":"nav-item-8861799a23","additionalClasses":"is-light-gray-icon","linkDescription":"Universeller KI-Katalog","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/horizon/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Horizon Catalog"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_660590":{"id":"nav-item-7234ca8fbe","linkDescription":"Einfache Kombination transaktionaler und analytischer Workloads","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/product/features/unistore/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Unistore (EN)"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item","nav_item_copy_779975696","nav_item_copy_660590_457164684","nav_item_copy_660590_796588064","nav_item_copy_660590_460436067","nav_item_copy_copy_c","nav_item_copy_660590"]},"nav_column_copy_copy_734980720":{"additionalClasses":"meganav-platform-features","numberOfSubColumns":"one-column","layout":"SIMPLE","id":"container-5bea570aae",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_column_692142673":{"navColumnTitle":" ","numberOfSubColumns":"one-column","layout":"SIMPLE","id":"container-815048500d",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item_copy_185565_617431293":{"id":"nav-item-b4b9a6b5e0","linkDescription":"Vollständig kompatibel mit Open-Source-Postgres auf Snowflake","flag":"Jetzt allgemein verfügbar","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/postgres/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Postgres"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_120178":{"id":"nav-item-9728b522ab","propertiesId":"testID","linkDescription":"Mühelose Datenbewegung für Ihre Integrationen","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/openflow/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Openflow"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_660590":{"id":"nav-item-f7f104327d","linkDescription":"Interaktive Entwicklungsumgebung für Daten- und KI-Teams","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/notebooks/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Notebooks"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_185565":{"id":"nav-item-166e69cd82","linkDescription":"Data Collaboration mit vollem Datenschutz","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/data-clean-rooms/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Data Clean Rooms"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_660590_278273983":{"id":"nav-item-7aa72bc000","linkDescription":"Snowflake-native Apps End-to-End entwickeln und vermarkten","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/native-apps/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Native Apps"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_660590_548047054":{"id":"nav-item-e8a86118d8","linkDescription":"Optimierte Modellentwicklung und MLOps über eine zentralisierte UI","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/product/features/end-to-end-ml-workflows/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Snowflake ML"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item_copy_185565_617431293","nav_item_copy_120178","nav_item_copy_660590","nav_item_copy_185565","nav_item_copy_660590_278273983","nav_item_copy_660590_548047054"]}},":itemsOrder":["nav_column_692142673"]},"nav_column_copy_copy_570057074":{"additionalClasses":"meganav-platform-features","numberOfSubColumns":"one-column","layout":"SIMPLE","id":"container-81aa5046d6",":type":"snowflake-site/components/nav/nav-column",":items":{},":itemsOrder":[]}},":itemsOrder":["nav_column","nav_column_copy_copy","nav_column_copy_copy_734980720","nav_column_copy_copy_570057074"]},":type":"snowflake-site/components/nav/nav-dropdown-menu","cq:panelTitle":"Produkt"},"nav_dropdown_menu_2":{"id":"nav-dropdown-menu-0209ad2a4b","enableDropdown":true,"nav_column_container":{"layout":"SIMPLE","id":"container-955488e9ba",":type":"snowflake-site/components/nav/nav-column/nav-column-container",":items":{"nav_column":{"navColumnTitle":"Branchen","numberOfSubColumns":"one-column","minWidth":"280","layout":"SIMPLE","id":"container-856f9a4e40",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item_copy_57417040":{"id":"nav-item-03c3965be5","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Branchenübersicht"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_584273877":{"id":"nav-item-955aee30dd","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/advertising-media-entertainment/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Werbung, Medien und Unterhaltung"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_copy":{"id":"nav-item-4240b65836","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/financial-services/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Finanzdienstleistungen"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_197051":{"id":"nav-item-d841a5df2e","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/healthcare-and-life-sciences/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Gesundheitswesen und Life Sciences"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_153342":{"id":"nav-item-5073833c78","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/manufacturing/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Fertigung"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_144445":{"id":"nav-item-61ed0e0b33","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/public-sector/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Öffentlicher Sektor"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_114948":{"id":"nav-item-9b7b4bdfb5","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/retail-consumer-goods/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Handel und Konsumgüter"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_574170":{"id":"nav-item-50313b984a","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/technology/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Technologie"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_361384_1321310745":{"id":"nav-item-f6eb5b6d70","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/telecom/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Telekommunikation"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_361384_1782033367":{"id":"nav-item-2264bc1c3c","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/industries/travel-hospitality/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Reise- und Gastgewerbe"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item_copy_57417040","nav_item_copy_584273877","nav_item_copy_copy","nav_item_copy_197051","nav_item_copy_153342","nav_item_copy_144445","nav_item_copy_114948","nav_item_copy_574170","nav_item_copy_361384_1321310745","nav_item_copy_361384_1782033367"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small"},"nav_column_copy":{"navColumnTitle":"Abteilungen","numberOfSubColumns":"one-column","minWidth":"160","layout":"SIMPLE","id":"container-e8f5aeea1c",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item":{"id":"nav-item-caab095473","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/departments/finance/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Finanzen"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy":{"id":"nav-item-6995b15146","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/departments/information-technology/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"IT"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_1970515619":{"id":"nav-item-fa6779321e","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/departments/marketing/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Marketing"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item","nav_item_copy","nav_item_copy_1970515619"]},"nav_column_833417450":{"navColumnTitle":"Enablement Solutions","numberOfSubColumns":"one-column","layout":"SIMPLE","id":"container-2d3538bada",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item_copy_107772":{"id":"nav-item-9f4984e5da","linkDescription":"Sichere Migration auf eine einheitliche Plattform","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/migrate-to-the-cloud/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Migration zur AI Data Cloud"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/nav_dropdown_menu_2/nav_column_container/nav_column_833417450/nav_item_copy_107772/icon.coreimg.svg/1752092815647/nav-icon-cloud.svg","alt":"Cloud icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_copy":{"id":"nav-item-ae64947869","linkDescription":"Mithilfe von Snowflake-Expert:innen Geschäftsziele beschleunigen und erreichen","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/solutions/professional-services/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Professional Services"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/nav_dropdown_menu_2/nav_column_container/nav_column_833417450/nav_item_copy_copy/icon.coreimg.svg/1740634415117/nav-icon--migrate.svg","alt":"Migrate icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item_copy_107772","nav_item_copy_copy"]},"nav_column_copy_copy":{"navColumnTitle":"PARTNER SOLUTIONS","numberOfSubColumns":"one-column","layout":"SIMPLE","id":"container-e1c101acbe",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item":{"id":"nav-item-1d1c9bc0c7","linkDescription":"Programme mit Produkten, Lösungen und Cloud-Partnern","button":{"id":"button","showOutboundIcon":false,"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Snowflake Partner Network"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/nav_dropdown_menu_2/nav_column_container/nav_column_copy_copy/nav_item/icon.coreimg.svg/1740634421375/nav-icon--partner-network.svg","alt":"Partner Network icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy":{"id":"nav-item-e616bd633f","linkDescription":"Partner, Apps und Lösungen für eine erweiterte Bereitstellung","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/why-snowflake/partners/all-partners/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Partner Finder (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/nav_dropdown_menu_2/nav_column_container/nav_column_copy_copy/nav_item_copy/icon.coreimg.svg/1740634435428/nav-icon--partner-finder.svg","alt":"Partner Finder icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_1970515619":{"id":"nav-item-47c76706d5","linkDescription":"Virtuelle und Live-Veranstaltungen","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/why-snowflake/partners/event-partnership-opportunities/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Möglichkeiten für Eventkooperation (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/nav_dropdown_menu_2/nav_column_container/nav_column_copy_copy/nav_item_copy_1970515619/icon.coreimg.svg/1740634444272/nav-icon--events.svg","alt":"Calendar icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item","nav_item_copy","nav_item_copy_1970515619"]}},":itemsOrder":["nav_column","nav_column_copy","nav_column_833417450","nav_column_copy_copy"]},":type":"snowflake-site/components/nav/nav-dropdown-menu","cq:panelTitle":"Lösungen"},"item_1719963657751_c":{"id":"nav-dropdown-menu-4d05c27f9a","enableDropdown":true,"nav_column_container":{"layout":"SIMPLE","id":"container-4703efa45e",":type":"snowflake-site/components/nav/nav-column/nav-column-container",":items":{"nav_column":{"numberOfSubColumns":"one-column","minWidth":"230","maxWidth":"350","layout":"SIMPLE","id":"container-f0bf6613c9",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item_copy_copy_2_793631646":{"id":"nav-item-ee414ca7cf","additionalClasses":"nav-item__platform-parent-why-sf","linkDescription":"Ermöglichen Sie eine Zusammenarbeit auf lokaler und globaler Ebene, um neue Erkenntnisse zu gewinnen, neue Geschäftsmöglichkeiten zu erschließen und um Ihren Kund:innen relevante Erlebnisse zu bieten.","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/why-snowflake/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Warum Snowflake"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item_copy_copy_2_793631646"]},"nav_column_copy_copy":{"additionalClasses":"meganav-platform-features","numberOfSubColumns":"two-columns","layout":"SIMPLE","id":"container-4a55af990c",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item":{"id":"nav-item-79224c7b41","propertiesId":"testID","linkDescription":"Customer Stories und Videos, die zeigen, wie globale Unternehmen Snowflake nutzen","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/customers/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Kunden"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751_c/nav_column_container/nav_column_copy_copy/nav_item/icon.coreimg.svg/1779105188961/nav-icon--partner-network.svg","alt":"Partner Network icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_258535199":{"id":"nav-item-26fdb0b93d","propertiesId":"workload-nav-1","linkDescription":"Erfahren Sie, wie Sie Daten und Apps in der AI Data Cloud verbinden, teilen und integrieren.","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/why-snowflake/what-is-data-cloud/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Die AI Data Cloud im Detail"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751_c/nav_column_container/nav_column_copy_copy/nav_item_258535199/icon.coreimg.svg/1779105201984/nav-icon-cloud.svg","alt":"Cloud icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_185565":{"id":"nav-item-c87054e877","linkDescription":"Umfassende Sicherheit durch integrierte Funktionen, robusten Schutz der Cloud-Infrastruktur und mehr","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/why-snowflake/snowflake-security-hub/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Security Hub"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751_c/nav_column_container/nav_column_copy_copy/nav_item_copy_185565/icon.coreimg.svg/1740634514048/user-security-admins-ciso-icon.svg","alt":"User with security lock icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy":{"id":"nav-item-e43b9e2824","additionalClasses":"is-light-gray-icon","linkDescription":"TCO-Reduzierung und kontinuierliche Preis-Performance-Optimierung für maximalen Nutzwert","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/pricing-options/cost-and-performance-optimization/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Optimierung von Kosten und Performance"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751_c/nav_column_container/nav_column_copy_copy/nav_item_copy/icon.coreimg.svg/1779104577383/nav-icon-cost-optimization-performance.svg","alt":"Cost Optimization icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_185565_130196646":{"id":"nav-item-6a5d7dfd43","linkDescription":"Anwendungsentwicklung in der AI Data Cloud","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/why-snowflake/startup-program/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Snowflake für Start-ups (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751_c/nav_column_container/nav_column_copy_copy/nav_item_copy_185565_130196646/icon.coreimg.svg/1781194868657/launch.svg","alt":"alt","lazyEnabled":true,"isLcpImage":false,"width":"65",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item","nav_item_258535199","nav_item_copy_185565","nav_item_copy","nav_item_copy_185565_130196646"]}},":itemsOrder":["nav_column","nav_column_copy_copy"]},":type":"snowflake-site/components/nav/nav-dropdown-menu","cq:panelTitle":"Warum Snowflake"},"item_1719961362824":{"id":"nav-dropdown-menu-5045b3f9e4","enableDropdown":true,"nav_column_container":{"layout":"SIMPLE","id":"container-b84aa2f629",":type":"snowflake-site/components/nav/nav-column/nav-column-container",":items":{"nav_column_copy":{"navColumnTitle":"Verbinden","numberOfSubColumns":"one-column","minWidth":"124","layout":"SIMPLE","id":"container-2014c2ac4a",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item":{"id":"nav-item-1741df3ec3","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/blog/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Blog"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_180298689":{"id":"nav-item-8e1308500b","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/events/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Events"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_1639361946":{"id":"nav-item-70cead242d","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"https://www.snowflake.com/en/support/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Support"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_680912746":{"id":"nav-item-5c87d90029","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/contact/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Kontakt"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item","nav_item_180298689","nav_item_1639361946","nav_item_680912746"]},"nav_column_44600420__826130542":{"navColumnTitle":"Lernen","numberOfSubColumns":"two-columns","layout":"SIMPLE","id":"container-30489818e8",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item_copy":{"id":"nav-item-915ae1f20e","linkDescription":"E-Books, Videos, Whitepaper und mehr","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/resources/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Ressourcenbibliothek"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719961362824/nav_column_container/nav_column_44600420__826130542/nav_item_copy/icon.coreimg.svg/1740634615615/nav-icon--notebooks.svg","alt":"Notebooks icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item":{"id":"nav-item-176e76cc16","linkDescription":"Einblick in das Schulungsangebot von Snowflake","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"https://www.snowflake.com/en/resources/learn/training/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Schulung (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719961362824/nav_column_container/nav_column_44600420__826130542/nav_item/icon.coreimg.svg/1740634646976/nav-icon--training.svg","alt":"Training icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_144634_1984107859":{"id":"nav-item-91486f459d","linkDescription":"Diskussionen und Demos für verschiedene Branchen und Anwendungsfälle","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/webinars/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Webinare"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719961362824/nav_column_container/nav_column_44600420__826130542/nav_item_copy_144634_1984107859/icon.coreimg.svg/1773153930412/nav-icon--webinars.svg","alt":"Webinars icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_1438098918":{"id":"nav-item-a2dbd42640","linkDescription":"Technische Branchenzertifizierungen von Snowflake für Fachkräfte","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/resources/learn/certifications/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Zertifizierungen (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719961362824/nav_column_container/nav_column_44600420__826130542/nav_item_copy_1438098918/icon.coreimg.svg/1740634660721/nav-icon--cert.svg","alt":"Certification icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_143809":{"id":"nav-item-b5a5d0409f","linkDescription":"Wöchentliche Produktdemos zu wichtigen Funktionen mit Live-Q&A","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/webinars/demo/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Live-Demos (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719961362824/nav_column_container/nav_column_44600420__826130542/nav_item_copy_143809/icon.coreimg.svg/1759423877749/nav-icon--live-demo.svg","alt":"Live Demo icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_333890638":{"id":"nav-item-50cf65735f","linkDescription":"Schulungen für alle Niveaus, On-Demand oder unter Live-Anleitung","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"attributes":{"target":"_blank"},"url":"https://learn.snowflake.com/en/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Snowflake University (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719961362824/nav_column_container/nav_column_44600420__826130542/nav_item_copy_333890638/icon.coreimg.svg/1740634670030/nav-icon--education.svg","alt":"Education icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_189945_1701797146":{"id":"nav-item-b24f8fab07","linkDescription":"Geleitete virtuelle Workshops, um Snowflake-Funktionen kennenzulernen","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/content/snowflake-site/global/en/webinars/virtual-hands-on-lab"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Hands-on Labs (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719961362824/nav_column_container/nav_column_44600420__826130542/nav_item_copy_189945_1701797146/icon.coreimg.svg/1759423843274/nav-icon--labs.svg","alt":"Hands-on Labs icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_189945":{"id":"nav-item-22a0a88451","linkDescription":"Wissenschaftliche Beiträge von Snowflake-Forschenden","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/resources/publications/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Snowflake Research Publications (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719961362824/nav_column_container/nav_column_44600420__826130542/nav_item_copy_189945/icon.coreimg.svg/1777971080399/copy.svg","alt":"Copy","lazyEnabled":true,"isLcpImage":false,"width":"65",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_189945_564897293":{"id":"nav-item-ac924dd143","linkDescription":"Artikel über KI und Daten","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/fundamentals/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Grundlagen"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719961362824/nav_column_container/nav_column_44600420__826130542/nav_item_copy_189945_564897293/icon.coreimg.svg/1762559426899/data-sheet.svg","alt":"Data Sheet","lazyEnabled":true,"isLcpImage":false,"width":"65",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item_copy","nav_item","nav_item_copy_144634_1984107859","nav_item_copy_1438098918","nav_item_copy_143809","nav_item_copy_333890638","nav_item_copy_189945_1701797146","nav_item_copy_189945","nav_item_copy_189945_564897293"]}},":itemsOrder":["nav_column_copy","nav_column_44600420__826130542"]},":type":"snowflake-site/components/nav/nav-dropdown-menu","cq:panelTitle":"Ressourcen"},"item_1719963657751":{"id":"nav-dropdown-menu-87d10a6a7b","enableDropdown":true,"nav_column_container":{"layout":"SIMPLE","id":"container-53091f4141",":type":"snowflake-site/components/nav/nav-column/nav-column-container",":items":{"nav_column_copy_copy":{"navColumnTitle":"Entwickeln","numberOfSubColumns":"one-column","layout":"SIMPLE","id":"container-af81f745ae",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item":{"id":"nav-item-0d1f7e2254","propertiesId":"testID","linkDescription":"Ressourcen für Entwickler:innen zum Entwickeln und Skalieren","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/developers/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Snowflake für Entwickler:innen (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751/nav_column_container/nav_column_copy_copy/nav_item/icon.coreimg.svg/1740634697063/nav-icon--devs.svg","alt":"Developers icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_1855651246":{"id":"nav-item-65a80dafa1","linkDescription":"Referenzarchitekturen, Anwendungsfälle und Best Practices","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/developers/guides/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Developer Guides (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751/nav_column_container/nav_column_copy_copy/nav_item_copy_1855651246/icon.coreimg.svg/1777971162255/nav-icon--solution-center.svg","alt":"Solution Center icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy":{"id":"nav-item-f461dad4b8","additionalClasses":"is-light-gray-icon","linkDescription":"Neueste Software-Versionen, Treiber, Bibliotheken und relevante Dokumentation","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/developers/downloads/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Downloads (EN)"},"icon":{"id":"icon","height":"28","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751/nav_column_container/nav_column_copy_copy/nav_item_copy/icon.coreimg.svg/1740634720557/nav-icon-download.svg","alt":"Download icon","lazyEnabled":true,"isLcpImage":false,"width":"28",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item","nav_item_copy_1855651246","nav_item_copy"]},"nav_column_copy_copy_1367930678":{"navColumnTitle":"Lernen","numberOfSubColumns":"one-column","layout":"SIMPLE","id":"container-0f740998f7",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item":{"id":"nav-item-aaea87fd1a","propertiesId":"testID","linkDescription":"Referenzdokumentation, Leitfäden, Tutorials und Ankündigungen","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"attributes":{"target":"_blank"},"url":"https://docs.snowflake.com/de/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Dokumentation"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751/nav_column_container/nav_column_copy_copy_1367930678/nav_item/icon.coreimg.svg/1740634728838/nav-icon--docs.svg","alt":"Docs icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy":{"id":"nav-item-f3b5845cd0","additionalClasses":"is-light-gray-icon","linkDescription":"Wichtige Projekte, gepflegt und unterstützt von Snowflakes Engineers","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/developers/open-source/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Open Source (EN)"},"icon":{"id":"icon","height":"32","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751/nav_column_container/nav_column_copy_copy_1367930678/nav_item_copy/icon.coreimg.svg/1740634746870/nav-icon-open-source.svg","alt":"Open Source icon","lazyEnabled":true,"isLcpImage":false,"width":"32",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_copy":{"id":"nav-item-4fee0c2df8","additionalClasses":"is-light-gray-icon","linkDescription":"Online-, Präsenzkurse und Workshops, um Fähigkeiten mit Snowflake zu erweitern","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/developers/northstar/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Schulungen für Entwickler:innen (EN)"},"icon":{"id":"icon","height":"32","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751/nav_column_container/nav_column_copy_copy_1367930678/nav_item_copy_copy/icon.coreimg.svg/1740634751921/nav-icon--northstar.svg","alt":"Northstar logo","lazyEnabled":true,"isLcpImage":false,"width":"32",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item","nav_item_copy","nav_item_copy_copy"]},"nav_column_copy_copy_1101894776":{"navColumnTitle":"Verbinden","numberOfSubColumns":"one-column","layout":"SIMPLE","id":"container-8f1dd36ecf",":type":"snowflake-site/components/nav/nav-column",":items":{"nav_item":{"id":"nav-item-36cb698d91","propertiesId":"testID","linkDescription":"Snowflakes technische Expert:innen berichten von der Entwicklung von Funktionen","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"attributes":{"target":"_blank"},"url":"https://www.snowflake.com/engineering-blog/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Engineering-Blog (EN)"},"icon":{"id":"icon","height":"32","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751/nav_column_container/nav_column_copy_copy_1101894776/nav_item/icon.coreimg.svg/1740634760393/nav-icon--developer-center.svg","alt":"Developers icon","lazyEnabled":true,"isLcpImage":false,"width":"32",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"},"nav_item_copy_1855651246":{"id":"nav-item-e7ce43ed03","linkDescription":"Tipps, Tricks und Diskussionen mit anderen Snowflake-Entwickler:innen","button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"attributes":{"target":"_blank"},"url":"https://community.snowflake.com/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Community (EN)"},"icon":{"id":"icon","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/mega-nav-header/master/_jcr_content/root/mega_header/nav_mega/item_1719963657751/nav_column_container/nav_column_copy_copy_1101894776/nav_item_copy_1855651246/icon.coreimg.svg/1740634766388/nav-icon--partner-network.svg","alt":"Partner Network icon","lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"},":type":"snowflake-site/components/nav/nav-item"}},":itemsOrder":["nav_item","nav_item_copy_1855651246"]}},":itemsOrder":["nav_column_copy_copy","nav_column_copy_copy_1367930678","nav_column_copy_copy_1101894776"]},":type":"snowflake-site/components/nav/nav-dropdown-menu","cq:panelTitle":"Entwickler:innen"},"item_1718247180324":{"id":"nav-dropdown-menu-8d692af2e7","enableDropdown":false,"link_url":"/de/pricing-options/",":type":"snowflake-site/components/nav/nav-dropdown-menu","cq:panelTitle":"Preisübersicht"}},":itemsOrder":["item_1719963657751_c_663444255","nav_dropdown_menu_2","item_1719963657751_c","item_1719961362824","item_1719963657751","item_1718247180324"]},"languagenavigation":{"id":"language-navigation-f47d58762d","languageNavItems":[{"title":"English","path":"/en/artificial-intelligence/business/marketing/","locale":"en","active":false},{"title":"日本語","path":"/ja/artificial-intelligence/business/marketing/","locale":"ja","active":false},{"title":"한국어","path":"/ko/artificial-intelligence/business/marketing/","locale":"ko","active":false},{"title":"中文（简体）","path":"/zh_cn/","locale":"zh-cn","active":false},{"title":"Português","path":"/pt_br/","locale":"pt-br","active":false},{"title":"Deutsch","path":"/de/artificial-intelligence/business/marketing/","locale":"de","active":true},{"title":"Français","path":"/fr/artificial-intelligence/business/marketing/","locale":"fr","active":false},{"title":"Español","path":"/es/","locale":"es","active":false},{"title":"Italiano","path":"/it/","locale":"it","active":false}],":type":"snowflake-site/components/nav/language-navigation"},"button":{"id":"button-9630336486","heapButtonClasses":["contact_nav","heap-nav-contact"],"showOutboundIcon":true,"buttonLink":{"valid":true,"url":"/de/contact-sales/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","appliedCssClassNames":"snowflake-button-secondary snowflake-button-blue snowflake-button-compact","linkType":"SNOWFLAKE_INTERNAL","text":"SALES-KONTAKT"},"button_288358396":{"id":"button-b558600881","heapButtonClasses":["start_for_free_nav","heap-nav-start-for-free"],"showOutboundIcon":true,"buttonLink":{"valid":true,"url":"https://signup.snowflake.com/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","appliedCssClassNames":"snowflake-button-primary snowflake-button-blue snowflake-button-compact","linkType":"SNOWFLAKE_EXTERNAL","text":"Kostenlos starten"}},":itemsOrder":["nav_mega","languagenavigation","button","button_288358396"],"appliedCssClassNames":"snowflake-header-container white"}},":itemsOrder":["markup_editor","mega_header"]}},":itemsOrder":["root"],"classNames":"aem-xf"},"responsivegrid":{"columnCount":12,"columnClassNames":{"flexible_column_cont_939100716":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont_1158003461":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont_663228916":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont_912630531":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont_1398138236":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont_1786318617":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont_1467213961":"aem-GridColumn aem-GridColumn--default--12","flexible_column_cont_1377146023":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12",":items":{"flexible_column_cont":{"id":"flexible-column-container-91b5a67281","propertiesId":"hub-hero-breadcrumbs","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"small","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"page-section","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-e4e99518b0",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"breadcrumb":{"id":"breadcrumb-5511b1c6ec","items":[{"id":"breadcrumb-5511b1c6ec-item-b4dc78da23","link":{"valid":true,"url":"/de/artificial-intelligence/"},"active":false,"current":false,"title":"Künstliche Intelligenz",":type":"snowflake-site/components/structure/page","appliedCssClassNames":"summit-page"},{"id":"breadcrumb-5511b1c6ec-item-b222eea10a","link":{"valid":true,"url":"/de/artificial-intelligence/business/"},"active":false,"current":false,"title":"KI im Unternehmen",":type":"snowflake-site/components/structure/page","appliedCssClassNames":"summit-page"},{"id":"breadcrumb-5511b1c6ec-item-2eda40ed64","link":{"valid":true,"url":"/de/artificial-intelligence/business/marketing/"},"active":true,"current":true,"title":"KI für Marketing",":type":"snowflake-site/components/structure/page","appliedCssClassNames":"summit-page"}],":type":"snowflake-site/components/breadcrumb"}},":itemsOrder":["breadcrumb"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false,"appliedCssClassNames":"snowflake-flexible-column-container-gray-10-bg"},"flexible_column_cont_939100716":{"id":"flexible-column-container-c7b6e850e3","propertiesId":"hub-hero","type":"2-column-even","alignColumns":"center","containerMaxWidth":"extra-large","topPadding":"extra-small","bottomPadding":"extra-small","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"page-section","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-d7c1f4f4e8",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"title_v2":{"id":"title-v2-c8b1d4961f","additionalClasses":"hub-hero__headline","type":"heading1","lines":["KI im Marketing: So erstellen Sie vertrauenswürdige, skalierbare Workflows"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"},"text":{"id":"text-2d1ff21bdb","additionalClasses":"hub-hero__subheadline","text":"\u003Cp\u003EKI entwickelt das Marketing von unterstützenden Tools hin zu Agenten, die Entscheidungen koordinieren und Maßnahmen ergreifen können. Erfahren Sie, wie kontrollierte Daten, ein gemeinsamer Geschäftskontext und klare operative Grenzen Teams dabei helfen, diese Funktionen zu skalieren, ohne Vertrauen, Data Governance oder messbare geschäftliche Auswirkungen zu opfern.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-05"},"container":{"additionalClasses":"hub-hero__authors","layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"content_chip_copy":"aem-GridColumn aem-GridColumn--default--12","content_chip":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-6bb4220357",":type":"snowflake-site/components/container",":items":{"content_chip":{"id":"content-chip-f8ab617b47","cta":{"id":"cta","showOutboundIcon":false,"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Biografie lesen"},"image":{"id":"image","height":"800","src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--a7e9fdff-6f08-4edc-9cd1-e213bb234aaa/laurie-macpherson.jpg?quality=85&preferwebp=true","alt":"Laurie MacPherson","lazyEnabled":true,"isLcpImage":true,"width":"800",":type":"snowflake-site/components/image"},"headline":{"id":"title","type":"heading5","lines":["Laurie MacPherson","Technical Writer, Snowflake"],":type":"snowflake-site/components/title-v2"},":type":"snowflake-site/components/content-chip"},"content_chip_copy":{"id":"content-chip-63fae5d797","cta":{"id":"cta","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/en/blog/authors/gulnaz-sharipova/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Biografie lesen"},"image":{"id":"image","height":"512","src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--f7c921fe-d10f-4d90-ac38-c79aff7cf132/gulnaz-photo.jpg?quality=85&preferwebp=true","alt":"Gulnaz Sharipova","lazyEnabled":true,"isLcpImage":false,"width":"512",":type":"snowflake-site/components/image"},"headline":{"id":"title","type":"heading5","lines":["Gulnaz Sharipova","Lokale Redakteurin, Snowflake"],":type":"snowflake-site/components/title-v2"},":type":"snowflake-site/components/content-chip"}},":itemsOrder":["content_chip","content_chip_copy"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"}},":itemsOrder":["title_v2","text","container"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small"},"flexible_column_content_container_2":{"additionalClasses":"hub-hero__video-column","layout":"SIMPLE","id":"container-6d1bbec7b6",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"youtube":{"id":"embed-8c12bfb281","youtubeVideoId":"SI4XqQCrQEI","layout":"responsive","youtubeAspectRatio":"56.25","youtubeAutoPlay":false,"youtubeLoop":false,"youtubeMute":false,"youtubePlaysInline":false,"youtubeRel":false,"embeddableResourceType":"core/wcm/components/embed/v1/embed/embeddable/youtube","type":"EMBEDDABLE",":type":"snowflake-site/components/youtube"}},":itemsOrder":["youtube"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false,"appliedCssClassNames":"snowflake-flexible-column-container-gray-10-bg"},"flexible_column_cont_1398138236":{"id":"flexible-column-container-2fe78c7de0","propertiesId":"hub-hero-related-topics","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"extra-small","bottomPadding":"medium","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"page-section","backgroundImageOption":"none","flexible_column_content_container_1":{"additionalClasses":"related-topics-outer-container border-top","layout":"SIMPLE","id":"container-dd07bce480",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"text_894059747":{"id":"text-9bcbffa1d3","additionalClasses":"seo-hub-hero__related-topic-label","text":"\u003Cp\u003EThemen rund um KI im Unternehmen:\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-05"},"text":{"id":"text-ddafce178c","additionalClasses":"related-topics ","text":"\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/artificial-intelligence/business/ai-council/\"\u003EAI Council\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/artificial-intelligence/business/sales/\"\u003EKI für den Vertrieb\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/artificial-intelligence/business/enterprise/\"\u003EEnterprise-KI\u003C/a\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small"}},":itemsOrder":["text_894059747","text"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false,"appliedCssClassNames":"snowflake-flexible-column-container-gray-10-bg"},"flexible_column_cont_663228916":{"id":"flexible-column-container-f3b3b78970","propertiesId":"hub-body","type":"2-column-60-40","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"medium","bottomPadding":"medium","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"page-section","backgroundImageOption":"none","flexible_column_content_container_1":{"additionalClasses":"longform-content","layout":"SIMPLE","id":"hub-body-content",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"callout__0":{"id":"text-31a9262499","additionalClasses":"callout callout--general","text":"\u003Cp\u003E\u003Cstrong\u003EDEFINITION: KI IM MARKETING\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EKI im Marketing bezeichnet den Einsatz von prädiktiven, generativen und autonomen KI-Systemen, um Marketingdaten zu analysieren, Entscheidungen vorzubereiten und operative Prozesse end-to-end durch Marketing-Workflows zu steuern.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-05"},"text__0":{"id":"text-bd0057bd2d","text":"\u003Cp\u003EIn den letzten Jahren haben Marketingteams verschiedene Phasen der KI-Einführung durchlaufen: Am Anfang stand die Frage, ob sie KI überhaupt nutzen sollen, dann ging es darum, wo KI das Unternehmen unterstützen kann, und letztlich drehte sich alles darum, wie KI operationalisiert werden kann. Mittlerweile sind die Ansprüche gestiegen. Führungskräfte fragen sich, was vertrauenswürdig und skalierbar ist und wie sie den erwarteten ROI aus KI-Investitionen erzielen können.\u003C/p\u003E\n\u003Cp\u003EZudem ist Marketing-KI heute weitaus leistungsfähiger. Systeme können nun mit begrenztem menschlichem Eingreifen Tools auswählen, Workflows aufrufen, Entscheidungen formen und Maßnahmen ergreifen. Das Marketing entwickelt sich von unterstützenden Tools hin zu handelnden Agenten. Während dieser Wandel mehr Arbeit als je zuvor ermöglicht, erhöht er auch die Anforderungen an die Daten, Definitionen und Kontrollen, die dem Workflow zugrunde liegen. Sind Eingabedaten unvollständig, inkonsistent oder nicht zweckgebunden, können KI-Systeme Fehler und Datenschutzrisiken tief in nachgelagerte Systeme übertragen, noch bevor ein Mensch eingreifen kann.\u003C/p\u003E\n\u003Cp\u003EDie Herausforderung besteht also nicht einfach darin, KI in mehr Marketing-Tools zu integrieren. Unternehmen müssen KI-Systeme mit geregelten Daten, einem gemeinsamen Geschäftskontext und klaren operativen Grenzen verknüpfen und gleichzeitig das menschliche Urteilsvermögen über Ziele, kreative Qualität und folgenschwere Entscheidungen bewahren.\u003C/p\u003E\n\u003Cp\u003EWie \u003Ca href=\"https://www.snowflake.com/en/blog/mmds-ai-governance-framework-agentic-enterprise/\"\u003EDenise Persson, CMO bei Snowflake, schreibt\u003C/a\u003E: „Die Marketingleiter:innen, die in der Agentic-Ära erfolgreich sein werden, sind diejenigen, die verstehen, dass Governance und Innovation keine Gegensätze sind.“\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"title_what-is-ai-in-marketing":{"id":"title-v2-72e73b8270","additionalClasses":"anchor-title anchor-title--what-is-ai-in-marketing","type":"heading2","lines":["Was ist KI im Marketing?"],":type":"snowflake-site/components/title-v2"},"text_what-is-ai-in-marketing_0":{"id":"text-31ca07d02d","text":"\u003Cp\u003EKI im Marketing ist der Einsatz von prädiktiver KI, \u003Ca href=\"https://www.snowflake.com/de/artificial-intelligence/generative-ai/\"\u003Egenerativer KI\u003C/a\u003E und \u003Ca href=\"https://www.snowflake.com/de/artificial-intelligence/agents/\"\u003Eagentischen Systemen\u003C/a\u003E, um Marketingdaten zu interpretieren, Entscheidungen zu unterstützen und Aufgaben durch Marketing-Workflows zu leiten.\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Cb\u003EPrädiktive KI prognostiziert wahrscheinliche Entwicklungen:\u003C/b\u003E Sie hilft Marketer:innen dabei, Muster in Kunden- und Kampagnendaten zu erkennen – von der Konversionsneigung und dem Abwanderungsrisiko bis hin zur Nachfrage und dem Customer Lifetime Value.\u003C/li\u003E\r\n\u003Cli\u003E\u003Cb\u003EGenerative KI\u003C/b\u003E \u003Cb\u003Eerstellt neue Inhalte auf Basis von Kontext:\u003C/b\u003E Sie generiert oder adaptiert Texte, Bildmaterial und Analysen anhand der bereitgestellten Briefings, Quellinformationen und Zielgruppenkontexte.\u003C/li\u003E\r\n\u003Cli\u003E\u003Cb\u003EAgentic AI koordiniert mehrstufige Aufgaben:\u003C/b\u003E Sie ruft Informationen ab, wählt aus genehmigten Tools aus und führt eine Aufgabe innerhalb der von der Anwendung festgelegten Grenzen fort.\u003C/li\u003E\r\n\u003C/ul\u003E\r\n\u003Cp\u003EDiese Funktionen werden oft in einem Workflow miteinander verknüpft. Beispielsweise kann ein prädiktives Modell Kunden mit hoher Abwanderungswahrscheinlichkeit identifizieren, woraufhin ein generatives System maßgeschneiderte Nachrichten für diese Segmente erstellt. Ein Agent kann dann die Berechtigung prüfen, die Kampagne zur Genehmigung weiterleiten und die Aktivierung koordinieren.\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"title_ai-for-marketing-content-and-creative":{"id":"title-v2-e3b325ded2","additionalClasses":"anchor-title anchor-title--ai-for-marketing-content-and-creative","type":"heading2","lines":["KI für Marketinginhalte und Kreation"],":type":"snowflake-site/components/title-v2"},"text_ai-for-marketing-content-and-creative_0":{"id":"text-c4e4a81603","text":"\u003Cp\u003EGenerative KI hilft Marketingteams dabei, Kampagnen-Assets schneller zu erstellen und anzupassen, insbesondere wenn eine Kampagne mehrere Zielgruppen, Formate und Kanäle unterstützen muss.\u003C/p\u003E\n\u003Cp\u003EZu den typischen Anwendungsfällen gehören:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003EKampagnenentwicklung:\u003C/strong\u003E Ein freigegebenes Briefing in erste Textentwürfe, visuelle Konzepte und Messaging-Varianten verwandeln.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EKanalanpassung:\u003C/strong\u003E Quellmaterial für E-Mail, Paid Media, Social Media, Landingpages und andere Formate überarbeiten.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EContent-Analyse:\u003C/strong\u003E Assets klassifizieren, Themen aus dem Feedback von Kund:innen extrahieren und Entwürfe mit freigegebenen Aussagen oder Terminologien vergleichen.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EContent Operations:\u003C/strong\u003E Wachsende Content-Bibliotheken taggen, zusammenfassen und organisieren, damit Teams relevantes Material finden und wiederverwenden können.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EDas Modell kann nur dann ein nützliches Asset erstellen, wenn es über ausreichend Kontext verfügt, um sowohl die Botschaft als auch deren Grenzen zu verstehen. Freigegebene Produktinformationen bestimmen, welche Aussagen das Asset unterstützen kann, während der Zielgruppen- und Kampagnenkontext klärt, was es erreichen muss. Markenstandards, rechtliche Anforderungen und Kanalregeln schränken dann ein, wie diese Botschaft im endgültigen Format ausgedrückt werden kann.\u003C/p\u003E\n\u003Cp\u003EDiese Eingaben von den kreativen Anweisungen getrennt zu halten, verbessert zudem die Überprüfung. Teams können Aussagen, Terminologie und Offenlegungen anhand freigegebener Quellen validieren und dann menschliches Urteilsvermögen auf Zielgruppenrelevanz, Originalität und Überzeugungskraft anwenden.\u003C/p\u003E\n\u003Cp\u003E\u003Cem\u003EErfahren Sie, wie Sie in Snowflake eine zuverlässige Datenqualität erreichen – direkt in der Plattform, ohne zusätzliche Tools oder Infrastruktur:\u003C/em\u003E\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"yt_ai-for-marketing-content-and-creative_0":{"id":"embed-7f192a842e","youtubeVideoId":"Xs41AccMdYc","layout":"responsive","youtubeAspectRatio":"56.25","youtubeAutoPlay":false,"youtubeLoop":false,"youtubeMute":false,"youtubePlaysInline":false,"youtubeRel":false,"embeddableResourceType":"core/wcm/components/embed/v1/embed/embeddable/youtube","type":"EMBEDDABLE",":type":"snowflake-site/components/youtube"},"title_ai-for-personalization-and-audience-intelligence":{"id":"title-v2-a0ce59e744","additionalClasses":"anchor-title anchor-title--ai-for-personalization-and-audience-intelligence","type":"heading2","lines":["KI für Personalisierung und Audience Intelligence"],":type":"snowflake-site/components/title-v2"},"text_ai-for-personalization-and-audience-intelligence_0":{"id":"text-fe3c25434f","text":"\u003Cp\u003EPersonalisierung stützt sich seit Langem auf Segmentierungs-, Scoring- und Empfehlungsmodelle. KI optimiert diese Prozesse, indem sie eine breitere Mischung aus verhaltensbezogenen, transaktionalen und unstrukturierten Signalen interpretiert und dann die Ausgabe anpasst, wenn sich der Kontext der Kund:innen ändert.\u003C/p\u003E\n\u003Cp\u003EDas System muss die Kund:innen identifizieren, die verfügbaren Signale interpretieren und bestimmen, welche Aktionen relevant und zulässig sind. KI kann dann mehrere Teile dieses Prozesses unterstützen:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003ESegmentierung:\u003C/strong\u003E Gruppen von Kund:innen oder Accounts anhand von Mustern identifizieren, die durch manuell definierte Regeln möglicherweise schwer zu erfassen sind.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EPropensity- und Churn-Modellierung:\u003C/strong\u003E Einschätzen, wie wahrscheinlich es ist, dass Kund:innen konvertieren, abwandern oder auf eine bestimmte Aktion reagieren, wenn neue Signale eintreffen.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003ECustomer Lifetime Value:\u003C/strong\u003E Den zukünftigen Wert einer Kundenbeziehung mithilfe einer breiteren Palette von verhaltensbezogenen und transaktionalen Eingaben prognostizieren.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EEmpfehlungen:\u003C/strong\u003E Produkte, Angebote, Inhalte oder nächste Aktionen im Hinblick auf den aktuellen Kontext der Kund:innen und die verfügbaren Optionen bewerten und einstufen.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EMessaging Adaption:\u003C/strong\u003E Sprache, Format oder Werbemittel an eine Zielgruppe, einen Kanal oder eine Phase der Customer Journey anpassen.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EDiese Anwendungsfälle hängen von drei zusammenhängenden Anforderungen ab: ausreichend Kontext, um die aktuelle Situation der Kund:innen zu verstehen, Regeln, die bestimmen, welche Reaktionen zulässig sind, und eine zuverlässige Methode, um Aktivitäten den richtigen Kund:innen, Accounts oder Buying Groups zuzuordnen.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"card_v2_ai-for-personalization-and-audience-intelligence_0":{"id":"card-v2-720e285790","additionalClasses":"seo-customer","configurationStatus":{"configured":true,"message":""},":type":"snowflake-site/components/card-v2","title":{"id":"title","type":"heading4","lines":["HelloFresh"],":type":"snowflake-site/components/title-v2"},"button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/customers/all-customers/case-study/hellofresh/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Customer Story lesen (Englisch)"},"image":{"id":"image","height":"351","src":"https://www.snowflake.com/adobe/dynamicmedia/deliver/dm-aid--ec8069c1-e175-4765-a96e-9643d298bfae/hellofresh-logo.png?quality=85&preferwebp=true","alt":"hello fresh logo","lazyEnabled":true,"isLcpImage":false,"width":"624",":type":"snowflake-site/components/image"},"type":"content-card","text":{"id":"text","text":"\u003Cp\u003EHelloFresh nutzt die AI Data Cloud von Snowflake als zentrale Datenplattform, um fragmentierte Datenquellen zusammenzuführen, die Zeit bis zur Erkenntnisgewinnung zu verkürzen und die Entscheidungsfindung in Echtzeit in den Bereichen Menüentwicklung, Preisgestaltung, Werbeaktionen, Lagerbetrieb und Supply-Chain-Management zu unterstützen. Mit Snowflake und Snowplow ersetzte HelloFresh Analytics-Tools von Drittanbietern durch First-Party-Daten aus Kundeninteraktionen, stärkte die Fähigkeiten zur Einhaltung von Datenschutzrichtlinien, verbesserte die Personalisierung und senkte die Kosten um 30 % bei einer gleichzeitigen Systemverfügbarkeit von 99,9 %.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text"},"layoutStyle":"horizontal"},"title_ai-for-campaign-planning-and-optimization":{"id":"title-v2-9234b23c46","additionalClasses":"anchor-title anchor-title--ai-for-campaign-planning-and-optimization","type":"heading2","lines":["KI für Kampagnenplanung und -optimierung"],":type":"snowflake-site/components/title-v2"},"text_ai-for-campaign-planning-and-optimization_0":{"id":"text-b00dfdd209","text":"\u003Cp\u003EForecasting, Lead Scoring und Optimierungsregeln spielen bei der Kampagnenplanung bereits eine etablierte Rolle. KI verändert die Art und Weise, wie diese Methoden zusammenarbeiten können, indem sie eine breitere Palette von Zielgruppen-, Kreativ-, Kanal- und Ergebnissignalen analysiert und dann Empfehlungen überarbeitet, wenn sich die Performance ändert.\u003C/p\u003E\n\u003Cp\u003EZu den typischen Anwendungsfällen gehören:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003EZielgruppenplanung:\u003C/strong\u003E Schätzungen zu Propensity, Churn und Customer Value kombinieren, um Kund:innen oder Accounts für ein bestimmtes Kampagnenziel zu priorisieren.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EPrognosen:\u003C/strong\u003E Nachfrage, Konversion, Pipeline oder Umsatz anhand aktueller Kampagnen-, Kund:innen- und Marktsignale schätzen.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003ELead Scoring:\u003C/strong\u003E Das Ranking von Leads oder Accounts aktualisieren, sobald neues Verhalten, firmografische Informationen und nachgelagerte Ergebnisse verfügbar werden.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EBudgetallokation:\u003C/strong\u003E Die Performance über Kampagnen und Kanäle hinweg vergleichen und dann empfehlen, wo zusätzliche Ausgaben das ausgewählte Ergebnis am wahrscheinlichsten verbessern.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EProgrammatic Advertising:\u003C/strong\u003E Gebote, Platzierungen und Zielgruppenauslieferung anpassen, wenn sich Performance und Inventarbedingungen ändern.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EKampagnenoptimierung:\u003C/strong\u003E Ermitteln Sie, ob Änderungen an Zielgruppe, Creative, Angebot, Kanal oder Ausgaben die Ergebnisse am wahrscheinlichsten verbessern.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EÜbergabe von Marketing an den Vertrieb:\u003C/strong\u003E Leiten Sie den Score, unterstützende Signale und das prognostizierte Ergebnis an den Vertrieb weiter, damit das Ranking die nächste Aktion bestimmt.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EKI kann einen größeren Teil der Kampagne analysieren und häufiger Änderungen empfehlen, aber das Unternehmen muss weiterhin das Ziel definieren, die zugrunde liegenden Metriken standardisieren und Experimente oder geeignete Attributionsmethoden verwenden, um festzustellen, ob die Kampagne das beobachtete Ergebnis verursacht hat.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"title_ai-automation-and-marketing-agents":{"id":"title-v2-fb3cd02d95","additionalClasses":"anchor-title anchor-title--ai-automation-and-marketing-agents","type":"heading2","lines":["KI-Automatisierung und Marketing-Agenten"],":type":"snowflake-site/components/title-v2"},"text_ai-automation-and-marketing-agents_0":{"id":"text-48051286d3","text":"\u003Cp\u003EKlassische Marketing-Automatisierung funktioniert hervorragend, wenn Teams Trigger und Reaktionen im Voraus exakt definieren können. KI-Agenten unterstützen Workflows, die zunächst eine Ursachenanalyse erfordern, bevor die nächste beste Maßnahme feststeht. Wenn beispielsweise die Performance einer Kampagne nachlässt, hängt die angemessene Reaktion von der Ursache ab – geringe Auslieferung, Zielgruppenermüdung, schwache Creatives und unvollständige Conversion-Daten erfordern unterschiedliche Maßnahmen.\u003C/p\u003E\n\u003Cp\u003EMarketing-Agenten können Aufgaben unterstützen wie:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003EKampagnen-Monitoring:\u003C/strong\u003E Aktuelle Performance-Werte fortlaufend mit Budgetvorgaben, Pacing und Ziel-KPIs abgleichen.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EPerformance-Analyse:\u003C/strong\u003E Zielgruppenfrequenz, Kanalauslieferung, Creative-Resonanz und die Aktualität der Messdaten detailliert untersuchen.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EWorkflow-Koordination:\u003C/strong\u003E Empfehlungen, Freigaben und ausgeführte Aktionen nahtlos zwischen verschiedenen Marketing-Systemen weiterleiten.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003ELead- und Zielgruppenverwaltung:\u003C/strong\u003E Nutzen Sie aktuelle eigene Daten und definierte Geschäftsregeln, um Datensätze zu qualifizieren, anzureichern oder weiterzuleiten.\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003ENext-Best-Action-Workflows:\u003C/strong\u003E Empfehlen Sie eine genehmigte Reaktion basierend auf dem Kundenkontext oder führen Sie diese aus.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EDiese Workflows unterscheiden sich darin, wie viel Verantwortung das System trägt. Ein Copilot unterstützt interaktive Tasks – der:die Marketer:in fordert möglicherweise eine Analyse an, überprüft das vom Copiloten gelieferte Ergebnis und entscheidet, was als Nächstes passiert. Ein Agent kann einen größeren Teil des Workflows übernehmen und genehmigte Tools verwenden, um ein Problem zu untersuchen, eine Empfehlung vorzubereiten, Aufgaben weiterzuleiten oder eine zulässige Aktion durchzuführen.\u003C/p\u003E\n\u003Cp\u003EDa das System mehr Zwischenschritte übernimmt, werden seine Betriebsgrenzen immer wichtiger. Dienstidentitäten, Tool-Berechtigungen, Genehmigungsschwellenwerte, Budgetgrenzen und Stoppbedingungen definieren diese Grenzen, um zu verhindern, dass Agenten unerwünschte Aktionen ausführen.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"title_how-to-make-ai-marketing-workflows-more-reliable":{"id":"title-v2-2a544fc4d9","additionalClasses":"anchor-title anchor-title--how-to-make-ai-marketing-workflows-more-reliable","type":"heading2","lines":["So machen Sie KI-Marketing-Workflows zuverlässiger"],":type":"snowflake-site/components/title-v2"},"text_how-to-make-ai-marketing-workflows-more-reliable_0":{"id":"text-604004c246","text":"\u003Cp\u003EDie Zuverlässigkeit hängt davon ab, dass in jeder Phase des Workflows der richtige Kontext und die richtigen Kontrollen beibehalten werden. Dazu gehören die Verknüpfung von Kunden- und Kampagnendaten, die Standardisierung von Geschäftsdefinitionen, die Durchsetzung von Datenschutz- und Zugriffsanforderungen, die Einschränkung der Befugnisse von Agenten und die Bewertung, ob die Ergebnisse das beabsichtigte Geschäftsergebnis unterstützen.\u003C/p\u003E\n\u003Cp\u003ELeistungsfähigere Modelle beheben keine unzuverlässigen Definitionen, keinen fragmentierten Kundenkontext und keinen unangemessenen Zugriff. Wie \u003Ca href=\"https://www.snowflake.com/en/blog/ai-agents-for-marketing-governed-context/\"\u003EPatrick Crosby von Snowflake schreibt\u003C/a\u003E: „Das lässt sich nicht mit besseren Modellen lösen. Es lässt sich durch eine flexible Daten- und KI-Grundlage beheben.“ Die Zuverlässigkeit hängt davon ab, dass in jeder Phase des Workflows der richtige Kontext und die richtigen Kontrollen beibehalten werden.\u003C/p\u003E\n\u003Ch3\u003EVerknüpfen Sie Kunden- und Kampagnendaten\u003C/h3\u003E\n\u003Cp\u003EMarketingentscheidungen basieren auf CRM-Datensätzen (Customer Relationship Management), Transaktionen, Produktaktivitäten, Webverhalten, Kampagnenkontakten, Einwilligungsstatus und nachgelagerten Ergebnissen. Jedes System erfasst nur einen Teil der Kundenbeziehung. Wenn diese Datensätze getrennt bleiben, verwendet die Segmentierung möglicherweise eine Kundenidentität, die Aktivierung eine zweite und die Messung eine dritte.\u003C/p\u003E\n\u003Cp\u003EEine vernetzte \u003Ca href=\"https://www.snowflake.com/en/solutions/departments/marketing/customer-360/\"\u003E360-Grad-Kundensicht\u003C/a\u003E gibt Modellen und Anwendungen Zugriff auf eine konsistente Identität und Interaktionshistorie. Die Identitätsauflösung verknüpft Datensätze systemübergreifend, während die Datenaktualität zum Workflow passen sollte. Beispielsweise toleriert ein vierteljährliches Planungsmodell möglicherweise einen langsameren Aktualisierungszyklus, aber ein Next-Best-Action-Workflow benötigt aktuelle Käufe, Produktaktivitäten, Kampagnenkontakte und Einwilligungen, bevor er eine Reaktion auswählt.\u003C/p\u003E\n\u003Cp\u003ETeams sollten auch die Daten überwachen, die in den Workflow einfließen. Fehlende Felder, verzögerte Updates und Änderungen in der Quellenabdeckung können plausibel aussehende, aber ungenaue Ergebnisse erzeugen.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"callout_how-to-make-ai-marketing-workflows-more-reliable_0":{"id":"text-7ec7ee2f7f","additionalClasses":"callout callout--tip","text":"\u003Cp\u003E\u003Cstrong\u003EKURZER TIPP\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003ETesten Sie die Identitätsübergabe über den gesamten Workflow hinweg. Stellen Sie sicher, dass Segmentierung, Aktivierung und Messung dieselbe Kunden- oder Account-Definition verwenden, bevor Sie dem Ergebnis vertrauen.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-05"},"text_how-to-make-ai-marketing-workflows-more-reliable_1":{"id":"text-0ca6537b9e","text":"\u003Ch3\u003EStandardisieren Sie Metriken und Geschäftsdefinitionen\u003C/h3\u003E\n\u003Cp\u003EEin Spaltenname verrät einem Modell nicht, wie das Unternehmen ihn definiert. Beispielsweise kann eine Conversion auf einer Plattform das Absenden eines Formulars bedeuten, auf einer anderen einen abgeschlossenen Kauf und auf einer dritten eine vom Vertrieb akzeptierte Opportunity. Umsatz kann sich auf Buchungen, realisierte Umsätze oder den prognostizierten Customer Lifetime Value beziehen. Jede Definition kann gültig sein, aber unterschiedliche Marketingentscheidungen unterstützen.\u003C/p\u003E\n\u003Cp\u003ESemantischer Kontext macht Unterscheidungen durch verwaltete Metriken, Views, Metadaten und Beziehungen zwischen Geschäftsentitäten explizit. Er kann auch Attributionsfenster, Zielgruppenausschlüsse, Angebotsberechtigungen und Kriterien für die Übergabe vom Marketing an den Vertrieb beibehalten.\u003C/p\u003E\n\u003Cp\u003EWichtige Definitionen sollten einen benannten Eigentümer oder Steward haben, der Änderungen genehmigt und Differenzen zwischen Marketing, Vertrieb, Finanzen und Analytics klärt. Ohne diese Verantwortlichkeit können Modelle und Berichte weiterhin verschiedene Versionen derselben Metrik verwenden, lange nachdem das Unternehmen glaubt, das Problem sei gelöst.\u003C/p\u003E\n\u003Ch3\u003EDatenschutz, Einwilligungen und Zugriffskontrollen durchsetzen\u003C/h3\u003E\n\u003Cp\u003EMarketing-Workflows nutzen oft personenbezogene, verhaltensbezogene und kommerziell sensible Daten. Diese Datensätze unterliegen weiterhin den Anforderungen an Zugriff, Einwilligung und zulässige Nutzung, wenn ein Modell sie abruft oder ein Agent auf ihrer Basis handelt.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"https://www.snowflake.com/de/data-governance/data-security/rbac/\"\u003ERollenbasierte Zugriffskontrollen\u003C/a\u003E (Role-Based Access Controls, RBAC) schränken ein, welche Nutzer:innen und Dienstidentitäten Daten auf Kundenebene einsehen können. Klassifizierung und Maskierung schützen sensible Felder, während Einwilligungs- und Präferenzdatensätze bestimmen, welche Zielgruppen, Angebote und Kanäle für den Workflow verfügbar sind.\u003C/p\u003E\n\u003Cp\u003EAuch der Grund für die Datenerfassung spielt eine Rolle. Informationen, die zur Bereitstellung eines Dienstes gesammelt wurden, dürfen möglicherweise nicht für Targeting oder Modellierung verwendet werden. Regionale Datenschutzanforderungen, Verträge und Aufbewahrungsrichtlinien können die zulässige Nutzung weiter einschränken.\u003C/p\u003E\n\u003Cp\u003EFür die Zusammenarbeit mit Partnern unterstützen \u003Ca href=\"https://www.snowflake.com/de/fundamentals/what-is-a-data-clean-room/\"\u003EData Clean Rooms\u003C/a\u003E genehmigte Zielgruppen- und Messanalysen, ohne einem anderen Beteiligten rohe Kundendatensätze offenzulegen. Sie helfen bei der Kontrolle, wie Daten zusammengeführt und analysiert werden, ersetzen jedoch nicht die Einwilligung, vertragliche Prüfungen oder geltende gesetzliche Anforderungen.\u003C/p\u003E\n\u003Cp\u003EAudit-Protokolle sollten zeigen, auf welche Daten die Anwendung zugegriffen hat, welche Richtlinien angewendet wurden und wie die resultierende Ausgabe verwendet wurde.\u003C/p\u003E\n\u003Ch3\u003EBerechtigungen und Aktionen von Agenten einschränken\u003C/h3\u003E\n\u003Cp\u003EDas operationelle Risiko steigt mit den dem System erteilten Befugnissen, da derselbe Fehler sehr unterschiedliche Konsequenzen haben kann, je nachdem, ob das System eine Aktion nur empfiehlt oder sie auch ausführt. Aus diesem Grund benötigen agentische Workflows zusätzlich zu den Datenzugriffskontrollen Berechtigungen auf Aktionsebene.\u003C/p\u003E\n\u003Cp\u003EEin Agent darf möglicherweise:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EDie Kampagnen-Performance lesen, aber die Ausgaben nicht ändern oder sie nur innerhalb eines bestimmten Rahmens anpassen\u003C/li\u003E\n\u003Cli\u003EEine Zielgruppe entwerfen, sie aber nicht aktivieren\u003C/li\u003E\n\u003Cli\u003EEine Kampagne unter definierten Bedingungen pausieren, aber vor dem Neustart eine Genehmigung einholen\u003C/li\u003E\n\u003Cli\u003EInhalte generieren und weiterleiten, aber keine Berechtigung zur Veröffentlichung erhalten\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EDienstidentitäten, Tool-Berechtigungen, Genehmigungsschwellenwerte, Budgetobergrenzen und Stoppbedingungen definieren den Handlungsspielraum des Agenten. Die Anwendung sollte nur die Tools und Befugnisse gewähren, die für die zugewiesene Aufgabe erforderlich sind.\u003C/p\u003E\n\u003Cp\u003ETeams benötigen außerdem Traces, die zeigen, welche Daten der Agent verwendet hat, welche Tools er aufgerufen hat und wie er zum Endergebnis gelangt ist. Diese Aufzeichnungen unterstützen Audit-Prozesse und Überprüfungen, wenn der Workflow ein unerwartetes Ergebnis liefert oder einen Genehmigungsschwellenwert überschreitet.\u003C/p\u003E\n\u003Ch3\u003EAusgaben anhand von Geschäftsergebnissen bewerten\u003C/h3\u003E\n\u003Cp\u003EDie Bewertung muss zwei separate Fragen beantworten: Hat das KI-System die ihm zugewiesene Aufgabe korrekt ausgeführt, und hat diese Aufgabe zu dem Marketingergebnis beigetragen, das das Unternehmen verbessern wollte?\u003C/p\u003E\n\u003Cp\u003EAuf Aufgabenebene hängen die Kriterien von der Art der eingesetzten KI ab. Ein prädiktives Modell sollte Schätzungen liefern, die mit den beobachteten Ergebnissen übereinstimmen und die Entscheidung, die es unterstützt, verbessern. Ein generatives System sollte korrekte Fakten, genehmigte Terminologie und erforderliche Offenlegungen verwenden. Ein Agent muss die geeigneten Tools auswählen, innerhalb seiner Befugnisse bleiben und eskalieren oder eine Wiederherstellung durchführen, wenn eine Datenquelle oder ein nachgelagerter Dienst ausfällt.\u003C/p\u003E\n\u003Cp\u003EUm zu bewerten, ob das System das richtige Ergebnis optimiert hat, müssen Teams das Ziel, das Messfenster und die Vergleichsmethode definieren, bevor das System beginnt, auf eine Metrik hin zu optimieren. Andernfalls könnte ein Workflow beispielsweise die Klickrate auf Kosten der qualifizierten Pipeline verbessern oder die zugeschriebenen Conversions erhöhen, ohne inkrementellen Umsatz zu generieren.\u003C/p\u003E\n\u003Cp\u003EDas Messdesign bestimmt, welche Schlussfolgerungen das Unternehmen stützen kann. Für eine Kampagne ausgewählte Kund:innen haben möglicherweise bereits eine höhere Kaufabsicht als die nicht berücksichtigten. Daher bleiben Experimente, Kontrollgruppen und geeignete Attributionsmethoden notwendig, um die Auswirkungen der Kampagne von Ergebnissen zu unterscheiden, die wahrscheinlich ohnehin eingetreten wären.\u003C/p\u003E\n\u003Ch3\u003EInhaltsqualität und Bias überwachen\u003C/h3\u003E\n\u003Cp\u003EKI-Systeme spiegeln die Qualität und Verteilung der von ihnen verwendeten Informationen wider. Fehler können entstehen, wenn Quelldaten veraltet, unvollständig oder inkonsistent sind, und \u003Ca href=\"https://www.snowflake.com/en/data-governance/policy/data-ethics/data-bias/\"\u003EBias\u003C/a\u003E kann auftreten, wenn bestimmte Kund:innen, Verhaltensweisen oder Ergebnisse stärker repräsentiert sind als andere. Beispielsweise beinhalten historische Marketingdaten die Auswirkungen früherer Entscheidungen zu Targeting, Berechtigung und Messung. Daher spiegeln die Muster in den Daten möglicherweise eher wider, wie das Unternehmen agiert hat, als wie Kund:innen unter gleichen Bedingungen reagiert hätten.\u003C/p\u003E\n\u003Cp\u003EDie Auseinandersetzung mit Inhaltsqualität und Bias beginnt mit verwalteten, aktuellen Quelldaten und dokumentierten Definitionen, erfordert aber auch aktives Testen. Überprüfungskriterien, repräsentative Evaluierungsdaten, Performance-Analysen auf Gruppenebene und menschliche Aufsicht helfen dabei, zu erkennen, wo das System nicht unterstützte Inhalte, ungleiche Fehlerraten oder systematisch unterschiedliche Ergebnisse für verschiedene Zielgruppen produziert. Wenn diese Muster auftreten, sollten Teams die Daten, Labels, Anweisungen oder Entscheidungsregeln korrigieren, die sie erzeugt haben, anstatt sich nur auf nachgelagerte Überprüfungen zu verlassen.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"callout_how-to-make-ai-marketing-workflows-more-reliable_1":{"id":"text-b23d6f1c7b","additionalClasses":"callout callout--warning","text":"\u003Cp\u003E\u003Cstrong\u003EHÄUFIGER FALLSTRICK\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EEin häufiger Fehler ist es, eine bessere Task-Performance als Beweis für die geschäftlichen Auswirkungen zu betrachten. Ein KI-Workflow kann die Vorhersagegenauigkeit, die Inhaltsqualität oder die Klickrate verbessern, ohne die qualifizierte Pipeline oder den inkrementellen Umsatz zu steigern.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-05"},"title_how-snowflake-supports-ai-in-marketing":{"id":"title-v2-119398dd03","additionalClasses":"anchor-title anchor-title--how-snowflake-supports-ai-in-marketing","type":"heading2","lines":["Wie Snowflake KI im Marketing unterstützt"],":type":"snowflake-site/components/title-v2"},"text_how-snowflake-supports-ai-in-marketing_0":{"id":"text-75c8ecf582","text":"\u003Cp\u003EDie \u003Ca href=\"https://www.snowflake.com/de/solutions/departments/marketing/\"\u003EAI Data Cloud für Marketing von Snowflake\u003C/a\u003E bietet Marketingteams eine gemeinsame Umgebung für die Arbeit mit Kunden-, Produkt- und Kampagnendaten, um anschließend KI auf diese Informationen anzuwenden, ohne für jeden Anwendungsfall eine separate Architektur zu benötigen.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"https://www.snowflake.com/de/product/snowflake-cowork/\"\u003ESnowflake CoWork\u003C/a\u003E bietet Marketer:innen und anderen Geschäftsanwender:innen eine dialogorientierte Benutzerschnittstelle, um verwaltete Unternehmensdaten zu untersuchen und genehmigte Arbeiten voranzutreiben. Ein:e Marketer:in könnte CoWork nutzen, um eine Änderung der Kampagnen-Performance zu untersuchen, Medienergebnisse mit Pipeline- oder Transaktionsdaten zu vergleichen und eine Empfehlung vorzubereiten, die auf den aktuellen Daten und dem semantischen Kontext des Unternehmens basiert.\u003C/p\u003E\n\u003Cp\u003ESnowflake AI Functions unterstützen die wiederholbare KI-Verarbeitung innerhalb der Daten-Workflows, die diesen Erlebnissen zugrunde liegen. Marketing-, Analytics- und Datenteams können sie nutzen, um Inhalte zu klassifizieren, Informationen zu extrahieren, Kampagnenergebnisse zusammenzufassen, Kundenfeedback zu analysieren und Material aus einem genehmigten Produkt- oder Kampagnenkontext zu generieren, ohne die zugrunde liegenden Daten zuvor in eine separate KI-Verarbeitungsumgebung verschieben zu müssen.\u003C/p\u003E\n\u003Cp\u003EFür Workflows, die über mehrere Schritte oder Tools hinweg fortgesetzt werden müssen, bietet \u003Ca href=\"https://www.snowflake.com/en/developers/guides/getting-started-with-cortex-agents/\"\u003ECortex Agents\u003C/a\u003E die zugrunde liegende Orchestrierung. Ein Agent kann Cortex Analyst verwenden, um strukturierte Daten abzufragen, Cortex Search, um Informationen aus unstrukturierten Quellen abzurufen, und benutzerdefinierte Tools, um die daraus resultierende Erkenntnis mit einem genehmigten Geschäftsprozess zu verknüpfen. Die dem Agenten zugewiesenen Tools und Berechtigungen bestimmen, ob der Workflow bei der Analyse stoppt, eine Empfehlung vorbereitet, die Arbeit zur Genehmigung weiterleitet oder in einem anderen System fortgesetzt wird.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"https://www.snowflake.com/de/product/features/horizon/\"\u003ESnowflake Horizon Catalog\u003C/a\u003E sorgt für die Governance über diese Daten- und KI-Workloads hinweg. Klassifizierung, Maskierung, rollenbasierter Zugriff und Lineage bleiben mit den zugrunde liegenden Daten verbunden und helfen Teams dabei, zu kontrollieren, welche Nutzer:innen und Dienstidentitäten auf Kundeninformationen zugreifen können und wie diese Informationen verwendet werden. Cortex AI Guardrails bietet Laufzeitschutz vor Prompt-Injection- und Jailbreak-Versuchen für unterstützte agentenbasierte Erlebnisse.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"https://www.snowflake.com/de/product/features/data-clean-rooms/\"\u003ESnowflake Data Clean Rooms\u003C/a\u003E erweitert denselben kontrollierten Ansatz auf die Zusammenarbeit zwischen Werbetreibenden, Publishern und anderen Partnern. Data Clean Rooms sind so konzipiert, dass Teilnehmer:innen genehmigte Zielgruppen- und Messanalysen durchführen können, ohne rohe Kundendatensätze offenzulegen, während sie gleichzeitig definierte Kontrollen darüber behalten, wie Daten verknüpft, abgefragt und verwendet werden.\u003C/p\u003E\n\u003Cp\u003EZusammen ermöglichen diese Funktionen Marketingteams die Nutzung verschiedener Modelle, Anwendungen und Aktivierungsplattformen, während die Daten, der semantische Kontext und die Richtlinien, die diesen Workflows zugrunde liegen, konsistent bleiben.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"title_the-advantage-will-come-from-how-ai-is-governed":{"id":"title-v2-2e415437b0","additionalClasses":"anchor-title anchor-title--the-advantage-will-come-from-how-ai-is-governed","type":"heading2","lines":["Der Vorteil wird sich daraus ergeben, wie KI kontrolliert wird"],":type":"snowflake-site/components/title-v2"},"text_the-advantage-will-come-from-how-ai-is-governed_0":{"id":"text-2b7d10d898","text":"\u003Cp\u003EDa KI-Funktionen immer breiter verfügbar werden, wird der Zugang zu KI-Modellen zu einer Standardressource. Der größere Vorteil wird sich daraus ergeben, wie effektiv ein Unternehmen Modellfunktionen mit dem eigenen Kundenwissen, den Geschäftsregeln und den Entscheidungsprozessen verknüpft.\u003C/p\u003E\n\u003Cp\u003EDie Unternehmen, die am meisten von Marketing-KI profitieren, werden diejenigen sein, die sie als Betriebsmodell und nicht als bloße Sammlung von Funktionen betrachten. Sie werden von Anfang an auf Verantwortlichkeit setzen, die Autonomie strategisch ausbauen und KI nutzen, um das menschliche Urteilsvermögen hinter der Arbeit zu stärken – und nicht zu ersetzen.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"},"callout_the-advantage-will-come-from-how-ai-is-governed_0":{"id":"text-21de256c39","additionalClasses":"callout callout--general","text":"\u003Cp\u003E\u003Cstrong\u003EWICHTIGSTE ERKENNTNIS\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EDer Wert von KI im Marketing hängt weniger vom Modell selbst ab als von der zugrunde liegenden Basis. Teams, die KI mit kontrollierten Daten, gemeinsamen Geschäftsdefinitionen und klaren Betriebsgrenzen verknüpfen, können Automatisierung und agentenbasierte Workflows skalieren und gleichzeitig Vertrauen, Data Governance und messbare geschäftliche Auswirkungen wahren.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-05"}},":itemsOrder":["callout__0","text__0","title_what-is-ai-in-marketing","text_what-is-ai-in-marketing_0","title_ai-for-marketing-content-and-creative","text_ai-for-marketing-content-and-creative_0","yt_ai-for-marketing-content-and-creative_0","title_ai-for-personalization-and-audience-intelligence","text_ai-for-personalization-and-audience-intelligence_0","card_v2_ai-for-personalization-and-audience-intelligence_0","title_ai-for-campaign-planning-and-optimization","text_ai-for-campaign-planning-and-optimization_0","title_ai-automation-and-marketing-agents","text_ai-automation-and-marketing-agents_0","title_how-to-make-ai-marketing-workflows-more-reliable","text_how-to-make-ai-marketing-workflows-more-reliable_0","callout_how-to-make-ai-marketing-workflows-more-reliable_0","text_how-to-make-ai-marketing-workflows-more-reliable_1","callout_how-to-make-ai-marketing-workflows-more-reliable_1","title_how-snowflake-supports-ai-in-marketing","text_how-snowflake-supports-ai-in-marketing_0","title_the-advantage-will-come-from-how-ai-is-governed","text_the-advantage-will-come-from-how-ai-is-governed_0","callout_the-advantage-will-come-from-how-ai-is-governed_0"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-medium"},"flexible_column_content_container_2":{"additionalClasses":"hub-sidebar","layout":"SIMPLE","id":"hub-body-aside",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"container":{"additionalClasses":"sticky-sidebar","layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"text_943981956_copy_":"aem-GridColumn aem-GridColumn--default--12","text_copy":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-69bd98c762",":type":"snowflake-site/components/container",":items":{"text_943981956_copy_":{"id":"text-8ab43405dd","additionalClasses":"eyebrow-text","text":"\u003Cp\u003EIn diesem Leitfaden\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular"},"text_copy":{"id":"text-b63be59a39","additionalClasses":"page-toc","text":"\u003Cul\u003E\u003Cli data-anchor=\"what-is-ai-in-marketing\"\u003EWas ist KI im Marketing?\u003C/li\u003E\u003Cli data-anchor=\"ai-for-marketing-content-and-creative\"\u003EKI für Marketinginhalte und Kreation\u003C/li\u003E\u003Cli data-anchor=\"ai-for-personalization-and-audience-intelligence\"\u003EKI für Personalisierung und Audience Intelligence\u003C/li\u003E\u003Cli data-anchor=\"ai-for-campaign-planning-and-optimization\"\u003EKI für Kampagnenplanung und -optimierung\u003C/li\u003E\u003Cli data-anchor=\"ai-automation-and-marketing-agents\"\u003EKI-Automatisierung und Marketing-Agenten\u003C/li\u003E\u003Cli data-anchor=\"how-to-make-ai-marketing-workflows-more-reliable\"\u003ESo machen Sie KI-Marketing-Workflows zuverlässiger\u003C/li\u003E\u003Cli data-anchor=\"how-snowflake-supports-ai-in-marketing\"\u003EWie Snowflake KI im Marketing unterstützt\u003C/li\u003E\u003Cli data-anchor=\"the-advantage-will-come-from-how-ai-is-governed\"\u003EDer Vorteil wird sich daraus ergeben, wie KI kontrolliert wird\u003C/li\u003E\u003C/ul\u003E","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-05"}},":itemsOrder":["text_943981956_copy_","text_copy"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-medium"}},":itemsOrder":["container"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false},"flexible_column_cont_1786318617":{"id":"flexible-column-container-682e125336","propertiesId":"hub-faq","type":"2-column-40-60","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"large","bottomPadding":"large","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"hub-faq-intro",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"title_v2_copy":{"id":"title-v2-444363a01b","additionalClasses":"hub-faq__headline","type":"heading2","lines":["Häufig gestellte Fragen"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"},"text_copy":{"id":"text-b5b7ad3228","additionalClasses":"hub-faq__subheadline","text":"\u003Cp\u003EIhre häufige Fragen zu KI im Marketing – beantwortet von Snowflake-Expert:innen.\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"}},":itemsOrder":["title_v2_copy","text_copy"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small"},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"hub-faq-accordions",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"simple_snowflake_acc":{"id":"simple-snowflake-accordion-a3ee2acafd","additionalClasses":"seo-hub__faqs","showDivider":false,"accordionItemsList":[{"title":"Was ist der Unterschied zwischen prädiktiver KI, generativer KI und Agentic AI im Marketing?","richText":"\u003Cp\u003EPrädiktive KI prognostiziert das Kundenverhalten, generative KI erstellt Inhalte und Agentic AI führt Kampagnen unter menschlicher Aufsicht aus und optimiert sie. Einfach ausgedrückt: Prädiktive KI informiert, generative KI kreiert und Agentic AI handelt.\u003C/p\u003E"},{"title":"Wird KI Marketer ersetzen?","richText":"\u003Cp\u003EKI wird Tasks wie das Entwerfen, die Segmentierung und das Reporting automatisieren, sodass Marketer sich stärker auf Strategie, Kreativität und Urteilsvermögen konzentrieren können. Es ist wahrscheinlicher, dass sie die Möglichkeiten von Marketingteams erweitert, anstatt sie zu ersetzen.\u003C/p\u003E"},{"title":"Welche Datenbasis ist erforderlich, bevor KI im Marketing Ergebnisse liefert?","richText":"\u003Cp\u003ESie benötigen vereinheitlichte, hochwertige eigene Daten, einschließlich Verhaltens-, Transaktions- und Profildaten. KI-Marketing liefert schlechte Ergebnisse, wenn Daten fragmentiert, inkonsistent oder unkontrolliert sind.\u003C/p\u003E"},{"title":"Wie gelingt der Einstieg ins KI-Marketing?","richText":"\u003Cp\u003EVereinheitlichen Sie zunächst Ihre Kundendaten und etablieren Sie eine Governance. Wählen Sie dann einen hochwertigen Anwendungsfall, wie z. B. Segmentierung oder Inhaltserstellung, weisen Sie den ROI nach und skalieren Sie auf fortschrittlichere agentenbasierte Workflows.\u003C/p\u003E"}],":type":"snowflake-site/components/simple-snowflake-accordion"}},":itemsOrder":["simple_snowflake_acc"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false,"appliedCssClassNames":"snowflake-flexible-column-container-gray-10-bg"},"flexible_column_cont_1467213961":{"id":"flexible-column-container-21d03be1a7","propertiesId":"hub-explore-resources-header","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"large","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-7b0bd1440e",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"title_v2":{"id":"title-v2-2390cac5a9","additionalClasses":"hub-explore-resources-header__headline","type":"heading2","lines":["KI-Ressourcen entdecken"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"}},":itemsOrder":["title_v2"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false,"appliedCssClassNames":"snowflake-flexible-column-container-gray-10-bg"},"flexible_column_cont_912630531":{"id":"flexible-column-container-0609b602b0","propertiesId":"hub-explore-resources-grid","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"small","bottomPadding":"large","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"hub-explore-resources-grid-inner",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"resource_chip_0":{"id":"content-chip-3726ce0ec8","tagText":"DIE LÖSUNG","tagColor":"#FFC586","cta":{"id":"cta","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"https://www.snowflake.com/de/solutions/departments/marketing/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Hier mehr erfahren"},"headline":{"id":"title","type":"heading5","lines":["Die AI Data Cloud für Marketing"],":type":"snowflake-site/components/title-v2"},":type":"snowflake-site/components/content-chip","appliedCssClassNames":"snowflake-content-chip-white-bg"},"resource_chip_1":{"id":"content-chip-5660ebd431","tagText":"BLOG","tagColor":"#29B5E8","cta":{"id":"cta","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"https://www.snowflake.com/en/blog/ai-agents-for-marketing-governed-context/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Weiterlesen"},"headline":{"id":"title","type":"heading5","lines":["Kontext, KI und die Zukunft der Marketing-Technologie"],":type":"snowflake-site/components/title-v2"},":type":"snowflake-site/components/content-chip","appliedCssClassNames":"snowflake-content-chip-white-bg"},"resource_chip_2":{"id":"content-chip-aae85a8719","tagText":"VIDEO","tagColor":"#7D44CF","cta":{"id":"cta","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"https://www.snowflake.com/en/resources/video/ai-powered-marketing-analytics/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"On-Demand ansehen"},"headline":{"id":"title","type":"heading5","lines":["KI-gestützte Marketing-Analytics"],":type":"snowflake-site/components/title-v2"},":type":"snowflake-site/components/content-chip","appliedCssClassNames":"snowflake-content-chip-white-bg"},"resource_chip_3":{"id":"content-chip-52be6c4e5d","tagText":"BLOG","tagColor":"#29B5E8","cta":{"id":"cta","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"https://www.snowflake.com/en/blog/marketing-leaders-guide-ai-data-strategy/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_EXTERNAL","text":"Weiterlesen"},"headline":{"id":"title","type":"heading5","lines":["Wie Marketing-Führungskräfte in einer KI-gesteuerten Welt den Wandel vorantreiben können"],":type":"snowflake-site/components/title-v2"},":type":"snowflake-site/components/content-chip","appliedCssClassNames":"snowflake-content-chip-white-bg"}},":itemsOrder":["resource_chip_0","resource_chip_1","resource_chip_2","resource_chip_3"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false,"appliedCssClassNames":"snowflake-flexible-column-container-gray-10-bg"},"flexible_column_cont_1158003461":{"id":"flexible-column-container-9209ff40aa","propertiesId":"hub-explore-topics-header","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"large","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-dc17c6a6fb",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"title_v2_copy_copy":{"id":"title-v2-90f7f2e952","additionalClasses":"hub-explore-topics-header__headline","type":"heading2","lines":["KI-Themen entdecken"],":type":"snowflake-site/components/title-v2","appliedCssClassNames":"left-alignment"},"text_copy_copy":{"id":"text-dd4b163fdc","additionalClasses":"hub-explore-topics-header__subheadline","text":"\u003Cp\u003EDetaillierte Einblicke in jeden Aspekt der künstlichen Intelligenz\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-color-text-05"}},":itemsOrder":["title_v2_copy_copy","text_copy_copy"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small"},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false,"appliedCssClassNames":"snowflake-flexible-column-container-white-bg"},"flexible_column_cont_1377146023":{"id":"flexible-column-container-e51d1e0b3c","propertiesId":"hub-explore-topics-grid","type":"3-column-even","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"small","bottomPadding":"large","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-2ddd437e3c",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"topic_card_0":{"id":"card-v2-ea6b390352","configurationStatus":{"configured":true,"message":""},":type":"snowflake-site/components/card-v2","title":{"id":"title","type":"heading4","lines":["Künstliche Intelligenz"],":type":"snowflake-site/components/title-v2"},"button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/artificial-intelligence/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Hier mehr erfahren"},"type":"content-card","text":{"id":"text","text":"\u003Cp\u003EGrundlegender Leitfaden für Unternehmens-KI: Wie sie funktioniert, wohin sie sich entwickelt und was sie für Ihr Unternehmen bedeutet.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text"},"layoutStyle":"vertical"}},":itemsOrder":["topic_card_0"]},"flexible_column_content_container_2":{"layout":"SIMPLE","id":"container-8ceebafc5c",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"topic_card_1":{"id":"card-v2-34fb3b13a0","configurationStatus":{"configured":true,"message":""},":type":"snowflake-site/components/card-v2","title":{"id":"title","type":"heading4","lines":["KI-Governance"],":type":"snowflake-site/components/title-v2"},"button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/artificial-intelligence/ai-governance/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Hier mehr erfahren"},"type":"content-card","text":{"id":"text","text":"\u003Cp\u003EFrameworks, Richtlinien und Aufsichtsmodelle für das Management von KI-Risiken, Verantwortlichkeiten, Compliance und betrieblicher Kontrolle.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text"},"layoutStyle":"vertical"}},":itemsOrder":["topic_card_1"]},"flexible_column_content_container_3":{"layout":"SIMPLE","id":"container-964f3ceaed",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"topic_card_2":{"id":"card-v2-9cab8913ae","configurationStatus":{"configured":true,"message":""},":type":"snowflake-site/components/card-v2","title":{"id":"title","type":"heading4","lines":["Maschinelles Lernen"],":type":"snowflake-site/components/title-v2"},"button":{"id":"button","showOutboundIcon":false,"buttonLink":{"valid":true,"url":"/de/artificial-intelligence/machine-learning/"},"linkTargetContentType":"GENERIC",":type":"snowflake-site/components/button","linkType":"SNOWFLAKE_INTERNAL","text":"Hier mehr erfahren"},"type":"content-card","text":{"id":"text","text":"\u003Cp\u003EAlgorithmen verstehen, die automatisch aus Erfahrung lernen und sich verbessern.\u003C/p\u003E","richText":true,":type":"snowflake-site/components/text"},"layoutStyle":"vertical"}},":itemsOrder":["topic_card_2"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false,"appliedCssClassNames":"snowflake-flexible-column-container-white-bg"}},":itemsOrder":["flexible_column_cont","flexible_column_cont_939100716","flexible_column_cont_1398138236","flexible_column_cont_663228916","flexible_column_cont_1786318617","flexible_column_cont_1467213961","flexible_column_cont_912630531","flexible_column_cont_1158003461","flexible_column_cont_1377146023"],":type":"wcm/foundation/components/responsivegrid"},"modal_container":{"layout":"SIMPLE","id":"container-dfe0a0c45b",":type":"snowflake-site/components/modal/modal-container",":items":{},":itemsOrder":[]},"markup_editor_928258845":{"id":"markup-editor-567535007d","title":" ","cssContent":".snowflake-flexible-column-container-gray-10-bg\u003E.snowflake-flexible-column-container{background-color:var(--ui-background-05) !important}.text-size-regular:has(.seo-hub-hero__related-topic-label){display:flex;align-items:center}.hub-hero__headline span{text-transform:none !important}.hub-hero__subheadline p{max-width:70ch;margin-top:8px}.hub-hero__authors \u003E .container \u003E .cmp-container \u003E .aem-container{display:flex;flex-direction:row}.hub-hero__authors \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div{width:auto !important;margin:24px 48px 0 0 !important}.hub-hero__authors .heading-5-v2{gap:var(--spacing-00)}.hub-hero__authors .snowflake-content-chip-button{display:none !important}.hub-hero__authors .snowflake-person-chip-content .body-2,.hub-hero__authors .snowflake-content-chip-content .snowflake-title-v2-line{font-size:16px !important;line-height:20px !important;font-family:\"Lato\",sans-serif !important;color:#000 !important;font-weight:600 !important}.hub-hero__authors .snowflake-person-chip-content .body-3,.hub-hero__authors .snowflake-content-chip-content .snowflake-title-v2-line:not(:first-child){font-weight:400 !important;color:var(--text-05) !important;font-size:16px !important}.hub-hero__authors .snowflake-image-container img{aspect-ratio:1 !important;border-radius:100%;overflow:hidden}.hub-hero__authors .snowflake-person-chip-avatar{width:56px;height:56px}.hub-hero__authors .snowflake-content-chip{align-items:center;display:inline-flex}.hub-hero__authors .snowflake-content-chip-image{max-width:56px;line-height:0;margin-right:var(--spacing-03)}.hub-hero__authors .snowflake-person-chip-inner-horizontal{gap:var(--spacing-03)}@media screen and (min-width:1367px){.hub-hero__headline .heading-1-v2{font-size:48px;line-height:44px}}#hub-explore-resources-grid-inner\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-direction:row;flex-wrap:wrap;gap:24px}#hub-explore-resources-grid-inner\u003E.container\u003E.cmp-container\u003E.aem-container::before,#hub-explore-resources-grid-inner\u003E.container\u003E.cmp-container\u003E.aem-container::after{display:none}#hub-explore-resources-grid-inner\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(25% - 18px)}.text-color-text-05 .snowflake-text h2,.text-color-text-05.cq-Editable-dom h2,.text-color-text-05 .snowflake-text h3,.text-color-text-05.cq-Editable-dom h3,.text-color-text-05 .snowflake-text h4,.text-color-text-05.cq-Editable-dom h4,.text-color-text-05 .snowflake-text h5,.text-color-text-05.cq-Editable-dom h5,.text-color-text-05 .snowflake-text h6,.text-color-text-05.cq-Editable-dom h6{color:#000 !important}",":type":"snowflake-site/components/markup-editor","isGSAPEnabled":false},"markup_editor_597730182":{"id":"markup-editor-33ed784c57","title":" ","cssContent":".sf-copy-markdown [data-copy-md]{display:inline-flex;align-items:center;gap:6px;padding:8px 16px;font-family:'Texta',sans-serif;text-transform:uppercase;font-weight:800 !important;font-size:14px;font-weight:500;color:#11567f;background:#f0faff;border:1px solid #b8e6f9;border-radius:24px;cursor:pointer;transition:background .2s ease,border-color .2s ease,color .2s ease}.sf-copy-markdown [data-copy-md]:hover{background:#ddf3fc;border-color:#29b5e8}.sf-copy-markdown [data-copy-md][data-copied=\"1\"]{color:#0f7b3e;background:#ecfdf5;border-color:#6ee7a0;pointer-events:none}.sf-copy-markdown [data-copy-md] svg{flex-shrink:0}.longform-conten .snowflake-content-chip-white-bg .snowflake-content-chip{box-shadow:0 0 24px 4px rgba(0,0,0,.02),0 4px 8px 0 rgba(0,0,0,.04);flex-direction:row-reverse;align-items:center}.longform-conten .snowflake-content-chip-button{display:none}.longform-conten .snowflake-content-chip-image__inner{aspect-ratio:5 / 3;display:flex;justify-content:center;align-items:center;background-color:var(--ui-01);border-radius:4px}.longform-conten .snowflake-content-chip-image{margin-right:0;margin-left:48px}.longform-conten .snowflake-content-chip-image img{width:50%;border-radius:0 !important;object-fit:contain}.longform-content .black-blue-text-color .snowflake-title-v2-line:not(:first-child){font-size:14px !important;font-weight:400 !important;color:rgba(0,0,0,.6) !important;margin-top:8px !important}.page-toc ul li:first-child{padding-top:0 !important}.page-toc ul li:last-child{padding-bottom:0 !important}.seo-hub__top-bar \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div:first-child{flex-grow:1}.sf-copy-markdown{margin-top:40px !important}.page-toc ul{margin-top:16px !important}.seo-hub__top-bar \u003E .container \u003E .cmp-container \u003E .aem-container{display:flex;justify-content:space-between}.sf-copy-markdown{}.callout.snowflake-text p:not(:first-child){margin-top:var(--spacing-01)}.callout \u003E span \u003E p:first-child \u003E strong,.callout \u003E span \u003E p:first-child \u003E b{text-transform:uppercase;font-family:'Texta',sans-serif;font-size:16px !important;color:var(--ui-01) !important}.seo-hub-hero__subheadline p{max-width:50ch}.tag-group ul{list-style-type:none;padding:0;margin:0;display:flex;flex-direction:row;row-gap:12px;column-gap:8px;align-items:center;flex-wrap:wrap}.tag-group ul li:first-child{flex-shrink:0}.tag-group ul li a{display:inline-block;padding:2px 12px;border-radius:48px;background-color:#ededed;color:#666;font-size:14px !important}@media screen and (min-width:1367px){.seo-hub-hero__headline span.snowflake-title-v2-line{font-size:56px !important}}.callout.snowflake-text p:not(:first-child){margin-top:var(--spacing-01)}.callout \u003E span \u003E p:first-child \u003E b{text-transform:uppercase;font-family:'Texta',sans-serif;font-size:16px !important;color:var(--ui-01) !important}.seo-hub-hero__subheadline p{max-width:80ch}#hero:has(.snowflake-youtube-lite) .seo-hub-hero__subheadline p{max-width:50ch}.tag-group ul{list-style-type:none;padding:0;margin:0;display:flex;flex-direction:row;row-gap:12px;column-gap:8px;align-items:center;flex-wrap:wrap}.tag-group ul li:first-child{width:100%;flex-shrink:0}.tag-group ul li a{display:inline-block;padding:2px 12px;border-radius:48px;background-color:#ededed;color:#666;font-size:14px !important}@media screen and (min-width:1367px){.seo-hub-hero__headline span.snowflake-title-v2-line{font-size:56px !important}}",":type":"snowflake-site/components/markup-editor","isGSAPEnabled":false},"markup_editor":{"id":"markup-editor-3d44892d2c","title":" ","cssContent":"div.snowflake-breadcrumb a.snowflake-breadcrumb-item,.snowflake-breadcrumb div.snowflake-breadcrumb-item{text-transform:none;font-weight:500}.snowflake-breadcrumb svg{display:none !important}.snowflake-breadcrumb a:has(svg)::after{content:'/';margin:0 12px;color:#666}.hub-sidebar{padding:0 40px}.sticky-sidebar{max-width:340px;margin-left:auto}.page-toc ul{list-style-type:none;padding:0}.page-toc li{padding:8px 16px;border-left:4px solid var(--ui-01);cursor:pointer;transition:300ms ease all}.page-toc li:hover{color:var(--ui-01);border-color:#7fd3f1;transition:300ms ease all}.callout,.customer-card{background-color:#eef9fd;border-left:4px solid var(--ui-01);padding:24px 24px 24px 32px;border-radius:4px}.logo-container{max-width:180px}.longform-content li{margin-top:1rem !important}div.longform-content p{max-width:80ch}.bolder .snowflake-title-v2-line{font-weight:900 !important}.border-top\u003Ediv{border-top:1px solid #ccc;padding-top:48px}.related-topics ul{list-style-type:none;padding:0;margin:0;display:flex;gap:8px;flex-wrap:wrap}.related-topics li{display:inline-block;border:1px solid #ccc;padding:4px 12px;border-radius:24px}div.longform-content .snowflake-text h2,div.longform-content .snowflake-text .heading-2-v2,div.longform-content .snowflake-text h3,div.longform-content .snowflake-text .heading-3-v2,div.longform-content .snowflake-title-v2 .heading-3-v2,div.longform-content .snowflake-text h4,div.longform-content .snowflake-text .heading-4-v2,div.longform-content .snowflake-title-v2 .heading-4-v2,div.longform-content .snowflake-text h5,div.longform-content .snowflake-text .heading-5-v2,div.longform-content .snowflake-title-v2 .heading-5-v2,div.longform-content .snowflake-text h6,div.longform-content .snowflake-title-v2 .heading-6-v2,div.longform-content .snowflake-text .heading-6-v2{text-transform:none !important}div.longform-content .snowflake-text h2,div.longform-content .snowflake-text .heading-2-v2,div.longform-content .snowflake-text h3,div.longform-content .snowflake-text .heading-3-v2,div.longform-content .snowflake-text h4,div.longform-content .snowflake-text .heading-4-v2,div.longform-content .snowflake-text h5,div.longform-content .snowflake-text .heading-5-v2,div.longform-content .snowflake-text h6,div.longform-content .snowflake-text .heading-6-v2{margin-top:1.5rem !important;line-height:1.1 !important}div.longform-content .snowflake-text h3,div.longform-content .snowflake-text .heading-3-v2,div.longform-content .snowflake-title-v2 .heading-3-v2,div.longform-content .snowflake-text h4,div.longform-content .snowflake-text .heading-4-v2,div.longform-content .snowflake-title-v2 .heading-4-v2,div.longform-content .snowflake-text h5,div.longform-content .snowflake-text .heading-5-v2,div.longform-content .snowflake-title-v2 .heading-5-v2,div.longform-content .snowflake-text h6,div.longform-content .snowflake-text .heading-6-v2,div.longform-content .snowflake-title-v2 .heading-6-v2{font-family:Lato,sans-serif !important;font-weight:800 !important}div.longform-content .snowflake-text h2,div.longform-content .snowflake-text .heading-2-v2,div.longform-content .snowflake-title-v2 .heading-2-v2{text-transform:none !important;font-size:28px !important}div.longform-content .snowflake-text h3,div.longform-content .snowflake-text .heading-3-v2,div.longform-content .snowflake-title-v2 .heading-3-v2{font-size:22px !important}div.longform-content .snowflake-text h4,div.longform-content .snowflake-text .heading-4-v2,div.longform-content .snowflake-title-v2 .heading-4-v2{font-size:18px !important}div.longform-content .snowflake-text h5,div.longform-content .snowflake-text .heading-5-v2,div.longform-content .snowflake-title-v2 .heading-5-v2{font-size:16px !important}div.longform-content .snowflake-text h6,div.longform-content .snowflake-text .heading-6-v2,div.longform-content .snowflake-title-v2 .heading-6-v2{font-size:14px !important}@media screen and (min-width:992px){div.longform-content .snowflake-text h2,div.longform-content .snowflake-text .heading-2-v2,div.longform-content .snowflake-title-v2 .heading-2-v2{font-size:38px !important}div.longform-content .snowflake-text h3,div.longform-content .snowflake-text .heading-3-v2,div.longform-content .snowflake-title-v2 .heading-3-v2{font-size:26px !important}div.longform-content .snowflake-text h4,div.longform-content .snowflake-text .heading-4-v2,div.longform-content .snowflake-title-v2 .heading-4-v2{font-size:22px !important}div.longform-content .snowflake-text h5,div.longform-content .snowflake-text .heading-5-v2,div.longform-content .snowflake-title-v2 .heading-5-v2{font-size:18px !important}div.longform-content .snowflake-text h6,div.longform-content .snowflake-text .heading-6-v2,div.longform-content .snowflake-title-v2 .heading-6-v2{font-size:16px !important}}.sticky-sidebar .page-toc li.is-active{font-weight:600;color:var(--snow-blue,#29b5e8)}.sticky-sidebar .page-toc li[data-anchor]{cursor:pointer}.longform-content table{margin-top:24px;margin-bottom:24px;width:100%;background-color:var(--ui-background-01);border-collapse:collapse;border:2px solid var(--ui-background-09);font-family:'Lato',sans-serif;color:var(--ui-background-09)}.longform-content table thead{background-color:var(--ui-01)}.longform-content th,.longform-content td{min-width:120px;border:2px solid var(--ui-background-09);padding:var(--spacing-01)}.longform-content ol{margin-top:0 !important}.longform-content ol li{margin-bottom:1rem !important}.longform-content ul li{margin:0;padding:0 0 0 32px;position:relative}.longform-content ul{list-style-type:none}.longform-content ul li::before{content:\"\";display:block;border-radius:100%;background:#29b5e8;width:18px;height:18px;position:absolute;top:4px;left:0;border:5px solid #e5f2f7;box-sizing:border-box}.seo-customer.snowflake-card-v2-advanced-horizontal .snowflake-card-v2-advanced-image-container{max-width:200px}.seo-customer.snowflake-card-v2-advanced-horizontal .snowflake-card-v2-advanced-image-container img{object-fit:contain}.related-topics-outer-container \u003E .container \u003E .cmp-container \u003E .aem-container{display:flex;flex-direction:row}.related-topics-outer-container \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div{width:auto !important;margin:0 !important}.related-topics-outer-container \u003E .container \u003E .cmp-container \u003E .aem-container \u003E div:first-child{margin-right:16px !important;flex-shrink:0}","jsContent":"(function(){var OFFSET=100;if(window.gsap&&window.ScrollTrigger){gsap.registerPlugin(ScrollTrigger);var sidebar=document.querySelector('.sticky-sidebar');var body=document.querySelector('.longform-content');if(sidebar&&body){ScrollTrigger.create({trigger:sidebar,start:'top 100px',endTrigger:body,end:'bottom bottom',pin:sidebar,pinSpacing:false});}}document.addEventListener('click',function(e){var li=e.target.closest('li[data-anchor]');if(!li)return;var slug=li.getAttribute('data-anchor');var heading=document.querySelector('.anchor-title--'+CSS.escape(slug));if(!heading)return;e.preventDefault();var top=heading.getBoundingClientRect().top+window.pageYOffset-OFFSET;window.scrollTo({top:top,behavior:'smooth'});history.replaceState(null,'','#'+slug);},false);var headings=document.querySelectorAll('[class*=\"anchor-title--\"]');if(headings.length&&'IntersectionObserver'in window){var io=new IntersectionObserver(function(entries){entries.forEach(function(entry){if(!entry.isIntersecting)return;var cls=Array.from(entry.target.classList).find(function(c){return c.indexOf('anchor-title--')===0;});if(!cls)return;var slug=cls.replace('anchor-title--','');document.querySelectorAll('li[data-anchor]').forEach(function(li){li.classList.toggle('is-active',li.getAttribute('data-anchor')===slug);});});},{rootMargin:'-20% 0px -70% 0px',threshold:0});headings.forEach(function(h){io.observe(h);});}})();",":type":"snowflake-site/components/markup-editor","isGSAPEnabled":true},"experiencefragment-footer":{"id":"experiencefragment-c263d5e3e3","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/de/site/footer/master/jcr:content","configured":true,":type":"snowflake-site/components/experiencefragment",":items":{"root":{"additionalClasses":"sf-footer","layout":"SIMPLE","id":"container-41a9836e83",":type":"snowflake-site/components/container",":items":{"container_copy_602892836":{"additionalClasses":"sf-footer__inner","layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-67bc7a3841",":type":"snowflake-site/components/container",":items":{"flexible_column_cont":{"id":"flexible-column-container-edbef5042e","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"medium","bottomPadding":"extra-small","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"propertiesCSSClasses":"sf-footer-grid","backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-a79bf25b0c",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"container":{"additionalClasses":"sf-footer-grid__inner","layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","container_1622723482":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy_":"aem-GridColumn aem-GridColumn--default--12","container_copy_copy":"aem-GridColumn aem-GridColumn--default--12","container_copy":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-1e8a4900e0",":type":"snowflake-site/components/container",":items":{"container_1622723482":{"additionalClasses":"sf-footer__column","layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-83862dbd07",":type":"snowflake-site/components/container",":items":{"container":{"additionalClasses":"sf-footer__newsletter-group","layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"text":"aem-GridColumn aem-GridColumn--default--12","marketo_v2":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-b61059bf04",":type":"snowflake-site/components/container",":items":{"text":{"id":"text-33893ba218","additionalClasses":"sf-footer__newsletter-title","text":"\u003Cp\u003E\u003Cb\u003EMonatlichen Newsletter abonnieren\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EDas Neueste zu Snowflakes Produkten, Experteneinblicken und Ressourcen direkt in Ihren Posteingang!\u003C/p\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-regular text-color-text-04"},"marketo_v2":{"id":"marketo-v2-70aa1000a2","marketoForm":{"hidden":null,"formId":"45871","edit":false,"successUrl":null,"script":null,"values":null},"serverInstance":"252-RFO-227.mktoweb.com","munchkinId":"252-RFO-227","marketoConfigured":true,"formConfigured":true,"partnerCampaignPage":false,":type":"snowflake-site/components/form/marketo-v2"}},":itemsOrder":["text","marketo_v2"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"}},":itemsOrder":["container"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"},"container":{"layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"text_copy":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-a047536461",":type":"snowflake-site/components/container",":items":{"text":{"id":"text-7887f18ee1","additionalClasses":"sf-footer__link-group","text":"\u003Cp class=\"sf-footer__column-title\"\u003EProdukt\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/product/platform/\"\u003EPlattform\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/product/data-engineering/\"\u003EData Engineering\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/product/analytics/\"\u003EAnalytics\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/product/ai/\"\u003EKI\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/product/applications-and-collaboration/\"\u003EApplications und Collaboration\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/pricing-options/\"\u003EPreisübersicht\u003C/a\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04"},"text_copy":{"id":"text-14c20e4c0a","additionalClasses":"sf-footer__link-group","text":"\u003Cp class=\"sf-footer__column-title\"\u003ESupport\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"/en/support/\"\u003ESupport (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"/en/support/\"\u003EPriority Support (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://status.snowflake.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EStatus (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04"}},":itemsOrder":["text","text_copy"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-medium"},"container_copy_copy":{"layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"text":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-693c6dadde",":type":"snowflake-site/components/container",":items":{"text":{"id":"text-9cee581dea","additionalClasses":"sf-footer__link-group","text":"\u003Cp class=\"sf-footer__column-title\"\u003EBranchen\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/solutions/industries/advertising-media-entertainment/\"\u003EWerbung, Medien und Unterhaltung\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/solutions/industries/financial-services/\"\u003EFinanzdienstleistungen\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/solutions/industries/healthcare-and-life-sciences/\"\u003EGesundheitswesen und Life Sciences\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/solutions/industries/manufacturing/\"\u003EFertigung\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/solutions/industries/public-sector/\"\u003EÖffentlicher Sektor\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/solutions/industries/retail-consumer-goods/\"\u003EHandel und Konsumgüter\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/solutions/industries/technology/\"\u003ETechnologie\u003C/a\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04"}},":itemsOrder":["text"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"},"container_copy":{"layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"text":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-233025be70",":type":"snowflake-site/components/container",":items":{"text":{"id":"text-c435f16e2d","additionalClasses":"sf-footer__link-group","text":"\u003Cp\u003EUnternehmen\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/company/overview/about-snowflake/\"\u003EÜber Snowflake\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/company/overview/leadership-and-board/\"\u003EManagement und Vorstand (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://careers.snowflake.com/us/en?_ga=2.189098923.1024280027.1746985324-1783381883.1746382047\"\u003EKarriere (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://investors.snowflake.com/overview/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"\u003EInvestor Relations (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://trust.snowflake.com/\"\u003ETrust Center (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/brand-guidelines/\"\u003EBrand Guidelines (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/contact/\"\u003EKontakt\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/news/\"\u003ENewsroom\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/company/overview/esg/\"\u003EEnvironmental, Social & Governance (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/company/overview/snowflake-ventures/\"\u003ESnowflake Ventures (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/company/overview/end-data-disparity/\"\u003EEnd Data Disparity (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04"}},":itemsOrder":["text"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"},"container_copy_copy_":{"layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"text":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-41b2a4085a",":type":"snowflake-site/components/container",":items":{"text":{"id":"text-0a0cfa2037","additionalClasses":"sf-footer__link-group","text":"\u003Cp class=\"sf-footer__column-title\"\u003ELernen\u003C/p\u003E\r\n\u003Cul\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://snowflake.com/de/resources/\"\u003ERessourcenbibliothek\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"/en/webinars/demo/\"\u003ELive-Demos (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"/de/fundamentals/\"\u003E Grundlagen\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/resources/learn/training/\"\u003ESchulung (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/resources/learn/certifications/\"\u003EZertifizierungen (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca rel=\"noopener noreferrer\" target=\"_blank\" href=\"https://learn.snowflake.com/en/\"\u003ESnowflake University (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca rel=\"noopener noreferrer\" target=\"_blank\" href=\"https://quickstarts.snowflake.com/\"\u003EQuickstarts (EN)\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca rel=\"noopener noreferrer\" target=\"_blank\" href=\"https://docs.snowflake.com/de\"\u003EDokumentation\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"/de/data-governance/\"\u003EData Governance\u003C/a\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04"}},":itemsOrder":["text"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"}},":itemsOrder":["container_1622723482","container","container_copy_copy","container_copy","container_copy_copy_"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-small"}},":itemsOrder":["container"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false}},":itemsOrder":["flexible_column_cont"],"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small"},"container_573483281_":{"additionalClasses":"sf-footer__bottom","layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"container_112062425":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-3c4b8fb3e1",":type":"snowflake-site/components/container",":items":{"container_112062425":{"layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-dc9ed7f08d",":type":"snowflake-site/components/container",":items":{"flexible_column_cont":{"id":"flexible-column-container-382d0e8775","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"layout":"SIMPLE","id":"container-7fb6cd4283",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"container":{"additionalClasses":"sf-footer__legal-container","layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12","text_copy_copy_16360_697701936":"aem-GridColumn aem-GridColumn--default--12","markup_editor":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-ecfa988ca5",":type":"snowflake-site/components/container",":items":{"container":{"layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"image":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-5548b1e1c9",":type":"snowflake-site/components/container",":items":{"image":{"id":"image-145410f066","additionalClasses":"sf-footer__logo","height":"64","src":"https://www.snowflake.com/content/experience-fragments/snowflake-site/language-masters/de/site/footer/master/_jcr_content/root/container_573483281_/container_112062425/flexible_column_cont/flexible_column_content_container_1/container/container/image.coreimg.svg/1747882370694/nav-icon-snowflake-bug.svg","alt":"Snowflake logo","imageLink":{"valid":true,"url":"/en/"},"lazyEnabled":true,"isLcpImage":false,"width":"64",":type":"snowflake-site/components/image"}},":itemsOrder":["image"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-extra-small"},"text_copy_copy_16360_697701936":{"id":"text-8425457c7f","additionalClasses":"sf-footer__legal-links","text":"\u003Cul\u003E\r\n\u003Cli\u003E© 2026 Snowflake Inc. Alle Rechte vorbehalten\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/legal/privacy/privacy-policy/\"\u003EDatenschutzhinweis\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/en/legal/snowflake-site-terms/\"\u003ENutzungsbedingungen\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://info.snowflake.com/Preference-center.html\"\u003EKommunikationseinstellungen\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Cbutton id=\"ot-sdk-btn\" class=\"ot-sdk-show-settings\"\u003ECookie-Einstellungen\u003C/button\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/legal/privacy/privacy-policy/#12\"\u003EWeitergabe persönlicher Daten widersprechen\u003C/a\u003E\u003C/li\u003E\r\n\u003Cli\u003E\u003Ca href=\"https://www.snowflake.com/de/legal/\"\u003ERechtliches\u003C/a\u003E\u003C/li\u003E\r\n\u003C/ul\u003E\r\n","richText":true,":type":"snowflake-site/components/text","appliedCssClassNames":"text-size-small text-color-text-04"},"markup_editor":{"id":"markup-editor-6e5c95f720","title":" ","htmlContent":"\u003Cdiv class=\"sf-footer__social\"\u003E\r\n\u003Cdiv data-testid=\"snowflake-footer-twitter\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://x.com/Snowflake\" data-testid=\"button-external\" aria-label=\"X (Twitter)\" role=\"button\" class=\"snowflake-button-container\" title=\"X (Twitter)\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"none\" viewBox=\"0 0 59 53\" class=\"button-icon\"\u003E\u003Cpath fill=\"currentColor\" d=\"M46.614 0h9.044L35.8 22.49 59 53H40.795L26.54 34.46 10.223 53H1.18l21.036-24.055L0 0h18.657l12.878 16.937zM43.45 47.72h5.013L16.023 5.085h-5.387z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-linkedin\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.linkedin.com/company/3653845\" data-testid=\"button-external\" aria-label=\"LinkedIn\" role=\"button\" class=\"snowflake-button-container\" title=\"LinkedIn\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M22.223 0H1.772C.792 0 0 .773 0 1.73v20.536C0 23.222.792 24 1.772 24h20.451c.98 0 1.777-.778 1.777-1.73V1.73C24 .773 23.203 0 22.223 0ZM7.12 20.452H3.558V8.995H7.12v11.457ZM5.34 7.434a2.064 2.064 0 1 1 0-4.125 2.063 2.063 0 0 1 0 4.125Zm15.112 13.018h-3.558v-5.57c0-1.326-.024-3.037-1.852-3.037-1.851 0-2.133 1.449-2.133 2.944v5.663H9.356V8.995h3.413v1.566h.047c.473-.9 1.636-1.852 3.365-1.852 3.605 0 4.27 2.372 4.27 5.457v6.286Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-facebook\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.facebook.com/snowflakedb/\" data-testid=\"button-external\" aria-label=\"Facebook\" role=\"button\" class=\"snowflake-button-container\" title=\"Facebook\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M24 12c0-6.627-5.373-12-12-12S0 5.373 0 12c0 5.99 4.388 10.954 10.125 11.854V15.47H7.078V12h3.047V9.356c0-3.007 1.792-4.668 4.533-4.668 1.312 0 2.686.234 2.686.234v2.953H15.83c-1.491 0-1.956.925-1.956 1.875V12h3.328l-.532 3.469h-2.796v8.385C19.612 22.954 24 17.99 24 12Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv data-testid=\"snowflake-footer-youtube\" class=\"snowflake-button-icon snowflake-button-white snowflake-footer-social-item\"\u003E\u003Cdiv class=\"snowflake-button-icon \"\u003E\u003Ca href=\"https://www.youtube.com/user/snowflakecomputing\" data-testid=\"button-external\" aria-label=\"YouTube\" role=\"button\" class=\"snowflake-button-container\" title=\"YouTube\" tabindex=\"0\" target=\"_blank\" rel=\"noreferrer\"\u003E\u003Cdiv data-testid=\"button-icon-wrapper\"\u003E\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\" viewBox=\"0 0 24 24\" class=\"button-icon\"\u003E\u003Cpath d=\"M23.76 7.2s-.233-1.655-.955-2.381c-.914-.956-1.936-.961-2.405-1.017-3.356-.244-8.395-.244-8.395-.244h-.01s-5.039 0-8.395.244c-.469.056-1.49.06-2.405 1.017C.473 5.545.244 7.2.244 7.2S0 9.145 0 11.086v1.819c0 1.94.24 3.886.24 3.886s.233 1.654.95 2.38c.915.957 2.115.924 2.65 1.027 1.92.183 8.16.24 8.16.24s5.044-.01 8.4-.249c.469-.056 1.49-.06 2.405-1.017.722-.727.956-2.381.956-2.381S24 14.85 24 12.905v-1.819c0-1.94-.24-3.886-.24-3.886ZM9.52 15.113V8.367l6.483 3.385-6.483 3.36Z\"\u003E\u003C/path\u003E\u003C/svg\u003E\u003C/div\u003E\u003C/a\u003E\u003Cdiv\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\r\n\u003C/div\u003E","cssContent":".sf-footer #ot-sdk-btn.ot-sdk-show-settings,.sf-footer #ot-sdk-btn.optanon-show-settings{color:rgba(255,255,255,.7) !important;text-underline-offset:4px;border-top:none;border-left:none;border-right:none;border-bottom:1px dotted transparent;background-color:transparent !important;background-image:none !important;transition:300ms ease text-decoration-color;padding:0 !important;font-size:12px;font-family:'Lato',sans-serif}.sf-footer #ot-sdk-btn.ot-sdk-show-settings:hover,.sf-footer #ot-sdk-btn.optanon-show-settings:hover{color:rgba(255,255,255,1) !important;border-bottom:1px dotted var(--ui-01);transition:300ms ease text-decoration-color}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:last-child{flex-shrink:0}.sf-footer__disclaimers{background-color:#042130}.sf-footer__disclaimers .snowflake-simple-stat-disclaimer p a{color:inherit;text-decoration:none !important}.sf-footer__disclaimers .snowflake-simple-stat-disclaimer p sup{margin-right:2px}.sf-footer__disclaimers .snowflake-simple-stat-disclaimer p{text-indent:-5px;padding-left:5px}.sf-footer__disclaimers-inner{border-top:1px solid rgba(255,255,255,.25);padding:40px 0}.sf-footer__disclaimers .snowflake-simple-stat{align-items:flex-start;text-align:left;color:rgba(255,255,255,.7);margin-bottom:10px}.sf-footer__social{display:flex;justify-content:center;gap:12px}.sf-footer .snowflake-footer-social-item{margin:0 !important}.sf-footer .snowflake-footer-social-item a{line-height:0;background-color:rgba(3,24,35,.8);display:inline-block;width:48px !important;height:48px;border-radius:8px;display:inline-flex;justify-content:center;align-items:center;transition:300ms ease background-color}.sf-footer .snowflake-footer-social-item a:hover{background-color:var(--ui-01) !important;transition:300ms ease background-color}.sf-footer__bottom{padding-bottom:40px}.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoError .mktoErrorMsg{max-width:100%;color:#fff}.sf-footer .mktoForm .mktoError .mktoErrorMsg .mktoErrorDetail{display:inline-block}.sf-footer .mktoFormRow:has(.mktoHtmlText:empty){display:none}.sf-footer .mktoFormRow .mktoHtmlText span{color:#fff !important}.sf-footer{background-color:#042130}.sf-footer .optanon-toggle-display:hover{text-decoration-color:var(--ui-01) !important;cursor:pointer !important;text-underline-offset:4px;text-decoration-style:dotted !important;text-decoration-color:var(--ui-01);color:#fff !important;transition:300ms ease text-decoration-color;text-decoration:underline;opacity:1}.sf-footer__logo{width:40px}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container{row-gap:32px}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;justify-content:space-between;align-items:center;text-align:center;row-gap:16px}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:nth-child(2){text-align:center;flex-grow:1}.sf-footer__legal-links li button,.sf-footer__legal-links li a,.sf-footer__legal-links li{margin:0;color:rgba(255,255,255,.7) !important;font-weight:500}.sf-footer__legal-links li a:hover{color:rgba(255,255,255,1) !important}.sf-footer div.sf-footer__copyright p,.sf-footer div.sf-footer__legal-links li,.sf-footer div.sf-footer__legal-links a,.sf-footer div.sf-footer__legal-links p{font-size:12px !important}.sf-footer__legal-links ul{list-style-type:none;margin:0;padding:0;display:flex;gap:20px;row-gap:4px;justify-content:center;flex-wrap:wrap;text-align:center}.sf-footer__legal-links li:first-child,.sf-footer__legal-links li:last-child{width:100%}.sf-footer .mktoFormRow:has(.mktoPlaceholder),.sf-footer .mktoFormRow:has(input[type=\"hidden\"]){display:none !important}.sf-footer .mktoFormCol{margin-bottom:0 !important}.sf-footer label[for=\"adhoc1\"]{width:auto !important;flex-grow:1;margin-left:16px}.sf-footer .mktoFieldWrap:has(label[for=\"adhoc1\"]){display:flex;flex-direction:row-reverse;margin-top:22px}.snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoCheckboxList input[type=checkbox]{background-color:transparent !important;border:1px solid rgba(255,255,255,.4) !important;border-radius:4px !important}.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoEmailField,.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoTelField,.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoTextField,.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap select{background-color:transparent !important;color:#fff !important;height:auto !important;border:1px solid rgba(255,255,255,.4) !important;border-radius:4px !important;padding:12px 18px !important}.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoEmailField:focus,.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoTelField:focus,.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoTextField:focus,.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap select:focus{border-color:var(--ui-01) !important}.sf-footer .mktoForm *{padding:0 !important}.sf-footer .mktoForm,.sf-footer .snowflake-marketo-form-container{padding:0 !important;background:transparent;margin-bottom:0;box-shadow:none}.sf-footer .mktoHtmlText.mktoHasWidth{width:100% !important;margin:24px 0}.sf-footer .mktoFormRow{flex-direction:column}.sf-footer .mktoForm .mktoButtonWrap{margin:0 !important}.sf-footer select{background-image:url(\"data:image/svg+xml,%3Csvg width='14' height='8' viewBox='0 0 14 8' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M.981445 1.43496L6.90897 7.32496L12.9314 1.33496' stroke='white' stroke-width='1.33333' stroke-miterlimit='10' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E%0A\") !important}.sf-footer .snowflake-marketo-form .mktoButtonWrap.mktoNative{justify-content:flex-start}.sf-footer *::placeholder{color:#fff !important;opacity:.8}.sf-footer .mktoForm .mktoButtonWrap.mktoSimple .mktoButton{background-color:var(--ui-01) !important;color:#fff !important;width:100% !important;padding:12px 16px !important;border:1px solid var(--ui-01) !important;background-image:none !important;border-radius:48px;text-transform:uppercase;font-weight:800 !important;font-family:'Texta',sans-serif !important;font-size:16px !important;line-height:1.2}.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoHtmlText\u003Espan,.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap .mktoLabel\u003Espan,.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap label.mktoLabel{color:#fff !important}.sf-footer__newsletter-title p:not(:first-child){margin-top:8px !important}.sf-footer__newsletter-title p b{font-weight:800 !important;font-family:'Texta',sans-serif !important;font-size:22px !important;line-height:1.2}.sf-footer__newsletter-title p:last-child{font-size:14px !important;opacity:.8}.sf-footer__link-group li a[target=\"_blank\"]::after{content:'';display:inline-block;width:10px;height:10px;margin-left:5px;background-image:url(\"data:image/svg+xml,%3Csvg width='11' height='11' viewBox='0 0 11 11' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M6.72222 1.22222C6.38471 1.22222 6.11111 .948616 6.11111 .611111C6.11111 .273607 6.38471 0 6.72222 0H10.3889C10.551 0 10.7064 .0643867 10.821 .178988C10.9356 .293596 11 .449032 11 .611111V4.27778C11 4.61529 10.7264 4.88889 10.3889 4.88889C10.0514 4.88889 9.77778 4.61529 9.77778 4.27778V2.08647L4.09879 7.76545C3.86013 8.00409 3.4732 8.00409 3.23454 7.76545C2.99589 7.52681 2.99589 7.13986 3.23454 6.90122L8.91355 1.22222H6.72222ZM0 2.44444C0 1.76943 .547207 1.22222 1.22222 1.22222H4.27778C4.61529 1.22222 4.88889 1.49583 4.88889 1.83333C4.88889 2.17084 4.61529 2.44444 4.27778 2.44444H1.22222V9.77778H8.55556V6.72222C8.55556 6.38471 8.82915 6.11111 9.16667 6.11111C9.50418 6.11111 9.77778 6.38471 9.77778 6.72222V9.77778C9.77778 10.4528 9.23059 11 8.55556 11H1.22222C.547207 11 0 10.4528 0 9.77778V2.44444Z' fill='white'/%3E%3C/svg%3E%0A\");background-size:contain;background-repeat:no-repeat;background-position:center}.sf-footer__link-group ul,.sf-footer__link-group li{margin:0;padding:0;list-style-type:none}.sf-footer__link-group ul{margin-top:20px !important}.sf-footer__link-group li{margin-top:15px}.sf-footer div.sf-footer__link-group\u003Espan\u003Ep\u003Ea,.sf-footer div.sf-footer__link-group\u003Espan\u003Ep{color:var(--ui-01) !important;font-weight:800 !important;font-family:'Texta',sans-serif !important;font-size:20px !important;line-height:1.2}.sf-footer__link-group li a{opacity:.9;color:#fff !important;font-weight:500 !important;font-size:15px !important;line-height:1.3}.sf-footer__link-group li a:hover{opacity:1}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container::before,.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container::after{display:none}.sf-footer__column{flex-grow:1}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:not(:first-child){width:50%}@media (min-width:800px){.sf-footer__legal-links ul{justify-content:flex-start;text-align:left}.sf-footer__social{justify-content:flex-end}.sf-footer__legal-links ul{padding-left:24px}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container{text-align:right;flex-wrap:nowrap}.sf-footer__legal-links.align-left ul{justify-content:flex-start}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;justify-content:space-between;flex-direction:row}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:auto !important;max-width:200px}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:first-child{flex-grow:1;order:2;width:100% !important;max-width:none}.sf-footer__legal-container\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:auto}}@media screen and (min-width:1380px){.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container{flex-wrap:nowrap}.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:first-child{padding-right:48px;max-width:380px;background-color:rgba(3,24,35,.4);padding:32px;margin-left:48px;border-radius:16px}.sf-footer__link-group li,.sf-footer__link-group li a{font-size:14px !important;line-height:1.3}}@media screen and (max-width:991px){.sf-footer-grid__inner\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv:first-child{order:2;margin-top:24px !important}}@media screen and (max-width:420px){.is-reduced-mobile .heading-1-v2,.is-reduced-mobile .heading-1-v2-sm{font-size:32px;line-height:28px}}",":type":"snowflake-site/components/markup-editor","isGSAPEnabled":false}},":itemsOrder":["container","text_copy_copy_16360_697701936","markup_editor"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-none"}},":itemsOrder":["container"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false}},":itemsOrder":["flexible_column_cont"],"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small"}},":itemsOrder":["container_112062425"],"appliedCssClassNames":"snowflake-responsive-container-inner-padding-none"},"markup_editor":{"id":"markup-editor-d952134bf4","title":" ","cssContent":".sf-footer .mktoFormRow .mktoHtmlText span{font-family:'Lato',sans-serif !important}.snowflake-button-primary.snowflake-button-blue .snowflake-button-container{justify-content:center}.related-chip-25{background-color:#fff;border:1px solid rgba(204,204,204,.5);border-radius:8px;padding:20px;position:relative}.related-chip-25:hover{box-shadow:rgba(152,162,179,.1) 0 10px 20px 0}.related-chip-25:hover::after{right:24px;transition:300ms ease right}.related-chip-25::after{content:'';display:block;transition:300ms ease right;background-image:url(\"data:image/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.66699 7C7.66699 6.6571 7.53559 6.32825 7.30169 6.08578L2.34446 .947072C1.84529 .429617 1.0164 .429617 .517219 .947072C.0427878 1.43887 .042788 2.21798 .517219 2.70978L4.65591 7L.51722 11.2902C.0427889 11.782 .0427887 12.5611 .51722 13.0529C1.0164 13.5704 1.84529 13.5704 2.34447 13.0529L7.30169 7.91421C7.53559 7.67175 7.66699 7.34289 7.66699 7Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\");width:8px;height:14px;display:block;position:absolute;right:30px;top:50%;transform:translateY(-50%);background-size:contain;background-position:center;background-repeat:no-repeat}.related-chip-25 .heading-5-v2{font-size:22px;line-height:1.4}.related-chip-25 .snowflake-content-chip-image{width:48px}.related-chip-25 .snowflake-content-chip-image__image{aspect-ratio:1;height:auto;object-fit:contain}.related-chip-25 .snowflake-content-chip-button{display:none}.related-chip-25:hover::after{right:24px;transition:300ms ease right}.related-chip-25 .snowflake-content-chip-content-without-tag{flex-grow:1;padding-right:24px}.related-chip-25::after{content:'';display:block;transition:300ms ease right;background-image:url(\"data:image/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.66699 7C7.66699 6.6571 7.53559 6.32825 7.30169 6.08578L2.34446 .947072C1.84529 .429617 1.0164 .429617 .517219 .947072C.0427878 1.43887 .042788 2.21798 .517219 2.70978L4.65591 7L.51722 11.2902C.0427889 11.782 .0427887 12.5611 .51722 13.0529C1.0164 13.5704 1.84529 13.5704 2.34447 13.0529L7.30169 7.91421C7.53559 7.67175 7.66699 7.34289 7.66699 7Z' fill='%2329B5E8'/%3E%3C/svg%3E%0A\");width:8px;height:14px;display:block;position:absolute;right:30px;top:50%;transform:translateY(-50%);background-size:contain;background-position:center;background-repeat:no-repeat}.related-chip-25 .heading-5-v2{font-size:22px;line-height:1.1}.related-chip-25 .snowflake-content-chip-image{width:48px;flex-shrink:0}.related-chip-25 .snowflake-content-chip-image__image{aspect-ratio:1;height:auto;object-fit:contain}.related-chip-25 .snowflake-content-chip-button{display:none}.case-study-25.small-logo .snowflake-case-study-card-logo img{width:60px !important}.swiper-slide .case-study-25{width:95%;margin-left:auto;margin-right:auto}.case-study-25 .snowflake-case-study-card-logo img{width:140px !important;height:auto !important;transform:none !important;margin:24px 0 8px 0}.case-study-25 .snowflake-case-study-card-image__image{object-position:left center}.case-study-25 .snowflake-case-study-card-information-container{padding-right:24px}.case-study-25 ul{list-style-type:none;padding:0;margin:8px 0 0 0}.case-study-25 li{font-size:15px !important;line-height:1.3 !important;display:flex;flex-direction:column;border-left:4px solid var(--ui-01);padding-left:24px;margin-top:24px;color:#535862;gap:4px}.case-study-25 li b{display:block;font-family:'Texta',sans-serif;font-weight:900 !important;font-size:48px !important;line-height:.9 !important;color:var(--ui-01)}.case-study-25 .snowflake-case-study-card-description p{color:#535862}.case-study-25 .snowflake-case-study-card-description p:nth-child(2):not(:has(a)){color:#000;font-family:Texta;font-size:30px !important;line-height:1 !important;font-style:normal;font-weight:700;text-indent:-8px}.case-study-25.is-story .snowflake-case-study-card-description p:nth-child(2):not(:has(a)){text-indent:0}.case-study-25 .snowflake-case-study-card-key-card{background-color:transparent}.case-study-25 .snowflake-case-study-card-button{display:none}.case-study-25{border-radius:24px;overflow:hidden}@media screen and (min-width:1024px){.case-study-25 .snowflake-case-study-card-left-container{position:static;width:60%;min-height:0}.case-study-25 .snowflake-case-study-card-right-container::after{content:'';display:block;width:60%;max-width:340px;padding-bottom:50%;background-image:url(\"data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='none' viewBox='0 0 22 16' class='snowflake-pushdown-banner-placeholder-arrow'%3E%3Cpath fill='%2329B5E8' fill-rule='evenodd' d='M17.865 8.756c.088-.274.124-.555.118-.834a2.551 2.551 0 0 0-1.3-2.142L7.887.76C6.645.055 5.063.475 4.35 1.7a2.535 2.535 0 0 0 .947 3.494l4.916 2.809-4.916 2.801a2.543 2.543 0 0 0-.947 3.502c.713 1.222 2.295 1.64 3.537.934l8.796-5.024a2.541 2.541 0 0 0 1.182-1.46Z' clip-rule='evenodd'%3E%3C/path%3E%3C/svg%3E\");background-size:contain;background-repeat:no-repeat;position:absolute;top:-10%;left:-20%}.case-study-25 .snowflake-case-study-card-right-container{max-width:none;width:40%;position:absolute;top:-5%;right:-5%;z-index:0;height:110%}}@media screen and (min-width:768px){.case-study-25 li{max-width:50%}.case-study-25 ul{display:flex;gap:48px}}.snowflake-text.section-eyebrow p{margin-left:auto;margin-right:auto;margin-bottom:16px !important}.snowflake-text.section-eyebrow p,.snowflake-text.eyebrow-text p{text-transform:uppercase;font-family:'Texta',sans-serif !important;font-weight:800 !important;letter-spacing:.025em;margin-bottom:12px;line-height:1.1 !important}.snowflake-title-v2.dynamic .heading-2-v2 span.snowflake-title-v2-line{font-size:clamp(2.5rem,3.5vw,4rem) !important;line-height:.85 !important}.checklist ul{padding:0;margin:0}.checklist ul li{list-style-type:none;padding-left:32px;position:relative}.checklist ul li:not(:last-child){margin-bottom:1em}.checklist ul li::before{content:'';display:inline-block;width:20px;height:20px;background-image:url(\"data:image/svg+xml,%3Csvg width='24' height='25' viewBox='0 0 24 25' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Crect y='.985352' width='24' height='24' rx='12' fill='%23D4F0FA'/%3E%3Cpath d='M7.28613 13.2967L10.7147 16.7253L17.5718 9.86816' stroke='%2329B5E8' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E%0A\");background-size:contain;background-repeat:no-repeat;position:absolute;top:3px;left:0}.last-line-blue .snowflake-typographyv2 .snowflake-title-v2-line:last-child{color:var(--ui-01)}.snowflake-text p sup{line-height:0}.snowflake-title-v2.lowercase .heading-3-v2{font-size:28px;line-height:1;text-transform:none;font-weight:700}.snowflake-title-v2.lowercase .heading-2-v2{font-size:32px;line-height:1;text-transform:none;font-weight:700}.content-chip-new{border:1px solid rgba(204,204,204,.5);border-radius:16px;overflow:hidden}.content-chip-new .snowflake-image-container{border-radius:0;display:none}.content-chip-new .snowflake-content-chip-image{margin-right:0;max-width:180px;flex-shrink:0}.content-chip-new .snowflake-content-chip-content{padding:24px}.content-chip-new .black-blue-text-color .snowflake-title-v2-line:first-child{font-size:24px;line-height:1.1}.content-chip-new .black-blue-text-color .snowflake-title-v2-line:not(:first-child){font-family:'Lato',sans-serif;font-size:17px;color:#535862 !important;font-weight:500;line-height:1.45;margin-top:8px;display:none}div.snowflake-text a{font-weight:normal;color:var(--ui-01);text-decoration:underline;text-underline-offset:4px;text-decoration-style:dotted !important;text-decoration-color:transparent;transition:300ms ease text-decoration-color}div.snowflake-text a:hover{text-decoration-color:var(--ui-01);transition:300ms ease text-decoration-color}.footer-nav__link-group .snowflake-button-container,.subnav__item--button,.snowflake-card-v2-advanced-button .snowflake-button-container{justify-content:flex-start}.button-container\u003E.container\u003E.cmp-container\u003E.aem-container{align-items:center}.button-container\u003E.container\u003E.cmp-container\u003E.aem-container .snowflake-button-primary+.snowflake-button-link{margin-left:12px !important}.snowflake-button-regular.snowflake-button-link .snowflake-button-container{font-size:18px !important;text-align:left;justify-content:flex-start;line-height:1.4 !important}body .snowflake-card-v2-advanced{border:1px solid rgba(204,204,204,.5);border-radius:var(--spacing-02);transition:300ms ease all}body .snowflake-card-v2-advanced:hover{transform:translateY(-10px);box-shadow:rgba(152,162,179,.1) 0 10px 20px 0;transition:300ms ease all}body .snowflake-card-v2-advanced-inner{border-bottom:none}body .snowflake-card-v2-advanced-image{line-height:0}body .snowflake-card-v2-advanced-image__image{aspect-ratio:16 / 9}body .snowflake-card-v2-advanced-content{position:relative}body .snowflake-card-v2-advanced-content::after{content:'';display:block;position:absolute;bottom:0;left:0;transition:300ms ease all;width:20%;height:4px;background-color:var(--ui-01);opacity:0}body .snowflake-card-v2-advanced:hover .snowflake-card-v2-advanced-content::after{width:100%;opacity:1;transition:300ms ease all}body .snowflake-card-v2-advanced .snowflake-button-link.snowflake-button-blue .snowflake-button-container\u003E.link-icon{transition:300ms ease transform}body .snowflake-card-v2-advanced:hover .snowflake-button-link.snowflake-button-blue .snowflake-button-container\u003E.link-icon{transform:translateX(4px);transition:300ms ease transform}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container{display:flex;flex-wrap:wrap;gap:24px}.six-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.three-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.four-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container,.five-columns.align-center\u003E.container\u003E.cmp-container\u003E.aem-container{justify-content:center}.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:100%;margin:0 !important}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(50% - 12px);margin:0 !important}@media screen and (min-width:768px){.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(50% - 12px)}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv,.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.333% - 16px)}}@media screen and (min-width:1024px){.snowflake-title-v2.lowercase .heading-3-v2{font-size:34px}.snowflake-title-v2.lowercase.larger .heading-2-v2{font-size:44px;line-height:.95}.three-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(33.333% - 16px)}.four-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(25% - 18px)}.five-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(20% - 19.2px)}.six-columns\u003E.container\u003E.cmp-container\u003E.aem-container\u003Ediv{width:calc(16.6666% - 20px)}.snowflake-title-v2.lowercase .heading-3-v2{font-size:28px !important}}@media screen and (min-width:1200px){.snowflake-title-v2.lowercase .heading-2-v2{font-size:40px}.content-chip-new .snowflake-content-chip-content{padding:32px}.content-chip-new .snowflake-image-container,.content-chip-new .black-blue-text-color .snowflake-title-v2-line:not(:first-child){display:block}}.promo-banner-25{border-radius:16px;overflow:hidden}.promo-banner-25 .snowflake-premium-content-banner-image-container{position:relative;max-width:380px}.promo-banner-25 .snowflake-text{color:#535862}.promo-banner-25 .snowflake-premium-content-banner-image__image{transform:translateY(8px);transition:300ms ease transform;border-radius:0;width:85%;margin:0 auto;display:block;position:relative;z-index:1}.promo-banner-25 .snowflake-premium-content-banner-image__link:hover .snowflake-premium-content-banner-image__image{transform:translateY(0);transition:300ms ease transform}.promo-banner-25 .snowflake-premium-content-banner-image__inner{height:auto;padding-top:24px}.promo-banner-25 .snowflake-premium-content-banner-image__link{position:relative;z-index:1;height:auto}.promo-banner-25 .snowflake-premium-content-banner-image__link::after{content:'';display:block;position:absolute;clip-path:polygon(0 0,66% 0,100% 100%,0 100%);bottom:0;left:0;width:100%;height:100%;background:var(--ui-01);transition:300ms ease width}.promo-banner-25 .snowflake-premium-content-banner-image__link:hover::after{width:110%;transition:300ms ease width}.sf-footer .snowflake-marketo-form .mktoFormRow .mktoFieldWrap select{background-position:95% 50%}.sf-footer__disclaimers .text-size-small .snowflake-text p{color:#fff !important;font-size:10px !important;opacity:.8}@media screen and (min-width:768px){.sf-footer__disclaimers .text-size-small .snowflake-text p{font-size:12px !important}}@media screen and (max-width:1023px){.mobile-top-padding{padding-top:64px}}@media (max-width:799px){.sf-footer .snowflake-marketo-form .mktoButtonWrap.mktoNative .mktoButton{width:100% !important}.sf-footer__logo{text-align:center;display:block;margin:0 auto}}.customer-card .snowflake-card-v2-advanced-image{aspect-ratio:4.35 / 1}.customer-card .snowflake-card-v2-advanced-image__image{width:100%;height:100%;padding-left:8px;object-fit:contain;object-position:left center;margin:0 !important;aspect-ratio:initial}.customer-card .snowflake-card-v2-advanced-image__inner{height:110px}.customer-card .snowflake-card-v2-advanced-tag-indicator{display:none}.pc-hero .snowflake-container-arrow-small-gray-image{top:-34% !important;width:18% !important}.pc-hero .snowflake-container-arrow-small-gray-image path{fill:var(--ui-01);opacity:1}@media screen and (max-width:767px){.mobile-padding-top{padding-top:64px}.hide-mobile{display:none !important}.pc-hero{padding-top:52px}.pc-hero p,.pc-hero .left-alignment .snowflake-title-v2-line,.pc-hero h1 span{text-align:center !important}}div.snowflake-pushdown-banner-button{margin-top:0}.snowflake-flexible-column-container-items-alignment-match-height .download-card,.snowflake-flexible-column-container-items-alignment-match-height .download-card\u003E.container{height:100%}.download-card div.code-toolbar\u003E.toolbar .copy-to-clipboard-button{background-color:white;border:1px solid #a9e1f6;margin-right:4px;top:6px;border-radius:16px;height:26px;width:40px}.download-card .snowflake-code-snippet\u003Ediv.code-toolbar\u003E.toolbar\u003E.toolbar-item\u003Ebutton:before{content:'';background-image:url(\"data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 24 24' fill='none' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Crect x='9' y='9' width='13' height='13' rx='2' ry='2' style='stroke:%23249EDC;'%3E%3C/rect%3E%3Cpath d='M5 15H4a2 2 0 0 1-2-2V4a2 2 0 0 1 2-2h9a2 2 0 0 1 2 2v1' style='stroke:%23249EDC;'%3E%3C/path%3E%3C/svg%3E\");background-size:auto 65%;background-position:center;background-repeat:no-repeat;top:0;left:0;width:100%;height:100%}.download-card .snowflake-code-snippet\u003Ediv.code-toolbar\u003E.toolbar\u003E.toolbar-item\u003Ebutton:hover:before{background-image:url(\"data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 24 24' fill='none' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Crect x='9' y='9' width='13' height='13' rx='2' ry='2' style='stroke:%23fff;'%3E%3C/rect%3E%3Cpath d='M5 15H4a2 2 0 0 1-2-2V4a2 2 0 0 1 2-2h9a2 2 0 0 1 2 2v1' style='stroke:%23fff;'%3E%3C/path%3E%3C/svg%3E\")}.download-card\u003Ediv{background-color:#fff;border:1px solid #ccc;border-radius:8px;padding:24px}.download-chip__headline{border-bottom:1px solid #ccc;padding-bottom:16px;margin-bottom:16px}.download-chip{padding:8px 12px !important;border-radius:4px;transition:300ms ease background-color}.download-chip .black-blue-text-color .snowflake-title-v2-line{color:#000 !important;padding-right:24px;font-family:'Lato',sans-serif;font-size:14px !important;font-weight:500 !important}.download-chip .black-blue-text-color .snowflake-title-v2-line:not(:first-child){opacity:.6;font-style:italic !important}.download-chip .snowflake-content-chip-button{display:none}.download-chip.is-external-link{background-size:16px 16px;background-image:url(\"data:image/svg+xml,%3Csvg width='15' height='15' viewBox='0 0 15 15' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M1.06055 13.0607L11.8605 2.26067M13.0605 10.6607V1.06067H3.46055' stroke='%23249EDC' stroke-width='2.12132' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E%0A\")}.download-chip{background-image:url(\"data:image/svg+xml,%3Csvg width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cg clip-path='url(%23clip0_883_7979)'%3E%3Cpath d='M3.375 16.875H14.625' stroke='%23249EDC' stroke-width='1.40625' stroke-linecap='round' stroke-linejoin='round'/%3E%3Cpath d='M9 1.125V11.25' stroke='%23249EDC' stroke-width='1.40625' stroke-linecap='round' stroke-linejoin='round'/%3E%3Cpath d='M4.5 7.875L9 12.375L13.5 7.875' stroke='%23249EDC' stroke-width='1.40625' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/g%3E%3Cdefs%3E%3CclipPath id='clip0_883_7979'%3E%3Crect width='18' height='18' fill='white'/%3E%3C/clipPath%3E%3C/defs%3E%3C/svg%3E%0A\");background-size:24px auto;background-repeat:no-repeat;background-position:calc(100% - 12px) center}.download-chip__headline{display:flex;gap:16px;flex-direction:row !important;flex-wrap:nowrap}.download-chip__headline::before{content:'';display:inline-block;width:24px;height:24px;background-position:center;background-image:url(\"data:image/svg+xml,%3Csvg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.50005 9.89999C8.13657 9.89999 8.74702 9.64713 9.19711 9.19704C9.64719 8.74696 9.90005 8.13651 9.90005 7.49999V2.69999C9.90005 2.06347 9.64719 1.45302 9.19711 1.00293C8.74702 .552844 8.13657 .299988 7.50005 .299988H2.70005C2.06353 .299988 1.45308 .552844 1.00299 1.00293C.552905 1.45302 .300049 2.06347 .300049 2.69999V7.49999C.300049 8.13651 .552905 8.74696 1.00299 9.19704C1.45308 9.64713 2.06353 9.89999 2.70005 9.89999H7.50005ZM7.50005 7.49999H2.70005V2.69999H7.50005V7.49999Z' fill='%23249EDC' stroke='white' stroke-width='.6'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M7.50005 20.3C8.13657 20.3 8.74702 20.0472 9.19711 19.5971C9.64719 19.147 9.90005 18.5365 9.90005 17.9V13.1C9.90005 12.4635 9.64719 11.853 9.19711 11.403C8.74702 10.9529 8.13657 10.7 7.50005 10.7H2.70005C2.06353 10.7 1.45308 10.9529 1.00299 11.403C.552905 11.853 .300049 12.4635 .300049 13.1V17.9C.300049 18.5365 .552905 19.147 1.00299 19.5971C1.45308 20.0472 2.06353 20.3 2.70005 20.3H7.50005ZM7.50005 17.9H2.70005V13.1H7.50005V17.9Z' fill='%23249EDC' stroke='white' stroke-width='.6'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M17.9001 9.89999C18.5366 9.89999 19.147 9.64713 19.5971 9.19704C20.0472 8.74696 20.3001 8.13651 20.3001 7.49999V2.69999C20.3001 2.06347 20.0472 1.45302 19.5971 1.00293C19.147 .552844 18.5366 .299988 17.9001 .299988H13.1001C12.4636 .299988 11.8531 .552844 11.403 1.00293C10.9529 1.45302 10.7001 2.06347 10.7001 2.69999V7.49999C10.7001 8.13651 10.9529 8.74696 11.403 9.19704C11.8531 9.64713 12.4636 9.89999 13.1001 9.89999H17.9001ZM17.9001 7.49999H13.1001V2.69999H17.9001V7.49999Z' fill='%23249EDC' stroke='white' stroke-width='.6'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M17.9001 20.3C18.5366 20.3 19.147 20.0472 19.5971 19.5971C20.0472 19.147 20.3001 18.5365 20.3001 17.9V13.1C20.3001 12.4635 20.0472 11.853 19.5971 11.403C19.147 10.9529 18.5366 10.7 17.9001 10.7H13.1001C12.4636 10.7 11.8531 10.9529 11.403 11.403C10.9529 11.853 10.7001 12.4635 10.7001 13.1V17.9C10.7001 18.5365 10.9529 19.147 11.403 19.5971C11.8531 20.0472 12.4636 20.3 13.1001 20.3H17.9001ZM17.9001 17.9H13.1001V13.1H17.9001V17.9Z' fill='%23249EDC' stroke='white' stroke-width='.6'/%3E%3C/svg%3E%0A\");background-size:contain;background-repeat:no-repeat}.download-chip__headline.is-cli::before{background-image:url(\"data:image/svg+xml,%3Csvg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M4 17L10 11L4 5' stroke='%23000' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3Cpath d='M12 19H20' stroke='%23000' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E%0A\")}.download-card pre[class*=language-]{padding:8px 12px;background-color:var(--ui-background-05);overflow:hidden}.download-chip__headline.is-windows,.download-chip__headline.is-mac{gap:12px}.download-chip__headline.is-windows::before{width:16px;height:20px;background-image:url(\"data:image/svg+xml,%3Csvg width='4875' height='4875' viewBox='0 0 4875 4875' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cg clip-path='url(%23clip0_122_201)'%3E%3Cpath d='M0 0H2311V2310H0V0ZM2564 0H4875V2310H2564V0ZM0 2564H2311V4875H0V2564ZM2564 2564H4875V4875H2564' fill='%23000'/%3E%3C/g%3E%3C/svg%3E\")}.download-chip__headline.is-mac::before{width:16px;height:20px;background-image:url(\"data:image/svg+xml,%3Csvg version='1.1' id='Layer_1' xmlns:x='ns_extend;' xmlns:i='ns_ai;' xmlns:graph='ns_graphs;' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' x='0' y='0' viewBox='0 0 41.5 51' style='enable-background:new 0 0 41.5 51;' xml:space='preserve'%3E%3Cmetadata%3E%3Csfw xmlns='ns_sfw;'%3E%3Cslices%3E%3C/slices%3E%3CsliceSourceBounds bottomLeftOrigin='true' height='51' width='41.5' x='166.1' y='-208.1'%3E%3C/sliceSourceBounds%3E%3C/sfw%3E%3C/metadata%3E%3Cg%3E%3Cpath d='M40.2,17.4c-3.4,2.1-5.5,5.7-5.5,9.7c0,4.5,2.7,8.6,6.8,10.3c-.8,2.6-2,5-3.5,7.2c-2.2,3.1-4.5,6.3-7.9,6.3s-4.4-2-8.4-2 c-3.9,0-5.3,2.1-8.5,2.1s-5.4-2.9-7.9-6.5C2,39.5,.1,33.7,0,27.6c0-9.9,6.4-15.2,12.8-15.2c3.4,0,6.2,2.2,8.3,2.2 c2,0,5.2-2.3,9-2.3C34.1,12.2,37.9,14.1,40.2,17.4z M28.3,8.1C30,6.1,30.9,3.6,31,1c0-.3,0-.7-.1-1c-2.9,.3-5.6,1.7-7.5,3.9 c-1.7,1.9-2.7,4.3-2.8,6.9c0,.3,0,.6,.1,.9c.2,0,.5,.1,.7,.1C24.1,11.6,26.6,10.2,28.3,8.1z'%3E%3C/path%3E%3C/g%3E%3C/svg%3E\")}.download-chip__headline.is-desktop::before{background-image:url(\"data:image/svg+xml,%3Csvg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cg opacity='.8'%3E%3Cpath d='M1.5 21H22.5V18H1.5V21Z' fill='%23000' stroke='white' stroke-width='.75'/%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M19.5 15C20.2956 15 21.0587 14.6839 21.6213 14.1213C22.1839 13.5587 22.5 12.7956 22.5 12V6C22.5 5.20435 22.1839 4.44129 21.6213 3.87868C21.0587 3.31607 20.2956 3 19.5 3H4.5C3.70435 3 2.94129 3.31607 2.37868 3.87868C1.81607 4.44129 1.5 5.20435 1.5 6V12C1.5 12.7956 1.81607 13.5587 2.37868 14.1213C2.94129 14.6839 3.70435 15 4.5 15H19.5ZM19.5 12H4.5V6H19.5V12Z' fill='%23000' stroke='white' stroke-width='.75'/%3E%3C/g%3E%3C/svg%3E%0A\")}.download-card .snowflake-code-snippet,.download-card .snowflake-code-snippet code,.download-card .snowflake-code-snippet pre{font-size:14px;color:#000;text-shadow:none !important}.download-chip:hover{background-color:var(--ui-background-05) !important;transition:300ms ease background-color}body:has(.snowflake-skip-to-content[style=\"top:82px;\"]) #subNav,body:has(.snowflake-skip-to-content[style=\"top:90px;\"]) #subNav,body:has(.snowflake-skip-to-content[style=\"top:98px;\"]) #subNav,.pushdown-banner-dismissed #subNav{top:var(--scroll-padding-top) !important;transition:300ms ease top}",":type":"snowflake-site/components/markup-editor","isGSAPEnabled":false}},":itemsOrder":["container_copy_602892836","container_573483281_","markup_editor"],"appliedCssClassNames":"ui-background-02"}},":itemsOrder":["root"],"classNames":"aem-xf"},"experiencefragment":{"id":"experiencefragment-72b989ccf9","localizedFragmentVariationPath":"/content/experience-fragments/snowflake-site/language-masters/de/site/footer-legal-disclaimers/master/jcr:content","configured":true,":type":"snowflake-site/components/experiencefragment",":items":{"root":{"additionalClasses":"sf-footer__disclaimers","layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"container":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-4a50b56745",":type":"snowflake-site/components/container",":items":{"container":{"layout":"RESPONSIVE_GRID","columnCount":12,"columnClassNames":{"flexible_column_cont":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","id":"container-fbd4617cb2",":type":"snowflake-site/components/container",":items":{"flexible_column_cont":{"id":"flexible-column-container-818d925b9c","type":"1-column","alignColumns":"top","containerMaxWidth":"extra-large","topPadding":"none","bottomPadding":"none","spaceBetween":"small","reverseOnMobile":false,"carouselOnMobile":false,"backgroundImageOption":"none","flexible_column_content_container_1":{"additionalClasses":"sf-footer__disclaimers-inner","layout":"SIMPLE","id":"container-0affd406e6",":type":"snowflake-site/components/flexible-column-container/flexible-column-content-container",":items":{"simple_stat_referenc_1538552089":{"configurationStatus":{"configured":true,"message":""},":type":"snowflake-site/components/simple-stat","statNumber":null,"statDescription":null,"statDisclaimer":{"id":"cf-disclaimer","text":"\u003Cp\u003E* Private Preview, † Public Preview, ‡ demnächst verfügbar\u003C/p\u003E\n","richText":true,":type":"snowflake-site/components/text"}}},":itemsOrder":["simple_stat_referenc_1538552089"]},":type":"snowflake-site/components/flexible-column-container","isBlogPage":false,"isActiveTOC":false}},":itemsOrder":["flexible_column_cont"],"appliedCssClassNames":"snowflake-container snowflake-responsive-container-inner-padding-small"}},":itemsOrder":["container"]}},":itemsOrder":["root"],"classNames":"aem-xf"}},":itemsOrder":["experiencefragment-banner","experiencefragment-header","responsivegrid","modal_container","markup_editor_928258845","markup_editor_597730182","markup_editor","experiencefragment-footer","experiencefragment"],":type":"wcm/foundation/components/responsivegrid"}},":itemsOrder":["root"],":hierarchyType":"page",":path":"/content/snowflake-site/global/de/artificial-intelligence/business/marketing","isPasswordProtected":false,"analyticsContentTags":[],"analyticsEnabled":true,"coveoConfig":{"pipeline":"snowflake.com","apiKey":"xx335921a6-2a0a-40f2-a167-e390b4766c3d","organizationId":"snowflakecomputingproduction8neljofn","searchHub":"snowflake.com"},"analyticsDebugMode":false,"analyticsData":{"excludeFromAnalytics":false,"subCategory":"","pageType":"homepage","templateName":"base-page-template54","siteName":"snowflake","pageUrl":"/content/snowflake-site/global/de/artificial-intelligence/business/marketing","language":"de","category":"general","pageName":"KI im Marketing: So erstellen Sie vertrauenswürdige, skalierbare Workflows","contentTags":[]},"locale":"de"}